Junivo WiFi360...1 3 Introduction Junivo provides online analytics for the offline world that helps...
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1 Junivo WiFi360 Solution Brief Introduction Junivo provides online analytics for the offline world that helps marketers measure offline ROI and create smarter promotions. WiFi360° is an IoT platform that provides “Google Analytics + Criteo for physical retail stores”. It is a full suite of powerful In-store Analytics, Social WiFi Hotspot, and Personalized Customer Engagement over WiFi that connects the online and offline worlds enabling your company to communicate with your customers while they are visiting your store. • It is cloud-based • Mobile app is not required • Combines Wi-Fi, and other data sources like door count, POS, CRM, etc., • Uses existing in-store Aruba WLAN infrastructure includ- ing the Aruba Analytics & Location Engine (ALE) and AirWave Management Suite With WiFi360 solution, Junivo and Aruba allow public facing enterprises (retailers, malls, cafes, hotels, restaurants, airports, campusses, hospitals, stadiums, etc.,) to monetize floor space more effectively. Junivo WiFi360 Analytics | Social WiFi | Engage Traffic & Loyalty 2.0: WiFi based In-store Analytics, Social WiFi and Marketing Automation Platform Connect: Branded Social WiFi Customer want fast, secure and legally compliant Wi-Fi hotspots. Our clients can provide customers free access to their Wi-Fi network using existing social profile or email address. Social log in features with Facebook and highly cus- tomisable splash screens and landing pages. Engage: Scenario Engine Venue owners want to reach their cus- tomers via SMS, WhatsApp and Mobile App. Our Scenario Engine is a powerful automated marketing tool where retail- ers can create hyper-targeted & hyper- local rich media campaigns to push mes- sages directly to user’s phones based on Location, Visit Frequency, Time of Day and more… Measure: In-store Analytics Counting heads and the point-of-sale (POS) don’t tell the full story. Increase data gathering with Wi-Fi to collect cus- tomer info for profile enrichment. Measure, Understand, Boost store performance. Get rich metrics and actionable insights of in-store shopping behaviour.
Transcript of Junivo WiFi360...1 3 Introduction Junivo provides online analytics for the offline world that helps...
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Junivo WiFi360 Solution Brief
IntroductionJunivo provides online analytics for the offline world that helps marketers measure offline ROI and create smarter promotions. WiFi360° is an IoT platform that provides “Google Analytics + Criteo for physical retail stores”. It is a full suite of powerful In-store Analytics, Social WiFi Hotspot, and Personalized
Customer Engagement over WiFi that connects the online and offline worlds enabling your company to communicate with your customers while they are visiting your store. • It is cloud-based• Mobile app is not required• Combines Wi-Fi, and other
data sources like door count, POS, CRM, etc.,
• Uses existing in-store Aruba
WLAN infrastructure includ-ing the Aruba Analytics & Location Engine (ALE) and AirWave Management Suite
With WiFi360 solution, Junivo and Aruba allow public facing enterprises (retailers, malls, cafes, hotels, restaurants, airports, campusses, hospitals, stadiums, etc.,) to monetize floor space more effectively.
Junivo WiFi360Analytics | Social WiFi | Engage
Traffic & Loyalty 2.0: WiFi based In-store Analytics, Social WiFi and Marketing Automation Platform
Connect: Branded Social WiFiCustomer want fast, secure and legally compliant Wi-Fi hotspots. Our clients can provide customers free access to their Wi-Fi network using existing social profile or email address. Social log in features with Facebook and highly cus-tomisable splash screens and landing pages.
Engage: Scenario EngineVenue owners want to reach their cus-tomers via SMS, WhatsApp and Mobile App. Our Scenario Engine is a powerful automated marketing tool where retail-ers can create hyper-targeted & hyper-local rich media campaigns to push mes-sages directly to user’s phones based on Location, Visit Frequency, Time of Day and more…
Measure: In-store AnalyticsCounting heads and the point-of-sale (POS) don’t tell the full story. Increase data gathering with Wi-Fi to collect cus-tomer info for profile enrichment.Measure, Understand, Boost store performance. Get rich metrics and actionable insights of in-store shopping behaviour.
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Junivo WiFi360 Solution Brief
1. Presence
Customer enters the venue and the phone sends out pings, a small piece of data that includes MAC. This ad-dress is specific to the mobile device and is not identified with any person.
2. Detect
Aruba Access Point captures MAC address data. No application download or network connection is required by the consumer
3. Process
ALE sends the cap-tured data which is then aggregated and transmitted as non-personally identifiable data to a cloud-based system where it is se-curely stored.
4. Present
The technology ex-tracts actionable in-sights from the data, and sends you reports via the web and email.
How it works?
Topology
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Junivo WiFi360 Solution Brief
1. Analytics: • Actionable insights. Mea-
sure & understand Foot Traffic, in and out of your venue
• # of Passersby & Visitors• Shopping (Dwell) time• Unique / Total• New / Repeat• Shopping frequency• ... much more• Optimize staff levels. Ad-
just shifts based on visitors traffic.
• Benchmark stores against each other. Bridge perfor-mance gaps
2. Free Social WiFi• Social log in features with
Facebook• Customizable splash
screens and landing pages• Detailed customer profile
pages• Make guest Wi-Fi access
easier. Create an easy login portal and onboard guests with our simple user interface.
3. Personalized Engagement• Scenario Engine• Create hyper-targeted
& hyper-local rich media campaigns
• Increase revenue• Increase foot traffic & dwell
time• Increase loyalty with per-
sonalized messages• Optimize marketing ROI
with accurate analysis of in-store impacts.
Junivo A.Ş. • İTÜ Teknokent ARI 3 Sarıyer, Istanbul, Turkey • www.junivo.com© 2017 Junivo A.Ş. All rights reserved. This case study is for informational purposes only. Junivo makes no warranties, express or implied, in this summary.
BenefitsKnow your customers, engage better and use data driven decision making Junivo and Aruba bring together the online and offline worlds, creating an integrated user experience that enable brick and mortar retailers to engage with mobile custom-ers along their purchase path. Our solutions lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.
