Just when you thought the action was over… More cricketing action coming your way All this month...
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Transcript of Just when you thought the action was over… More cricketing action coming your way All this month...
Just when you thought the action was over…
More cricketing action coming your way
All this month in JUNE
BREAKINGNEWSWe wanted to inform
you – that it’s NOT…
THE ZIMBABWEAN – SRI LANKAN CHALLENGE
LIVE
All matches begin
at 13:00 IST
Catch all the action on
ESPN Cricinfo starting this 28th of May
2010
This is followed by one of the most popular cricketing events of the year when India,
Pakistan, Sri Lanka and Bangladesh lock horns to fight for
India last played Pakistan in November 2007. They meet after 3 whole years
The Asia Cup
June 15th – June 24th, 2010
LIVE
All matches begin at 14:00 IST
Cricinfo will be accessed heavily by the office crowd as the matches are being played during office hours and more
importantly begins during lunch time. Therefore, dependence on Cricinfo will
begin much before the match begins for information such as on Squads,
Grounds, Points, Statistics and of course, the Live Scores.
Cricinfo – Record Traffic Month on Month
Series / Tournament Pageviews Unique UsersIPL 3, 2010 396 million 9.6 million
Ind v SA 2010 236 million 7.5 million Ind v Ban 2010 192 million 6.5 million
Ind v SL (2009 - 2010) 306 million 9.8 million Ind v Aus 09 101 million 4.7 million
Champions' League 09 49 million 2.3 million Champions' Trophy 09 91 million 3.6 million
Compaq Cup '09 34 million 2 million India v WI 09 24 million 1.8 million
ICC World T20 09 132 million 4.6 million IPL 2 306 million 7 million
India v NZ 09 226 million 7.2 million India v SL 09 87 million 2.8 million
IPL 2010 - March 12th - April 25th 2010Traffic from ESPN-Cricinfo India Traffic
Total Unique Users 9.6 millionTotal page views 396 millionLive score page 242 million
Cricinfo Home Page 48 millionOther IPL series pages (News, Features
etc) 55 millionIPL Series Home page 7 million
Other key sections (Fantasy, Points, Page2 etc) 32 million
RECORD BREAKING TRAFFIC DURING THE IPL 3 ON CRICINFO.COM
LIVE CONTENT vs. NON LIVE CONTENT remains at a healthy balance of 60:40 ratio
These are only INDIA figures
These are only INDIA figures
Expected Pageviews: 250 million PV’s
Expected Unique Users: 5-6 million UU’s
So what’s HOT
this month. Estimated traffic during the
Tri Series in Zimbabwe + Asia Cup
A Comparative Analysis
In the following slides, Unique Users, Pageviews and Time Spent was analyzed by Comscore between various Cricket sites over a year.
Only INDIA figures considered
Cricinfo accounted for over 50% of the total Pageviews
generated by all leading cricket sites put together in India
These are only INDIA figures
Cricinfo contributed to more than 50% of the total visits that came
on all the Cricket sites put together in India
These are only INDIA figures
Average time spent on Cricinfo was double of Yahoo Cricket and ten times more than the
others.
These are only INDIA figures
Daily unique visitors on Cricinfo.com remained in the lead throughout
APR 2009 – APR 2010
Cricinfo unique users in the last 12 months against other leading Cricket websites
Post Event Engageme
nt
Independent / Daily
Engagement
Text CommentaryMatch ReportLive Blogging
Match PicturesMatch Bulletin
Ball by Ball Comments
PreviewsAnalysisNumber Games
NewsCricinfo Awards
Legends of CricketPage 2
CRICINFO CONTENT
Scientifically evolved MENU to expose your brand to the online cricket consumer
Live Engageme
nt
Pre Event Engageme
nt
Expert CommentsInterviewsStatistics
Match ReportsFeature Columns
Audio PodcastsPage 2
Advertising options on CricinfoCATEGORY I
Advertising options on CricinfoCATEGORY I
CO CO SPONSORSHIP 2 SPONSORSHIP 2
CO CO SPONSORSHIP 2 SPONSORSHIP 2
Cricinfo Homepage
Cricinfo Series Homepage
Live Score Card
Co Sponsor – Fixed Positions
125x125 panel exclusively fixed on the Cricinfo Homepage,
Series Homepage and Live Score Card; Thus ensuring that the
sponsor is present on the most important placements during a
series.
Additional Eyeballs
Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions.
Cost OutlaysAll mentioned fixed positions during the Tri Series and the
Asia Cup + additional ROS
Inventory will cost – INR 1,800,000/-
Live Score Card Live Score Card ModuleModule
Live Score Card Live Score Card ModuleModule
Advertising options on CricinfoCATEGORY II
Advertising options on CricinfoCATEGORY II
Live Score Card Module
310x35 fixed banner
Live Score Module
This remains one of the crown properties on the Cricinfo homepage
where it gets maximum
visibility and high
performance.
Additional Eyeballs
Sponsor will also get 2,500,000
additional inventory of
mixed banners to run across the site apart from
the fixed position.
