EVERYBODY NEEDS A CLEAN ENVIRONMENT BY ARYAN RANGAN & HAYDEN MERVOLD
Kasthuri Rangan - Presentation
Transcript of Kasthuri Rangan - Presentation
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Womens Era is the first store in the
Thiruverumbur area of Tiruchirapalli
catering exclusively to women. This storewould satisfy the apparel and cosmetic
needs of young women population in
the area. The store of 1000 square feet
would provide wide choice and amodern shopping environment.
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Formal dresses
Sarees
Chudithars
Chupkis
T-shirts
Lingerie
Cosmetics.
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The retail store should satisfy the needs of
the target market consisting of
College going women
Teenage girls
Working class women
House wives of BHEL employees and itsancillary units
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Sole Ownership by S.R.Kasthuri Rangan.
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Three Months Inventory ( Apparel )
Rs. 12,00,000/-
One Month Inventory ( Cosmetics ) - Rs. 1, 00,000/-.
Interior Decorations and Start up -
Rs. 10,00,000/-.
Cash - Rs. 3,00,000/-.
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Located on the Trichy-Tanjore Main
Road
Located near to the emerging shoppinghub of Thiruverumbur
The shopping hub already has two big
private malls. These malls attract a largenumber of visitors. But these malls dont
have a specialized store for women.
WOMENS ERA can close this gap.
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The first store to cater to the demand
exclusively to the needs of women.
Stock a combination of well knownnational brands and private labels and
hence able to cater to various pricepoints and needs of the customers.
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The potential market size is estimated to
be 4 lakhs apparel pieces for women.
Calculated as (2 pieces per woman peryear * 2 lakhs woman population).
We aim to capture 25 % of the market
share i.e. 1 lakh pieces
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We will be the first womens wear apparel retailer inThiruverumbur, Trichy.
The Women First' will entitle customers to a 15%
discount after ten purchases. We will offer clothing to fit plus-size women. We will create a sense of culture and bonding with
the community by offering products that combineboth the Indian and western cultures.
Our location is central to our target customer base. We will maintain a detailed record on each
customer, logging addresses, their purchases, size,and brand for customer follow-up and in-housepromotional purposes.
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Create awareness about the presence
of the store amongst women
Get them to visit the store and make apurchase
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Two Months Credit Surat
Chudithar
Chupkis Lingerie Sarees
Bangalore T-Shirts Formal dresses Jeans
One Month Credit Trichy
Cosmetics
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ERP - Software As A Service
Keep inventory records up to date
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Job Description Requirement Salary per Month
Cashier cum
Operations
2 5000
Store Salesmen 3 2000
Inventory Helper 1 2500
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The management is headed by KasthuriRangan who has 2 years of corporate
experience and undergone professionalmanagement training.
He has deep knowledge of retailing anddresses.
He would be assisted in the running ofthe business by the two cashiers whowould take care of the daily running ofthe retail store
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The store is located in a strategic placewhich is easily accessible to many and hasthe ability to attract a large number ofcustomers
Sourcing, the management would be ableto source the required apparel of latestdesign from diverse places and the best
prices Design of the store is attractive both from
the interior and the exteriors
Quality of Service17
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The store has limited space and cannot
have large collections as present in big
stores The store room of the retail store is limited
in size and hence cannot have inventorywhich is higher than 3 months. This limits
the capability of the store to meet the
festival rush.
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Increased buying of apparel by youngwomen at increased number of times
every year in order to be up to date withfashion
Buying a dress has become anincreasingly casual purchase item; this
has resulted in increase local purchaserather than one requiring specialattention
New and changing customer needs
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Competitors - An increased number of
new stores are coming up in the area
which want to cater to this demand Women of this area may go to the town
instead of shopping locally
Customer preferences and trends
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Item 2010 2011 2012
Sales 4000000 5000000 7000000
Less : Cost of Sales 2666666.7 3333333.333 4666666.667
Gross Profit 1333333.3 1666666.667 2333333.333
Less Expenses
Salaries 240000 300000 350000
Building Rent 200000 200000 200000
Utility Costs 100000 100000 100000
Marketing & Advertisement 200000 300000 400000
Administration and general expenses 25000 35000 45000Total Expenses 765000 935000 1095000
Net Profit before interest and tax 568333.33 731666.6667 1238333.333
Less interest payable 254800 290000 350000
Profit before taxation 313533.33 441666.6667 888333.3333
Tax charge on profit 94060 132500 266500
Profit afterTax 219473.33 309166.6667 621833.3333
Retained profit carried forward 119473.33 109166 421833.3333
Money Reinvested in business 100000 200000 200000
Net additional cash flow 119473.33 109166.6667 421833.3333
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Start-up Funding (INR)
Start-up Expenses to Fund 100000
Start-up Assets to Fund 800000
Total Funding Required 900000
Assets
Building lease, cost & chairs ,tables 50000
Buffet counters& fixtures and fittings 50000
Total Assets 100000
Liabilities and Capital
Liabilities
Long-term Liabilities (loan from bank) 1820000
Investment by self 480000
Total Capital and Liabilities 2600000
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