Ken degilio brand camp v2.key
-
Upload
greco-consulting -
Category
Business
-
view
81 -
download
0
Transcript of Ken degilio brand camp v2.key
![Page 1: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/1.jpg)
ken DeGilio, Brand Coach
Realtors, What is Your authentic Brand?
100% Authentic
![Page 2: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/2.jpg)
ALGO
ken DeGilio.com, Brand Coach
Today’s Agenda BRAND AUDIT CHALLENGE
BRAND IDENTITYCHALLENGE
STORY CHALLENGE
![Page 3: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/3.jpg)
EDUCATOR, CREATOR & BRAND COACH
![Page 4: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/4.jpg)
ken DeGilio, Brand Coach
![Page 5: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/5.jpg)
Why Branding rocksYOUR BRAND
YOUR BRAND PROMISEYOUR BRAND IDENTITY
“Visuals have an emotional power for your audience.”
Laura Ries
![Page 6: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/6.jpg)
?What is Your
authentic Brand?
??? ?
?
???
?
Tim Ferriss
![Page 7: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/7.jpg)
START HERE
ALGO
BRAND IDENTITY
BRAND AUDITSTORY
![Page 8: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/8.jpg)
BRAND AUDIT CHALLENGE3-Legged Intro Race
![Page 9: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/9.jpg)
brand identityCOLOR THEORY
MESSAGINGVISUAL HAMMER
How do you consistently communicate your authentic brand?
![Page 10: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/10.jpg)
Colors = emotive
![Page 11: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/11.jpg)
MESSAGING THAT’S On Brand
![Page 12: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/12.jpg)
![Page 13: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/13.jpg)
Visual HammerYour Brandmark =
Brand Equity
A brand is a set of distinguishing characteristics
that differentiates a company, product or service
from another company, product or service.
![Page 14: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/14.jpg)
brand identityCase Study #1
![Page 15: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/15.jpg)
brand identityCase Study #2
![Page 16: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/16.jpg)
brand identityCase Study #3
![Page 17: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/17.jpg)
brand identityCase Study #4
![Page 18: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/18.jpg)
ALGO
BRAND IDENTITY
ALGO
CHALLENGEFIND YOUR BRANDMARK
![Page 19: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/19.jpg)
“When you tell a story about an
apparently trivial incident, it exposes
the entire fabric of your character.”
Stephen Denning
STORYTELLING
Tell the Right Story. Tell the Story Right.
![Page 20: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/20.jpg)
STORYTELLINGCase Study #1
![Page 21: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/21.jpg)
STORYTELLINGCase Study #2
![Page 22: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/22.jpg)
STORYTELLINGCase Study #3
![Page 23: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/23.jpg)
STORYTELLING CHALLENGECAMPFIRE STORIES
![Page 24: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/24.jpg)
We MADE IT!
ALGO
BRAND IDENTITY
BRAND AUDITSTORY
![Page 25: Ken degilio brand camp v2.key](https://reader031.fdocuments.in/reader031/viewer/2022022205/58d1b7141a28ab98278b568d/html5/thumbnails/25.jpg)
resourcesAdobe Spark
MediumPitchEngine/TinyPitch
Dan Schawbel, personalbrandingblog.com
Ken DeGilio.com, Brand Coach Blog
Please Complete Survey: http://www.kendegilio.com/ypn