Key acheivement

2014-2015

Key achievement of Shoexpress as on May 2015

2013-2014

2012-2013

Area: Shoexpress Western Period Covering:

More Shukran Branding for each stores (Rollup Stand/T Shirts for Shukran Ambassader/In store Pos materials)

60% MTD Conversion on sale.

30th J un 2015

Team recognition for the best performer.(To be arranged the certificate from the management for the best performance store, which will create the competition

60% MTD Conversion on sale.

30th J un 2015

Shukran Enrolment. 1155 Avg a month enrolment on YTD

To be targeted 3 new enrolment from each staff.

30% Increase on Enrolment

30th J un 2015

Educating the employees on the referral program. Recruitment drive will be focused in

35% Saudiazation

30th J un 2015

Area Game Plan For Lead Advance Training

Saudiazation 20%

KPI under review Current Performance Action Agreed Expected

result By when

Shukran Conversion% 20%

Month Wise Shukran Conversion

Area Game Plan Achievement

Store wise enrollment planCity Store Sales % JLY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN TOTAL

Salam Mall 7% 80 80 80 80 80 80 825 387 581 467 1,046 891 4,678Andalus 13% 130 130 130 130 130 130 1,532 718 1,079 867 1,943 1,655 8,576Baladh 7% 80 80 80 80 80 80 825 387 581 467 1,046 891 4,678Bawadi 4% 50 50 50 50 50 50 471 221 332 267 598 509 2,699Roshan Mall 5% 50 50 50 50 50 50 589 276 415 333 747 637 3,298Makrona 2% 20 20 20 20 20 20 236 111 166 133 299 255 1,319Event Mall 5% 50 50 50 50 50 50 589 276 415 333 747 637 3,298Aliyath 4% 40 40 40 40 40 40 471 221 332 267 598 509 2,639 Al-Noor 9% 90 90 90 90 90 90 1,061 497 747 600 1,345 1,146 5,937Al-Manar 5% 40 40 40 40 40 40 589 276 415 333 747 637 3,238Rashid Mall 5% 40 40 40 40 40 40 589 276 415 333 747 637 3,238

Makkah Shaoqia-Makkah 9% 90 90 90 90 90 90 1,061 497 747 600 1,345 1,146 5,937Sabthal AlaySabthal Alay 4% 40 40 40 40 40 40 471 221 332 267 598 509 2,639Mohail Mohail 1% 118 55 83 67 149 127 600

Taif 1 5% 60 60 60 60 60 60 589 276 415 333 747 637 3,358Taif2 5% 60 60 60 60 60 60 589 276 415 333 747 637 3,358Yanbu 5% 60 60 60 60 60 60 589 276 415 333 747 637 3,358Yanbu Mall 5% 20 20 20 20 20 20 589 276 415 333 747 637 3,118

Total 100% 1,000 1,000 1,000 1,000 1,000 1,000 11,787 5,526 8,302 6,669 14,949 12,734 65,967

Jeddah

Madinah

Taif

Yanbu

Shukran Enrollment Plan (Revised) 2014-2015Area Game Plan Achievement

Shukran Enrollment target has increased by 21% growth on YTD

Saudiazation

Saudiazation increased upto 27% with the help of regular follow up through HR dpt

Key achievement in Shoemart as a Area Manager (2011-2012)

KPI's Measure Target Achievement Weightage Self Review Comments

As defined previously As defined previously As defined previously As defined previously

How do you think you performed? Mention specific achievements here

Sales PerformanceAchievement on Sales Target in % and by Value in AED mn (by Territory/ Area/ Store)

Achievement on Sales Target in 100% and by Value in SR.57.46mn Shoemart 53.18 mn and Shoexpress 4.28 mn.

30%

SHOEMART:108% of the Sale Target Achievement.(The target till April Sr. 41,713,251/-Actual. Sr.44,941,507/-)SHOEXPRESS: 127% of the Sales Target Acheivement. (Budget till April 3,240,898.Actual 4,126,765)

Sales Growth % increase in LFL sales growth Acheivement of 9% increase in LFL sales growth 15%

15% increase in SM LFL Growth.(CY Actual 37,496,087/-PY Actual

32,532,613/-) 60% increase in SX LFL Growth(CY Actual 2,294,327 PY Actual

1,606,691)

Store Productivity% increase in ATV Value monthly / quarterly / annually (By Brand/Dept)

5% increase in ATV Value annually (By Area) (LY YTD ATV SAR.114/-)

15%8 % increase in SM Atv.(CY ATV Sr.132/-

PY ATV Sr.122/- 19% increase in SX ATV.(CY ATV Sr. 78/- PY ATV Sr.65/-)

Loss Prevention

Achievement within 'X Value' Cost of Damage/Loss goods on display on physical or invisible inventory

Achievement within 0.30% value of damage/loos goods on display on physical or invisible inventory.

