Keynote: Future of Mobile

Copyright © Tomi T Ahonen 2015

www.tomiahonen.com

Twitter: @tomiahonen

"Tomi Ahonen is the most influential expert in mobile." - Forbes January 11, 2012

Tomi T Ahonen, MBAAuthor and Consultant

Twitter: @tomiahonenwww.tomiahonen.com

Mobile Ministry Forum

Netherlands18 April 2015

Tomi Seen in:60 Countries 350 Conference Presentations 100 Cities Cumulative audience over 125,000 people

Mobile in Ministry: For Congregations

Rich & Poor


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The Numbers

Now into uncharted territory...


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0

1

2

3

4

5

6

7

8

1964 1969 1974 1979 1984 1988 1994 1999 2004 2009 2014

Global Media End of 2014

Population

Source: TomiAhonen Almanac 2014

Population 7.2B

FM Radio 4.2B

PC 1.5B

Landline 1.0B

Mobile 7.3B

Population

FM Radio

TV

Landline Phone

Inte

rnet

PC

Mo

bile

Internet 2.7B

TV 2.1B


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2.2B Mobile Internet Users• GSMA reports that in 2013 the world had 2.2

Billion mobile internet users• 1.3 Billion accessed on 3G networks or faster• 900 Million still accessed using 2G or 2.5G speeds

Source: Economic Times 7 November 2014


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Is a Tablet a Mobile?

• Gary Schwartz explains in his latest book Fast Shopper, Slow Store about tablets vs mobiles:

• "Tablets immobilize people."• Because you usually stop, sit

down and use the tablet two -handedly, whereas mobiles can be used while walking, singlehandedlySource: book Fast Shopper, Slow Store by Gary Schwartz 2013

Tomi says: So a Tablet is not ‘a mobile’ - a tablet is

in fact an ‘anti-mobile’


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Phablets 1 in 4 Smartphones• Deloitte reports on phablet (smartphones with

screen size from 5 inches to 6.9 inches) sales• in 2013 it was 150 million or 15% of all

smartphones• in 2014 it will be 300 million or 25% of all

smartphones soldSource: Scoop NZ 16 Jan 2014


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Tomi Suggestion:• Provide you ministers with large-screen but non

Apple (non Blackberry) Android based smartphones. • Large screen/phablet makes it easy to show one or

two people things on the phone (also thus cannot be Blackberry).

• Provide tons of VIDEO religious content to show on that screen

• Then it must have two functionalities: microSD card slot and Bluetooth. Why? Because this is how people share content (and thus cannot be iPhone)

• (oh and why Android? Maximum practical apps and content for your ministers)


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Smartphone Migration Rate out of All Phones

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Source: TomiAhonen Consulting January 31, 2015

dumbphones

smartphones

Migration to Smartphones 66%Year 2014 saw 1.29B smartphones sold (66% of all new handsets)


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Smartphone Migration• Via Nielsen Sept 2013


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I know that most ‘experts’ in mobile today love to talk about

‘apps’ for smartphones.”


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But wouldn’t it be a spectacularly un-Christian thing to do, to offer services only for the rich elites and spit in the faces of 40% of your congregation? Especially those less fortunate who

can’t afford an iPhone?


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But wouldn’t it be a spectacularly un-Christian thing to do, to offer services only for the rich elites and spit in the faces of 40% of your congregation? Especially those less fortunate who

can’t afford an iPhone?

Kraft foods mobile strategy starts with: Leave no phone behind


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The 10 Dollar iPhone?

• Ah, the relentless pace of Moore's Law... Take any 'superphone' of today: iPhone 4, Nokia N8, Samsung Galaxy, Blackberry Bold, or whatever is your favorite

• Summer 2010: unsubisidised price of: US $600 gave you 3.5” touch screen, 3G, WiFi, GPS, 8mp & flash

• Winter 2011, same phone would cost $300

• Summer 2013: $150; winter 2014: $75 summer of 2016: $38; winter 2017: $19

• By summer 2019 cost of same specs of what was condered superphonein 2010 would be $10 (includingdistribution, marketing & profit)Source: TomiAhonen Consulting July 2010 - 2015


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The 10 Dollar iPhone?

