Strategy

Culture & Change Management

Learning & Development

Types of Client Engagement

Innovation

Client Industry & Sector Key

Travel & Tourism

Financial Services

Early Childhood Learning

Media & Entertainment

Theme Parks

Private Sector Size in # of Employees

Public Sector Size in # population

Size

Size

>10K Assumption and Bias Exploration

iSee Workshop

One of the world’s largest investment management companies leveraged one of Kedge’s

unique workshops to create an immersive learning experience that helped broaden the

perspective of their recruitment professionals.

After participating in our iSee workshop, attendees at their annual

recruitment summit gained the skills to identify and capitalize on

emerging trends, weak signals, and changing patterns.

Participants also received tangible models and reusable templates

that allowed them to apply their learnings immediately.

The organization sought Kedge’s expertise in

order to expand their leadership’s field of vision

around the possibilities of the future so that they

make better maps and decisions in the present.

We helped them become more adaptive,

resilient and transformational, adopting the

cycle of “learn - unlearn - relearn” as a critical

part of their organization’s culture.

The New Workers’ State

This is War!

The Future of Unions

Scenario Development

The Vice President of Labor Relations, facing an increasingly

challenging union environment, requested a scenario

workshop for his senior leadership team. Kedge created

and facilitated a half-day session which included an in-depth

discussion of the macro trends impacting the union

environment as well as the unveiling of three unique and

powerful narratives (see visuals) set with the client’s

organization as the backdrop.

The workshop was successful in broadening the thinking of the

labor relations organization and insights were immediately

applied to re-write position descriptions for open leadership roles

in the department.

Months later, the material was leveraged once again as

business case support for the strategic reorganization of

the labor relations organization.

>100K

Future of the Employee Value Proposition

Trend Analysis and Clustering

>100K

A Kedge client requested our research support in an effort

to evaluate their existing portfolio of employee offerings.

They sought to answer the question, “What will future

employees be looking for?”

After conducting extensive

environmental scanning, we

then created meaningful

patterns from the trend

information that the client

could use to determine if

their EVP was future-fit.

The result was a complete overhaul of the

organization’s employee value proposition, with

the focus shifting to a more holistic “whole me”

concept. To begin the transformation, the firm

re-tooled its learning and development strategy

and included wellness as a critical element of

their offerings.

The Future of Talent Management

Scenario Development

Reality is Gamified

Interviews from the People Cloud

Th

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>150K

When a Fortune 100 entertainment and media giant

was launching an effort to integrate talent

management strategies across the enterprise, they

turned to Kedge to ensure their solutions were future-

fit. We worked with over 50 executives to develop a

holistic approach to recruitment, development,

retention, and compensation.

In addition to a trend analysis and presentation on the

Future of Talent and Learning, we facilitated a one-of-a-

kind experiential scenario session leveraging three

immersive narratives about the future of talent.

Leveraging video, social media, and design fiction, the

scenarios were successful in transporting the project

team 15 years into the future.

The project team’s final strategy solutions and

recommendations were largely driven by the material we

presented. Kedge was asked to return and facilitate a

similar session with the Learning & Development leads

in which we developed the first ever enterprise-wide L&D

strategy for the organization.

Prototyping the Future

Design Fiction

>100K

Design fiction is an approach to strategic foresight that speculates about new ideas through storytelling

and prototyping. It allows practitioners the benefit of experiencing scenario building from an immersive

perspective, creating artifacts from the future that demonstrate the impacts and outcomes of such a

trajectory in a tangible fashion. The process of creating and experiencing possible futures in a way that

employs all the senses can dramatically improve the benefits of a strategic foresight exercise.

When NASA and Intel recently hired science fiction writers to help them narrate possible futures for

their products and services, the world-renowned creative division of this global media and

entertainment company was considering the same approach. Once they heard about Kedge’s Design

Fiction workshop, however, they realized their own teams could do a much better job narrating AND

prototyping their organization’s future.

Developing a Future-Fit Organization

Foresight Ecosystem

<10K

Facing aggressive growth targets coupled with a need to significantly increase their workforce, an

international division of a media and entertainment organization partnered with Kedge to establish a

foresight competency across their global regions. Through the creation of a global futures team and

the roll-out of an extensive training program, Kedge was able to equip this organization with the tools

to create the culture change necessary for lasting change.

The Team

The Tools

The Transformation

The global futures team is

the core of the ecosystem

and is responsible for the

long-term development of

creative ideas, technological

roadmapping, innovation, and

strategic design.

Kedge has created a toolkit that includes

uniform strategic foresight methods as

well as our unique results-focused

approaches. These methods offer both a

systematic and creative way for a team

to develop a futures thinking culture

across the organization and produce an

action-oriented platform

The combined impact of focused

resources, executive support, and

a powerful toolkit results in a truly

transformative effect, redefining

legacy processes and challenging

conventional thinking to create a

more resilient organization.

C-Suite Futures Retreat

Trend Analysis and Clustering

<10K

Kedge led the senior leadership team responsible for the number one foreign language

series for children through their first ever C-Suite Futures Retreat. Some on the Board

were skeptical, after all they already had what they thought was a sound 5-year strategy

– “go digital” – and they were fearful we would tell them they were wrong.

While we couldn’t promise that our trend analysis would support their existing

strategies, we knew that by leveraging their subject matter expertise and combining it

with our research of the external market (societal, economic, technological,

environmental and political) we could ensure their 5 year plan would be more robust

and resilient regardless of what the future held.

