July-August 2014 Issue of Design Matrix

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July-August 2014VOL. 4 • ISSUE 5 • `100

PEOPLE • L I FESTYLE • DES IGN • INTER IORS

“We introduce lot of green pockets and spaces inside the building”

Niroop & Rupana Reddy

Design Matrix_July-Aug14.indb 1Design Matrix_July-Aug14.indb 1 6/26/2014 7:40:52 PM6/26/2014 7:40:52 PM

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10 DESIGN MATRIX • JULY-AUGUST 2014

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Now follow us on www.facebook.com/DesignMatrix.DM

Now follow us on http://twitter.com/DesignMatrixMag

I remember in my childhood days, I loved playing with colours. As a curious child, I learnt that red and yellow, when combined together makes orange and I often wanted to draw landscape designs and paint them in orange, green and yellow shades. Yes,

indeed colour plays a pivotal role in the world of design. I started snooping to fi nd, apart from colours, what are the other necessary elements to make a good home.

My interaction with Ar. Niroop and his wife Rupana was very insightful. Niroop, speaking to you was a great brain storming session on diff erent interior trends. I would say, READ TO KNOW MORE!

To understand more about the current trends in diff erent industry group, I had a great time, interacting with diff erent industry groups. I was invited by Decorex solutions, to attend a design event, giving insights to the latest trends of how Hi – Macs an acrylic stone can be used in diff erent applications right from a kitchen, table top or a bathroom solution. Then I moved to look in to the happenings of textile industry. I met the CEO of Portico group, Arun Bhawsingka, to know the new colour trends in this industry. I was bewildered to know that , now the consumer awareness is very high and people are choosy even about selecting a bath linen. Their wedding range of bed linens, kids’ collection, and luxury collection mesmerized me.

What about furniture? The White Window by designer Twinkle Khanna, recently launched distressed furniture to add a classy touch to any décor. In a short interview about this product, she states that Design is an ongoing cycle. For Distressed furniture there is no specifi c reason why it’s fashionable besides the most important reason being that change is always fashionable after the hedonistic phase.

In this issue, we pay homage to Ar. Nari Gandhi, a legend in the world of architecture. More stories are in pipeline about the industry. Read Design Matrix and upgrade your knowledge. Do let us know your views about our publication.

Marilyn Madathilwww.designmatrix.co

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May-June 2014VOL. 4 • ISSUE 4 • `100


We are adaptive and keep pace with global trends.

Ar. Rohini Mani

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pace with global trends. i h l b l d



CONTENTS


JULY-AUGUST 2014 • DESIGN MATRIX 19

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COVER STORYWe converse with young and dynamic designers, Ar. Niroop and Rupana Reddy, to know about the new materials and trends. We look into their completed and ongoing projects… READ pg 22

TRIBUTEPaying Homage to Ar. Nari Gandhi. pg 42

CONVERSATIONWe believe in bringing in detailed information on diff erent industry groups. In this issue, we choose the ply wood industry and converse with Mr. B.L Bengani and his son Varun from Uniply Industries Ltd. pg 48

PRODUCT DESIGNWe look into design innovations by Studio Avni. pg 53

DESIGN PEDAGOGY Students of MITID share in their experiences, while designing their furniture pieces. pg 56

LUXURY DESIGNWe meet Ar. Ankita Sweety and Ar. Pratyoosh Chandan and take a look at their recent project in the city of weaver. pg 60

DESIGN PROMOGoing Beyond imagination with SDA Designs, the brain child of designer Sufyan Duberia. pg 64

ARTY- TECHTURE A simply majestic residential design by Ar. Canna Patel and her team, located at

Mumbai will blow your mind. pg 68

PRODUCT FEATUREThe White Window by designer Twinkle Khanna launches, distressed furniture for

all classy spaces. pg 74

LEISURE DESIGN The standalone Banquet hotel by Ar. Ketan Seth is a versatile design blended

with classy touch and quality. pg 76

RESIDENTIAL DESIGNThe young Interior Designer Priydarshan Indorckar of PI Designs, Pune, with his magic touch creates a loveable and

cuddly home. pg 80

CREATIVE IDEASAdding brightness to home décor with

Portico New York. pg 84

CORPORATE DESIGNWe visit the two diff erent offi ce spaces designed by architectural fi rms from Mumbai and Nashik… See who are they?

pg 88

DESIGN ASPECTDesigner Nitin Thakur’s latest residential design exemplifi es a modernity with

beauty and utility. pg 96

DIMENSIONSAr. Samir Dharurkar creates a brainy studio hotel room at Hosts 2014. Look in... pg 100

INTERNATIONALAVCI Architects of London, creates a building design that is sustainable and live. pg 102

DESIGN CORNERAr. Apurva Bose Dutta discovers an invigorating design – the magnifi cent resort of The Serai at Chikmagalur. pg 106

ZOOM INWe meet Ar. Sunil Deshpande from Aurangabad and review his residential design with modern lines. pg 112

INSIGHTSCarl Turner’s ‘Tulip Bar’ creates a social hub for the fi fth edition of ‘Handmade’ exhibition. pg 116

HAPPENINGSDesign Matrix attends Hi-Macs event and fi nds about the new innovations done at their end. We also visit a new showroom by Geeta Aluminium. pg 119

EVENT REPORTGreat Events, Curious, to know what? pg 122

PRODUCT LAUNCH Innovative products across the globe. pg 125

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We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: [email protected] or write to Design Matrix, MRJ Creations Pvt. Ltd.,

C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

May-June 2014VOL. 4 • ISSUE 4 • `100


We are adaptive and keep pace with global trends.

