K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek

YOUR 2017 SOCIAL MEDIA STRATEGY STARTS HERE

japie swanepoel @japies

#k7socialmedia

@japies

programme

programme★ social media 2017

programme★ social media 2017★ plan

programme★ social media 2017★ plan★ engage

programme★ social media 2017★ plan★ engage★ advertise

programme★ social media 2017★ plan★ engage★ advertise★ go LIVE

programme★ social media 2017★ plan★ engage★ advertise★ go LIVE★ analyse

programme★ social media 2017★ plan★ engage★ advertise★ go LIVE★ analyse★ Q & A

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR@japies

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR

•News

@japies

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR

•News•Decide

@japies

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR

•News•Decide•Communicate

@japies

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR

•News•Decide•Communicate•Learn

@japies

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR

•News•Decide•Communicate•Learn•Play

@japies

HOW SOCIAL

MEDIA HAS CHANGED

BEHAVIOUR

•News•Decide•Communicate•Learn•Play•Shop

@japies

SM: 12 KEY PRINCIPLES


• Content


• Content• Conversation


• Content• Conversation• Strategy


• Content• Conversation• Strategy• Policy


• Content• Conversation• Strategy• Policy• Respond


• Content• Conversation• Strategy• Policy• Respond• Current


• Content• Conversation• Strategy• Policy• Respond• Current• Relevant


• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge


• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures


• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures• Original


• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures• Original• Consistent


• Content• Conversation• Strategy• Policy• Respond• Current• Relevant• Acknowledge• Pictures• Original• Consistent• Analyse

what do you wish toaccomplish?

PROMOTE,


PROMOTE,SELL,


PROMOTE,SELL,CRM,


PROMOTE,SELL,CRM,

MARKETING,


PROMOTE,SELL,CRM,

MARKETING,NEWS,


PROMOTE,SELL,CRM,

MARKETING,NEWS,

RECRUIT,what do you wish to

accomplish?

YOU NEED A PLAN

YOU NEED A PLANfor each objective, on each social media

platform

monthly social media content calendar

YOUR SOCIAL MEDIA PLAN


decide what you wish to accomplish


decide what you wish to accomplishdecide which platforms to utilise


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategy


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendar


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartext


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartextimages


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartextimageslinks


decide what you wish to accomplishdecide which platforms to utilisedo you have a theme?make sure the plan is in line with the overall comms strategydraw up a monthly content calendartextimageslinkspartners, associates,service providers, community

#k7socialmedia @japies

post

@mention

post

retweet

@mention

postschedule

retweet

@mention

post

tag

schedule

retweet

@mention

post

tag

schedule

retweet

@mention

regram

post

share

tag

schedule

retweet

@mention

regram

post

share

tag

schedule

retweet

shoot

@mention

regram

post

share

tag

schedule

retweet

shoot

@mention

regram

write

SO, WHAT IS THIS

ENGAGEMENT STUFF ALL

ABOUT?

LISTEN, ENGAGE, INITIATE!

WHAT ENGAGEMENT

IS…NOT!

@japies #k7socialmedia

WHAT ENGAGEMENT

IS…NOT!


number of

email subscribers

WHAT ENGAGEMENT

IS…NOT!


number of

web visits

number of

email subscribers

WHAT ENGAGEMENT

IS…NOT!


number of

followers

number of

web visits

number of

email subscribers

WHAT ENGAGEMENT

IS…NOT!


total page

likes

number of

followers

number of

web visits

number of

email subscribers

ENGAGEMENT

IS…

@japies @digital4christ

ENGAGEMENT

IS…

@japies @digital4christCONVERSATION

1million views12,000 shares9,000 comments

SO WHY IS ENGAGEMENT SO IMPORTANT?


▸ what do you wish to achievewith your social media?



▸ create a community?




▸ create awareness: news,events, messages, campaigns?





▸ communicate with yourexisting fans, followers,community?






▸ Print, TV, radio, outdoor cancreate awareness, excitement,news.







▸ Only SM can generate aCONVERSATION: 2-wayinteraction








▸ every action you take shouldbe aimed at interaction








▸ every action you take shouldbe aimed at interaction

▸ likes, shares, comments, views,retweets, regrammes.

WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?


your content is notengaging!



your fans aren’tREALLY your fans




you’re hanging out inthe wrong places





your offer / message isnot appealing enough





your offer / message isnot appealing enough you are not relevant

10 TIPS FOR UPPING YOUR ENGAGEMENT


1.review & analyse


1.review & analyse

2.interact with influencers


1.review & analyse


3.create events


1.review & analyse


3.create events

4.manage / purge followers


1.review & analyse


3.create events


5.be where you must be


1.review & analyse


3.create events



6.stay relevant


1.review & analyse


3.create events



6.stay relevant

7.content strategy


1.review & analyse


3.create events



6.stay relevant

7.content strategy

8.action plan


1.review & analyse


3.create events



6.stay relevant

7.content strategy

8.action plan

9.be critical about content


1.review & analyse


3.create events



6.stay relevant

7.content strategy

8.action plan


10.create content that begsengagement!


1.review & analyse


3.create events



6.stay relevant

7.content strategy

8.action plan


10.create content that begsengagement!

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter

ADVERTISE

SM ADS ESSENTIALS

SM ADS ESSENTIALS

decide what you wish to accomplish:

SM ADS ESSENTIALS

decide what you wish to accomplish:more likes, followers, views

SM ADS ESSENTIALS

decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platform

SM ADS ESSENTIALS

decide what you wish to accomplish:more likes, followers, viewspromote a specific campaign on the platformpromote a web site

SM ADS ESSENTIALS


decide which platforms to utilise

SM ADS ESSENTIALS


decide which platforms to utiliseidentify target market demographics: age, gender, location, existing followers?

SM ADS ESSENTIALS


decide which platforms to utiliseidentify target market demographics: age, gender, location, existing followers?budget: daily, monthly, total campaign

SM ADS ESSENTIALS


decide which platforms to utiliseidentify target market demographics: age, gender, location, existing followers?budget: daily, monthly, total campaignmeasure: analytics on the platform, web site, short links

TWITTER

INSTAGRAM ADS

GO LIVE#k7socialmedia

@japies

BE WHERE THE ACTION IS!


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ANALYSE#k7socialmedia

@japies

do,review, adjust, do better

10/17/2016 Audiense - Browse your Twitter Community

https://dashboard.audiense.com/?_ga=1.138844659.1772867821.1472802586#!14302946/self//search/{} 2/3

1 2 3 4 5 6 7

>

Followers

Order by:

ALL CRITERIA FOLLOW MODE SELECTED (0)

78.1MFollowers

634KFollowing

42.9MFollowers

122Following

31.4MFollowers

169Following

16.5MFollowers

155Following

8662KFollowers

3842Following

7858KFollowers

1561KFollowing

7088KFollowers

272Following

5600KFollowers

38Following

3878KFollowers

2207Following

2946KFollowers

329Following

2637KFollowers

1405Following

1971KFollowers

1635Following

1747KFollowers

561Following

1548KFollowers

30Following

1490KFollowers

172Following

1384KFollowers

65Following

1303KFollowers

235Following

1050KFollowers

1145KFollowing

1037KFollowers

824KFollowing

840KFollowers

1531Following

755KFollowers

626Following

751KFollowers

625KFollowing

719KFollowers

13.4KFollowing

638KFollowers

434Following

626KFollowers

7966Following

@BarackObama Barack Obama

Washington, DC

@cnnbrk CNN Breaking …

Everywhere

@BillGates Bill Gates

Seattle, WA

@TheEconomist The Economist

London

@richardbranson Richard Branson

@hootsuite Hootsuite

Vancouver, Canada

@WIRED WIRED

San Francisco/New

York

@elonmusk Elon Musk

1 AU

@jack

California, USA

@wef World Economi…

Geneva, Switzerland

@Entrepreneur Entrepreneur

NYC | Orange County,

CA

@timoreilly Tim O'Reilly

Oakland, CA

@TEDchris Chris Anderson

New York City

@CIA CIA

Langley, VA

@jack_welch Jack Welch

@SAI BI Tech

New York, NY

@ericschmidt Eric Schmidt

Mountain View, CA

@JonahLuptonSnapchat:

JonahLupton

@CynthiaLIVE Cynthia Johnson

Venice Beach, CA

@LarryMadowo Larry Madowo

Nairobi, or a city near

you

@nytimesbusinessNew York, NY

@rogerhamilton Roger James …

Bali, Indonesia

@klout Klout

San Francisco

@mailandguardian Mail & Guardian

South Africa

@KenyaRedCross Kenya Red Cross

Kenya

YOU

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[email protected]

mailto:[email protected]

K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek

Social Media

Transcript of K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoek