A Unified Cloud is Key to Business Transformation

James StatenChief Strategist, Cloud+Enterprise@Staten7

Pace has changed based on digital disruption and customer ability to switch

Technology PeopleProcess

Customer demands drive business evolution

Customers are demanding smarter products, more intelligent support, and higher levels of personalization

Key measure of success:

Customer Satisfaction

Customer satisfaction is key to business success.Drives:• Loyalty• Revenues• Profits

Source: Forrester, Q1 2015 “Winning The Customer Experience Game” Watermark Consulting

Satisfaction correlates tightly to company performance

80%

70%

60%

50%

40%

30%

20%

10%

0%

-10%

CXi leaders 77.7%

S&P 500 Index51.5%

CXi laggards -

2.5%

Customer experience leaders outperform the market (2007–2013)

Customer satisfaction is impacted at every touch point

Customers

Products

Sales

Support

Source: Forrester Research

Customer expectations have changed

What customers expect

What businesses deliver

Performance

Convenience

Personalization

Trust

Smarter products & services• Deliver a mobile experience

• IoT-enable your products

More intelligent touchpoints• Create and iterate better customer experiences

• Use data to inform faster and better business decisions and product and experience iterations

Both require software & analytics

To deliver greater customer engagement

SW+analytics companies

These are your new core competencies & assets

But not what we've built in the past:• Natively hybrid, open, flexible

• Built with CD: Starts with MVP (minimum viable product)

• Composite: Blends and builds upon cloud and on-prem API-based services

Enterprises are becoming

airplane parts that send an alert when they need to be serviced, or wind turbines that communicate with one another to generate more electricity

Today’s modern apps

Traditional data center

Cloud

Image Source: http://theinspirationroom.com/daily/commercials/2011/10/iphone_4s_running.jpg

SW + analytics = intelligent apps

Q: What other products would customer X purchase?

Q: What is the likelihood of customer Y churning?

Q: What is the price elasticity of product Z?

Q: Do we have sufficient product availability for the holidays?

SW + Analytics to improve quality of life, public safety & health for its citizens

• Uses Windows Azure, HDInsight, SQL Server 2012

• Scalable, near real-time BI• Anytime, anywhere access• Model for global collaboration

1. Easily aggregate data from multiple sources

2. Run Analytics + Machine Learning for insights

3. Insight enable your Intelligent App

SW + analytics = intelligent apps

App Service

SQL DBSQL DataWarehouse

Hosting.com

SAPOracleDynamics

Data VisualizationReportingMachine Learning

Hadoop

SQL DataWarehouseSQL DB

Machine Learning

Intelligent App

Hadoop

Rockwell Automation is partnered with one of the six oil and gas super majors to build unmanned internet-connected gas dispensers. Each dispenser emits real-time management metrics allowing them to detect anomalies and predict when proactive maintenance needs to occur.

Store sensor data every 5 minutes Temperature, pressure, vibration, etc. Tens of thousands of data points / second

Data Factory

Azure Blobs

Azure HDInsight

Hive, Pig,

Azure SQL DB

Power BI for O365

Mobile Notification Hub

Mobile Device

Real-time notification

Microsoft Azure

Programming languages + tools.NET, Visual Studio, TFS + Git, Java, NodeJS, PHP, Python, Ruby, C++, R

Microsoft hyperscale cloud infrastructure

Virtual Infrastructure Services: Compute (VMs, Containers — any OS (Windows, Linux), Storage (file, block, object), Data services (DB, DW, DR, streaming, big data), Networking (intra, extra, VPN, MPLS)

Application Services:Web, Mobile, Gaming, Media, Identity, Search, Integration

Intelligence Services: Machine Learning, IoT, real time, streaming, BI, reporting & dashboarding

Massiv

e P

artn

er

Ecosyste

m

Service Fabric

Azure Public Cloud

Azure Stack

Any language Any dev tool

Unified deployment & management

Hosting.com

CloudOS Partner

Core business application, hybrid by design

Unifying business applications with cloudExtend on-premises apps

Rapid innovation

Business-ready capabilities

Ticketing system

Internal applications

Seat bookingsystem

MicrosoftAzure

Application connectivity

easyJet

On-premises

How do I get there?

Rightsource your portfolio

1 2 3

What do I move first?

How do I continue to leverage what I have?

How do I move forward?

1Lowest business impact/highest value/quickest win

• App operations (storage, dev/test, DR)

• Migrate systems of engagement, elastic & transient apps

4 Leave 80 percent of existing custom apps alone, retire/archive apps to VMs, MOVE SMALL and high burst workloads

3 Default NEW app dev on cloud in the 80 percent category (not highly integrated, sensitive)

2 Get out of running packaged apps – go to SaaSMicrosoft (O365, CRM, VS Online, etc.), MSPs

50%App

operations

Cloud-ready apps

15%Packaged

apps

1 2 3

What do I move first?

How do I continue to leverage what I

have?

How do I move forward?

1 Lowest business impact/highest value/quickest winApp operations (storage, dev/test, DR)

4 Leave 80 percent of existing custom apps alone, retire/archive apps to VMs, MOVE SMALL and high burst workloads

3 Default NEW app dev to the cloud (save highly integrated, sensitive workloads for later)

2 Get out of running packaged apps – go to SaaS/push your ISVs, including Microsoft (O365, CRM, VS Online, etc.)

10%New business

apps

1 2 3

What do I move first?

How do I continue to leverage what I

have?

How do I move forward?

50%App

operations

Cloud-ready Apps

15%Packaged

apps

1 Lowest business impact/highest value/quickest winApp operations (storage, dev/test, DR)

4 Move existing custom apps to Hosting.comBut make these apps consumable services from the cloud:API accessible, integratable

3 Default NEW app dev on cloud in the 80 percent category (not highly integrated, sensitive)

2 Get out of running packaged apps – go to SaaS/push your ISVs, including Microsoft (O365, CRM, VS Online, etc.)

25%Custom apps

10%New business

apps

1 2 3

What do I move first?

How do I continue to leverage what I

have?

How do I move forward?

50%App

operations

Cloud-ready Apps

15%Packaged

apps

• Physical infrastructure (facilities; physical compute, storage & networks)

• Abstracted services (SaaS apps, hosted frameworks, customization & automation, configurable security

• Physical and virtual infrastructure security and availability

• Certifications and administrative procedures

• Standard monitoring and element management

High satisfaction with cloud comes through Completing The Cloud Handshake

• Hybridization of cloud and non-cloud resources• Your use of the cloud services, app configuration• Any technology supplements added (WAF, SSO,

BCDR, app security, WAN, etc.)

• Customization & governance (who has authority to make changes)

• Lifecycle management (upgrades, process change, integrations, ALM)

• Customer experience (monitoring, management, A/B testing)

• Business process monitoring, end-user performance• Dependency mapping and tracking• Portfolio management

Cloud Vendor Responsibility Customer ResponsibilityYou + Hosting.com – Unified Experience

Thank you

James StatenChief Strategist, Cloud+Enterprise@Staten7; jstaten@Microsoft.com

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.