Ar. Rohini Mani

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We have been reading Design Matrix for last 3 years. The contribution of Design Matrix in spreading value of good design in everyday living is immense and would like to hearty congratulate for bringing out beautiful projects.

Ar. Smeet Bramhecha & Mayank

Badrakiya

Nashik

Thank you for writing a nice piece in regards to the details mentioned about every area of my project, but I feel it misses the punch of visual versatility and it’s linkage with the supporting text.

Ar. Asit Karekar

Mumbai

The cover story on Rohini Mani was mind-blowing and I thoroughly enjoyed reading the same. Especially the lighting trends was very informative and I would like to say every time, Design Matrix should focus on diff erent trends in the cover story and also do special stories on diff erent industry groups. I am sure with more industry stories coming in, this magazine can create wonders in the world of interior industry.

Swati Deshpande

Nagpur

It was very interesting to know about Hi-Macs in the last issue. The conversation was really interesting to read and a good piece of information. I like the way the interviews are done precisely and presented in detailed manner. Keep it up team DM.

Anupama Karnik

New Delhi

The global eye on Dublin Google offi ce was

a great presentation. Indeed great and kudos

Harsha for bringing out such interesting

aspects across the globe.

Panika Nath

Chennai

The new products section and happenings in

every issue of Design Matrix is very interesting

and informative. I like the way all the stories

are done. All the best to your team and look

forward for your future issues, with deep

enthusiasm.

Priya Manav

Pune

I would say, Design Matrix is a best design

magazine, I have ever seen. The articles are

well written and add a great design value.

I enjoy reading through all the articles

and admire the versatility of the projects

published. In the last issue, I liked the layouts

of leisure design, residential design and of

course the cover story on the legend – Rohini

Mani. All the best!

Amita Gore

Goa

The case studies are often of great interest. I

like to keep myself updated about the current

news in the industry and I feel Design Matrix

is at par with the same. A great job is done by

your team, in terms of research, writing and

editing.

Jyothi Raman

Bengaluru INB

OX


• Celebrate with your favourite designers.• Enter different spaces- residential, luxury,leisure and lot more• Design centric projects across the globe.• Offering a design platform to students ( next -gen designers)

Please subscribe to design matrix & receive the issue on a regular basis. Subscription form in the magazine on pg. 124 or call: (0) 98337 73376

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January-February 2014VOL. 4 • ISSUE 2 • `100

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Zarir Mullan & Seema PuriGood Design is one in which, both the interiors and

exteriors blend together

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March-April 2014VOL. 4 • ISSUE 3 • `100

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E D I F I C EOur Vision is to keep our designs Sensitive to

the context, client and environment

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VOL. 4 • ISSUE 4 • `100


We are adaptive and keep

pace with global trends. Ar. Rohini Mani

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storyCover

Design Matrix_July-Aug14.indb 22Design Matrix_July-Aug14.indb 22 26-06-2014 19:36:2326-06-2014 19:36:23


NA Architects with a sustainable approach to design, outshine in shaping the inspirational environments. The young designers, Ar. Niroop Reddy, Principal Architect and his wife Rupana Reddy, Principal Interior Designer, converse with Marilyn M and share their views on the industry, their bonding and joy of creating spaces together.

Words: Marilyn Madathil, Project photos : Courtesy Architects, Profi le photos: Cliquestudio, Hyderabad

CREATING BUILT ENVIRONMENTS

Design is that area of human experience,

skill and knowledge, which is concerned

with man’s ability to mould his environ-

ment and suit his material, functional and aes-

thetic needs. This ideology inspired Ar. Niroop

Reddy to incept NA Architects in 2001. He and

Rupana conceptualize designs and execute a

wide array of architectural and interior projects.

Within such a short span of their practice, their

eff orts have gained reputation of being a lead-

ing architectural fi rm in India. Let’s converse with

the duo designers to know more...

MM: Take us to the days of Madras

University....

NR: Madras University, for me was a whole new

experience, a complete contrast with my care-

fully managed and protected 10+2 days in my

home town. Language, culture, friends, food and

social support were all new and fresh. After all

it was ‘My Choice’ to go to Chennai and pursue

Architecture.

MM: Your memories...

NR: Ehmmm...The initial days were the most

challenging, yet the most wonderful. My little

world revolved around extra-curricular activi-

ties, peer pressure, terror professors, fears of

failures and mistakes; managing time to juggle

assignments, fun, social commitments, classes

and completing the project work books. I have

enjoyed each challenging moments I encoun-

tered and gained knowledge that would later

help in my professional and personal life.

