Keepthinking Presentation
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Transcript of Keepthinking Presentation
Contents 1. Who we are
‣ Keepthinking creates digital applications for cultural institutions‣ Audience engagement strategies
‣ User experience design
‣ Information architecture
‣ Software (integrated museum information management)
‣ Design (everything digital, desktop and mobile)
‣ Build (quality control)
Contents 1. Who we are
‣ What do we do?‣ Websites (responsive design)
‣ Kiosks
‣ Mobile/web apps
‣ Content Management
‣ Collection Management
‣ Branding
‣ Social Media Integration
‣ Everything a museum needs within one system
Contents 1. Who we are
‣ How do we score?‣ Winner: Best of the Web at the Museums
and the Web Conference 2012
‣ Top 100 design agencies UK
‣ Top 50 independent agencies London
Contents 2. Why us
‣ Design advantage‣ Twelve-year expertise in digital applications for museums
‣ Award winning websites, kiosks and mobile applications
‣ Technological advantage‣ Inside knowledge of software
‣ Focus on user experience and design
‣ Fully integrated CMS
‣ High scalability for future
Contents 4. Work
‣ The Ashmolean Museum‣ Multiple, layered ways to look at collection objects
‣ Timeline
‣ Themes
‣ Literature
‣ Exhibitions
‣ Layered content, simple to complex
‣ Provide for different audiences
Contents 4. Work
‣ The Wedgwood Museum‣ Digital Wedgwood, on-site and online
‣ 20 Museum interactives
‣ 6 Films
‣ 16 Sound Stores
‣ 6 Interactive games
‣ 5 Visitor screens
‣ Website and Collection Online
‣ One Content Management System: Qi
Contents 4. Work
‣ The British Council Visual Arts‣ Multiple ways to explore the collections
‣ Themes
‣ Artists
‣ Exhibitions
‣ Portfolios
‣ Media Archive
‣ World map for all exhibitions
‣ Show where each artwork has been exhibited
‣ One Content Management System: Qi
Contents 4. Work
‣ National Galleries of Scotland‣ The definitive online resource for National Galleries of Scotland
‣ Website (hundreds of pages, multiple languages, micro-sites, etc)
‣ Collection Online
‣ Online shop with integrated payments
‣ Friends, donations, fundraising campaigns
‣ Maps, Timelines, Interactives
‣ RSS, XML, OAI
‣ One Content Management System: Qi
Contents 4. Work
‣ Museums Sites‣ Integrated software and publishing for small-medium sized museums
‣ Collection management
‣ Website management
‣ Digital Assets
‣ Responsive Design
‣ Content Management System: Qi
Contents 5. Software
‣ Current situation‣ Collections Management System
‣ Web Content Management System
‣ User-Generated Content server
‣ Digital Asset Management System
‣ Event management and ticketing
‣ Shop and e-commerce
‣ Donations and membership management
‣ Intranet
‣ All vertical applications‣ Require middleware integration (costly and complicated)
Museum
Integration
1. Who we areContents
Collection management
Museum
Libraries & Archives
Web content management
▪ Internet▪ Intranet▪ Micro sites
Social media
Events, tickets & bookings
Friends, supporters,
donors
Customer Relationship
▪ Newsletter▪ Blogs/Forums▪ Social media
Shop
▪ Products▪ Reproductions▪ Digital images
User generated content
▪ Crowdsourcing▪ Statistics▪ Personalisation
Digital Asset Management
Contents 5. Software
‣ The challenge
“The challenge which we face as a community is to move on from standards and systems which promote ‘vertical’ information management within separate organisational functions like conservation, documentation, outreach, education or finance, and towards a more integrated, holistic and horizontal approach based on enterprise-wide knowledge and information management.”
Nick Poole, CEO, Collections Trust, 2012
Contents 5. Software
‣ Qi integrates‣ Collections Management System
‣ Web Content Management System
‣ User-Generated Content server
‣ Digital Asset Management System
‣ Event management and ticketing
‣ Shop and e-commerce
‣ Donations and membership management
‣ Intranet
‣ All in one web-based application‣ Require middleware integration (costly and complicated)
Contents 5. Software
‣ Current users
“Having struggled for years with old databases and synchronising updates to our website, now we can manage everything within our Collection and websites from anywhere in the world – and our updates are instant!
Qi lets us properly audit, archive and report on our Collection and the whole of our Visual Arts programme globally.”
Sarah Gillett, Head of Arts Digital and Communications. British Council.
Contents 6. Working with us
‣ Working with distant clients‣ We do it all the time
‣ Local partners for larger projects
‣ Regular meetings for project scoping and design
‣ In person
‣ Teleconference
‣ Clear planning
‣ Strategy for problem solving
Contents 6. Working with us
‣ Project management methods and strategies‣ Identification of stakeholders and roles
‣ Definition of working groups and involvement strategies
‣ Milestones, dependencies and deliverables
‣ Detailed time plan with actions and tasks
‣ Comprehensive risk assessment and management
‣ Contingency plan
Contents 6. Working with us
wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8 wk9 wk10 wk11 wk12 wk13 wk14 wk15 wk16 wk17 wk18 wk19 wk2011/6 18/6 25/6 2/7 9/7 16/7 23/7 30/7 6/8 13/8 20/8 27/8 3/9 10/9 17/9 24/9 1/10 8/10 15/10 22/10
project initiation
audience evaluation
user testingstage 1 - develop wireframes & vlsualsstage 1 - recruit participantsstage 1- develop testing scripts etc.stage 1 - user testingstage 1 - interim reporting/amalysis
stage 2 - revise wireframes & vlsualsstage 2 - recruit participantsstage 2- develop testing scripts etc.stage 2 - user testingstage 2 - final reporting/analysis
operational planreview users testing & project insightdevelop e-learning briefsestablish criteria for object selectiondevelop object browser specificationtechnology recommendationscommunication plandevelop indicative timetable & project phasingdevelop project monitoring & evaluation methodsdevelop project monitoring & evaluation methodsproject risk assessmentproject costing framework and ballpark budgetrequirements documents for 4 key work packagesrequirements documents for 4 key work packagesreivew/comment on existing content auditfinal audience evaluation reportdeliver final operational planpresent plan to Ashmolean
7. Summary‣ Software + Design
‣ Web + Kiosks + Mobile
‣ Content Management Software
‣ Project management
‣ Quality Control
‣ Multiple locations (London, New York, Hong Kong)
Contents
Thank you.
Keepthinking London
43 Clerkenwell RoadLondon EC1M 5RS
+44 20 74905337
Keepthinking New York
244 Fifth AveNew York NY 10001
+1 212 372 7351
Keepthinking Hong Kong
17/F Wheelock House20 Pedder Street, Central, HK
+852 9706 6581
http://www.keepthinking.it