• Ah, the relentless pace of Moore's Law... Take any 'superphone' of today: iPhone 4, Nokia N8, Samsung Galaxy, Blackberry Bold, or whatever is your favorite

• Summer 2010: unsubisidised price of: US $600 gave you 3.5” touch screen, 3G, WiFi, GPS, 8mp & flash

• Winter 2011, same phone would cost $300

• Summer 2013: $150; winter 2014: $75 summer of 2016: $38; winter 2017: $19

• By summer 2019 cost of same specs of what was condered superphonein 2010 would be $10 (includingdistribution, marketing & profit)Source: TomiAhonen Consulting July 2010 - 2015

iBall Tiger 4+: 4 inch touch screen, 3G, WiFi, GPS, 8mp camera & flash. Dec 2014 Cost US$72 (4,590 INR)


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Tomi Suggestion:• Offer phone recharging at you churches in Africa and

less-developed parts of Asia• Make sure you have plenty of power supplies for

Nokia (3 different Nokia plugs) remembering one in six mobile phone owners in Emerging World has a second hand (ie very old) mobile phone and by far most of those will be Nokia branded

• Also build your charging station so, that you chargers cannot be easily stolen...


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Tomi Suggestion:• Provide you ministers with portable battery-powered

pocket rechargers for mobile phones. • When they visit a home (without electricity) or visits a

congregation member(s) in the open spaces, they can help them by offering to recharge their phones while they talk religion...

• They get their R&R: Redemption and Recharging...


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The Consumer and Mobile

We look at our mobile 221 times per day


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221 Times Per Day• The stats of our mobile phone use

keep growing• Latest survey by Tecmark in UK of

2,000 smartphone owners finds that the average UK smartphone owner looks at their phone 221 times per day

• Thats once every 4 minutes and 18 seconds of every waking hour

• We also stare at the phone screen now 3 hours per day on average, so 18.9% of the time we are awakeSource: Daily Mail 8 Oct 2014


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UK Consumers in 2015• Deloitte ran its annual UK mobile consumer

survey of 4,000 people and reports: 94% use any type of messaging 85% still use SMS messaging 76% use voice calls 70% own a smartphone 45% use OTT messaging services 37% play games 32% have checked bank balance 9% pay to play games (including in-

app virtual goods) 9% have quit SMS & only use OTT IM

Source: Deloitte 7 January 2015


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US Smartphone Users• Extensive study of 1,600 smartphone owners by

Pew in the USA, that consisted of 14 individual surveys per person, found use of smartphones:

• Texting 97% use and is also most used per day• Voice calls 92% use but is 4th most used per day• Internet 89% use, was 3rd most used per day• Email 88% use, was 2nd most often used per day

Source: Pew 1 Apr 2015


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Emerging World Mobile• Survey of 36,600 people by Pew of 32 countries in

the Emerging World found:– 84% owned any kind of mobile phone– 24% owned a smartphone (29% migration rate)

• Among adults owning a mobile phone, the following usage was found:– 76% use text messaging– 55% use the camera on the phone

Source: Pew 19 March 2015


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South Africa Mobile 2014• MMA reported on South African mobile users:

Send sms 85% MMS 34%

Take picture 62% Search 34%

Listen to FM radio 42% Vote on TV 24%

Access internet 41% Download Ringtone 23%

Use Instant Messaging 38% Email 20%

Download music 37% Play games 17%

Social media 36% Download apps 14%Source: MMA South Africa Digest 2014


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New Zealand Mobile Web

• Vodafone statistics at the annual Tel.Con conference:• 74% check social networking from bed• 41% check the mobile internet while on toilet• 38% have settled bet by finding answer on phone

• 23% access the mobile internet from the beachSource: Vodafone NZ presentation at Tel.Con in Auckland April 2012

The Truth is In My Pocket


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New Zealand Mobile Web

• Vodafone statistics at the annual Tel.Con conference:• 74% check social networking from bed• 41% check the mobile internet while on toilet• 38% have settled bet by finding answer on phone

• 23% access the mobile internet from the beachSource: Vodafone NZ presentation at Tel.Con in Auckland April 2012

The Truth is In My Pocket

Fresh Pew April 2015 Data 53% of US smartphone owners

settled argument by mobile


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Mobile As Mass Media

Now they all agree its different..