I made some friends for life and shared

many a valuable moments that I cherish forever,

and given a chance, I don’t mind going back

to college for a year-just to experience the joie

de vivre, unmindful of the challenges that lie

ahead. By the way, let me share with you one of

the moments. I always enjoyed being a super

hero for my batch mates. My record books and

project charts were in high demand, some of

my class mates always used to snag them out of

the submitted pile to copy. This not only made



me popular among my peers, at the same

time it meant that my submission would

end up on the professor’s table late by a

day or two and I disliked to be the last.

MM: Where did you meet your

heartthrob?

NR: I met Rupana in Chennai. She came

to Chennai for her graduation and she is

the niece of my close friend. I often paid a

visit to my friend’s home for my thesis work

and that is how we met. We both sensed

a bond of intimacy and chatted for long

hours. She mingled with me freely being

the only person in the group, speaking

Telugu and then the rest happened.

MM: Rupana, we would like to know

your experiences as a designer working

hand in hand with your husband?

RR: I am really lucky to have had this

opportunity to work with him, the best Tal-

ent – My Husband. He is very practical and

his commitment towards work is adorable.

I share a thorough Professional rela-

tionship with Niroop sir; work comes fi rst

for both of us. It has been a great learning

experience, where Niroop has nurtured

me and given me the freedom to learn and

grow as designer.

MM: Behind every successful man, there

is a woman isn’t it true...

NR: Of course yes, in fact Rupana was a

big infl uence and inspiration to set up NA

Architects. She has a keen sense of eye for

detail and always keeps abreast with the

latest design trends. While I was initially

working as an Associate, I realized that a

holistic design service off ering is missing in

Hyderabad. For instance, clients would go

to Firm X for Interior Designing, or had to

go to Firm Y, if they wanted to incorporate

domes and arches in your building. Early in

my career, during our long conversations

about growth and career plans, I used to

discuss these things with her. As an out-

come of our conversations and through

constructive inputs and motivation that

Rupana provided resulted in our collective

dream of creating a fi rm that provides state

of the art, turnkey architectural, structural

and interior design services for residential,

retail and commercial projects.

MM: What is your special interest –

architecture or the interior designing?

NR: I am glad you asked this question. Let

me confess, earlier in my career I had my

moments where I was trying to answer

this question to myself: “Am I an Architect

or Am I an Interior Designer?” I am happy

to share with you today that rather than

seeing me as an Architect or as an Inte-

rior Designer, I see value in considering

myself as being involved in the business of

Design Management. A design marks out

“Most people make the mistake of

thinking design is what it looks like.”



a vision for what can be; the act of design-

ing is to move with intent to close the

gap between existing conditions and that

vision. Be it Interior or Architecture, to me

it is an ongoing process of decisions and

strategies that enable innovation and cre-

ate eff ectively-designed spaces and create

environments that enhance functionality

and quality of life.

On a deeper level, I seek to link

design, creativity, innovation, technology,

management and customers to provide

advantage and value across economic,

social, cultural, and environmental fac-

tors. So, when I consider these above fac-

tors, it becomes less and less about the

distinction between Interiors and Archi-

tecture. My job and preference is about

letting the principles of sound design

guide us to bring together light, space,

materials, form and function, environ-

ment and blending them with the client’s

design preferences and timelines. My job

is about creating enabling myself and

my team to bring that harmony in, work

within the given boundaries, and come

up with a comprehensive design solution

that satisfi es and excites the client from a

visual, functional, creative and budgetary

aspect as well.

MM: We would love to know how

Rupana supports your eff ort.

NR: Rupana has a big part to play in each

of our creations. To elaborate that, I would

like to quote Steve Jobs here, “Most peo-

ple make the mistake of thinking design is

what it looks like. That’s not what we think

design is. It’s not just what it looks like and

feels like. Design is how it works.”

Rupana has a core responsibility to

supports our fi rm’s goal and objective by

managing the interior design function of

our company, with a view to ensure that

the spirit of the above quote is always

maintained in design and execution.

MM: Rupana, do you often end up

discussing work in your chilling time?

RR: We try and leave our work life out of

our personal time. Occasionally it happens

that we discuss work but that too, if we

have derived at any crucial situation.

MM: What are the diff erent verticals NA

architects cater to?

NR: We at NA architects do architecture

and interior designing. In architecture, we

have done projects like residential town-

ship, residential gated communities, and

individual bungalows, boutique hotels,

hospitals, industrial, commercial and bio-

tech labs. In interior design we do residen-

tial, retail, hospitality and offi ce interiors.

MM: Your Style Statement...

NR: We introduce, lot of green pockets

and spaces inside the building irrespective

to its functionality. Now we are designing

couple of green buildings, which is my

passion and I love green architecture.

MM: You have worked in North and

South, what are the diff erent elements

you see in both these regions.

