Kevin ryanmotivitymarketinggetwiththeprogram
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Transcript of Kevin ryanmotivitymarketinggetwiththeprogram
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GETTING WITH THE PROGRAM
@KEVINMRYAN
MOTIVITY MARKETING, INC.
Rethink Probable
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CONTRIBUTION
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CHATTER
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How do we fix it?
What’s worse?
What’s evil?
What’s with the arbitrage?
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Photo credit: @KevinMRyan
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Photo credit: @KevinMRyan
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Photo credit: @KevinMRyan
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What the Arbitrage
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10
MOTIVITY MARKETING, INC.
OPTIMIZATION?
Month 1
Month 2
Month 3
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Month 5
Month 6
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Media CostProfit MarginStupid Factor
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Marketing Automation: An enabling technology that allows us to remove people so we can communicate with people better
Photo credit: @KevinMRyan
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Media Automation: An enabling technology that allows us to remove the audience from the audience reach objective
Photo credit: @KevinMRyan
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Photo credit: @KevinMRyan
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What’s evil?
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Photo credit: Rob’s Twitter Feed
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CMO’S & TECHNOLOGY Social media &
analytics top priorities in deployment
“We are redirecting
money from advertising
to develop and build
CRM systems,”
Source URL: http://ibm.co/mPno3H
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MASS TRANSIT Moving people and data is a complicated process
Source URL: http://gtnr.it/1aDdTve
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What’s worse?
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MOTIVITY MARKETING, INC.
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EXPERIENCE Customers viewed as targets first, advocates second
Source URL: http://ibm.co/mPno3H
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PEOPLE OR TRANSACTIONS?
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Brand Control
Your Message:
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Enjoy all the features of our Flagship® Suite. Use our privacy dividers, powerports and tray tables to create your own work space and stay productive in the air.
Photo credit: @AmericanAir
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Brand Control?
My Message:
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Photo credit: @KevinMRyan
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Brand Control?
THE Message:
If I'm a white noise in your life, if I'm this background voice that's comforting to know it's there, I could go a lot farther than I ever could've gone with film. I can go weird places with you - in the bathroom, on the bus on the worst plane ride of your life.
You can't demand that the audience do 'appointment viewing' anymore. You have to make it as easy and accessible as possible.
@ThatKevinSmith25
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What’s right?
Photo credit: @KevinMRyan
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Photo credit: @KevinMRyan
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UP TRENDS
Breaking down barriers
Failure factor
Less transacting, more thinking
Audience first
Blending instead of excluding
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How do we fix it?
Photo credit: @KevinMRyan
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What’s going to make it better?
Photo credit: @KevinMRyan
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ADVICE
Find connections
Build tech around people
Don’t build tech to avoid people
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PARTNER SELECTION FOCUS
Partnership Qu
alities
Industry knowledge
Channel knowledge
Tactical capabilities
Flexible processes
Capabilities & needs
Communication & reporting
Thought leadership
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ADVICE
Think before you buy
Think before you create
Think before you tell the clients
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ADVICE
Data isn’t people
Automation isn’t strategy
Don’t panic
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DO GOOD
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BUY MY BOOK
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YOU’RE WELCOME!
Contact:
www.motivitymarketing.com
@KevinMRyan