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The 7 Mass Media

Source: Ahonen book Mobile as 7th of the Mass Media, 2008

Wikipedia page: Seven Mass Media

1st mass medium Print 1500: books, newspapers, magazines

2nd medium Recordings 1890s: music, games, movies

3rd medium Cinema 1910s

4th medium Radio 1920s

5th medium TV 1950s

6th medium Internet 1995s

7th medium Mobile 2000s


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Source: Tomi Ahonen book The Insider's Guide to Mobile, 2012

Tomi: Mobile Has 9 Unique Benefits

1. Mobile is first personal mass medium

2. Permanently Connected

3. Always Carried

4. Built-in Payment Channel

5. Available at Creative Impulse

6. Has Most Accurate Audience Info

7. Captures Social Context of Consumption

8. Enables Augmented Reality

9. Offers Digital Interface (to real world)


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Back to the Basics

There is so much still to do


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South Africa - Please Call Me

• Vodacom in South Africa introduced free ‘Please Call Me’ service, so anyone who cannot afford to call, can send free SMS to family or friend and ask them to call. Now rival networks also offer same

• Call Me is sponsored by advertising• Caller pays normal calling rates• 87% of South African adults have

sent PCM message and 100% have received a PCM request Source MMA South Africa Digest 2014


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Wikipedia via SMS & USSD• Bharti Airtel Kenya to deploy free Wikipedia searches

for featurephone users via USSD and SMS *515#• Each first SMS free, more detail cost regular SMS fee

• 118,000 users searched 660,000 times in first 6 mo

• They will expand the service to cover 70 million mobile phone users in Africa and AsiaSource: Praekelt Presentation at Mobile Web Africa Conference 10-12 Sep 2014


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Doing SMS? Now: Go MMS• Twilio is one of many messaging experts who is

advising all businesses to migrate their messaging from basic SMS to MMS

• MMS allows longer text than 160 characters, plus pictures, sounds, videos, coupons, QR codes, URLs


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MMS Hits 4.0B Active Users• Wired quotes global user stats measured by

txtfeedback that MMS global user base has now reached the massive 4 billion active user milestone

• Tomi comments: 1) - MMS is now second only to SMS as a global data platform by users, far ahead of the internet, email, Facebook. 2) - MMS used at least once per month by 57% of all mobile phone owners globally. 3) - Most of MMS revenues now come from Business-to-Consumer (B2C) traffic like coupons, news, ads, movie promos,etcSource: Wired January 2014


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Marketers Behind on Mobile• Forrester 2014 survey of marketing professionals:• 42% are employed in companies so new to mobile,

they are still building their first mobile strategy or it is less than a year old

• 65% don’t have adequate budgets for mobile• 62% don’t collect any data on the mobile use by

their customers. Of those that do, most only measure mobile web banner ad clicks

• 41% don’t even know own customers’ attitudes to and uses of mobile

• Forrester is critical of marketers focusing on wrong tools like apps rather than SMS and mobile web

• Also responsive design is used as substitute for understanding full power of mobileSource: Mobile Marketer 24 Oct 2014


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Tomi Suggestion:• Mobile Ministry Toolkit:• Your communication starts with SMS

• Then you add voice calls

• And MMS• In Africa and where its practical, also USSD• In Europe, USA and rich parts of APAC: mobile web• Only when those covered do you consider:

– apps, videos, QR codes, Augmented Reality etc

• (PS download Tomi Ahonen ebook Insider’s Guide to Mobile from Lulu.com pdf file, share with all tech-geeks as their basic guide to mobile stuff)


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Identity

Put a scan of your passport page onto your smartphone


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Mobile as Driver’s Licence

• Dubai Police Department has issued valid driver’s licences as a mobile phone version for smartphones

• It is part of the Police Department App and was launched December 2014

• If a policeman stops a driver, the driver can then just show the licence on the phone instead of carrying a paper-based driver’s licence in the walletSource: World Summit Awards, Abu Dhabi 1-3 February 2014


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11% of Estonians Vote by Mobile• Estonia has been developing its

eVoting systems for a long time. An internet voting system with SMS based mobile authentification was taken into use for the 2011 national election

• For the 2014 election voters could use their mobile phones to vote. 11% of the votes cast were done electronically. One in 20 of those were cast by Estonians living abroadSource: The Wall Street Journal 20 May 2014


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• Nepal has over 70 separate cultural groups with their own languages, rituals, traditions and culture

• Now Ritirivaj on mobile lets members of each culture record their traditions with pictures, videos, text, cooking recipes, dress codes, etc to help preserve the traditions like weddings, birthdays, holidays, etc that have existed for centuries but are threatened as modern populations move to cities, work abroad etcSource: Ncell App Circus, Kathmandu December 2014

Preserving Culture in Nepal


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Tomi Suggestion:• In missionary work in areas of obscure languages:• Use CAMERA and VIDEO on minister’s smartphone

to capture local language speakers do impromptu translations of the verses in Bible

• Use MINIMUM data resolution for those videos

• Then save them per Bible passage name & number• And share with congregation. Many will have basic

video capacity and some memory to save these files.• Eventually you’ll have the whole Bible done in video

files in that language by ‘citizen translations’• (If there are two people recording, use best resolution

video for second recording but always lowest resolution for primary recording)


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And Then.. Big Data

What do we do with the user data?