NR: It is a well-known fact that historically,

anthropologically and culturally the North

and South, for that matter various parts



of India have been exposed to diff erent

infl uences. Especially when it comes to

architecture some of the major infl uenc-

es have been the Mughals in the North,

Portuguese and Dutch in the West, Per-

sian in the Deccan Plateau, French in the

South East, and British in palatial spaces

across India and huge infl uence of temple

architecture in the South. And if we look

at just the temple architecture, the North

and South styles are so distinct from each

other. Which such divergent, distinct and

rich heritage and cultural infl uences span-

ning across India, there are bound to be

diff erences in design parameters and pref-

erences across regions.

We cannot make a generalized dis-

tinction between the design parameters

across the North and South, because

industrial, commercial, retail and offi ce

space design pretty much follows global

standards with minor adjustments made

due to local weather and socio-cultural

factors. Coming to residential spaces, the

distinct parameters like climate, historical

infl uences, social preferences like vaastu

across the two regions will lead to basic

diff erences in design considerations right

from the material used to styles and appli-

cation of insulation and ventilation, given a

similar budget and space availability.

MM: We would like to know about

the new materials in the construction

world...

NR: Firstly, I would like to specially men-

tion about Wood skin. There were times

when I wanted to create delicate, com-

plex shapes from plywood, but couldn’t

because it’s too stiff . A design fi rm from

Milan has created a type of fl exible Wood

skin; a sheet of Russian plywood, routed

into a series of a series of triangular tiles,

held together by a vinyl mesh. It would be

interesting to see it being available in com-

mercial quantities.

Flooring forms the base of any inte-

rior design and with the many choices

available, there might be possibility of

getting carried away and forgetting about

the practical aspects of a particular space.

The eco-friendly approach will inform

the choice of fl ooring materials as well,

and bamboo is fast becoming a popular

option. A durable and widely available

material, bamboo is expected to be a

mainstay of home and business construc-

tion in the coming years.

I would also like to shed some light

over an European invention, making waves

over the world. I am talking about ECO

Super Bricks made from a clever concoc-

tion of wool, seaweed and the traditional

brick material of clay. These super bricks

are much friendly to the environment

than their predecessors. The new formula,

developed in Scotland, dramatically reduc-

es the time need to “fi re” the bricks and

therefore the energy used during the pro-

cess. In addition to cutting down on man-

ufacturing energy use, these super bricks

are far stronger than their standard clay

counterparts. It ensures increased ability

to reuse and recycle older bricks without

having to fi re new ones and hence more

energy saved.

MM: Where do you foresee yourself in

the next decade?

NR: Isn’t 10 years a long time to foresee?

Yes, we as a fi rm do have a long term

vision, to create a self-sustaining profes-

sional structure for our fi rm and develop

a global network of design teams that can

symbiotically work together and blend-in

global infl uences into the art and practice

of Architectural Design in South East Asia.

We have expended from Hyderabad to

Bangalore and Dubai. We have spread our

wings to Myanmar, with lot of good archi-

tectural projects.

MM: Your message to young designers

and our elite readers...

NR: Read, Read and Read with an objec-

tive of continuous learning. Actual learn-

ing of the craft and art of this practice

starts after we step out of college. Educate

yourself with as many inputs from around

the world as possible. Seek inputs from

Culture, History, Art, Technology, Science

and Nature. Go out there in early in your

career and experiment. Don’t be afraid of

making mistakes. If you’re not making mis-

takes, then you’re not doing anything. I’m

positive that a doer makes mistakes. Don’t

be afraid of being wrong. If you are always

right, it may be a sign that you aren’t chal-

lenging yourself enough, that you’ve

I see value in considering myself as being involved in the business of Design

Management



become too comfortable and stagnant.

My advice is one must try to reach beyond

your comfort zone and think of bringing in

new ideas, infl uences and concepts.

RR: We absolutely love Design Matrix. It

covers wide variety of aspects related to

the architecture and Interiors. This helps the

readers to know the present scenario, trends

and people. In my view success never comes

by luck. It is possible only by hard work, ded-

ication and most important understanding

the clients taste and needs. We always are

for homes not houses. I feel people have to

have more productive conversations with

their Architects for the eff ective output.

Personal Diary

Birthday

NR: 23rd December

RR: 29th April

MM: Age you got married...

NR: 24

MM: We would love to know about your

children...

RR: Our youngest son Abhivyakth is 10

years old and elder daughter Hethvitha is

12. In addition to being good at academ-

ics, Abhi is very active in sports. He has

modelled for famous apparel chains and

has walked ramp shows for fun. He loves

his time under the lights and I think; he has

his eyes set on show biz for now.

NR: I wouldn’t be surprised, if he tells me

tomorrow that he wants to be a Cricketer

or an IPS offi cer.

RR: Hethvitha is very responsible and

matured child then her age. She is train-

ing in classical dance and vocals in addi-

tion to being the class topper in Math and

Science. A conscientious kid, she has her

heart in the right place, and is looking for a

career in humanities and service.

MM: Tell me about your favourite

colour...

NR: I personally love the combination of

Black and White; ‘The Famed Yin Yang’.

Black is the absence of colour and White is

the blending of all colours and is a colour. I

have lots of fun while playing with this idea

in mind, ‘absence of colour Vs blending of

colour’. If I were to pick one colour, it will

be White.

