June Planner

32
1 June 2011 Retail Monthly Merchandise Planner

description

June Merchandising Planner

Transcript of June Planner

Page 1: June Planner

1

June 2011

Retail Monthly Merchandise Planner

Page 2: June Planner

2

June 2011Planner Table of Contents

Product Updates (PG 3-8)

• Page 3- 4: Footwear New Product and Who Gets What

• Page 5-6: Accessories New & Hot Product

• Page 7: R GEAR Apparel New & Hot Product

• Page 8: Branded Apparel New & Hot Product

Marketing Updates ( PG 9 – 19)

• Page 9: Marketing Checklist

• Page 10: Marketing Calendar/Highlights

• Page 11: Marketing Posters

• Page 12: Coop Banners

• Page 13: Catalog Offer/Inserts

• Page 14: AHA

• Page 15: Bra Sale Set Up

• Page 16-18: June 3 Day Sale Set Up

• Page 19: Insole Sale

In Store Visual Presentation & Signage (Pg 20 – 37)

• Page 20-23: New RRS Sock Signage

• Page 24-25: New Insole Signs

• Page 26: Hydration Display

• Page 27-28: RRS Apparel Table Set up

• Page 29: Mannequin Planograms

• Page 30: Vendor Coop Table Set Up

• Page 31: Planogram Updates Coming Soon!

• Page 32: Friendly Reminders

Page 3: June Planner

3

June 2011 FootwearNew & Replacement Product!

* See who gets what on next page

Brand New style Replaces: Sub-PGC Cat. Notes

Asics GEL-DS Sky Speed 2 GEL-DS Sky Speed Running pN You can find Tech sheets for new product here:

Asics GEL-Foundation 10 GEL-Foundation 9 Running MC P:\Product Tech Sheets\Footwear Tech Sheets

Asics GEL-Trail Sensor 5 GEL-Trail Sensor 4 Trail Running N+

Brooks Ghost 4 Ghost Running N

New Balance 880 759 Running N

New Balance 1190 905 Running pS

Nike Air Pegasus+ 28 Air Pegasus+ 27 Running N

Nike Air Pegasus+ 28 GS Air Pegasus+ 27 GSRunning N

Saucony ProGrid Ride 4 ProGrid Ride 3 Running N

Saucony ProGrid Omni 10 ProGrid Omni 9 Running S

Brand New style Sub-PGC Cat.

Asics GEL-Speedstar 5 Running pN

Asics GEL-Kayano 17 Running S+

Asics GT-2160 Running S

Asics GEL-DS Trainer 16 Running pS

Brooks Launch Running pN

Brooks Kids Adrenaline GTS 2 Running S

Brooks Green Silence Running pN

Brooks Glycerin 9 Running N+

Newton Running Distance S Running pS

Newton Running Distance U Running pS

Newton Running Distance Running pN

Newton Running Sir Isaac Running N

Newton Running Lady Isaac Running N

Saucony ProGrid Guide 4 Running S

Saucony ProGrid Mirage Running pS

Reebok RealFlex Run Running pN

Updates

New Color

Page 4: June Planner

4

June 2011 FootwearWho Gets What?

Want to know what you will be getting?

Check out the chart below,

Brands are listed in the left column vertically.

Stores are listed across the top row horizontally.

If there is a shaded grey Y in the box under your store you will be receiving it!

Brand Description 101 102 105 106 107 108 109 110 111 112 113 114 115 301 302 303 502 701 702 703 704 705 706

Asics GEL-DS Sky Speed 2 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Asics GEL-DS Trainer 16 New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Asics GEL-Foundation 10 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Asics GEL-Kayano 17 New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Asics GEL-Speedstar 5 New Color Y - - - - - - - - - - - - - - - - - - - - - -

Asics GEL-Trail Sensor 5 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Asics GT-2160 New Color Y Y Y Y Y Y Y Y Y - Y Y Y Y Y Y Y Y Y Y Y Y Y

