Key Leverage Points of Movie Production and How to Manage Them?

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Transcript of Key Leverage Points of Movie Production and How to Manage Them?

  1. 1. 2017 TOCICO International Conference 2017TOCICO.AllRightsReserved. Key Leverage Points of Movie Production and How to Manage Them? Presentedby:BahadirInozu,MikeHannan,andCurFsDouceIe Date:July18,2017
  2. 2. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Agenda WhyChange? Changesintheentertainmentindustry WhattoChange? TheFlowfromScripttoScreen Businessvs.CreaFveSides WhattoChangeto? ROIEngineeringwithBestofBreed Agility&SafetywithHRO
  3. 3. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. WhyChange? StateoftheEntertainmentIndustry ImpactofStreaming Removingavailablescreenconstraint Infusionofmajorfunding MulFplaYormcontentexpansion SaturaFon:notenoughFmetowatch Complexnancingdynamics Veryhighlevelsofuncertainty
  4. 4. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. VeryHighUncertainty Mathisgenerallyreliable,butinthe worldofmoviemaking,notsomuch. Fivetakesusuallymeans15to20. ADP's"onlytwominutes"tosetaag likelytranslatestonofewerthanve andasnarky"it'lljusttakeasec"from Make-upcouldactuallywarpEinstein's theoryofMmeandspace. JonC.Scheide,MovieMakerMagazine
  5. 5. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. WhyChange? Featurelmsmaytake threetosevenyearsfrom scripttoscreen.* "Whoreallywantstolock upaninvestmentforfour years?Notinvestors,only patrons. TedHope,HopeforFilm *Ref:TheMakingofaHollywoodFilm:AGuideforScreenwritersbyElizabethEnglish
  6. 6. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. WhatistheInvestorsGoal? Createthemost aIracFve content InvestorsGoal: MaximizeMovie ROI FinishonFme, scheduleand budget Minimizerework &contentchanges Keepreworkingto getitjustright
  7. 7. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. WhatistheGoal? AnotherperspecMve:Film BudgeMngisazero-sumgame. Allthemoneybudgetedshould equalthemoneyspent Thegoalistousethemoneyand resourcesthatyouhavebeen giventocreateaproductthat representsthefullvalueofwhat wasallocated. -PlanningtheLow-BudgetFilm, RobertLathamBrown,Second EdiMon,2013.
  8. 8. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. >FlowfromScripttoScreen WhyChange?
  9. 9. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. What to Change? Focusingonhighimpact Increasingtheow Impediments Script:revisions GreenLight:aIaching talent,distribuFonaccess fornancingcatch-22 ProducFonStages:scoping decisions,cosFngmore moneyandFme PostProducFon Script Preproduc/on PrincipalPhotography Screen PostProduc/on GreenLight Distribu/on Streaming Marke/ng
  10. 10. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. WhattoChangeto? Dependsonmovietype FocusonROIImpactof DelaysandIncreasingScope UseaBuer-balanced Approach AnimaFon/PostProducFon morecloselyresembles tradiFonalenvironmentsin otherindustries SimilartoVideoGame Development
  11. 11. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. CaseStudy:VideoGameDevelopment Aleadingmakerofvideogames, specializingintherole-playing game(RPG)genre. Challenges: Deliveringgamestomarketby commiIedduedates,especially whensuchduedatesalignwith value-maximizingrelease windows. AssessingandexecuFngonthe opFmaltradeosbetweencost, schedule,andcompellingarFstry andgameplay.
  12. 12. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. ConictforMovieProduc/onandVideoGames Createthemost aIracFve content Maximizethe quanFtyand qualityoffuture opportuniFes Deliverwithin plan Minimizerework &contentchanges Keepreworkingto getitjustright
  13. 13. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Addi/onalChallenges AligningcreaFveteamsprimarygoalofbuildingstand-outart- workporYolioswiththecompanysprimarygoaloflong-term viabilityandcompeFFvemarketsuccess. FosteringautonomyamongcreaFveandtechnicalteams, whiletrusFngthatthoseteamswillexecutewithasustained senseofurgency. EnsuringthatexecuFveleadershipteamsprioriFzetheFmely execuFonofonlythosetasksthatdrivetheschedule. MaintainingorenhancingthecompanyscompeFFveedgeby releasingahighervolumeofmarket-leadinggames,within currentcostconstraints,andwithoutburningoutitstop talent.
  14. 14. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Solu/on EmployingauniquemixoftechniquesfromtheTOC,Lean, andAgile,enabledviabest-of-breedtoolsets Conguredinamannerspecicallytailoredtothecompanys industryandcorporateculture. WhilethefulleecFvenessofthisapproachwilltakemonths oryearstoassess,thecompanybelievesitisontrackto acceleraFngthecompleFonofamajorgamebyafullyearor more.