RR: This is where our Chemistry matches.

What can be more classic than black and

white... love the way black and white con-

trast and compliments each other at the

same time!

MM: Spending your free time...

NR: Lazy on the bed, if at home and not trav-

elling and spending fun time with my kids.

RR: I like travelling places and explor-

ing native cuisines. I also love learning

and exploring various architectural forms

around the world. If I am not doing that

you will fi nd me relaxing with my cup of

tea , watching T.V in my leisure time.



The success mantra of Design Matrix lies

in surveying in detail about the new inno-

vations and the trends prevalent in the

design world. We speak to Ar. Niroop on

colour trends, furniture in demand, fl oor-

ing styles and lighting techniques:

Colours

Most of the times, confusion over powers

your mindset and you are clueless about

choosing a perfect colour palate for your

space. I recollected reading the statement

made by Barbara Jacobs, principal of Bar-

bara Jacobs Colour & Design. She says, “A

sharp, electric green defi nitely would not

be relaxing; a deep blue-green might feel

cold instead of soothing. The wrong red

used in an entire room might create the

sensation of entrapment rather than ener-

gy.” Ar. Niroop explains the colour trends

prevalent in recent times. He states that

there are three major trends that we have

been recently observing in terms of colour.

Let’s go into details!

a. Interchangeable Accents

We are already seeing a trend towards cha-

meleon decor. Instead of settling on one

fi xed look, people are opting for a versatile

neutral base and use big-impact accents

to easily change their décor.

b. Ushering in Glamour

White walls are slowly giving way to rooms

with a lot more glamour and

drama. Dark, moody walls in

black are being considered

as a perfect backdrop to the

metallic accessories that we have

come to love right now.

c. Bye to Beige

After watching for quite some

years in the past, we are now see-

ing that the hopes of banishing the boring

beige have fi nally started bearing fruits. It

is happening now.

MM: What about furniture?

a. Modular Lounge

Movables are the fashion statement in

recent times. Our eyes can see an object’s

comfort potential before the body feels it.

There are companies that are manufactur-

ing collections that includes fi ve diff erent

pieces with a modular repetition to their

forms, making it possible to outfi t a space

with customizable and coordinated set.

These collections can be set in more casu-

al confi gurations to embrace architectural

features and decorations.

b. Outdoor fabrics

There has been much talk in design circles

about creating outdoor rooms and living

spaces. Outdoor fabrics are being used

indoors. People want things that will func-

tion for their family and will last.

c. Plant Infused Coff ee Tables

I have seen that there are companies that

have created a coff ee table that’s fi lled with

plant life. This is a fantastic eco-friendly

concept bringing green into homes. Hav-

ing living plants in the home can improve

that spaces air quality while making this

look a little classier. A plant-fi lled piece of

furniture is a great way to bring the out-

doors in.

MM: How about right fl ooring choices?

a. Luxe fl ooring

Speaking of fl ooring, homeowners are

increasingly opting for more expensive

but more durable fl ooring products. There

has been a huge resurgence in wool car-

peting and bamboo fl ooring. Clients and

homeowners now prefer to spend slightly

more and get a better quality carpet and

eco friendly options with more texture.

b. Colour

Colour trends for fl ooring (while not com-

pletely letting go of those nice clean,

warm tones) are getting bigger and

brighter! Bright colours are no

more just limited to wall-to-

wall carpet or accent area rugs.

Whether it is with wood fl oor-

ing or accent rugs, bold colour

is back.

MM: Finally Lighting...

Sculptural lighting fi xtures are

making a comeback. They com-

bine function and art with unique

abstract designs. Sculptural fi x-

tures are usually very detailed and

feature unique shapes, accents and

colours. Large sculptural lighting fi x-

tures become a bold style statement,

a conversation piece. Smaller sculp-

tural lighting fi xtures are being used

to add interest through-out the room

- much like pieces of art.

Talking about current trends...



K eeping in mind the easy mobility of the customers, NA Architects planned specifi c

regions denoted for specifi c type of lightings, thus, making it more convenient for

the users. The lighting and ceiling layouts of this showroom is defi ned by its simple

yet attractive design concept. Adequate moving place has been provided throughout the

showroom such that hindrance in the mobility is avoided and the clear sight of all the

products is achieved.

Since this showroom requires the display of a large number of products with challenge

of the cluttered look was highly raised. To avoid this, neutral colours such as ivory and grey

are used for furniture and larger items. The book rack is a combination of straight lines

running perpendicular to each other giving rise to rectangular shaped racks. It is fl anked

with two white coloured fun walls on either side. The interesting elements are curvilinear

display stands, use of straight and curved lines, the display units, open ducts in the ceilings

etc. Curvilinear line form is used for the front desk of the reception. The spaces on either

sides of the central structure are used to display retail lights whereas the central structure

has the display of fancy lights. The tables are in a semi-curvilinear shape maintaining the

overall design of the showroom.

