Key Performance Keywords
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Transcript of Key Performance Keywords
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@adwexp
Key Performance Keywords
Matteo Auletta
Serp Analyst
Consulente SEMrush
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@adwexp
Prima di cominciare un nuovo
lavoro di search marketing al
buio..
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@adwexp
Creare teorie su ciò che
potrebbe convertire o meno
3
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@adwexp
Creare teorie su tutto ciò che è
priorità per i nostri competitor
4
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@adwexp
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Dati provenienti da siti ai
quali abbiamo accesso
Test su qualsiasi sito con
SEMrush
Maggior qualità di dati,
SEO e SEM
Quantità infinita di nuovi
dati provenienti dalle
SERP
Difficilire/Impossibile
scalare
Estremamente scalabile
Difficile automatizzare Completamente
automatico
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@adwexp
Big SERP Data
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@adwexp
Estrapolare liste di Keyword e
concetti, basandosi su teorie
concrete
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@adwexp
Intrecciare dati SEO con quelli
Adwords per determinare
possibili Key Performance
Keywords
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@adwexp
Fine teorie e parolone!
Sporchiamoci le mani :)
Cosa sono queste Key
Performance Keywords?
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@adwexp
Piccolo “hack” dello strumento
Domain Vs Domain di SEMrush
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@adwexp
Domain vs Domain
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@adwexp
Andare in Advanced Mode..
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@adwexp
Selezionare un unico dominio e
confrontare i risultati Organici
con i risultati Paid
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@adwexp
amazon.it Vs amazon.it
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@adwexp
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@adwexp
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Escludere branding?
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@adwexp
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amazon VS amazon VS amazon
Aggiungere dati PLA
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@adwexp
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@adwexp
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@adwexp
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Anche in occasioni in cui non
abbiamo dati interni, possiamo
fare supposizioni di qualità “data-
driven”, basandoci su dati
concreti
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@adwexp
Arricchire la propria conoscenza, in
ogni settore, attraverso gli unici dati
che contano realmente,
dati che provengono dalle SERP di
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@adwexp
2 settimane di SEMrush gratuite!
http://bit.ly/adworldexp
Codice ADWORLDEXP-JZY524PTvalido fino al 30 aprile
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@adwexp
Grazie per l’attenzione :)