KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40...
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KELLY HUSTON The California Experience Public & Crisis Communications
Transcript of KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40...
KELLY HUSTON
The California ExperiencePublic & Crisis Communications
State of California
California Emergency Management Agency
Three Regions & Regional Emergency Operations Centers
InlandCoastalSouthern
58 counties38.2 million people
163,695 square miles
State of California
California Emergency Management Agency
‣ Use Standardized Emergency Management System (SEMS)
‣ Operational Areas (OA’s)
‣ California State Warning Center
‣ Office of Public & Crisis Communications
‣ Tools We Use
BAJA, CALIFORNIA MEXICO EARTHQUAKE
Magnitude 7.2April 4, 2010 | 3:40 pm
32 miles SSE from Calexico, California
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ (30 seconds) NBC Nightly News broadcast for west coast (4/4/10 at 5:30 pm PST) - earthquake in Mexico. Example shows how it was down-played and didn’t seem like a really big deal. “Shook for a few seconds, no reports of damage or injuries... Everything looks okay from Los Angeles.”
California
Mexico
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California ‣ (120 seconds) Imperial County Board of Supervisors
Chairman Louis Fuentes describing what he experienced, the scene in downtown Calexico and the rumors that immediately followed the initial shock.
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California ‣ (60 seconds) Imperial County Emergency Operations Center
Commander Tony Rouhotas of the Imperial County Fire Department - talks about what happened to get the EOC operational and the importance of the Public Information Officer.
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ Cal EMA PIO Notification
‣ Initial responsibilities
‣ Who did we coordinate with?
‣ Deploying PIO’s
‣ Strategy
California
Mexico
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Damage in Calexico, California
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ Governor’s Briefing & Numbers
‣ State Actions - Procs/Declarations
‣ Emergency Management Assistance Compact (EMAC)
‣ Legislator Interest (state/fed)
‣ Governor’s Press Office
State Issues & Needs
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ (90 seconds) Imperial County Lead PIO of the Joint Information Center - Maria Peinado - The importance of a PIO team and her recommendations for PIO’s to train together before a disaster strikes and not to take on everything by yourself.
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ Get on the same page immediately
‣ JIC becomes the glue
‣ Ask for help
‣ Anticipate issues
‣ Plan for the long term
‣ Keep focus on your agreed-upon goals & objectives
Lessons Learned So Far...
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ (30 seconds) Cal EMA Assistant Secretary Steve Sellers, Statewide Operations, comments about the importance of relationships and how he already had an established relationship with the Imperial County Emergency Manager... was able to pick up the phone and get a true/honest briefing and working together was much easier. “Don’t wait for the disaster to exchange business cards.”
Questions?
KELLY [email protected]
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The California ExperiencePublic & Crisis Communications