The showroom has a dominant, impressive and eye-catching front display that can be

seen from the street. The shop frontage, thus, is very visually appealing. The curvature of

the table matches with the interiors of the showroom. Gold foil laminate is used for the top.

A showroom within a showroom



A Touch of BlingA



T he cocktail bar and lounge is

crafted with iron framework acting

as its structural support system.

The writings on the wallpaper used in the

bar counter gives a more realistic feel to

the whole bar and lounge. Typical seating

is provided in front of the bar counter.

Adding a touch of bling to the calm and

sedate space is the presence of a British

telephone booth. Its colour serves as a

great catalyst for lifting the energy of the

entire space.

Bison boards are the principal material

used for the ceiling, which ensures rustic

appeal to the space. Concrete fl ooring is

employed in the entire space, which suc-

ceeds in delivering a crude and earthen

appeal. The ducts have not been covered

on purpose so that they are seen as obso-

lete elements enhancing the space. To cre-

ate rustic theme of the cocktail lounge bar,

the furniture has been designed accord-

ingly. Jute has been chosen as the principal

material for the poufs. Rusty iron sheets are

used for tables and sheer curtains enhance

the look by diff using the light and creating

warm and softer ambience. Visual connec-

tivity is achieved through the provision of

full-heighted folding doors between the

indoor and outdoor areas.

The bar counter top has been made up

of acrylic with back lighting provided. Con-

cave and refl ective mirrors are used on one

side to add a classy look. On the front ele-

vation of the bar counter, the names of the

world cities, which have cocktail lounge

bars have been stencilled with a coat of

acrylic paint over it. Adequate waterproof-

ing treatment is provided. The bar area is

well-lit by means of hanging lights which

succeeded in creating a warm and sober

ambience all throughout. The bar wall unit

is fl anked on either sides with open shelves

to display various bottles. The wall unit is

designed emphasizing on the maximum

effi ciency of the storage space available.

The outdoor seating has a very nice

bustling view of the city. The open out-

door space and the reception are sepa-

rated by a bent mild steel structure. One

enters to the indoor sitting through the

open to air outdoor area. The concept of

unity in diversity is maintained with each

wall having diff erent elements following a

common theme.


Designed to embody the purity

of style and invoke a sense of

impenetrable calm, the design

of this abode is crafted to articulate the

subtlety of a contemporary space that

enriches one’s spatial understanding.

The residence has four fl oors includ-

ing the stilt, ground, fi rst and second.

The parking space given in the stilt fl oor

is been designed into a beautiful lawn

in the ground fl oor. The exterior of the

house is been painted in white and clear

glass railing is been given in fi rst and sec-

ond fl oors. The house has been designed

on the basis of central courtyard concept.

The central courtyard in the house gives

ample of ventilation being open to sky.

The water body and planters in the court-

yard enhance the beauty of the space

designed. The large clear glass windows

given in the elevation allows the beauti-

ful views of the lawn from the interior of

the house.

The entrance of the dwelling is simple

but elegant, which has been designed

by using two contrast materials i.e stone

fi nish veneer with a designed inlay work

of mother of pearl. It opens into a lobby

Purity of Space


05_Coverstory.indd 3205_Coverstory.indd 32 26-06-2014 20:54:2526-06-2014 20:54:25


which gives a warm welcome through

the traditional brass hangings of bells and

goddess Lakshmi complemented with a

black granite stone carved in the shape

of urli, which contains water with fl ower

petals and fl oating divas which radiate a

lot of positive energy in the space. Adjoin-

ing the lobby there is a frosted glass door

on the right side which opens into the

space which has been given liberty to be

designed into a library. Wooden fl ooring

has been given in this area which comple-

ments the furniture in black and which

equally contrasts the white walls and

plain false ceiling of POP which creates a

harmony as a combination.

An elevator connects the two fl oors

of the building. Right opposite to the

lift door is the entrance of the drawing

room which is ventilated on either side.

A beautiful view of the garden in front of

the house can be seen through the large

glass windows which gives a feeling of

refreshment. A combination of furniture

in plain white and rich red colour sofas

add on to the elegance of the interiors.

Engaging the earthly vibes of wood

there is a false ceiling running from the

entrance door of the drawing room to

the opposite door which opens into the

dining area which consists of a rectangu-

lar glass table complimented with black

chairs. Here a good mix of a customized

chandelier which has been designed by

arranging strings, blown glass and LED

lights above the dining area brings in a

harmonious fashion that it is almost as if

they are designed to be a set.

To bring out this beguiling composi-

tion, depth is added to the space by the

long leather cladded display unit of paint-

ings which is on the right side wall from



the dining entrance. There is a low height crockery

unit below the paintings. Another frosted glass

door on the left side of the wooden frame wall

opens into a dry kitchen area which has small white

breakfast table with six chairs. A similar combination

of white used in the interiors of the kitchen creates

a visual composition that is pristine and clean. Here,

the lack of other colours contributes to the sense of

spaciousness that is apparent in the kitchen.

The dry kitchen area is connected to two other

spaces i.e. the wet kitchen area and store on the

left side from the entrance through the dining area

which adds on to the functionality of the space.

