Keyword Research: The Secret Expert Techniques You Need to Know

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Transcript of Keyword Research: The Secret Expert Techniques You Need to Know

  • @JudithLewis

    Ke yword Re s e a rch :

    T he Se c re t Exp e r t T e c hn iques You N e e d to Know

    @JudithLewis

  • @JudithLewis

  • @JudithLewis

    Run DeCabbit Consultancy doing SEO, PPC, Social Media and

    integrated marketing campaigns - working with bloggers for link building

    Got on the Internet in 1986 at my school lab

    Working online with search since 1996

    Worked in-house within e-Commerce, Publishing & High Tech

    Have worked with Google (SEO for product sites), Orange, COI,

    NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal,

    Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx, TotalJobs,

    Virgin.com, Virgin Startup, Zopa, Inspire Malibu & more

    Chosen as a founding Modern Muse, contributed to book Pimp My Site,

    judge of the UK, US & European Search Awards, one of the SEO Chicks,

    blog on Huffington Post & run MostlyAboutChocolate.com food blog

    AM I

    WhoObligatory slide !

    Judith Lewis

  • @JudithLewis

  • @JudithLewis

    I give chocolate

    for *relevant*

    questions

  • @JudithLewis

    Keyword Research

  • @JudithLewis

    Keyword research is

    never a direct route from

    start to finish it is often

    a twisting journey

  • @JudithLewis

    Keyword Research Checklist

    Research your own products

    Look at the competition

    Answer Questions

    Use several tools

    Verify everything using data

    CHEAT

  • @JudithLewis

    Focus on TOPICS not

    Keywords

    RankBrain & Humans

    mean we need to optimize

    differently

  • @JudithLewis 10@JudithLewis

    @MostlyAboutChoc

    Research Your Own Products

  • @JudithLewis

    Research Your Own Products

    Understand what people

    call your product normally

    Find ways that people

    describe what you are

    selling

    Check AdWords keyword

    tool to see what people

    search for related to your

    procuct

    Make sure you understand

    all ways people refer to

    your product

  • @JudithLewis

    Look at the Competition

  • @JudithLewis

    Research Your Competitors

    Look at their tactics

    Steal their ideas

    Do your research

    Improve on what they

    are doing

    Understand your

    audience

    Become the thought

    leader in your space

  • @JudithLewis

    Understand the Questions

  • @JudithLewis

    Within the keyword research should be a

    number of keywords which are actually

    questions people ask Google in volume such

    as:

    best speakers for live band

    best sound system for restaurant

    best waterproof speakers

    best outdoor speaker

    best line array speakers

    best pa speakers

    best cinema sound system

    By helping people through answering this

    question or perhaps even redefining the

    question, visitors and awareness will

    increase.

    Fulfil a Need or Answer a Question

  • @JudithLewis

    Answer

    The

    Public

    .com

  • @JudithLewis

  • @JudithLewis

    Search

    Intent

    .co.uk

  • @JudithLewis

    Lists Do Well and Numbers Sell

    Lists and numbers help to inspire

    clicks and reads (as well as shares).

    Make this more Friday afternoon

    content which will achieve better

    shares when people prepare to wind

    down (or in media, Thursday

    morning)

    Create less focused, more highly

    sharable and linkable content,

    utilising lists like top 10 chocolate

    bvrands or Over 50% of people

    prefer dark chocolate but the real

    reason why will surprise you

  • @JudithLewis

    Use Several Tools

  • @JudithLewis

    Some Keyword Spinning Tools

    http://grepwords.com/

    http://keywordshitterpro.com/

    http://keywordsnatcher.com/

    https://www.visualthesaurus.com/

    http://grepwords.com/

    http://soovle.com/

    http://tools.seochat.com/tools/suggest-

    tool/

    http://www.longtailpro.com/

    http://keywordsnatcher.com/

    http://answerthepublic.com/

    http://www.searchintent.co.uk

    http://secockpit.com/http://ubersuggest.org/http://keywordtool.io/https://kwfinder.com/http://www.longtailpro.com/https://www.hittail.com/http://www.wordstream.com/keyword-suggestion-tool

    https://adwords.google.com/ko/KeywordPlanner/Homehttp://www.keywordeye.com/http://www.wordtracker.com/https://serpiq.com/

    http://grepwords.com/http://keywordshitterpro.com/http://keywordsnatcher.com/https://www.visualthesaurus.com/http://grepwords.com/http://soovle.com/http://tools.seochat.com/tools/suggest-tool/http://www.longtailpro.com/http://keywordsnatcher.com/http://answerthepublic.com/http://www.searchintent.co.uk/http://secockpit.com/http://ubersuggest.org/http://keywordtool.io/https://kwfinder.com/http://www.longtailpro.com/https://www.hittail.com/http://www.wordstream.com/keyword-suggestion-toolhttps://adwords.google.com/ko/KeywordPlanner/Homehttp://www.keywordeye.com/http://www.wordtracker.com/https://serpiq.com/

  • @JudithLewis

  • @JudithLewis

    Google Trends Helps Identify Stories of the Moment

  • @JudithLewis

    As Well as Overall Seasonal Trends

  • @JudithLewis

    Google Adwords Tool/Planner

    | 25

  • @JudithLewis

    Google Adwords Tool/Planner

  • @JudithLewis

    Verify Using Data

  • @JudithLewis

    Google now recommends phrases as enhancements or extensions to the search someone does. This is a

    valuable area to target as these are the suggestions Google is offering. Always do original research as well.

    The below is an example of what is possible with keyword research.

    Some target keywords include:

    life expectancy with congestive heart failure

    aha heart failure guidelines

    end stage heart failure life expectancy

    virus that causes heart failure

    Possible alternative health targets:

    juicing for congestive heart failure

    vitamins for heart failure

    yoga for congestive heart failure

    Keyword Research

  • @JudithLewis

    CHEAT

  • @JudithLewis

    SEMRush

    SEMRush

    Paid tool

    See what your competitors are ranking for i.e. what does rank for *really*? Is that blogger *really*

    getting all that traffic?

    Add to seed keyword list for your keyword research I mean, why

    not?

    Competitive insight if, you know, you have a business or something

    but mainly Im just nosey!

    http://www.semrush.com/

    http://www.semrush.com/

  • @JudithLewis

  • @JudithLewis

  • @JudithLewis

    SEMRush

  • @JudithLewis

    SEMRush

  • @JudithLewis

  • @JudithLewis

    You Can Stalk Me OnlineTwitter: @JudithLewis

    @MostlyAboutChoc

    LinkedIn: http://uk.linkedin.com/in/judithlewis

    Google+: https://plus.google.com/+JudithLewis

    Web: http://www.decabbit.com

    Blog: http://MostlyAboutChocolate.com

    SEO Blog: http://www.SEO-Chicks.com

    HuffPost: http://www.huffingtonpost.co.uk/judith-lewis

    ...and the list goes on

  • @JudithLewis

    T H AN K YOU FOR YOU R T I ME

    37