During the Kedge C-Suite Futures Retreat, the

leadership team brainstormed a whole new strategic

acquisition that was made a reality within months of our

session. All agreed that the idea would not have

developed where it not for the session content and

approach.

>100K Harnessing Complexity for Creativity

Wicked Opportunities

Wicked Opportunities are the unique and unseen possibilities that are created by the

new, developing, and complex situations presented through wicked problems. This

trademarked Kedge offering recently helped leaders in the creative division of a large

multinational company to embrace the increasing complexity as a birthplace from which

to create new ideas, new products and services, and new solutions to global business

challenges. Teams from across multiple disciplines showcased the power of meshing

those different areas of expertise to create the “sweet spot” that’s only possible from

transdisicplinary collaboration.

Wicked Designs

Wicked Intentions

Wicked Connections

The Sweet Spot

Strengthening Benchmarking

Environmental Scanning System

>100K

With the proliferation of social media, the expansion

of the blogosphere, and just the general availability of

data, there is little reason for large companies to

subscribe to research services. In fact, one of the

key components of an in-house corporate foresight

team is the creation of an environmental scanning

system. Kedge helped a client build such a system in

two, half-day sessions which covered everything from

assumption and bias modeling to the launching of an

on-line repository for their research.

With our guidance, the client went from a haphazard

benchmarking of competitive intelligence (data about

what their competitors are doing now) to a

sophisticated system for collecting and interpreting

futures intelligence (powerful insight into what their

competitors will be doing next). In addition, we

trained their teams in pattern and sense-making, the

critical skill that takes trends from useless headlines

to meaningful opportunities.

Developing Generative Cities

Design Futures

When a dying city with a non-diversified economy was losing its workforce to two

surrounding metropolitan areas, they sought to reframe and energize their community.

Their desire was to draw creative individuals and businesses to the city, and transform

their stagnant educational system and local government.

Recognizing that the success of such a deep-seeded change process meant shifting the

culture of the community and local leadership, they called on Kedge to create new

foundational stories of change, adaptation, and resilience that would lead to the creation

of new ideas, business models, and community planning efforts to market the city as a

center for creative economic development.

Kedge worked alongside the city leaders to not only create these experiential scenarios,

but to also use them as action-oriented roadmaps for new products and services that

could revitalize the city. Community members were involved in the process as well,

developing a new career program for the local high school, a community-wide learning-

magazine for entrepreneurs, and several new businesses unique to the region that also

served as new opportunity incubators.

>30K

>150K Future of Travel & Tourism

Trend Analysis and Clustering

To help them move beyond the obvious trends

that were already being exploited by their

competitors, Kedge utilized its expertise in

“futures intelligence,” using horizon scanning

to identify weak signals and early-stage ideas

that indicated areas that had yet to be

recognized or leveraged by their competition.

We then created a “Cluster Map” that

highlighted the larger patterns being formed

by these converging trends, helping them to

see the new products, experiences, and

services that consumers and guests would

be looking for in areas such as adventure

travel, fitness, stress-free design, enhanced

technology, and purpose-driven experiences.

One of the world’s largest resort and lodging companies wanted to explore the trends and emerging

issues around travel and tourism, leveraging this information in order to find new opportunities and

develop unique properties and services to accommodate the changing needs of guests in the 21st

Century.

The company then used this research in order to implement new guest-facing strategies, as well as

the development of new lodging designs and experiences over the next decade.

Kedge is a minority-owned foresight, innovation, creativity, and strategic design consultancy. We help our clients to

thrive in a world of complex ideas and practices, uncover emerging trends on the horizon that will impact their

business, and discover unseen opportunities for strategic advantage and development.

Yvette Montero Salvatico, Partner/Principal

Holding a bachelor’s degree in Finance and an MBA from the University of Florida, Yvette has over 15 years of

corporate experience with large, multi-national firms such as Kimberly-Clark and The Walt Disney Company. Before

becoming a partner at Kedge, she lead the effort to establish Future Workforce Insights at the Walt Disney Company,

identifying future workforce trends and leveraging foresight models and techniques to assess potential threats and

impacts, emerging ideas, and exciting opportunities for the organization. Yvette is an experienced speaker,

addressing large audiences on topics such as business policy, diversity, and foresight.

Frank Spencer, Partner/Principal

Prior to founding Kedge, Frank worked for 15 years as a leadership coach and developer with entrepreneurs, social

communities, networking initiatives and SMEs, helping them to advance human development, local and global

innovation, and open-source collaboration. He holds a Master of Arts in Strategic Foresight from Regent University,

and is a member of the Association of Professional Futurists and the World Futures Studies Federation. With a

strong background in both business and academic foresight, Frank taught a course on futures and foresight for

developing solutions to wicked problems at the Duke TIP Institutes; is on the organizing team that is developing an

MSc in Foresight and Innovation at ISTIA/The University of Angers in France; and has worked on strategic foresight

projects for companies such as Kraft, Mars, Marriott, and The Walt Disney Company.

Yvette Montero Salvatico Frank W. Spencer, IV

Principal, Kedge, LLC Principal, Kedge, LLC

2905 Boat Dock Road 12 Drake Drive

Kissimmee, Florida 34746 Savannah, Georgia 31406

407-973-1172 912-660-6726

e-mail: yvette@kedgefutures.com e-mail: frank@kedgefutures.com www.kedgefutures.com

About Kedge, LLC