Brooks Ghost 4 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Brooks Glycerin 9 New Color Y - - - - - - - - - - - - - - - - - - - - - -

Brooks Green Silence New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Brooks Kids Adrenaline GTS 2 New Color Y Y Y Y Y Y Y Y Y Y Y Y - Y Y Y Y Y Y Y Y Y Y

Brooks Launch New Color Y Y Y Y Y Y Y Y Y Y Y Y - Y Y Y Y Y Y Y Y Y Y

New Balance 880 Update Y - - - - - - - - - - - - - Y - - - - - - - -

New Balance 1190 Update Y - - - - - - - - - - - - - - - - - - - - - -

Newton Running Distance New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Newton Running Distance S New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Newton Running Distance U New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Newton Running Lady Isaac New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Newton Running Sir Isaac New Color Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Nike Air Pegasus+ 28 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Nike Air Pegasus+ 28 GS Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Reebok RealFlex Run New Color Y - - - - - - - - - - - - - - - - - - - - - -

Saucony ProGrid Guide 4 New Color Y - - - - - - - - - - - - - - - - - - - - - -

Saucony ProGrid Mirage New Color Y - - - - - - - - - - - - - - - - - - - - - -

Saucony ProGrid Omni 10 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Saucony ProGrid Ride 4 Update Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Page 5: June Planner

5

June 2011 AccessoriesNew and Hot Product!

New!

Hot Deals!

Monitors

A stores: NEW COLOR of NIU1122 Nike+ SportBand – BlueLime (all stores will receive BlueLime in July)

Nutrition

ALL Stores: 2 NEW FLAVORS of PFD201/PFD254 Power Gel 24pk/Single – Berry and Kona Punch

101, 701 & 705: NEW Electrolyte Drink ULR100 Ultima Replenisher 30svgs Canister in 4 flavors – Grape, Orange, Wild Raspberry and Lemonade. GLUTEN FREE, VEGAN friendly, and contains ZERO SUGAR!

Socks

A stores: 2 NEW STYLES of Feetures

• FET118 Elite Ultra Light Low Cut Single

•FET120 Elite Light Cushion Low Cut Single. Both styles will be arriving in 4 different colors.

*Merchandise with existing Feetures socks.

101, 105, 111 & 302: 2 NEW COLORS of THU341 Thorlo Experia Mini Crews – WH and BKBK

RRS Insoles – SUPER SALE!!! June 2nd – August 30th

Style DescriptionRegular

PriceSale VIP Sale

VIP

SAVINGS!

RRU1059 Cushion Plus Men's 24.99 16.61 14.95 60%

RRU1060 Cushion Plus Women's 24.99 16.61 14.95 60%

RRU1063 Support Plus Unisex 29.99 22.16 19.95 67%

RRU1097 Support Plus Women's 29.99 22.16 19.95 67%

RRU1085 Support 3/4 19.95 11.05 9.95 50%

Page 6: June Planner

6

On 6/30/11 the following items will be discontinued. Please sell through in current location

ALL STORES

RRS RRU1013 STRD RRS Duffel

Nike NIU1094 BUOR Men's Daybreak Cap

Nike NIU1094 NPTBL Men's Daybreak Cap

Nike NIU1142 Black/YellowTeam Training Air Medium Duffle

Nike NIU1143 Black Team Training Lg Gymsack

Nike NIU1143 Grey/Pink Team Training Lg Gymsack

Hollywood Fashion Tape HFT100 NA Hollywood Add On 2 Hook

Hollywood Fashion Tape HFT101 NA Hollywood Add On 3 Hook

Hollywood Fashion Tape HFT102 NA Hollywood Add On 4 Hook

Hollywood Fashion Tape HFT103 NA Hollywood Cover Ups

Hollywood Fashion Tape HFT104 NA Hollywood Fashion Tape

Hollywood Fashion Tape HFT105 NA Hollywood Goes Commando

Hollywood Fashion Tape HFT106 NA Hollywood No Shows

A STORES

SPRI SPP109 BK Weighted Segmented Jump Rope

Wrightsock DLU338 White Running II Low 4PK (Promo Pack)

10 Seconds TEN106 BK Fitness Poles

10 Seconds TEN107 NA Shoe Care Recovery Kit

10 Seconds TEN108 NA Gel Cleaner/Deodorizer 4.0oz

A-B STORES

Nike NIU1118 WH Women's Daybreak Cap

June 2011 AccessoriesDiscontinued Product

Page 7: June Planner

7

June 2011 R GEAR ApparelNew and Hot Product!

