Beyond Keyword Search with IBM Watson Explorer Webinar Deck
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Transcript of Beyond Keyword Search with IBM Watson Explorer Webinar Deck
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Beyond Keyword Search
Planning for Transition
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Ground rules
+ To ensure audio quality, all attendees are muted. + Feel free to put any questions into the GotoWebinar chat area. + Having issues? Email [email protected] or Follow
@mcplusa and we’ll respond via Direct Message or by email.
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Agenda
1. Intro2. Welcome3. About MC+A4. GSA Overview: The Long Winding Road.5. Plan your Transition
a. Stepsb. Alternatives
6. IBM7. Google Search Appliance Manage Services8. Q&A
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Today’s Speakers
ALYCE OUTLAW
NA Watson Development Mgr
IBM
JIM GRECNI
Watson Executive IT Architect
IBM
Michael Cizmar
Managing Director
MC+A
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About MC+AConnecting Business Intelligence.
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Leadership
Award WinningWe won the Innovation Partner of the year award from Google Search for Work.
Global CompanyOffices located in Chicago, San Francisco and Santiago Chile.
Deep experienceOver 200 search related deployment, 12 commercial content connectors & 15 years of experience in search.
TransformativeWe transform business through technology and change management. We help users find magical moments that previously did not exist.
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What we do
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Our Clients
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Our Practices
Cognitive SolutionsSearch should be a vital part of every business process and workflow.
Custom DevelopmentOnshore and nearshore custom application and solution development.
Analytics/Big DataIf it is worth building it should be worth measuring. Data is the new currency in the enterprise.
Change ManagementMoving from current state to future state in the enterprise, involving people, process and technology.
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A Look Backward
Google Search Appliance
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What did the GSA attempt to solve?
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Where we’re at today.
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Last chance to get your GSA -Enjoy 2 year sales through 2016.
GSA Introduction - First Google product for enterprises in the
market.
Goodbye GSA - No new sales. Appliances start to shut off.
No new sales - Get 1 year extensions through 2017.
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Plan your Transition
Plan early plan often
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It Starts with an Assessment
What did you aim to accomplish by implementing a Google Search Appliance
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High Level Questions for Assessment+ How many GSA’s do we have?
+ Which part of the business owns the GSA’s?
+ Do you have resources allocated to keep them working?
+ What connectors/content sources are being indexed?
+ Deployment done with internal/external resources?
+ Are Analytics being tracked and reported?
We have an assessment guide to help
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Did your GSA initiative achieve its goals
Audit the GSA to determine what it was meant to...was it successful
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Did we achieve our goals?+ Assess accomplishments to original goal?
+ Do you want an OEM equivalent?
+ Identified gaps that should be resolved in any migration?
Get our GSA Assessment Guide .
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Beyond Keyword
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Plan for the Future
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Google Cloud Search
Google’s future cloud based search solution
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Google Cloud Search
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Move to Cloud
Considering the opportunity of the Cloud
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Move to the Cloud
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On Premise Open Source
Options for On Premise
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Stay On Premise
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Moving Beyond Keyword Search
JIM GRECNIWatson Executive IT Architect - IBM
Jim GrecniWatson Executive IT [email protected]
Watson Explorer Overview
©IBM2016Pleasedonotdistributewithoutpermission
2
Discovery
• Helpfindquestionsyou’renotthinkingtoask
• Connectthedots&uncovernewpathways
• Leadtonewinspiration
Exploration• ConnectInformation• Identifycorrelations&
insights• Exploreyourproblem
areabetter
Engagement
• Understand,handle&fulfillintents
• Engageinadialogwithusers
• Answerquestionsaroundproducts&services
• Evaluateapresentedconditionorapattern
• Checkagainstasetofwrittenpolicyassertions
• Simplifydecisionmakingthroughcognitivevisualization
Cognitive Interactions
Today,Watsonbroadlyenablesfourclassesofinteractions
Decision
IBM Confidential
What is Watson Explorer?Elevator Pitch
IBM Watson Explorer combines search and content analytics with unique cognitive computing capabilities to help users find and understand the contextual information they need to work more efficiently and make better, confident decisions at the point of impact.