  15. 15. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. TheCynenFramework Ref:ALeadersFrameworkforDecisionMakingby DavidJ.SnowdenandMaryE.Boone,Harvard BusinessReview,November2007
  16. 16. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Complex Project Environments Ref:AgileCCPM,TOCICOWhitePaperbyKoichiUjigawa&DavidUpdegrove,2016
  17. 17. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Procedureinplanning Addtasksanddependencies Levelresources IdenFfytheCriFcalChain Insertbuers ProcedureinexecuFon ExecutetasksandreportRDU Updatebuerstatus TakerecoveryacFonasrequired Standard Agile ModiedNetwork ConstrucFonProcess Feature ModiedBuer ManagementMethod CCPM Ref:AgileCCPM,KoichiUjigawa,TOCICO2016
  18. 18. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. PrincipalPhotography WhattoChangeto? Task-levelDBRusing Kanbanboardstodrive single-taskingbehavior Re-opFmizaFonofthe tripleconstraintto maximizeROI Mixofbuertypes designedtoprotectROI
  19. 19. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Principal Photography WhyChange? NeedAgility&Higher Safetylevels Movieprojectsareconstrainedby rapidchangesintheweather,cast andcrewhealth,andotherlate breakingdevelopmentswithvery liIleroomforerror. RiskmiFgaFontradiFonallyrelied onexperiencedcastandcrew. Moviemakingislikeamilitary campaign.Therearespecic objecMves,uidcondiMons,safety concerns,andlogisMcs.Butatleast nooneistryingtokillus. RobertL.Brown WhattoChangeto? HighReliability Organiza/on(HRO) AHighReliabilityOrganizaFon (HRO)isonethathasbeen successfulinavoidingdisasters despitebeinginahighriskeld whereaccidentscanbeexpected duetocomplexity.
  20. 20. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Evolu/onofHROs Airtraccontroland aircralcarrieroperaFons: Recordofconsistentsafety overlongperiodsofFme. HallmarkofHROs:technical experFse,stabletechnical processes,ahighpriority placedonsafety,aIenFon toproblems,andalearning orientaFon.
  21. 21. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Characteris/csofanHRO An/cipa/on PreoccupationwithFailure SensitivitytoOperations ReluctancetoSimplify Interpretations Containment CommitmenttoResilience DeferencetoExpertise Ref:ManagingtheUnexpected,WeickandSutclie
  22. 22. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. HighReliabilityPrinciples Preoccupa/onwithfailureembodiesthevigilancetowards systemvulnerabilityandearlyengagementofproblems. ReluctancetosimplifyrecognizesthecomplexityofmulFpleinteracFonsat thelocallevel,theorganizaFonisreluctanttosimplifyortokeepsimple. Sensi/vitytoopera/onsdescribesthepriorityoflocal discrepancies,disturbances,andinterrupFonswhilemaintainingstrategic operaFons. Deferencetoexper/serecognizestheimportanceoflocalknowledge gainedfrominteracFngwiththesituaFon. Commitmenttoresiliencesupportstheopen-endedworkingofaproblem unFlitresolves. Ref:HighReliabilityinaHighlyUnreliableWorld,D.vanStralen,S.Byrum,B.Inozu,2017
  23. 23. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. HROforMovieProduc/on Howdoesthecrewpreparefor unforeseenevents? Arethereearlywarningsigns? Whatkindofroles, competenciesarethere? Howdoesthecrewreactto unforeseenevents? Whatdotheylearnfromtheir mistakes? Howdoesmanagementtinto theseroles?
  24. 24. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. ExploringHROPrac/cesontheFilmSet Filmproduc/onasahigh performanceseeking organiza/on/team: Youdonotknowalotaboutit, anunknownplanet Anenvironmentfullof challenges,uncertainFes, ambiguiFesandconstraints Anexclusive,compeFFveand highlyambiFouscontext, seekingforhighperformance undertryingcondiFons ExcerptfromPathwaysto highperformance:ExplorecollecMvemindfulnessata lmsetbyDr.Anne`eGebauer,ICLGmbHUsedwith permission
  25. 25. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Challenges during Movie Production Unforgivable,compeFFveenvironment LackofFme,lackofmoney Managingdiversity:Atwoclasssociety Noredundancy:NoalternaFveforthemainactors NoroomforexperimentaFon:RepeFFonnotpossible Non-linearrealizaFonofthescript HighdegreeofspecializaFon ManyuncertainFesyoucannotinuence HighpressurebyexternalparFes ConicFnginterests(arFsFc,markeFngandnancial) Nostandardizedprocedures/rouFnes ExcerptfromPathwaystohighperformance:ExplorecollecMvemindfulnessata lmsetbyDr.Anne`eGebauer,ICLGmbHUsedwithpermission
  26. 26. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. Whataretherulesofthegame? WhichpracFcesheandhisteamestablishto anFcipateunexpectedevents? WhichpracFcesdidheandhisteamestablishto quicklyrespondtounexpectedevents (resilience)? HowdoeshecreatecondiFonsformindfulness (e.g.heedfulinterrelaFng,sharedreferencesand ambiFons,informedculture,trustandrespect) Howdoeshecreateleadershipwithwhateect? ExcerptfromPathwaystohighperformance:ExplorecollecMvemindfulnessata lmsetbyDr.Anne`eGebauer,ICLGmbHUsedwithpermission HowisDirectorOliverZiegenbalgorganizingtocopewiththegivenchallenges?
  27. 27. 2017TOCICOInterna/onalConference 2017TOCICO.AllRightsReserved. PostProduc/on OurExperience Scopeuncertaintyatthe b