Seamless, Seamless, Seamless!!!!

Did you hear the GREAT news? Seamless is in ALL stores! Everyone can enjoy the buttery softness of these tops!!! Available in 3 colors and 2 sleeve lengths. These are more form-fitted so size up if you want a little extra room.

Favorite Tops!!!!

Velocity Run Tees

If you like the Nike Pro Tee’s, then try Rgear’s Velocity Run Tee’s for both Men and Women

Women’s:

RRL1110-Run Sleeveless

RRL1111-Run Short Sleeve

RRL1112-Run Long Sleeve

Men’s:

RRM1059-Run Sleeveless

RRM1024-Run Short Sleeve

RRM1023-Run Long Sleeve

Skorts -If you like the Nike Woven Skort (NKL1346); then try the Rgear Velocity Skort, RRL1137. The Velocity Skort has the same bells and whistles as NKL1346 but for $5 less. It not only comes in your basic black but also Pacific Blue.

Men’s Basic Tee’s -RRM1060 & RRM1061-This sleeveless and short sleeve top has reflective piping that runs from the front to back for increased visibility. The mix of Cotton & Dryroad fabrics give it a soft feel while still wicking moisture so you get the best of both worlds.

Protect Yourself!-Try the Women’s Rgear Pro Velocity Tops to protect against harmful UV rays. Available in a Tank, Sleeveless and Short Sleeve version (RRL1113, RRL1114 & RRL1115) All come in White, Watermelon and Limelight

Smell Fresh All Run Long -In the Men’s Pro Velocity Tops. Each top is made with Antibacterial Nano Silver Technology which keeps you smelling fresher longer. Available in a Singlet, Sleeveless and Short Sleeve (RRM1050, RRM1051 & RRM1052)

Hey VIP’s, check out these great discounts!!!! ****Bogos 20% will begin 6/6 and run thru 7/5****

Page 8: June Planner

8

June 2011 BrandedApparelSEMI ANNUAL BRA SALE 6/6 – 7/5

You will be delighted to know, VIPs Enjoy 20% all their favorite Bra Boutique bras!

*Not ALL bras are on sale, just their favorites from the Bra Boutique (see below for sale list)

Style Style Description Retail Cost VIP Sale $ VIP Discount Retail Start Retail End