20%0.19% of the damage/wrong pairs stocks of SM. 0.20% of the damages/wrong pairs stocks of SX

Shrinkage% decrease in shrinkage value (pilferage, process loss, damage)

Acheivement within 0 .30% target stocks varience as a percentage of value sold.

10%

0.35% Shrinkage according to the half year inventory of SM . (qty -4,607and its value - 108,384) 0.13% Shrinkage according to the half year inventory of SX (qty -218 and its value - 3,426)

People Capability % number of employees trained during the year

70% number of employees trained during the year and to be developed 2 store manager and 1 area manager

10%

3 store managers have been developed and nominated for the new stores (Elahi for Carpisa and Dumond at central park Jamy for Shoemart at Albaha and Ameer for Shoemart at Al Noor.) Area coordinter has been developed and also grooming to take

LANDMARK GROUPINDIVIDUAL PERFORMANCE AT LANDMARK (IPL)

ANNUAL PERFORMANCE REVIEW





Achievement on Sales Target in 100% and by Value in SR.40,234,591mn (by Area)

30%

118% of the Sales Target were Achieved.The Target Till April Sr.29,744,632/-Actual Sr.35,126,202/-(114% will be the achievement with the projected sales of May and June.Target exclude with sx flemingo 38, 567,961Actual will be 44,349,161)

Sales Growth % increase in LFL sales growth 4% increase in LFL sales growth 10%

23% More on Target.(27% increased in LFL Sales.CY Actual Sr.32,531,612.LY

Actual Sr.25,657,075)


8% increase in ATV Value annually (By Area) 10%

0% increase in ATV.(CY ATV Sr.123/-LY ATV Sr. 123/-)

Loss Prevention


Achievement within 0.9% Cost of Damage/Loss goods on display on physical or invisible inventory(362,111)

20%Cost of the Damage Value for the CY is

Sr.51,182/-(14.25% of the Targeted Value and 0.15% of the Sales Value.)


2% decrease in shrinkage value (pilferage, process loss, damage) to the 0.9% benchmark

15%

3% Decrease in Shrinkage Value with 0.30% of the sales value. (CY

Shrinkage Value Sr.-129,362/- LY Shrinkage Value Sr.133,534/-)


70% number of employees trained during the year 15%

91 % of the employees trained on Sukran,Art of Selling,Product

knowledge and online GTM Creativity with scanner usage for check

discripancy to verify the stocks transfers.







Achievement on Sales Target in 100% and by Value in SR.38,351,234 mn (by Area)

30%

SHOEMART:105% of the Sale Target Achievement.(Target sr.30,037,217/-Actual sr.31,411,962/-)SHOEXPRESS: 70% Sales Target Acheivement. Target sr.5,365,500.Actual sr.3,754,267)

Sales Growth % increase in LFL sales growth 4% increase in LFL sales growth 10%

10% increased in LFL Growth.CY Actual sr.31,411,962/-PY Actual

sr.28,534,605/-)


10% increase in ATV Value annually (By Area) 10%

8% increased in ATV(CY ATV Sr.127/- LY ATV Sr.118/-)

Loss Prevention


Achievement within 0.9% Cost of Damage/Loss goods on display on physical or invisible inventory(342,021)

20%

SHOEMART:Damaged stocks which are written off for the year .

sr.40,708.SHOEXPRESS: Written off Sr.2,835/-(Total 13% of the targeted

value)


2% decrease in shrinkage value (pilferage, process loss, damage) to the 0.9% benchmark

15%

SHOEMART:0.57% shrinkage as per financial year inventory.(12%

Decrease in compare to last year shrinkage: Ly shrinkage value sr -236,288/- Cy shrinkage value Sr.-177,078/-.SHOEXPRESS:0.62%

shrinkage and value Sr.-23,167/-


70% number of employees trained during the year 15%

88 % of the employees trained on Art of selling,Product knowledge and

Coaching of Mentoring for the Store Managers.New training module for

the products knwoledge were started.



Key Achievement in Shoemart as a Area Manager (2009-2010)

Key acheivement

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