Watson Explorer enables organizations to• Explore: Securely connect to, search and explore all of your organization's data, regardless of format or
where it is stored or managed• Analyze: Gain insights from unstructured dark data with advanced content analytics using hypothesis-free
discovery• Interpret: Scale expertise with leading-edge cognitive services from Watson Developer Cloud
IBM Confidential
Enterprise Search Content Analytics360°Bus. Applications
Watson Explorer: 3 Ways to Explore & Analyze
IBM Confidential
Watson Explorer Component View
Security
Management and application development
Query Routing
Mobile Collaboration Application Builder
Solution Gallery
ContentMiner
Studio
Connectivity
…
CMS Email DBMS ExternalCRMWikisSupport Social SCMFilesystems
CloudBig Data
Indexing, search and analytics
Indexing Search
Content Analytics
Text Analytics
= available with Advanced Edition
Watson Explorer ApplicationsSearch • Analyze • Interpret Watson Developer
CloudCognitive and information
analysis services
Question AnswerRelationship ExtractionConcept ExpansionUser ModelingLanguage IdentificationMachine TranslationMessage Resonance
… more …
IBM Confidential
Connect to new data sources through custom connectors
Connectivity
…
CMS Email DBMS ExternalCRMWikisSupport Social SCMFilesystems
CloudBig Data
IBM Confidential
How Watson Explorer Learns
Knowledge Curation
Ground Truth Creation
Annotator Development
Annotator Evaluation
Runtime Deployment
Rules-Based
• Usesrulestoperformnaturallanguageanalysis
• Betterapproachwithsmallernumberofentities,simplerelationships
• Easytotraceanddebug• Mayrequireprogrammingfortherules,
sometimeswithasignificantlearningcurve
• Difficulttomaintainasthecomplexitygrows
MachineLearning
• Usesinferencesandstatisticalmodelstoperformnaturallanguageanalysis
• Taughtbyexampleswithouttheneedtowritecode
• Betterapproachwithlargenumberofentities,complexrelationships
• Somewhatopaquetothedeveloperandcanbemoredifficulttodebug
• Requirescreatinggroundtruth
WatsonExplorerContentAnalyticsStudio WatsonKnowledgeStudio
DEV SME
• CloudBased• Intuitive,NoCodeWriting• Collaborative• CostEffective• EnablesaHybridApproach• SupervisedTrainingYieldsHighPrecision• UseExistingWEXCAStudioAnnotatorsto
“Bootstrap”MachineLearning• LowerTrainingTimebyFactorof2
WatsonKnowledgeStudioBenefits
Data Source Crawl and Contextualize
Position for access
Analyze Output
For an animated overview, please go to:https://www.youtube.com/watch?v=ymUFadN_MO4
John Smith works for IBM. He has been in Big Blue for 20 years.
Person ORG
Requirestransformingunstructureddatatostructureddataandpreparingitbeforeitcanbeusedforfurtheranalysis.
What is Annotation?
(TextAnalytics)
IBM Confidential
• Best of breed enterprise search• On premise, public or private cloud• Flexible connectivity framework• Secure access per security model of repository• Search external and non-indexed sources• Unified view of customers, products, and other
entities• Powerful application builder • Collaboration tools
Exploring enterprise content with unified information applications
Narrative
IBM Confidential
Use Application Builder to quickly build applications leveraging Watson Explorer content as well as 3rd party systems such as SAP Hana.
Client data from cloud and enterprise
systems
News highlighted with Watson Relationship
Extraction service Account holdings from systems of record
Customer e-mails from corporate email system
Client notes from CRM
Recommendations and alerts based on structured and unstructured content
User’s search can be submitted to
Watson Developer Cloud services simultaneously
Narrative
IBM Confidential
Unified information applicationsInformation, analytics and insights presented in context
Dialog* and NLC* services enable natural language interaction with a user
Personality Insights* for deeper understanding of client
Data from enterprise systems such as CRM, DBMS, CMS and SCM
Analytics, in context
Activity feed for up-to-the-moment information
Data-driven alerts
Content analytics to reveal insights from unstructured data
Collaboration and information sharing
*Uses Watson Developer Cloud service
Narrative
IBM Confidential
Analyze unstructured content with Content Miner
Documents Facets Time Series Deviations Trends
Facet Pairs Dashboard SentimentConnections ReportsWatson Explorer Advanced Edition
Narrative
IBM Confidential
NHTSA Sample Data
IBM Confidential
Content Analytics Studio
• Tailor Watson Explorer to your business domain with advanced rule-based annotators
• Business users and SMEs can build rules for specific domains and languages
• No need write code - simple drag-and-drop interface
Create
Validate
Analyze
Modify/ Deploy
Watson Explorer Advanced Edition
Narrative
IBM Confidential
Add new annotations with rule or machine learning models from Watson Knowledge Studio.
IBM Confidential
Forrester ranks IBM a leader in search and knowledge discovery (2015)
Source: Forrester Research, 2015
“Hard questions make for hard answers. With Watson Explorer, IBM aims to make it easier to ask and answer hard questions. Watson Explorer allows domain experts to “train” the search engine to enhance the results. They can also enrich search indexes with advanced analytics such as sentiment analysis, image tagging, feed detection, and more by providing direct access to its Watson Developer Cloud, including the recently acquired AlchemyAPI.”
The Forrester Wave™: Big Data Search and Knowledge Discovery, Q3 2015
OK to distribute to customers
Narrative
IBM Confidential
Watson Explorer can be used as a standalone product behind an enterprise’s firewall and with other Watson cloud based services.
SaaSWatson Knowledge
StudioWatson Virtual Agent
PaaSLanguageAlchemyLanguageConversation Document ConversionLanguage TranslatorNatural Language
ClassifierPersonality InsightsRetrieve and RankTone Analyzer
On-Premises
Watson ExplorerSpeechSpeech To TextText to Speech
VisionVisual Recognition
Data InsightsAlchemyData
NewsDiscoveryTradeoff Analytics
IBM Confidential
Watson Explorer delivers cognitive exploration
Analyze, visualize, and discover insight in unstructured data through NLP and text analytics
Explore information from internal and external content through unified information applications
Interpret by applying cognitive capabilities to enhance, scale, and accelerate human expertise
Watson Explorer
Cognitive Explorationü Exploration across many
different sourcesü Content analytics ü Cognitive insights ü Delivered in a unified
information application
Watson Explorer Advanced Edition
Narrative
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Google Search Appliance Manage Services
Wrapping Up
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Questions?
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Connecting With Us
www.mcplusa.com
plus.google.com/+mcplusa @mcplusa fb.com/mcplusa Channel MC+A
linkedin.com/company/[email protected]
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