JBL305 Seamless Cami $24.99 $12.00 $19.99 20% 6/6/2011 7/5/2011

RRL1140 Seamless Ribbed Cami $24.99 $19.99 20% 6/6/2011 7/5/2011

JBL296 Shiny Seamless $35.99 $17.28 $28.79 20% 6/6/2011 7/5/2011

RRL1141 Seamless Racerback $29.99 $23.99 20% 6/6/2011 7/5/2011

MCL326 Alexis $33.99 $17.00 $27.19 20% 6/6/2011 7/5/2011

MCL327 Alexis Printed $35.99 $18.00 $28.79 20% 6/6/2011 7/5/2011

MCL325 Vero A/B $35.99 $18.00 $28.79 20% 6/6/2011 7/5/2011

RRL1080 Energy Cami $29.99 $23.99 20% 6/6/2011 7/5/2011

MCL343 Vixen A/B $35.99 $18.00 $28.79 20% 6/6/2011 7/5/2011

JBL307 Shape T Back $35.99 $17.28 $28.79 20% 6/6/2011 7/5/2011

HIL349 Motion Sensor $44.99 $22.50 $35.99 20% 6/6/2011 7/5/2011

RRL1058 Intensity T Back $32.99 $26.39 20% 6/6/2011 7/5/2011

NKL1388 Swift Y Back $39.99 $20.00 $31.99 20% 6/6/2011 7/5/2011

MCL324 Vixen C/D $37.99 $19.00 $30.39 20% 6/6/2011 7/5/2011

MCL217 Fiona $43.99 $22.00 $35.19 20% 6/6/2011 7/5/2011

CWL118 Kinesio Support $64.99 $32.50 $51.99 20% 6/6/2011 7/5/2011

CWL114 Ultra Support $69.99 $35.00 $55.99 20% 6/6/2011 7/5/2011

NKL1387 Swift U Back $49.99 $25.00 $39.99 20% 6/6/2011 7/5/2011

MCL323 Juno $51.99 $26.00 $41.59 20% 6/6/2011 7/5/2011

JBL298 Powerback Underwire $39.99 $19.20 $31.99 20% 6/6/2011 7/5/2011

MCL308 Maia $45.99 $23.00 $36.79 20% 6/6/2011 7/5/2011

MCL342 Luna Bra $51.99 $26.00 $41.59 20% 6/6/2011 7/5/2011

MCL344 Aurora $43.99 $22.00 $35.19 20% 6/6/2011 7/5/2011

RRL1124 Women's Favorite Cami Bra $19.99 $15.99 20% 6/6/2011 7/5/2011

RRL1125 Women's Favorite Cami $29.99 $23.99 20% 6/6/2011 7/5/2011

RRL425 Sportek A/B $29.99 $23.99 20% 6/6/2011 7/5/2011

RRL427 Sportek C/D $29.99 $23.99 20% 6/6/2011 7/5/2011

RRL429 Powertek A/B $34.99 $27.99 20% 6/6/2011 7/5/2011

RRL431 Powertek C/D $34.99 $27.99 20% 6/6/2011 7/5/2011

RRL984 Intensity Tank $34.99 $27.99 20% 6/6/2011 7/5/2011

RRL1081 Intensity T Back Long Bra $37.99 $30.39 20% 6/6/2011 7/5/2011

Page 9: June Planner

9

June 2011Marketing Checklist

Take Down:

�6/1 Mizuno & Nike Coop Banners (Throw away)

�6/1 Saucony Coop Table (Throw away)

�6/6 Nutrition Marketing Poster (Throw away)

�6/15 Nike Coop Table (Throw away)

�6/24 Hydration Poster (Throw away)

�6/27 June Sale Marketing Poster (Throw away)

Put up:

�6/1 Nike Coop Table (6/15)

� 6/1 Saucony & Asics Coop Banners (7/31)

�6/1 Hydration Poster (6/24)

�6/2 Insole Wobbler (8/30)

�6/6 Bra Sale Signage (7/5)

�6/6 AHA Marketing Poster & Signage (7/10)

�6/15 Asics Coop Table (7/1)

�6/24 June Sale Marketing Poster (6/27)

�6/27 Suncare Marketing Poster

Keep up:

�TBD Spring Arrivals Dressing Room Posters

�TBD Sandals Signage

�TBD Apparel BOGO Highlighters

Page 10: June Planner

10

June 2011Marketing Calendar

SUN MON TUE WED THU FRI SAT

3029282726

25242322212019

18171615141312

111098765

432 1

Top Secret End

SA L E

SA L E

CoopTable

Contest Begin

Asics Coop Table

Coop Banners

Bra Sale BeginAHA BeginApparel BogoCatalog in-home

June Sale Begin

June Sale End

SA L E

SA L E

SA L E

Asics Contest BeginNike Contest End

Asics Contest End

Coupon driver email

Bra Sale driver email

Retention MailerFTB MailerAuto renew MailerVIP BonusCustom Insole Mailer

Retail Coupon

Postcard

Summer Begins!

Page 11: June Planner

11

June 2011Marketing Posters

•Each store has 2marketing poster frames.

