Brief: • Update and maintain website

• Increase online presence and target market

awareness of OH TV, Sky channel 199

• Support channel’s promotion of key programmes

and messages

Solution: • Used online marketing platforms to increase

brand awareness and communicate with channels

target market

• Used social media networks to support print

advertising promotion of key programmes

Result: • Social Media was key in OH TV (client) being

credited by the media industry in winning 16

different awards

• Reached website 9.2 million hits in 4 months

Online Marketing:

OH TV, Sky Channel 199 Work Delivered: Viral Marketer – Designer – Social Media Management – E-Marketing

Brief: • Re-launch nationwide outlets for Grace Kennedy

Money Services (GKMS) UK to enable them to

offer money remittances services via existing

Western Union outlets

• Redesign each outlet with new branding, point of

sale and print advertising material

Solution: • Managed systems of signage design and pricing;

then coordinated rebrand for all retail lets

• Oversaw all design met brand guidelines

• Developed a system of production control, site

visits, signage manufacture and installation

reporting regularly to GKMS and Western Union

Result: • GKMS were able to concentrate on attracting new

agencies across the UK, without employing

expensive resources to manage the design and

installation process

• Over 30 outlets nationwide rebranded and

provided with print advertising point of sale

Project Management:

Grace Kennedy (in association with Western Union) Work Delivered: Account Manager – Management of all design & print – Client liaison

Steelcase Solutions Work Delivered: Account Manager – Brand development – Print marketing material – Client liaison

Brief: Steelcase Solutions felt they had dated branding,

submerged in the parent company’s identity

• To differentiate the subsidiary company from the

parent company

• Create new brand ID that could be rolled out

across all marketing platforms

Solution: • Managed design team and client demands to

create a brand that reflected the ‘modernity’ of

the client yet still reflected parent company’s ID

• Coordinated design team and external suppliers

to extend branding to client’s corporate ID,

marketing material, showrooms and vehicle fleet

Result: • 2 new clients at the brand launch and open

evening of the new Birmingham branch

• United brand resulted in greater synergy

between the 4 associate companies

• Won a new contract to design further marketing

material

Rebranding:

Mi Tiempo Work Delivered: Marketing Consultant – Brand development – Website development & launch

Brief: • Develop brand ID that represents (a) the

traditional elements of business consultancy, yet

(b) the Spanish retreat and ‘free’ client approach

• Develop marketing material and a portfolio

website that communicates company’s service

Solution: • Wrote design brief for external creative teams

• Managed the creative and print processes to

meet client’s specifications

• Worked oversees with photographer to capture

the brand essence and used video testimonials to

reinforce client’s service offerings

Result: • Brochure, video presentation and website

designed was used to increase clientele by 200%

in 3 months post website and marketing launch

• Retained client to deliver a marketing strategy

and online marketing campaign

Brand Launch:

Vangent (Global Information Management & Business Process Outsourcing Company) Work Delivered: Account Executive – Creative direction – Signage – Print

Brief: • Required captivating exhibition designs and

marketing material to attract potential clients at

one of the largest housing exhibitions in Europe

Solution: • Lead on research, design development and

pitching of design ideas to client

• Creative direction on unique and well branded

merchandise for the exhibition stand

• Coordinated print suppliers to produce

merchandise and print material

Result: • Retained client for future branding, signage and

merchandising projects

Brand Regeneration:

Lambeth Council Work Delivered: Account Manager – Campaign management – Photo shoots – Media planning

Brief: Targeting 13 – 19 year olds in Lambeth:

• Create images which reflected campaign

messages and involved Lambeth’s young people

• Increase awareness of teenage pregnancy, sexual health and take up of young peoples’ sexual

health services and contraceptive advice

Solution: • Created design brief from client’s campaign

messages and managed internal creative teams

and external suppliers to campaign deadlines

• Coordinated effective media placement for

adshel, poster and leaflet drop in services centres

and organisations used by youth

Result: • Successful design and print coordination of 3

year advertising campaign lead to S@G winning

contract to design further marketing material

• 93% of respondents thought design material

identified with target market and accurately

conveyed campaign message

Promotional Campaign:

