Gaylor.product camp mn 10-19-13 v2
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www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor
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Transcript of Gaylor.product camp mn 10-19-13 v2
www.pragmaticmarketing.com
Who Are You? Where are You Going? Develop Your Career Roadmap
Steve Gaylor
Demographics
…the map…
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
The Role
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Top Strengths
A Seat at the Table
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
…influence and engage…
What y’all are doing
256 Unique Titles
Most Respondents Managed or Worked on Three Products
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Top 10 Software Roadmap Trends
Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
Activities?
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
what do you want to know more about?
“market research techniques”
“Motivating sales reps”
“My customers and their customers”
“how to measure marketing success”
“Finance (yuck!)”
“My competition”
Source: 2010-2011 Pragmatic Marketing Annual Survey
Compensation Drivers
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Education and Expeience
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Direct Reports
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Location, Location, Location
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
By Role
Source: 2010-2011 Pragmatic Marketing Annual Survey
Role Base salary
Director $124,812
Product Manager $100,964
Product Marketing Manager $96,470
Product Owner $104,701
Technical Product Manager $91,841
Program Manager $99,716
Analyst $77,757
By Experience
Experience Base salary
Less than 1 year $98,968
1-2 $93,383
3-5 $98,628
6-10 $103,969
11-15 $113,374
More than 15 $121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey
Where Are You Going?
…mobile workforce…
Source: 2011-2012 Pragmatic Marketing Annual Survey
What has Changed?
Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
Executive
2010-2011 Annual Survey
Director AGE: 42 EXPERIENCE: 5-10 Yrs
AGE: 44 EXPERIENCE: 10+ Yrs
Career Path Profiles
39 yrs old EXPERIENCE: 3-10 Yrs
xManagers
What is Your Path?
Marketing
Technical
Strategic
What are your strengths? 1
What are your soft spots? 2
What do you enjoy? 3
Where do you want to go? 4
So what’s your plan?
www.pragmaticmarketing.com
Who Are You? Where are You Going? Develop Your Career Roadmap
Steve Gaylor