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Quotes from Winston Wang• "Mobile is measurable like nothing before."

Quotes by Winston Wang, Director of Innovation, Anheuser-Busch InBev, in his keynote to the Global MMA Forum, New York City, 9 May 2013


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Partnering...• Starbucks has gone mobile first. The CEO said in

2013: "Nothing is more important to our future than mobile.“

• Its two years from when Starbucks launched its mobile wallet. Today 15% of Starbucks USA revenues come from mobile payments

• Now Starbucks has partnered with Uber

• If you order an Uber ride to a Starbucks and buy a coffee, the taxi ride is freeSource: Starbucks and Uber press release Sept 4, 2014


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Obama 2012 SMS Volunteers• The Obama 2008 campaign used social media and

mobile very successfully. For 2012 they turbocharged their efforts. One of their most ingenious ideas was the recruiting of SMS volunteers on election day

• "Would you like to make one call to support President Obama today? We'll send you one phone number."

• Campaign achieved 10% conversion of targeted Obama supporters so out of 64M voters, about 6.4M made this call. If SMS activation results in 50% success in voting, 3.2M votes were generated this way - Obama's margin of victory was about 5M votes. Source: Communities-Dominate.blogs.com Nov 22, 2012


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Tomi Suggestion:• Use SMS to find activist supporters• So any Church leaders meetings, committees, do like

the Obama campaign always did at their start:

• At start of meeting tell the people gathered: look around, see who is here and who is not. Everybody can think of one person who should be here who isn’t. Lets send them an invitation SMS for next meeting.

• This makes SMS right from the start an integral part that every member knows how to use (often older people not as comfortable with the tech, so younger members can help)


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Tomi Suggestion:• And DUH• Obviously

• Use SMS as reminder a few hours before mass on Sunday or whenever is whatever important meeting next

• Make those easy to forward by initial recepients to non-regular members too, so include the individual Church or meeting place address and starting time

• Make sure your ministers and their staff have unlimited SMS or maximum SMS allowances on their phone accounts


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And Finally Some Magic

The true power of mobile


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Talking Statues in London• London has introduced interactivity to many of its

most popular statues. Famous actors have created audio recordings so that visitors can hear the statues speak. Service activated via QR code or NFCSource: 2D Code 19 Aug 2014


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Dank ye vel!

Twitter @tomiahonencommunities-dominate.blogs.com

[email protected]

Follow Tomi on Twitter and his blog..


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Tomi T Ahonen, Author & ConsultantCompetitiveness, Business Case, Marketing, and Profitability

• Provides workshops, training and consulting in how to make money with mobile adn converged services.

• The world's most prolific new mobile service evangelist, has introduced over 1,000 new service concepts at public conferences; is quoted in 120 books by his peers

• Quoted in over 400 press stories in a dozen languages; keynotes at over 300 major conferences on 6 continents; his daily blog is syndicated on CNBC, NY Times, etc

• Lectures at Oxford University on 3G and Convergence• Available as a motivational speaker at your event!• Read his bestsellers "Digital Korea", "Communities

Dominate Brands", “Mobile as 7th of the Mass Media” etc

website: www.tomiahonen.com e-mail: [email protected]

blog: communities-dominate.blogs.com

twitter: @tomiahonen

• Tomi's newest book "The Insider's Guide to Mobile"

Earlier Tomi Ahonen has set up & run Nokia’s 3G Business Consultancy. Previously he worked for 3 operators where he created the world’s first fixed-mobile service bundle and set a world record for taking market share from the incumbent

"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000


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Bonus Info


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Smartphone Prices By Region

• IDC reported on the regional average sales prices of smartphones in November 2013 as being:

• North America $531• Europe $419• Middle East and Africa $338

• Latin America $288

• Asia/Pacific $262

• World average $337

Source: IDC November 26, 2013


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Mobile Subscribers, Unique Users, Phones