•If you have the double-stack poster stands – DO NOT place a sign on the lower portion unless directed to do so- please leave empty

Poster Change #2 Date: 6/6Poster Change #1 Date: 6/1

Frame 1 Frame 2

Front

Back

Frame 1 Frame 2

Front

Back

Frame 1 Frame 2

Front

Back

Poster Change #3 Date: 6/24 Poster Change #4 Date: 6/27

Frame 1 Frame 2

Front

Back

s

a

l

e

Hydration

Poster

Shoe Dog

Poster

VIP

Poster

Nutrition

Poster

Hydration

Poster

Shoe Dog

Poster

Shoe Dog

Poster

Shoe Dog

Poster

VIP

Poster

VIP

Poster

VIP

Poster

June Sale

Poster

Suncare

Poster

AHA

Poster

AHA

Poster

AHA

Poster

Page 12: June Planner

12

June 2011Coop Banners

Asics Coop Banner

Display in allocated coop banner areas.

Promo date: 6/1-7/31

*Discard after promo (keep hanging attachments)

Saucony Coop Banner

Display in allocated coop banner areas.

Promo date: 6/1-7/31

*Discard after promo (keep hanging attachments)

Page 13: June Planner

13

June 2011Catalog Offer

*June Catalog peel-off valid through 7/4/2011

•Active customers.

•Non-retail version

•Donate and receive $10 coupon

2 Retail Versions

•Reactivation & prospective customers

Page 14: June Planner

14

June 2011AHA

** Shipments should arrive 5/25 ARB Due Date: 6/6 runs through

Fit expert name badge tag- Attach to all retail employee name tags.

The AHA coupon should be given to all customers who make a donation to AHA. The fundraising campaign will run from June 6th through July 10th. Please keep any extra coupons until late July or early August. After that, the coupons can be recycled. Ideally, the stores would let us know if large amounts are being recycled so that we can take that into account when ordering next year's coupons.

Cash wrap decal. Place below main register station.

Register Tent – Place on registers to promote AHA coupon upon donation.

Page 15: June Planner

15

June 2011Bra Sale Set Up

*Display bra campaign signage 6/6 thru 7/5/31*Bra Sale marketing poster direction on Marketing poster page

Bra sale window sign.

Attach with suction cups to front window adjacent to front doors.

Bra Sale topper.

Place on bra racks and bra boutique using table toppers.

ARB Due Date: 6/6 runs through 7/5

Page 16: June Planner

16

SALE Action Items: Signage

Sale window sign.

Attach with suction cups and hang in window adjacent to front door.

*KEEP AFTER SALE

If your location permits the use of exterior signage, locate sidewalk sale signs along the perimeter of your store in prominent locations.

*KEEP AFTER SALE

ARB Due Date: 6/24 – 6/26

June 20113 Day Sale Sign Kit & Instructions

Rev up for the June 3 day Sale!

Plan to use the generic sale sign kit you already have (previously used for the stock up sale)

Page 17: June Planner

17

June 20113 Day Sale Sign Kit & Instructions

“WOW” clearance highlighter

Place on clearance rounder only

*Add balloons every day of sale

*KEEP AFTER SALE

Sale Apparel Highlighter

Place on R GEAR and branded apparel racks.

*Add Balloons every day of sale

*KEEP AFTER SALE

Sale Shoe Wall highlighter

Use on shoes during sale campaigns.

*KEEP AFTER SALE

Newly Reduced Highlighter

Use on shoes that have been permanently marked down.

*KEEP AFTER SALE

*Display sale/clearance signage 6/24 //26

ARB Due Date: 6/24 – 6/26

Page 18: June Planner

18

Shoe Clearance Display• Shoe Cart or Sale Table should be

stacked with one shoe on top of the top boxes

• If space permits, place shoe carts or tables near the entrance of the store in the main aisle

• Stack shoes on and under tables.

• Organize shoes by gender and size.Put shoe fit type & clearance price sticker on the box.

