www.kachingle.com | yves.huin@kachingle.com

The Platform for Voluntary

Payments in the world of “FREE”

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9/22/09 9:43pm PST

Presentation to WebMontag November 23, 2009

For the audiovisual recording: https://admin.emea.acrobat.com/_a789908106/p11472309/

Yves Huin – Director, Kachingle Europe

www.kachingle.com

For news/content sites, advertising-based business models are not enough to pay the bills.

The Problem to Solve

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Beside advertising…what are the choices?

Micropayments

Tipping

Subscriptions

Kachingling

www.kachingle.com

Micropayments sound good BUT…

“…the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs, the energy required to decide whether something is worth buying or not, regardless of price”

— Clay Shirky

http://www.shirky.com/writings/fame_vs_fortune.html

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NOT for content only

BUT to build an online persona, achieve recognition, gain status ….

What will Consumers Pay For?

…. or to support a cause

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What are the likely Qualities for the success of Business

Modelsrelying on Voluntary

Payments?

user-centricno “mental transaction costs”tap into existing social networksfinancial transparencyfun, entertaining, like a game

These are Kachingle’s Guiding Principles!

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Site Owners just add a Kachingle medallion to their site

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The Kachingle Medallion

… when one decides to kachingle a site

Before After

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Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account Whenever you encounter a Kachingle-enabled site, that you like and visit often, mouse over the Kachingle medallion and just click “Kachingle this website”, onceAt the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site

The Consumer Side of Kachingling

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Joining a Community

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Push status updates through microblogging sites (e.g. Twitter and Facebook status integration)

Planned social media applications:Facebook app for comparing your contributions to friends and expressing your valuesiPhone app:

Live access to statisticsCompare your behavior to others

Social Media Integration

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Cash paymentsEvaluation of readers’ interest for the content (several medallions can be used on one web site)Benchmark against competitorsFree viral promotion thru social network effectsHigher per click value for ad real estate

Marketing Benefits (for the Content Provider)

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Ease of use (reduction in “mental transaction costs”)

difficult effortless

Micropayments Decide each time At price set by producer No financial limits Encourages copycat sites (e.g. music

biz) Creates barriers for viral & social

behaviors

Kachingle, business model of choice for the “FREE”

Decide each time At a price explicitly set by user No financial limits Co-exists with advertising Enables viral & social behaviors

Tipping

Subscriptions Decide once (for each subscription) At price set by producer No financial limits Encourages copycat sites (e.g. music

biz) Creates barriers for viral & social

behaviors

Kachingling (crowdfunding) Decide once (for everything) At a price implicitly set by user

(equitably distributed) Financial limits (bounded total $) Co-exists with advertising Enables viral & social behaviors Social recognition & association

www.kachingle.com

…in (early) beta testing mode…available worldwide

http://beta.kachingle.com

Vielen Dank!Yves Huin, Director Kachingle Europe

yves.huin@kachingle.com

Kachingle Status