*OCE/T68035*

GENERAL CERTIFICATE OF SECONDARY EDUCATION

MEDIA STUDIES 1918/06Cross Media TopicsHigher Tier

H

INSTRUCTIONS TO CANDIDATES

• Write your name clearly in capital letters, your Centre Number and Candidate Number in the spaces provided on the Answer Booklet.

• Use black ink. Pencil may be used for graphs and diagrams only.• Read each question carefully and make sure that you know what you have to do before starting your

answer.• Answer two questions.• Write your answers in the Answer Booklet.• Answer one question from Section A and one question from Section B on the topic you have studied.• Do not write in the bar codes.

INFORMATION FOR CANDIDATES

• The number of marks is given in brackets [ ] at the end of each question or part question.• The total number of marks for this paper is 60.• You are advised to spend 45 minutes on each question.• This document consists of 4 pages. Any blank pages are indicated.

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© OCR 2009 [100/1119/5]SP (NH) T68035/5

Candidates answer on the Answer Booklet

OCR Supplied Materials:• 8 page Answer Booklet

Other Materials Required:None

Tuesday 16 June 2009Afternoon

Duration: 1 hour 30 minutes

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1918/06 Jun09© OCR 2009

Section A: Media Producers and Audiences

Choose one topic that you have studied.

Answer either Question 1 (News) or Question 2 (Advertising).

EITHER

1 News

Compare the ways in which different media try to interest their audience in news stories. In your answer refer in detail to two or more examples from different media (e.g. television, radio, newspapers, film, the Internet).

In your answer you should:

• identify your examples • analyse your examples • explain how and why the stories were chosen by producers • compare the target audiences • explain how the producers hoped to interest those audiences. [30]

OR

2 Advertising

Compare how advertisers use different media to make their products appealing to audiences. In your answer you should refer in detail to two or more examples from different media (e.g. television, radio, print, film, the Internet).

In your answer you should:

• identify your examples • analyse your examples • explain how and why different media were used • compare the target audiences • explain how the producers hoped to appeal to those audiences. [30]

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1918/06 Jun09© OCR 2009

Section B: Messages and Values

Answer either Question 3 (News) or Question 4 (Advertising). Answer on the same topic that you chose in Section A

EITHER

3 News

Compare how representations of people, places and/or events in the news have changed and/or stayed the same over time. Refer in detail to two or more examples which you have studied. You should use at least one past news story and one recent news story in your answer.

In your answer you should:

• identify your examples • analyse the representations of people, places and/or events • compare the messages and values in these representations • explain what is the same and what has changed over time. [30]

OR

4 Advertising

Compare how representations of people, places and/or products in advertisements have changed and/or stayed the same over time. Refer in detail to two or more examples which you have studied. You should use at least one past advertisement and one recent advertisement in your answer.

In your answer you should:

• identify your examples • analyse the representations of people and/or products • compare the messages and values in these representations • explain what is the same and what has changed over time. [30]

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1918/06 Jun09© OCR 2009

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