KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to...
Transcript of KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to...
![Page 1: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/1.jpg)
KEWIRAUSAHAAN DAN MEDIA SOSIAL
![Page 2: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/2.jpg)
![Page 3: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/3.jpg)
FAIZAL ALFA Z. www.instagram.com/alfafaizal
• PRAKTISI MARKETING
• PENULIS BUKU 3D MARKETING
• OWNER TATAWARNA MARKETING COMMUNICATION
• PENGURUS INDONESIA MARKETING ASSOCIATION & KOMUNITAS TANGAN DI ATAS
![Page 4: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/4.jpg)
![Page 5: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/5.jpg)
3 KUNCI KEWIRAUSAHAAN DALAM SUDUT PANDANG #3DMARKETING
1. DEFINING MARKET
2. DESIGNING : SOLUTION, GOAL, STRATEGY
3. DELIVERING ACTIVITY
![Page 6: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/6.jpg)
8 LEVEL CUSTOMER DOUBLE FUNNEL
1.Identifikasi
2.Inisiasi
3.Aktivasi
4.Konversi
5.Repetisi
6.Frekuensi
7.Akumulasi
8.Referensi
![Page 7: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/7.jpg)
MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE
![Page 8: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/8.jpg)
From AIDA to AISAS
• Yesterday
• Nowaday
Attention Interest Desire Action
Attention Interest Search Action Share
![Page 9: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/9.jpg)
Apa masalah umum yang terjadi?
1.Tidak Punya Personil
2.Punya Personil tapi tidak punya
skill
3.Punya personil, punya skill, tapi
tidak disiplin
![Page 10: KEWIRAUSAHAAN DAN MEDIA SOSIAL · MEDIA SOSIAL = MASS LUXURY + PENETRASI + COVERAGE From AIDA to AISAS •Yesterday •Nowaday Attention Interest Desire Action Attention Interest](https://reader035.fdocuments.in/reader035/viewer/2022070616/5d1a376288c993ad0d8d5d16/html5/thumbnails/10.jpg)