• Add Balloons to carts and tables

**Place a shoe cart or table outside your store on the sidewalk or under a pop-up tent if you are able.**

June 20113 Day Sale Sign Kit & Instructions

Take advantage of these Great Markdowns!

View markdown list at:public\Retail\ARB_Price_Changes\FW_Retail_Markdowns_042211.xls

ARB Due Date: 6/24 – 6/26

Page 19: June Planner

19

June 2011Insole Sale Wobbler

-Place next to RRS insoles.

6/2-8/30

*Throw away after campaign

ARB Due Date: 6/2 runs through 8/30

Ready, Set, Get our customers comfy in some of their favorite insoles!

Page 20: June Planner

20

The Worlds Best Running Socks deserve Fun New Signs!

What: RRS Socks (see planogram on pages 3 & 4)

Where: RRS socks fixtures and walls.

What you will receive:

Sock Spot Fixture Sign (2)

Place (1) on Men’s

And (1) on Women’s

Spot Signs (2 sets)

1 set = (1) green spot, (1) gold spot and (1) blue spot

Place 1 set on Men’s Tri-Grid

And 1 set on Women’s Tri-Grid

* Use clips provided to attach spots to top of Tri-Grid

Sock Spot Department Sign (1)

Place on wall in frame above unisex socks and foot forms

Sock Length Spot Signs & Colored

shelf inserts

Place Spot behind foot form above product category.

Place shelf insert with matching color

*Toss out old signs

Front View Top View

June 2011RRS Socks NEW Signage

ARB Due Date: 6/13

Page 21: June Planner

21

L

M

M

S

RRU

1055

WHD

PK/

Tab

L

M

M

S

RRU

1055

WHLI

Tab

L

M

M

S

RRU

1115

PK/

Tab

L

M

M

S

RRU

1113

Neon

Tab

L

M

M

S

RRU

1112

WH/

Tab

XL

L

M

S

RRU

1112

BK/

Tab

XL

L

M

S

RRU

1103

WH/

Quarter

XL

L

M

S

RRU

11103

BK/

Quarter

XL

L

M

S

RRU

1104

WH/

Quarter

XL

L

M

S

RRU

1104

BK/

Quarter

L

M

M

S

RRU

1114

PK/

Quarter

L

M

M

S

RRU

1044

WHL

BL/

Low

L

M

M

S

RRU

1044

WHLI/Low

L

M

M

S

RRU

1044

WHGYPK/

Low

L

M

M

S

RRU

1110

WH/

Low

L

M

M

S

RRU

1110

GY/

Low

L

M

M

S

RRU

1055

BKHT

PK/

Tab

Women’s Side BWomen’s Side A

Women’s Side C

What: Women’s RRS Socks

Where: Tri-Grid fixture ( read sides A-B from left to right)

New! Women’s Neon Knee Highs!