Solutions@Gem Work Delivered: Account Manager – Brand development, company Marketing & Website development

Brief: • Create a contemporary brand ID taking into

consideration tastes of a diverse target market

• Complete rebrand across all marketing channels

• Design new website that supports marketing

• Generate new ways of communicating services

and tracking success of marketing efforts

Solution: • Worked with company to create design brief

• Sourced and managed external creative team to

create brand ID, website and e-adverts

• Developed e-marketing strategy to support new

business acquisitions

• Launched new brand with e-marketing campaign

Result: • Company adopted e-marketing strategy I

developed into its business development process

which saw increase in pitch conversion rates

• Viral Marketing campaign saw successful

penetration of the hair, entertainment and food

industries

Brand Development:

Hype Coiffure (award winning hair salon) Work Delivered: Account Executive – Brand development – Design – Print advertising

Brief: Award winning salon group Hype Coiffure required

well designed and vibrant marketing material

designed to:

• Increase brand awareness and promote specific

services

• Entice existing customers to recommend friends

Solution: • Created seasonally themed marketing material to

support marketing activities

• Used client’s award winning imagery was a focal

point for all design

• Directed design team to create designs for web,

magazines ads. and printed marketing material

Result: • Subsequent success of design lead to a 11%

increase in customers

• Elevated the brand and services profile

• Brand consistency across marketing platforms

• Year contract was extended to 3 year contract

due to satisfaction with quality design

Marketing Campaign:

Actress – Zaraah Abrahams (Waterloo Road and Coronation Street) Work Delivered: Account Executive – Brand development – Photo shoot – SNM marketing – Website

Brief: • Previous misrepresentation of the actresses

brand lead to negative associations

• As Creative Director I was asked to develop a

multifaceted brand ID that could be used as the

face for campaigns, fashion brands and in acting

• Use online platforms to communicate the brand

Solution: • Creative Direction on photo shoot that capture 8

different looks and styles

• Portfolio website and associated SNS synergised

with common branding and imagery

• Coordinated events headlined by Zaraah. Worked

with PR agency to maximise press coverage

Result: • 1,119 twitter followers, 759 facebook friends,

1690 website hits in 2 weeks of campaign launch

• Summer press coverage in 4 lifestyle magazines,

3 local press and 2 tabloids

• I was commissioned to redo website in 2011

following actresses television success

Rebranding:

Brief: • To create a urban and street dance awards show

for a brand that had relatively no industry profile

• Elevate the brand and increase awareness of the

award show

Solution: • Worked with external suppliers to create

• Coordinated all aspects of advertising campaign to

integrated market schedule: including press,

radio, street team, online and print advertising

• Execution of logistics for media partnership deals,

talent liaison, campaign reports and the event

Result: • England’s first ever urban and street dance award

show

• Over 1,300 attendees at award show, 250,000+

independent website clicks over 2 month period

• Industry recognition with attendees from the top

entertainment industry representatives

Client – Dance Off Awards Work Delivered: Account Executive – Campaign coordination – Supplier management

Campaign Management:

Arts Council Work Delivered: Account manager – Creative direction – Brochure design – Print

Brief: • Create brand ID for campaign that could be used

for further advertising material for this campaign

• To design a magazine/brochure that celebrated

60 years of RNB in the UK

• Manage the client’s creative expectations and

campaign requirements

Solution: • Managed the design team to create an attractive

magazine cover that fused together influential

RNB artists of the last 60 years

• Worked with advertisers and client to pull

together 36 page magazine

• Managed print suppliers to produce magazines

Result: • The design and print of over 4,000 36 page

brochures in two weeks

• Acclamation from Music Matrix for excellent

design pitch and ability to capture advertising

message

• Retained client

Print Advertising:

Kas Sinclair

portfolio

T: +44 (0)7983 361 044

E: kasology@msn.com