Source: Tomi Ahonen Amanac 2014 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros


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Price Pyramid of Mobile Phones

Source: Tomi Ahonen PhoneBook 2014 - see www.tomiahonen.com - 191 page eBook only 9.99 Euros


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Tomi Ahonen Report

TomiAhonen Mobile Forecast 2014-2018101 pages, eBook format only, Apr 2014 - Cost only 99 Euro

TomiAhonen Consulting's forecast of the 110 most requested mobile industry numbers is in ebook format. Table of contents:

Chapter 1 - Intro (4 pages)

Chapter 2 - Size of Industry (8 pages) 3 charts, 7 tables

Chapter 3 - Customers (7 pages) 1 chart, 10 tables

Chapter 4 - Handsets Overall (10 pages) 6 charts, 8 tables

Chapter 5 - Handset Market Shares (25 pages) 24 charts

Chapter 6 - Mobile Data (18 pages) 15 charts, 15 tables

Chapter 7 - Smartphone Apps (2 pages) 1 chart, 1 table

Chapter 8 - Customer Types (5 pages) 3 charts, 3 tables

Chapter 9 - Annual Statistical Summaries (5 pages) 4 tables

More info see www.tomiahonen.com

eBooks only via tomiahonen.com


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Tomi Ahonen eBooks

Pearls Vol 2: Mobile Social Networking Foreword by Mark Curtis, CEO of Flirtomatic, 171 pages, eBook format only, April 2009 - Cost only 9.99 Euro

Tomi's second volume of "Pearls", has 50 case studies of real world services around topics of mobile social networking and digital communities covering all biggest stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc.

Pearls Vol 1: Mobile AdvertisingForeword by Russell Buckley, SVP Admob, Chairman Mobile Marketing Association

171 pages, eBook format only, January 2009 - Cost only 9.99 EuroLaunching an eBook series of Tomi's "Pearls", this first volume has 50 case studies of real world services around topics of mobile advertising and marketing from 19 countries including location-based, coupons, viral, advergaming etc



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Tomi Ahonen eBooks

Pearls Vol 3: Mobile Money171 pages, eBook format only, June 2011 - Cost only 9.99 Euro

Tomi's third volume of "Pearls", has 50 case studies of real world services around topics of mobile social money, mobile payments, mobile banking and mobile wallets. Includes all biggest stories such as Coca Cola, M-Pesa, NTT DoCoMo Osaifu Keitai etc.



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Tomi Ahonen eBooks

Tomi Ahonen Almanac 2015190 pages, eBook format only, May 2015 - Cost only 9.99 Euro

Comprehensive industry review and almanac with 93 tables, charts and diagrams, covering all major aspects of the mobile telecoms industry from handsets to services, from customers to networks, from SMS text messaging to content from mobile internet to mobile advertising.


"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this." - Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association

"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an eBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile walks around with 2 phones in their pockets!"

- Ricky "The Guru" Cadden at Symbian Guru

"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than any one I know"

- Paul Poutanen founder and President of Mob4hire

"If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's Almanac. The Almanac is full of hard to find information."

- WAP Review


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Tomi Ahonen eBooks

Tomi Ahonen Phone Book 2014173 pages, eBook format only, December 2014 - Cost only 9.99 Euro

Complete update of the volume, data current to December 2014.

Comprehensive review and almanac of handset side of mobile industry with 100 tables, charts and diagrams, with all market shares, average sales prices, features, operating systems etc for smartphones, dumbphones and major brands in handsets.

It is the companion piece to highly popular TomiAhonen Almanac.



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Tomi Ahonen six hardcover books

Mobile as 7th of the Mass Media, 2008explains the media opportunities in mobile from music and gaming to TV and social networking and even internet and adertising. 322 pages.

Digital Korea, 2007 with Jim O'Reilly

is case study in digital convergence from the most advanced information society of South Korea. covers internet, TV, mobile, ecash, egoverment, robotics, telematics, virtual reality etc 282 pages.

Communities Dominate Brands, 2005with Alan Moore

first business book on social networking 280 pages.

