Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines
-
Upload
jeff-gibbard -
Category
Business
-
view
248 -
download
0
description
Transcript of Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines
![Page 1: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/1.jpg)
Social Policies & Governance
![Page 2: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/2.jpg)
linkedin.com/in/jgibbard
Jeff GibbardPresident & Chief Strategist at True Voice Media Adjunct Professor, Speaker, Blogger & Podcaster
@jgibbard
google.com/+JeffGibbard
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 3: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/3.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 4: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/4.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 5: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/5.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 6: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/6.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Consulting Workshops Resources
March 2011More than 40 companies
![Page 7: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/7.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Consulting Workshops Resources
![Page 8: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/8.jpg)
ResourcesSlides, Links and Tools Mentioned
!
!
truevoicemedia.com/notes
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 9: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/9.jpg)
TRUE VOICE MEDIAThe Social Business Agency
!www.truevoicemedia.com
!215.948.2012
!@truevoicemedia
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
#SMSSummit
![Page 10: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/10.jpg)
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
![Page 11: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/11.jpg)
Death by Powerpoint
![Page 12: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/12.jpg)
Death by Powerpoint
![Page 13: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/13.jpg)
Death by Powerpoint
![Page 14: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/14.jpg)
Stay engaged my friends
![Page 15: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/15.jpg)
RULESInterrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries)
![Page 16: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/16.jpg)
Let’s Dive In
![Page 17: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/17.jpg)
?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Do You WantFrom Social
![Page 18: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/18.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Attention
![Page 19: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/19.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Engagement
![Page 20: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/20.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Sales
![Page 21: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/21.jpg)
?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
How Do You Go About Doing That?
![Page 22: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/22.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Content Marketing
![Page 23: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/23.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Community Management
![Page 24: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/24.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Advertising
![Page 25: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/25.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
#Hashtags
![Page 26: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/26.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Campaigns
![Page 27: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/27.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Contests
![Page 28: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/28.jpg)
Best Intentions
![Page 29: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/29.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Happens If “It Hits The Fan”
![Page 30: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/30.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Happens When “It Hits The Fan”
![Page 31: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/31.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Should I…?
![Page 32: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/32.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 33: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/33.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
This Is Why You Need Policies
![Page 34: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/34.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The Keys to Success★Awareness
★Buy-In
★Preparation
![Page 35: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/35.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Awareness
![Page 36: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/36.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The Internet Cannot Be Controlled
![Page 37: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/37.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The “Streisand Effect”
![Page 38: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/38.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
![Page 39: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/39.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 40: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/40.jpg)
![Page 41: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/41.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Buy In
![Page 42: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/42.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The Most Effective Policies…
are more about empowering, than restricting.
![Page 43: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/43.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The Most Effective Policies…
are short, direct, and written in plain language.
![Page 44: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/44.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Even The Most Effective Policies…
can not protect you 100% of the time.
![Page 45: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/45.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Preparation
![Page 46: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/46.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Take a good look in the mirror★What’s the worst thing someone could find out about us?
★What are our industry compliance guidelines?
★What are our industry ethical codes of conduct?
★Are our people adequately prepared to address a situation?
![Page 47: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/47.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012It Could Go Horribly Wrong!
Some Examples Of How
![Page 48: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/48.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Hijacking
![Page 49: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/49.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012#McDStories
![Page 50: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/50.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What They Wanted
![Page 51: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/51.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Really Happened
![Page 52: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/52.jpg)
#AskJPM
![Page 53: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/53.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What They Wanted
![Page 54: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/54.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Really Happened
![Page 55: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/55.jpg)
#MyNYPD
![Page 56: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/56.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What They Wanted
![Page 57: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/57.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Really Happened
![Page 58: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/58.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Here’s What Happened Next…
![Page 59: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/59.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
It Spread
![Page 60: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/60.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Los Angeles
![Page 61: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/61.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Chicago
![Page 62: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/62.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What’s The Worst Thing Someone Could Find Out
About Us?
![Page 63: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/63.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The Internet Cannot Be Controlled
![Page 64: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/64.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
We Have A Twitter Problem
![Page 65: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/65.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Maybe You Just Suck
![Page 66: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/66.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012FAILImage Credit: http://www.flickr.com/photos/ateliertoepfer/5149382194/
![Page 67: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/67.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
FAILThou Sucketh Greatly
![Page 68: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/68.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Unintentional -vs-
Stupid
![Page 69: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/69.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Beware The Scheduled Update
![Page 70: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/70.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 71: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/71.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 72: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/72.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Look Into WHY Something Is
#Trending
![Page 73: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/73.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 74: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/74.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 75: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/75.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 76: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/76.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
#WhyIStayed
![Page 77: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/77.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Some People Just Have Poor Judgement
![Page 78: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/78.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 79: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/79.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 80: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/80.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 81: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/81.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 82: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/82.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
And Some People Are Just Dicks
![Page 83: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/83.jpg)
![Page 84: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/84.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 85: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/85.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
The REALLY Bad Stuff
![Page 86: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/86.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
![Page 87: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/87.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Break Time!
![Page 88: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/88.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Workshop Time!
![Page 89: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/89.jpg)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Writing Your Policy: Getting Started★What’s the worst thing someone could find out about us?
★What are our industry compliance guidelines?
★What are our industry ethical codes of conduct?
★What’s the most important thing someone should know not to do?
★What do you want people do to online?
★Who are you worried about getting you in hot water? What training do they need?
★In the event of emergency, who should be notified?
![Page 90: Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines](https://reader037.fdocuments.in/reader037/viewer/2022110302/548323a9b4af9ffb0e8b45ba/html5/thumbnails/90.jpg)
!
Q & A