Katie reynolds-audi-presentation

“A wise old owl once said”Katie Reynolds, Audi Australia

@IdidItMyK #iStrategy

Katie Reynolds, Audi Australia

Yesterday was Grahame‘s Birthday...


Happy Birthday Grahame!


Insight #1: Put yourself in someone else‘s

shoes


Insight #2: Expand the ears far and

wide

" The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them "Dr Ralf Nichols, International Listening Association


Insight #2: Expand the ears far and

wide


Insight #3: It‘s okay not to

be first


" Technology is shifting the power away from the editors, the

publishers, the establishment, the media elite.

Now it‘s the people who are in control"

Rupert Murdoch


Insight #4: The power of conversations


The power of conversations Advocates


Insight #5: Be the wise

old bird


"I remind myself every morning: nothing I say this day

will teach me anything. So if i‘m going to learn, I must do it by listening"

Larry King


Be the wise old birdCampaign to bring TTRS to USA


Be the wise old birdWe don‘t delete posts = transparency


Insight #6: Place the cherry on top of

the cake


Place the cherry on top of the cakeIntegration

St George Open Air Cinema


Place the cherry on top of the cakeAnticipate customer action before it happens

Arrival of R8 V10 plus


Place the cherry on top of the cakeTransparency

Transparent customer service

• Major Point• Making public our no-delete policy

• Admitting there are complaints


Our key insights

• Put yourself in someone else’s shoes

• Expand the ears far and wide

• It’s okay not to be first

• The power of conversations

• Be the wise old bird

• Place the cherry on top of the cake

Thank you

Katie reynolds-audi-presentation

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