Side BSide A

Side C

S/M NBL

S/M NOG

S/M NPK

RRU

1134

Neon

Knee

* If you are using an H-rack or a wall, show two rows of RRU1134

Front View Top View

June 2011RRS Socks NEW Signage

Page 22: June Planner

22

XL

L

L

M

RRU

1111

BK/

Tab

XL

L

L

M

RRU

1111

WH/

Tab

XL

L

L

M

RRU

1054

WHRD

BK/

Tab

XL

L

L

M

RRU

1054

BK/

Tab

XL

L

L

M

RRU

1054

BKLM/

Tab

XL

L

L

M

RRU

1054

WHCH

Tab

XL

L

L

M

RRU

1053

WHGY

BK/

Quarter

XL

L

L

M

RRU

1109

BK/

Low

XL

L

L

M

RRU

1109

WH/

Low

XL

L

L

M

RRU

1043

WHOR/Low

XL

L

L

M

RRU

1043

WHNVRY/

Low

XL

L

L

M

RRU

1043

WHGYBK/

Low

XL

L

L

M

RRU

1053

BKCB/

Quarter

XL

L

S/M

RRU

1106

BK Crew

XL

L

S/M

RRU

1105

WH/

Crew

XL

L

S/M

RRU

1105

BK/

Crew

XL

L

S/M

RRU

1106

WH Crew

Men’s Side A Men’s Side B

Men’s Side C

What: Men’s RRS Socks

Where: Tri-Grid fixture

Side A

Side C

Side B

Front View Top View

June 2011RRS Socks NEW Signage

Page 23: June Planner

23

XL

L

M

S

RRU

1102

BK/

Low

XL

L

M

S

RRU

1100

WH/

Low

XL

L

M

S

RRU

1100

GY/

Low

XL

L

M

S

RRU

1100

BK/

Low

XL

L

M

S

RRU

1102

WH/

Low

XL

L

M

S

RRU

1102

GY/

Low

XL

L

M

S

RRU

1101

BK/

No Show

XL

L

M

S

RRU

1089

WH/

Tab

XL

L

M

S

RRU

1089

BK/

Tab

XL

L

M

S

RRU

1088

WH/

Low

XL

L

M

S

RRU

1088

BK/

Low

XL

L

M

S

RRU

1099

GY/

No Show

XL

L

M

S

RRU

1099

BK/

No Show

XL

L

M

S

RRU

1101

WH/No Show

XL

L

M

S

RRU

1101

GY/

No Show

XL

L

M

S

RRU

1099

WH/No Show

What: RRS Unisex socks. See sku guide and order below.

Where: Option A - Sock Wall, Option B - Far end of shoe wall (opposite end from insoles)

*Toss Out old wall signs

NEW Department wall sign

Foot Forms W/ color spotsbehind them and shelf inserts

*If you have crew socks at the end of this wall, use the “crew spot” above the vertical rows of crews

June 2011RRS Socks NEW Signage

Page 24: June Planner

24

Look forward to New Signs for insoles! What: Insole Fixture/Dept signs and RRS Insoles planogram (on next page )

Where: Priority location is the far end of the shoe wall (opposite socks)

*If space on or adjacent to the shoe wall is not available use fixture

Department wall sign

Stores: 102,105,106,108,109,111,112,115, 301, 303, 502, 701, 702, 703, 704, 705, 706

* Place sign on wall above Insoles

Department fixture sign

Stores: 101,107, 110, 113, 114, 302

*Place sign on fixture

Toss Out old orange and white Insole signs

June 2011Insole NEW Signage

Page 25: June Planner

25

D

C

B

A

RRU1096

Women Support

D

C

B

A

RRU1097Women Support Plus

10/11

9

7/8

5/6

RRU1098

Women

Cushion

13/14GGG11/121012

11/12E/FE/FE/F10911

8/9/10C/DC/DC/D8/989/10

5/6/7A/BA/BA/B5/6/76/77/8

RRU1064

Control

RRU1062

Support

RRU1085

Support

3/4

RRU1063

Support

Plus

RRU1061

Cushion

RRU1060

Cushion

Plus

RRU1059

Cushion

Plus

Sku

Size

*An H-Rack fixture allows a maximum of 3 facings vertically. Please combine the bottom two facings

Department/H-Rack Sign

Top

Floor

June 2011RRS Insole Planogram w/ NEW SIGN!

Page 26: June Planner

26

June 2011Hydration Display

June is Hydration Month!

Get Ready to propel hydration sales and quench our customers thirst for style!

Place NEW Hydration Marketing Poster and running mannequin near the front of the store.

Dress Mannequin in:

RRL1129 Pacific Blue, size small

RRL902 Black, size small

*Add hydration belt and palm holder

*Move Nathans water bottle fixture to the front of the accessory department and visible from main aisle.

ARB Due Date: 6/1

Page 27: June Planner

27

June 2011RRS Women’s Table Set Up

June 1st – 30th

ARB Due Date: 6/1

Large TableRRL1129 Pro Velocity Seamless SleevelessRRL1130 Pro Velocity Seamless Short Sleeve

Small TableRRL990 Velocity 6” Compression ShortRRL1017 Velocity 5” Short

Mannequin FormsDress Form 1 in: RRL 1129 Pacific Blue, size smallRRL 990 Black, size small

Dress Form 2 in: RRL1130 Watermelon, size smallRRL1017 Grey, size small

•Use BOGO Highlighter

• Paper Folds keep Roadrunner tables looking GREAT!