3G Marketing, 2004, with Timo Kasper & Sara Melkko is marketing handbook for mobile operators

M-Profits 2002 Still only complete business book for mobile, 360 p

Services for UMTS, 2002, with Joe Barrett was first services and applications book for 3G, 373 pages

all six hardcover books are available at Amazon


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Tomi Ahonen Books:2013 TomiAhonen Almanac 2015 (ebook: tomiahonen.com)

2012 TomiAhonen Phone Book 2014 (ebook: tomiahonen.com)

2012 Mobile Forecast 2014-2018 (ebook: tomiahonen.com)

2011 Pearls Vol 3: Mobile Money (ebook: tomiahonen.com)

2010 The Insider's Guide to Mobile (free ebook: lulu.com)

2009 Pearls Vol 2: Mobile Social Networking (ebook: tomiahonen.com)

2009 Pearls Vol 1: Mobile Advertising (ebook: tomiahonen.com)

2008 Mobile as 7th of the Mass Media (hardcover: futuretext)

2006 Digital Korea (hardcover: futuretext)

2005 Communities Dominate Brands (hardcover: futuretext)

2004 3G Marketing (hardcover: John Wiley)

2002 M-Profits (hardcover: John Wiley)

2002 Services for UMTS (hardcover: John Wiley)

see all Tomi T Ahonen's books with links at www.tomiahonen.com


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Selected TomiAhonen Workshops• Changing Customer Needs in Mobile Most requested workshop

currently, includes “steps” to addiction, “split” personalities, time to change..

• Mobile as 7th Mass Media Tomi's latest workshop discussing media convergence and unique aspects of mobile. Also adopted for Oxford Univ.

• Social Networking / Mobile Digital Communities based on his book Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U.

• New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8

• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U

• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U

• Mobile Marketing and Advertising featuring "Engagement Marketing"

• Segmentation and Customer Understanding may be run with Xtract • Launch Marketing for 2.5G and 3G also adopted for Oxford University

• MVNO, Revenue Sharing & Partnerships can include building a model

• Forecasting and Business Modelling in Telecoms Popular workshop

• Competitiveness in Telecoms Workshop form or competition simulation:

• Workshops are very cost-effective ! Write [email protected] for more.


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Tomi's Mobilista Primus Inter Pares TW List• If you are in mobile and on Twitter, the 'must follow' Twitterati in addition to

@TomiAhonen are Tomi's Primus Inter Pares list:• @AjitJaokar - author of tons of mobile books, advisor to governments• @CarolineWIP - Caroline Lewko author, expert on the developers• @ChetanSharma - Chetan Sharma author, best view to US stats & industry• @DW2 - David Wood ex CEO of Symbian• @EOrtiz - C Enrique Ortiz author on mobile tech• @Ew4n - Ewan MacLeod, editor of Mobile Industry Review• @FjordMark - Mark Curtis author ex CEO of Flirtomatic, now at Fjord• @JMacDonald - JMac Jonathan MacDonald the author and superguru• @KimDushinski - Kim Dushinski author on mobile marketing• @MTrends - Rudy De Waele what can I say, a mobile social butterfly• @PGolding - Paul Golding author on mobile apps, web, tech• @RussellBuckley - Russell Buckley author ex MMA Chair ex Google ex Admob• @TechnoKitten - Helen Keegan runs Swedish Beers• @Textually - Emily Turrettini editor of Textually and Ringtonia• @TonyFish - Tony Fish mobile author but also guru on digital identity & privacy• @Torgo - Daniel Appelquist author & mobile strategist now with Bluevia• @Wireless_Watch - Lars Cosh-Ishii editor Wireless Watch Japan, MoMo Tokyo


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The Guru's Bookshelf in Mobile:• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008• Communities Dominate Brands Ahonen & Moore, 2005• My Digital Footprint, Tony Fish, 2010• Global Mobile, Bruck & Rao, 2013• Mobile Marketing Handbook (2nd ed), Kim Dushinski, 2012• Fast Shopper, Slow Store, Gary Schwartz, 2013• Mobile Advertising, Sharma, Herzog & Melfi, 2008• Digital Korea, Ahonen & O'Reilly, 2007• No Straight Lines, Alan Moore, 2011• Social Gaming, Schmid, Talos & Aguilina, 2013• Mobile Internet for Dummies, O'Farrell, Levine, et al 2008• Digital Money Reader, Dave Birch (ed), 2011• 3G Marketing, Ahonen, Kasper & Melkko, 2004• ...And of course The Dilbert Future by Scott Adams..

Keynote: Future of Mobile

Presentations & Public Speaking

Transcript of Keynote: Future of Mobile