Keen IO's Community Commitment Curve + Community Onion
Transcript of Keen IO's Community Commitment Curve + Community Onion
![Page 1: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/1.jpg)
![Page 2: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/2.jpg)
![Page 3: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/3.jpg)
![Page 4: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/4.jpg)
Keen IO’s Community Commitment Curve
writes guest blog post highlighting Keen project
![Page 5: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/5.jpg)
Keen IO’s Community Commitment Curve
writes guest blog post highlighting Keen project
![Page 6: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/6.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
writes guest blog post highlighting Keen project
•
![Page 7: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/7.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
writes guest blog post highlighting Keen project
• •
![Page 8: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/8.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
writes guest blog post highlighting Keen project
• • •
![Page 9: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/9.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
writes guest blog post highlighting Keen project
• •• •
![Page 10: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/10.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
writes guest blog post highlighting Keen project
• ••• •
![Page 11: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/11.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member
writes guest blog post highlighting Keen project
••
••• •
![Page 12: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/12.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
writes guest blog post highlighting Keen project
•
••
••• •
![Page 13: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/13.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
•
••
•••• •
![Page 14: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/14.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
•
••
••
••• •
writes guest blog post highlighting Keen project
![Page 15: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/15.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
•
••
••
•••• •
writes guest blog post highlighting Keen project
![Page 16: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/16.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
•
••
••
••
••• •
writes guest blog post highlighting Keen project
![Page 17: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/17.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
•
••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
![Page 18: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/18.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
•
•••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
![Page 19: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/19.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
makes 1st (not last)
OSS contribution
•
•
•••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
![Page 20: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/20.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
![Page 21: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/21.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
![Page 22: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/22.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
writes guest blog post highlighting Keen project
![Page 23: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/23.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
🚀
writes guest blog post highlighting Keen project
![Page 24: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/24.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits:
🚀
writes guest blog post highlighting Keen project
![Page 25: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/25.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonials
🚀
writes guest blog post highlighting Keen project
![Page 26: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/26.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activation
🚀
writes guest blog post highlighting Keen project
![Page 27: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/27.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audience
🚀
writes guest blog post highlighting Keen project
![Page 28: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/28.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)
🚀
writes guest blog post highlighting Keen project
![Page 29: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/29.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)
🚀
writes guest blog post highlighting Keen project
![Page 30: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/30.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer support
🚀
writes guest blog post highlighting Keen project
![Page 31: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/31.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creation
🚀
writes guest blog post highlighting Keen project
![Page 32: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/32.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creationnetwork-effect: ↑awareness
🚀
writes guest blog post highlighting Keen project
![Page 33: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/33.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creationnetwork-effect: ↑awarenesssoftware development
🚀
writes guest blog post highlighting Keen project
![Page 34: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/34.jpg)
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creationnetwork-effect: ↑awarenesssoftware developmentfuture talent (recruiting pipeline)
🚀
writes guest blog post highlighting Keen project
![Page 35: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/35.jpg)
Value to Community Member: Why move up the curve?
![Page 36: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/36.jpg)
Value to Community Member: Why move up the curve?
Every step of the way, the person making her way up and along the curve should naturally derive value, of both intrinsic and extrinsic natures.
That is why she consciously chooses to commit to more over time.
In the absence of reciprocal benefit, the rocket ship at the top of the curve is merely an cute emoji.
![Page 37: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/37.jpg)
Value to Community Member: Why move up the curve?
Every step of the way, the person making her way up and along the curve should naturally derive value, of both intrinsic and extrinsic natures.
That is why she consciously chooses to commit to more over time.
In the absence of reciprocal benefit, the rocket ship at the top of the curve is merely an cute emoji.
![Page 38: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/38.jpg)
Value to Community Member: Why move up the curve?
Rather than creating value for people, it is Keen’s job to foster an environment in which community members can create value for each other.
(☝credit for that last line goes to David Spinks, CMX)
Every step of the way, the person making her way up and along the curve should naturally derive value, of both intrinsic and extrinsic natures.
That is why she consciously chooses to commit to more over time.
In the absence of reciprocal benefit, the rocket ship at the top of the curve is merely an cute emoji.
![Page 39: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/39.jpg)
![Page 40: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/40.jpg)
Keen IO Community Onion
![Page 41: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/41.jpg)
Keen IO Community Onion
![Page 42: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/42.jpg)
Keen IO Community Onion
team -
fam
![Page 43: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/43.jpg)
Keen IO Community Onion
team -
fam
investor advisor mentor
![Page 44: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/44.jpg)
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
![Page 45: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/45.jpg)
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
fan -
friend
![Page 46: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/46.jpg)
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
acquaintance
fan -
friend
![Page 47: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/47.jpg)
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
acquaintance
stranger/future friend
fan -
friend
![Page 48: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/48.jpg)
Curvy Onion
![Page 49: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/49.jpg)
•
•
•
•
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••
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Curvy Onion
![Page 50: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/50.jpg)
•
•
•
•
•
••
•
•
stranger/ future friend
Curvy Onion
![Page 51: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/51.jpg)
•
•
•
•
•
••
•
•
acquaintance
stranger/ future friend
Curvy Onion
![Page 52: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/52.jpg)
•
•
•
•
•
••
•
•
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
![Page 53: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/53.jpg)
•
•
•
•
•
••
•
•
contributor community customer
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
![Page 54: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/54.jpg)
•
•
•
•
•
••
•
•
investor advisor mentor
contributor community customer
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
![Page 55: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/55.jpg)
•
•
•
•
•
••
•
•
team -
fam
investor advisor mentor
contributor community customer
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
![Page 56: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/56.jpg)
Community Engagement Score
![Page 57: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/57.jpg)
Community Engagement Score
How effective is a given community effort in moving a person
![Page 58: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/58.jpg)
Community Engagement Score
How effective is a given community effort in moving a person
up & along the curve
![Page 59: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/59.jpg)
Community Engagement Score
How effective is a given community effort in moving a person
up & along the curve
+
![Page 60: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/60.jpg)
Community Engagement Score
How effective is a given community effort in moving a person
up & along the curve
+
toward the center of the onion
![Page 61: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/61.jpg)
Community Engagement ScoreData Collection
Programmatic Sources Keen IO
Intercom Eventbrite
Meetup.com Github
Slack Hubspot
Twitter Youtube/Vimeo Forum Activity
Manual Sources Forms/Surveys Interviews
- internal/external Testimonials Feels [Mix of inbound/outbound]
Historical (what we’ve done) Future (what we’re doing)
![Page 62: Keen IO's Community Commitment Curve + Community Onion](https://reader031.fdocuments.in/reader031/viewer/2022020314/5878dcb91a28ab917a8b74dd/html5/thumbnails/62.jpg)
Community Engagement Score
TBDone Who should enter data? (e.g., most relevant, multiple peeps?)
When should data be collected? (e.g., timing/frequency) UX/UI design
Manual processes —> automate the things!