Submitted bySowmya C

Mumthaz Khan Ann Joseph

KAMCO(kerala Agro machinery corporation)

CONTENTS

1. INTRODUCTION2. OBJECTIVE3. VISION STATEMENT4. PRODUCTION DEPARTMENT5. PRODUCTS6. QUALITY ASSURANCE7. PERSONNEL DEPARTMENT8. PURCHASE DEPARTMENT9. FINANCE DEPARTMENT10. MARKETING DEPARTMENT11. SWOT ANALYSIS12. CONCLUSION

INTRODUCTION

• Established 1973 • Wholly owned subsidiary of Kerala Agro

Industries Corporation Ltd. (KAIC), Trivandrum

• Manufacture of agricultural machinery specifically Power Tillers and Diesel Engines.

• Company is certified for ISO 9001 - 2000 version from September 2002.

• Started with a paid up capital of Rs. 161 lakh• Present Net Worth of the Company is Rs.

6014.14 lakh. • KAMCO has four units located – At Athani and Kalamassery in Ernakulam District – At Kanjikode in Palakkad District– At Mala, in Trichur district

OBJECTIVES

• To maintain the quality of the products and services offered .

• To improve involvement and commitment of all employees.

• To create healthy working environment.• To achieve quality leadership through

technology up gradation improvement in techniques , systems & procedures

VISION STATEMENT

The technically competent dedicated management and workforce will go to ensure that kamco shall be leader for several years to come.

PRODUCTION DEPARTMENT

• Largest department of the company• Main activity –assembling• Average production time -24 hours• A tiller has 750 components• 13 components manufactured here.• 12900 tillers last year• 140 employees• 67 percent- productivity cut off of an employee

PRODUCTS

• Power tiller• Power reaper• Kamco diesel engine• Kamco garden tiller

POWER REAPER

POWER TILLER

KAMCO AGRIA POWER TILLER

QUALITY ASSURANCE DEPARTMENT

• Quality Standards have been established by the company and well documented.

• Vendors premises and their manufacturing facilities are also periodically assessed.

• All components are subjected to close inspection and observations are documented.

• The products are subjected to running tests for a pre-determined duration.

PERSONNEL DEPARTMENT• Aim at attaining maximum individual

development, desirable work atmosphere and inter- personnel relations.

• KAMCO provides adequate resources to implement and maintain a quality management system

• Continually improve effectiveness in order to enhance customer satisfaction

• Man power requirements for are identified, trained and assigned to perform specific tasks which affect quality.

Functionsa. Recruitment and Selection. b. Training and Development. c. Promotion. d. Welfare of the Workers. e. Cultural Activities.

Purchase Department

• Purchase of material items • Controls all the inflow and outflow of material

used for production process. • Purchases the products from the vendors as per

requirement. • Has around 220 qualified vendors. • Company gives best vendor award for best vendors. • Company has regular suppliers and they are ready

to give materials as per the requirement of the company

FINANCE DEPARTMENT

• Finance Department deals with the procurement and management of funds

• Company is having a fully computerised accounting system

• Uses a software called KAMCO FINANCIAL ACCOUNTING STSYEM

• The annual budgets of the company are prepared as per requirements furnished by various units and departments

• The budget is reviewed half yearly.• The important functions of Finance

Department are: • Management of Receipts • Management of Payment • Budget and Budgetary control • Auditing • Costing • Statutory transactions • Management of Receipts

MARKETING DEPARTMENT

• 45 dealers all over India • Product promotional measures – Ads– Demonstrations– State and national level exhibitions

• 40 to 50 percent market share

• The steps followed in the marketing department are:

1. Agreement is made between Dealers and KAMCO and target is fixed (annual) by KAMCO

2. Order is placed along with DD or by bank (Union bank)

3. Marketing department sends the dispatch advice.

4. goods dispatched by the Stores Department.

• The marketing strategy followed by the department is – Selection of dealers– Fixation of targets for each dealer– Maintaining regular contacts with the dealers of

each state.

MARKETING CHANNEL

Producer Dealer Consumer

COMPETITORS

• VST Bangalore- main competitor• Greaves • Srachi• Japan, Korea and China are also competitors

MARKETING MIX OF KAMCO

Place sold throughout the country through the Agro Industries Corporation of that particular state.

Price Includes the cost of procuring raw materials,

transportation charges & sales taxProductHigh quality agro machineriesPromotionThrough free service campaigns, demonstration, exhibition &

subsides

Strengths: Weakness:

Opportunities:

•Good exporting opportunities•Good brand image•Increasing farm mechanization•Government support•Collaboration with reputed foreign companies.

Threats:•Low cost products in the market•Decline of agricultural lands•Government policies•Stepping of foreign companies into the market•Invasion of spare parts market by the suppliers

•Good brand name and image•Good production facility•No loan capital•Very good incentive scheme•Qualified and skilled labors•Environment friendly

•Agricultural products only•Time delay for recruitment and selection•Manufacturing units in Kerala only•Lack of timely technological up gradation

CONCLUSION

• A successful brand in agro machinery industry• 27 years of profitable production• The main factors of success are quality

standards, customer satisfaction, incentive system, professional approach, strong dealer network and efficient management

CONTACT ADDRESS

KAMCO Kerala Agro Machinery Corporation Limited(A Government of kerala undertaking)Regd.office Athani- 683585Ernakulam distKeralaTel: 91-484-2474301Email id- kamco@satyam.net.inwww. Kamcoindia.com