Above the kitchen area is the living area and the

master bedroom. An abundance of natural light

and space in this home makes the space glow with

greater appeal and enhance the aesthetical under-

standing of the space.

The living area can be accessed by walking

straight from the main entrance also. Before reach-

ing the living area the central courtyard on the left

gives a clear vision of all the rooms in the ground

fl oor through the glass walls.

On the right side before reaching the living

area from the entrance there is an open –well

staircase which continues till the second fl oor

forming an atrium. The brass idol of Lord Krishna

in the centre of the atrium gives a traditional aes-

thetic look that enhances the positive vibration in

the space.

The fi rst fl oor has two bed rooms with lounge

and a home theatre room. All the spaces are con-

nected through a common corridor which has a

fl ooring of Anti Beige Italian marble to continue

the elegance of the interiors. The other spaces in

the fl oor have wooden fl ooring.

a

e r

ng



The ceiling in the home theatre room is been

designed by using acoustic ceiling panels which add

on the functionality of the space. The interiors of the

home theatre room have been given POP on the walls

for better acoustics. Grooves have been cut horizon-

tally at diff erent levels on the POP wall to fi x LED lights

mirroring the allure of the home theatre room. Wall

pattern has been continued in the ceiling above it

which complements the interior elegance.

As we move on to the second fl oor the space has

been divided into two bed rooms and a gym area. The

gym area and the connecting corridor are fl oored with

similar Italian Marble. The two bed rooms in the sec-

ond fl oor have wooden fl ooring giving an equal vision

of elegance.

The ceiling of the master bed room is been

designed using light weight cement board panels

arranged in triangular pattern in two diff erent levels.

The portrait on the wall above the bed gives a more

sophisticated look to the space by infusing the streaks

of blue and yellow.

The interiors of the toilet area is been designed

by using two materials i.e. marble and clear glass. The

shower area is open to sky. All the spaces in the house

have been given LED lightings in the ceiling which

portray the interiors more elegantly during the late

hours of the day.

The courtyard which is in the centre of the house

is open to sky which gives abundance of ventilation to

the entire area during the day time which in turn helps

to reduce electricity consumption. The double glazed

glass which is used for the large windows reduces the

amount of heat entering the space by giving a cool-

ing eff ect. Apart from being well executed, the overall

concept showcases the aptitude for design which is

not only practical, but also beautiful.

o

ps

co

th

hou



The house is characterized by a blend of

wood, wall paper fi nishes and clean lines and

accentuated by fabrics for an aesthetic appeal.

The entrance area occupies an interesting hanging

light and the composite marble fl ooring.

The spacious living room is the fi rst to grab atten-

tion. The focal point of the house, it tastefully blends

traditional and contemporary styles. On one side is the

trendy sofa set in light brown leather. The other high-

light of the living is, the French door with glass leading

to the formal balcony.

The kitchen wears a clean, clutter free look with

lots of storage spaces. It has all modern amenities

in place. The dining can comfortably house a group

of eight.

The guest bedroom is characterized by white

walls and plain ceiling. The master bedroom in ground

fl oor behaves the purpose of rest and repose, luxuri-

ously furnished with the headboard in leather fi nish.

The bed fronted by a TV console and wall behind bed

is done up with wallpaper; sided by a wardrobe with

deco and black wooden beadings which merges with

bed. The children bedrooms in upper ground fl oor add

luxury to the house. The ceiling is done with simple,

with veneer. The ceiling is well designed by placing

hanging and normal lights in a symmetrical manner.

A perfect retreat


An example of perfect integration of

various uses in a single building with

diff erent kind of forms juxtaposition

to defi ne its spaces .This is a multi-use

development project where lower 2 levels

of the L-shaped form are shopping mall and

the above level is a hotel. The front part is

an offi ce that is created by a blend of solids

and voids intermingled with terrace. Clear

glass fi xed to the voids allowing natural light

to workplace that improves productivity of

work. The rest parts are residential units that

add an interesting dimension to the building

by position of its balcony and treated with

extensive plantation. While the mixed use

increases energy consumption the green

approach taken by the architect reduces the ill

impact to environment.p

im

du


Multi-Use Development at Yangoon



Ar .Niroop Reddy with his logical clarity

understood the client’s need of

creating a luxurious residence in the

busy city of Hyderabad. The main concept

was to accomplish the design and create

a luxurious ambience by minimizing the

variety of material applied. The grandeur of

the residence can be felt by the 22’high main

entrance door and the cantilever projection

forming a roof top swimming pool. The

drawing room treated with clear glass admits

natural light to the room. The ornamental

plant placed along white wall at the entrance

adds a drama to the entire elevation.

Fundamental Simplicity



T he facade design of the hotel apartments

at Jumeriah Lake towers, Dubai; shows how

iconic the building is standing on a large

base of a commercial space. The building acts as

a landmark of the area. The facade design of the

building is treated with glass and fret work creating an

interesting pattern of light and shade in the interiors.

The base slab on which the building stands is treated

with green roof that acts as a hangout zone for the

residents.

