We>Me

UGA Connect10.18.07

think audio/visual

communication channels

increasing2

delivering more messages─ news releases (2K+ daily, 520K+ annually)

receiving greater scrutiny

attention span

decreasing

requiring instant comprehension─ confidence in a substantive, efficient,

effective message

EVERYTHING’S abbreviated─ spelling, board games, trips to the mall

content creation tools

increasing in power, ease of use

decreasing in cost

no longer a barrier to entry

use for the right reasons

“It is not the strongest of the

species that survive, nor the

most intelligent, but the one

most responsive to change.” — Charles Darwin

search engine optimization

brings audience to you

always changing

a/v increase relevance

pr opportunity

participation/conversation

brings you to audience

evolving

a/v increase engagement

BIG pr opportunity

socialnetworking

microblogging

blogging

active, informed, passionate

conversation

(my) social media communications ecosystem

the dark side

brand bliss

or blasphemy?

photo sharing

or photo stealing?

got metrics?

transparency, authenticity

the steps

listen. it all starts with Google

define. map out the niches relevant to your audience

participate. generate content, comment, communicate

conversation. the end result of your efforts

new tools = new rules

follow the golden rules…

break th

e rest

call to action

think big(ger)

“If a picture is worth 1,000 words… the experience is worth 1,000 pictures.”

— Gary Topolewski,chief creative officerBBDO

connect(with me)

prblog@yahoo.comor

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