Key Trends and Issues in Mobile Advertising and Marketing
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Transcript of Key Trends and Issues in Mobile Advertising and Marketing
#LetsMobiLize@redfishMedia @rfMnews
MATT MCKENNA & LARAINE HART
Changes in Content ConsuMption adoption of Media outLets (50 MiLLion users in Years)
38 Years
13 Years
4 Years
3.5 Years
3 Years
50 daYs
35 daYs
radio
teLevision
internet
ipod
draw soMething app
angrY birds app
direCt Marketing and pubLishers
eMaiL fLiers, Letters, and
CataLogs
tv & radio ads
newspapersMagazines outdoor ads
EXTRA
@ConsuMer websites
Love database Marketing Lists
ConfidenCe in the Mature outLets
“defend the spend”
hit the target
Marketers & pubLishers…
ConsuMers adopting MobiLe at a faster rate than direCt Marketers & pubLishers
Consistent
iMMediate
perMission based
instant gratifiCation
on-hand
98% of text Messages are read
MobiLe Coupons 10x redeMption rate
70% of sMartphone users want MobiLe offers
what Makes MobiLe different?
how to transition
MobiLe ads
MobiLe optiMized site / apps
CLiCk to CaLL funCtion
MobiLe aLerts prograMs
buiLd MobiLe CrM database
pos integration
resuLts
52% of MobiLe ads resuLt in phone CaLLs
70% of MobiLe searChed resuLt in aCtion within 1 hour
70% Like personaL MobiLe offers froM brands
2013 digitaL Media > tv
MobiLe CLaiMs 38.6 % share of digitaL advertising
4 out of 10 pubLishers antiCipate 10% of revenue froM MobiLe
#LETsMobILIzE@REdfIsHMEdIA @RfMNEws
REdfIsHMEdIA.CoM