Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"
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www.kachingle.com www.kachingle.com | [email protected] 9/22/09 9:43pm PST Yves Huin – Director, Kachingle Europe The Payment Platform for Online Content & Services in the World of “FREE” http://www.kachingle.com
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Presentation by Yves Huin about Kachingle at Online Betaal Congres: "Innovaties in online betalen" March 2, 2011 in Houten, Netherlands.http://www.onlinebetaalcongres.nl/
Transcript of Kachingle presentation at Online Betaal Congres: "Innovaties in online betalen"
www.kachingle.comwww.kachingle.com | [email protected]
9/22/09 9:43pm PST
Yves Huin – Director, Kachingle Europe
The Payment Platform for Online Content &
Services in the World of “FREE”
http://www.kachingle.com
www.kachingle.com
How to monetize web content?
The Producer’s side
www.kachingle.com
Paywalls and moving content
to iPhone, Kindle or iPad
are just plugging holes
in the dike…
NewsDay (2 million UVs): 35 subscriptions
in 3 months
www.kachingle.com
Shift in how we get informed
Sources: Oliver & Ohlbaum, The Economist
Consult more sources, somewhat randomly
Spend less time on each one of them, and
Determine what value we attribute to each source
Having massively switched to the web, we
The Public’s side
www.kachingle.com
To build an online persona, achieve recognition, gain status …
Why would People Pay for FREE content?
…. or to support a cause
www.kachingle.com
Qualities for the success of Business Models relying on
Voluntary Payments?
user-centric
no “mental transaction costs”
tap into existing social networks
financial transparency
fun, entertaining, like a game
These are Kachingle’s Guiding Principles!
www.kachingle.com
Carta: $111.06
March 17th, 2010:
Kachingle makes
first “social cents”
payments
“My blog earned $65.08 via
crowdfunding!” – Steve Outing
www.kachingle.com
● ____ __ ____ _____ ________ _____●Click to edit Master subtitle style
Site Owners just add a Kachingle medallion to their
site
www.kachingle.com
The Kachingle Medallion
… when one decides to kachingle a site
Before After
www.kachingle.com
Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal accountWhenever you encounter a Kachingle-enabled site, that you like and want to support, mouse over the Kachingle medallion and just click “Kachingle this website”, onceAt the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site
The Consumer Side of Kachingling
www.kachingle.com
Push status updates through microblogging sites(e.g. Twitter and Facebook status integration)
Additional Planned social media applications:
Facebook app for comparing your contributions to friends and expressing your values
iPhone app:
Live access to statistics
Compare your behavior to others
Social Media Integration
www.kachingle.com
COMPLETE Financial Transparency
Necessary Counterpart to Altruism to build Trust
Every operation is recorded and can be tracked down
Consumer’s Payment page shows sites that received part of the $5 contribution
Sites see the same page and know how much money they are supposed to get
www.kachingle.com
“The Sites I Visit”
www.kachingle.com
Leaderboard & “Goodies”
www.kachingle.com
Cash payments (in complement of advertising revenues)
Free viral promotion/traffic thru social network effects
Component for community development
Benchmark against competitors
Evaluation of readers’ interest for the content (several medallions can be used on one web site)
Higher per click value for ad real estate
Site Owner : CASH + Marketing Benefits
www.kachingle.com
And Now Launching Kachingle X"…
www.kachingle.com
www.kachingle.com
www.kachingle.com
Thank You!
Yves Huin, Director Kachingle [email protected]
http://www.kachingle.com
