Edtech & the Transformation

of Higher Education

Leah Belsky, SVP Operations

Kaltura Inc.

Fellow, Yale Law School

What does it mean to be an “edtech” entrepreneur?

How do you know that your technology is improving the quality of education or access to

education? And does this matter?

What is the relationship between this question and the building of your business?

Who am I? And who is Kaltura?

What is the future of video? What is the biggest potential market for video?

Media. Education. Enterprise

Historically, edtech was a “side market”

Or a sector with little competition….

It starts with a vision….

http://www.youtube.com/watch?v=3TrPwOrf4sM

Why am I showing you this?

Allows a viewer to write up private or public notes while watching the video

Notes will be time marked and searchable

Allows viewer to quickly skip to the relevant part of the video when later

watching the video.

Note Taking

Interactive experience for students

Measureable outcomes for educator

Increased engagement

http://player.kaltura.com/docs/LimeSurvey

In-Video Quizzes/Testing

What is a Bull Market?Choose one of the following answers

A market condition in which the prices raising.

A market condition in which the prices falling.

A market condition in which the prices are flat.

Submit

Lecture capture anywhere

Easy to use interface allows for anyone to record a video

Uploads directly into the system for immediate playback

Use your built-in web cam or mobile device

Webcam Recording

In-Video Quizzes/Testing

Note: today in-video quizzes requires

a lime-survey (or similar survey

provider) account + Javascript

development to integrate the survey

into the video. In the next 6mo –

author questions directly from within

MediaSpace/KAF (as shown in this

slide).

Allows for an interactive playback experience

Allows viewer to skip to relevant sections within the video

Seamless playback experience

http://player.kaltura.com/docs/chaptersView

Video Chaptering

Allows for an interactive playback experience

Experience based on user responses and input

Unique experience defined by the users skillset

http://tracks.roojoom.com/

Adaptive Playback

Keyboard

focus

indicators

Timed text &

audio

description

tracks

Keyboard

controls for all

player functions

including

playhead slider

Title attributes

and friendly

tooltips

Industry leading 508 support based w3c Accessible Rich Internet Applications

(WAI-ARIA)

• Keyboard tabbing and support for screen readers

• Multi-lingual closed captions

• Audio description

• High contrast controls

HTML controls: more integrated accessible features than flash players

Accessibility ( 508 & WebVTT )

Kaltura’s Vision

http://corp.kaltura.com/content/customers/customer-voices

But then you start to question. How do you really demonstrate value beyond the “wow”

factor?

Retention? Learning outcomes? Engagement?

Survey. Over 500 respondents. Hundreds of Schools.

20.00%

51.43%

24.57%

4.00%

Given a choice between having the world's best educators provide video content for each of the courses at your school vs. having frontal lectures by internal faculty…

which do you think students would prefer?

Most students would prefer video lectures by the best educators

About half the students would prefer each option

Most students would prefer the traditional frontal lecture by internal faculty

No answer

52%

33%

15%

Who drives the use of video?

Mostly driven by individuals

Equally driven by both individuals and the adminstration

Primarily driven by the institution and administration

1% 3%

90%

6%

What is the general impact that video has on the learning experience in your opinion?

Negatively impacts the learning experience

No impact on the learning experience

Improves the learning experience

Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Attracting the right students to your institution

Making the on-boarding process of new students more smooth

Increasing satisfaction of students from their learning experience

Increasing student achievements

Increasing student retention rates

Attracting the right teachers to your institution

Increasing satisfaction of teachers from their teaching experience

Making the on-boarding process of new employees more smooth

Reducing regretted employee attrition

Increasing sense of affiliation of alumni with the institution

How would you rate the potential impact of video on the following goals?

Using video would definitely have a positive impact Using video would probably have a positive impact

Using video will have no impact Using video would probably have a negative impact

Using video would definitely have a negative impact

Main Messages

Have a vision for how technology can transform

education.

Execute on that vision by identifying your customers

and your theory of value.

Consider your ability to execute outside of education.

Understand the state of research and policy in your

field on impact and results.

Do your own research.