Cost OutlaysLive Score Module during the Tri Series and
the Asia Cup + ROS Inventory will cost – INR 1,200,000/-
Homepage Live Score Module
This remains one of the crown
properties on the Cricinfo homepage
where it gets maximum visibility
and high performance.
Additional Eyeballs
Sponsor will also get additional inventory of
mixed banners to run across the site apart from
the fixed position.
Homepage MPU Homepage MPU Homepage MPU Homepage MPU
Advertising options on CricinfoCATEGORY II
Advertising options on CricinfoCATEGORY II
Homepage
MPU
Cost OutlaysHomepage MPU during the Tri Series and the
Asia Cup + ROS Inventory will cost – INR 1,100,000/-
Homepage MPU
Centered to the heart of the
Cricinfo homepage, the
MPU is one of the most powerful
performers month on month with no rebate in
its form or performance
Additional Eyeballs
Sponsor will also get additional inventory of
mixed banners to run across the site apart from
the fixed position.
Homepage Square Homepage Square Panel Panel
Homepage Square Homepage Square Panel Panel
Advertising options on CricinfoCATEGORY II
Advertising options on CricinfoCATEGORY II
HomepageSquare Panel
Homepage Square Panel
125x125 panel exclusively fixed on the Cricinfo Homepage. Placed
strategically next to heavy content areas to ensure that
users don’t miss it this making its presence very strongly felt.
Additional EyeballsSponsor will also get
additional inventory of mixed banners to run across the site apart from the fixed positions.
Cost OutlaysHomepage Panel sponsorship during the Tri Series and the Asia Cup + ROS Inventory will
cost –
INR 900,000/-
Homepage Homepage Rectangle Rectangle Homepage Homepage Rectangle Rectangle
Advertising options on CricinfoCATEGORY II
Advertising options on CricinfoCATEGORY II
HomepageRectangle
Banner
Homepage Rectangle Banner
The bigger 300x100 panel exclusively fixed on the
Cricinfo Homepage. Placed strategically next to heavy
content areas to ensure that users don’t miss it this making its presence very strongly felt.
Additional Eyeballs
Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions.
Cost OutlaysHomepage Rectangle
sponsorship during the Tri Series and the Asia Cup + ROS
Inventory will cost –
INR 800,000/-
Advertising options on Cricinfo CATEGORY III – SECTION
BRANDING
Advertising options on Cricinfo CATEGORY III – SECTION
BRANDINGThese sections are highly popular and work very effectively for brands riding
on them
POINTS SECTIONRESULTS SECTION
FIXTURES SECTION
A single sponsor will get any of these high performing individual sections per series.
The fixed positions would include the 728x90 and 300x250 exclusively.Other sections would include Statistics, Squads, Grounds,
Magazine etcCost Outlays – Section branding + ROS Inventory would cost INR 500,000/- per section
Advertising options on Cricinfo CATEGORY IV – INNOVATIVE INBUILT CONTENT SYNERGY
PROPERTIES
Advertising options on Cricinfo CATEGORY IV – INNOVATIVE INBUILT CONTENT SYNERGY
PROPERTIES
Close to 10,000 downloads every series
2,000,000 additional inventory of mixed banners
along with this propertyCost Outlay – Desktop Scorecard + Additional Inventory would cost
INR 600,000/-
Upper and Lower part clickable
Over 150,000 responses every series
2,000,000 additional inventory of mixed banners
along with this propertyCost Outlay – Opinion Poll + Additional Inventory would
cost INR 600,000/-
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
Immediate update after the Live match with full editorial coverage on the player of the
match
Cost Outlay – Top Performer+ Additional Inventory would
cost INR 500,000/-
Additional 2,000,000 mixed banners will be served apart
from zone and text link.
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
Immediate update after the Live match with full editorial
coverage on the Turning Points
Cost Outlay – Turning Points+ Additional Inventory would
cost INR 500,000/-
Additional 2,000,000 mixed banners will be served apart
from zone and text link.
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
Immediate update after the Live match with full editorial
coverage on the Turning Points
Cost Outlay – Sponsorship of the Fantasy Section +
Additional Inventory would cost
INR 800,000/-
Additional mixed banners will be served
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
Every fortnight, the story and life of a different legend is carried out. There are also special takes from experts
like Harsha Bhogle and many more .
Cost Outlay – Sponsorship of the Fantasy Section +
Additional Inventory would cost
INR 800,000/-
Additional mixed banners will be served
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
Cost Outlay – Sponsorship of the Cricinfo Videos Section + Additional Inventory would
cost INR 700,000/-
Additional mixed banners will be served
Sponsor’s 20 second video ad would run as a Pre roll before
the News centre update begins
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES
Cost Outlay – Sponsorship of the Cricinfo Photo Section + Additional Inventory would
cost INR 800,000/-
Additional mixed banners will be served
Satyajit Deb RoyNorth
+91 98105 [email protected]
Glenn NigelSouth
+91 97400 [email protected]
Satyen KishanWest
+91 99209 [email protected]
CONTACT TODAY