Delta Projects | Evolving technology for online advertising

Programmatic at a glance

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Delta Projects | Evolving technology for online advertising 2

History

1995

The first Banner Ad

2000 2004 2007 2009 2011 2012 2013

AffilatesSearch Ad Exchanges

Social Media

Real Time Bidding RTB

Private Marketplaces

Video RTB

DSP/ SSP

Ad networks

2014

Delta Projects | Evolving technology for online advertising 3

We are not simple people anymore

Delta Projects | Evolving technology for online advertising 4

Fragmentation and data structure is key

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Delta Projects | Evolving technology for online advertisingDelta Projects | Evolving technology for online advertising

What’s our mission? We focus on finding your customers, not a website they might visit.

It’s about connecting the Advertiser with the right User. Better campaigns for the Advertiser, relevant content for the User.

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Pre-campaign report Campaign brief Campaign Post-report

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Case - Retargeting

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Group exposed to Delta Projects advertising

Reference group

Client: Trygg HansaMedia Agency: StarcomCampaign type: RetargetingMarket: SwedenCampaign period: ContinuousMain objectives: Generate traffic and orders.

Effect:Delta Projects increased the number of returning customers with 100%!

Industry: Insurance

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Case - Profiles

Contacts Clicks Click orders View orders Media cost Order valueDelta Projects 250,000 2,000 16 280 50,000 295,000Site/ Network 1 7,000 150 6 50 3,000 80,000

Site/ Network 2 125,000 2,000 0 6 27,000 0

Site/ Network 3 400,000 3,300 6 240 45,000 110,000

Site/ Network 4 1 300 000 3,500 7 280 40,000 110,000

Site/ Network 5 300,000 1,300 1 18 55,000 15,000

Site/ Network 6 2,300,000 4,000 2 300 35,000 25,000

Summary 3,382,000 16,250 38 1,174 255,000 635,000

Delta Projects was run against 6 networks and large publishers. Delta Projects decided to target browsers with the travel profile.

High profile international travel group

Effect:Delta Projects generated 46% of the order value in the campaign while only using 20% of the budget!

Client: AnonymousMedia Agency: AnonymousCampaign type: ProfileMarket: SwedenCampaign period: 4 weeksMain objectives: CPO

Industry: Travel

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Case - Profiles

Client: EmiratesMedia Agency: Starcom Campaign type: ProfileMarket: DenmarkCampaign period: 4 weeksMain objectives: Branding

Since Delta Projects both had the best audience measurement score and cost measurement score, it comes out with the best total score.

TOTAL ONLINE PERFORMANCE SCORE - MEDIA

The client wanted to compare the branding effect between Delta Projects and two other media investments (1 site and 1 ad network). The metrics used where:

Cost measurement score• Cost per in-screen• Cost per click• Cost per interaction

Audience measurement score• Share of audience score• Affinity score

The total campaign was then evaluated on a combination of the cost and audience measurement score. Network Site X

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Case - OpelIndustry - Autos

Inventory: Apps and mobile sitesCampaign goal: eCPC € 0,25Result: eCPC € 0,20CTR: 0,32 %Reach: 3119157Client: OpelMedia Agency: AegisCampaign type: ProfilesMarket: HollandCampaign period: 4 weeksMain objectives: Response Creatives

Delta Projects | Evolving technology for online advertising

Forecast and figures

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Global Programmatic spend, based on Mobile, Display and Video*

*Source; http://www.inma.org/

*In 2017, 59% of total global display ad spend will be bought programmatically

0

15

30

45

60

2013 2014 2015 2016 2017

US$ billion

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• What is Programmatic and how do you succeed?

• The fragmented browsing behaviour - how do you reach your audience?

• Working with profiles

• Using data - how to get the most out of your campaigns

• Branding vs. Performance

• Handling click-fraud

• CARAT (Dentsu Aegis Network) presents

• Client cases

• Development and trends in the market