Page 28: June Planner

28

June 2011 RRS Men’s Table Set Up

June 1st - 30th

ARB Due Date: 6/1

Large TableRRM1062 Pro Velocity Seamless SleevelessRRM1063 Pro Velocity Short Sleeve

Small TableRRM1066 Velocity 3” Split ShortRRM1041 Velocity 5” Short

Mannequin FormsDress Form 1 in :RRM1062 ST-size mediumRRM1066 RY- size medium

Dress Form 2 in:RRM1063 RY- size mediumRRM1041 BKST- size medium

•Use BOGO Highlighter

•Paper Folds keep Roadrunner tables looking GREAT!

Page 29: June Planner

29

June 2011 Mannequin Planograms

Keep Up

Women's (Size S)1. RRL1137-Bk Velocity SkortRRL1130- PAC Pro Velocity Seamless Short Sleeve

2. RRL990-BK Velocity 6" Compression ShortRRL1129-WT Pro Velocity Seamless Sleeveless

3. RRL1017-BK Velocity 5” ShortRRL910-PAC Everyday Tank

Men's (Size M)1. RRM892-BK Velocity 9" Compression Short

RRM1062-RY Pro Velocity Seamless Sleeveless

2. RRM1041-RYBK Velocity 5" ShortRRM1063-ST Pro Velocity Seamless Short Sleeve

3. RRM1066-BK Velocity 3"Split ShortRRM1007-RY Velocity Singlet

You will be happy to know, It’s time to update our mannequins!

Please follow planograms below and pair up with Nike shoes and coordinating accessories!

GREAT looking Mannequins make our customers happy and drive sales!!

Your store deserves Great Sales!

Page 30: June Planner

30

June 2011Vendor Coop Tables

Display Shoes:

Asics Cumulus 13, ASC1498, ASC1499

Nimbus 13, ASC1494, ASC1495

If you have Asics apparel, dress form and place towards back of large table

New marketing materials will ship to each store directly from vendor.

Asics

ARB Due Date: June 15th -30th

**Please do not toss vendor supplied materials without approval, or change out sooner than dates given above.

Nike

ARB Due Date: June 1st-15th

Display Shoes:

Nike Air Pegasus +28, NIK1376 and NIK1377

If you have Nike apparel , dress form and place towards the back of the large table

New marketing materials will ship to each store directly from vendor.

Page 31: June Planner

31

June 2011 Planogram Updates

You will be happy to know updates have been made for the following planograms:

Updates available at:

P:\Retail\Visual Merchandising\PLANOGRAMS

Nutrition Aid

Station

Fitness

Equipment

Page 32: June Planner

32

Friendly Reminders

AND

In order to meet the needs of the stores and keep them looking GREAT!, please follow these guidelines for requests:

STORE SUPPLIES: Bags, stickers, hangers, sizing rings, etc. are located on the Intranet.

FIXTURES/Merchandising: Pegs, shelves, mannequins, table, racks, baskets, etc. Send Requests in one day a week: FRIDAYSend requests to: Lisa Esmael ext 213, [email protected]

All questions regarding store layouts, department movements and larger projects, please continue to call: Melissa Jones, VisualMerchandising Manager ext 478. [email protected]

SIGNAGE: Department signs, shoe slats, wobblers, pricing signs, etc. Request through Retail Sign Order form found on Retail intranet on FRIDAYS. Send questions to: Bryon Halperin ext 233, [email protected]

All requests will be filled the following Monday and will ship out with the stores next replenishment schedule.

Planograms: All store planograms may be found in P:\Retail\Visual Merchandising

ARB Completion photos stored in: P:\Retail\Visual Merchandising\ARB-COMPLETION PHOTOS