Hotel Apartments



The project is a mix of studio apartments and 2bhk fl ats with lower level having commer-

cial space and ample parking. The design highlight is the balcony profi le that gives the

apartment an organic form. The facades of the bottom 3 fl oors have been treated with

fret work of fl oral pattern on the refl ective glass.

www.naarchitects.in

Silicon oasis



Arty-Techture

DESIGNERLEGENDARYAr. Nari Gandhi is known for his highly innovative works in organic architecture, he was deeply in love with the Mother Nature and all its creations; Design Matrix pays homage to this versatile personality on his 21st death anniversary.

Words: Marilyn Madathil , Inspired by : Harsha KotakInputs & Images: Pravin Bhayani

T he team DM recently met Ar. Pravin

Bhayani, Nari’s close associate for

understanding his personality and

the experience was an eye opener. He

introduced us to Nari’s sister Dr. Adrianwala

and his elder brothers Dali & Jimmy Gandhi.

Nari pursued architecture from Sir J. J.

College of Architecture in early 1950’s. He

believed in leading a simplistic lifestyle. He

was a man often seen dressed in simple

kurta – pyjama; his simplicity and sincer-

ity is refl ected in his creativity. Though he

remained a bachelor, he was a very religious

man and believed in the Zoroastrian way of

life. His brother Jimmy Gandhi adds, “Nari

had been immensely enamoured by Art

and Architecture, he was a committed veg-

etarian, a teetotaler; staunchly religious till

his last breath.”

Nari apprenticed in the USA with Frank

Lyod Wright at the Taliesin for fi ve years. His

primary passion was architecture and like

Wright, he too wanted each of his build-

ings to be splendid. After Wright’s death in

1959, he left Taliesin and later he is known of

working with American Ar. Warren Weber.

He studied pottery at the Kent State Uni-

versity before returning to India. He pas-

sionately worked on as many as 30 projects

Ar. Pravin Bhayani



and dispensed architecture that was intoxi-

catingly rich in materials and craftsmanship

and transformed the same into a work of art

and the client into a patron. Though nowa-

days everything is understood in terms

of money, this design veteran believed in

off ering services rather than being money

minded. Reminiscing the bygone days of

working closely with Nari, Ar. Bhayani says,

“I consider being a fortunate person to work

under Nari for 20 years, I was his Architect,

supervisor, trouble-shooter and co-ordina-

tor ... my experience was invincible. He was

a strong personality, diffi cult to work with,

but for those who understood him, he was

a wonderful person.”

Snap ShotsBorn: January 1, 1934 (Surat, India)

Died: August 18, 1993 (Khopoli near Mumbai)

He never believed in artifi cial stimulants, be it tea, coff ee or chocolates. His favourite snack was Dokla and Buttermilk. He started his day visiting the fi re temple and ended it the same way.

His hobbies were photography, crafting ceramic pottery, gardening and travelling.

Taught at MS. University of Baroda

Employed with Tata Consultancy, before starting as a self employee



His creativity Interior is the reality. It cast the image of

the subject and that is what the design-

ers do, with this ideology Nari’s forma-

tions were translated with the demand of

function. His works manifest serenity and

remain deeply rooted with nature. Elabo-

rating his design fundamentals, Ar. Bhayani

adds, “His works contains traces of region-

alist architecture, especially the use of tra-

ditional techniques and natural materials

like stone, wood, brick, glass and leather.

The uncompromising integrity of his

approach and the results are seen in each

project and his passion lied in elevating it

to a piece of art.”

He respected client’s need but did

not allow their interference. He staunchly

believed that any design is a work of art.

Unlike other designers, he never followed

any norms and worked without an offi ce,

drawings and timetable, translating the

client’s needs on site. “He worked with

beds onyx or bricks, windows of plastics

and light doors that could be opened just

with a push of a fi nger. Indeed Nari was a

creative mind, focussing on every minute

detail.”

Mountain Lodge for Jal Gobhai at

Lonavala was his fi rst project in India.

The environment conscious Nari built

houses around trees and refused to chop

the trees. Ar. Pravin recollects his experi-

ences working on a farmhouse in Karjat,

a Municipal Council, a Tahsil and a sub-

district in Raigad district, Mumbai for a cli-

ent Kishore Bajaj. He states that the client

complimented Nari for this work and puts

it as : “a house is a divine creation, not only

a piece of art but a piece of Nari’s heart.”

Though it is not known that Nari accepted

fees for all his projects, but his good heart

and love was seen in the way, he showered

gifts on his friends, sponsored education

and helped the needy families fi nancially.

“We never talked from a commercial angle,

he cracked jokes, and it is unfortunate that

his negative traits being eccentric, angry at

times and disputes with clients, remained

in the mind set of his co-workers but as his

close associate, I respect him and his style

immensely,” adds Ar. Bhayani.

Unfortunately, before his genius

could win recognition, he died in an

accident in 1993 near Khopoli on the

way to one of his projects at Kolgaon.

Ar. Bhayani too was a victim involved in

this accident. As a survivor with tears, he

adds, “It is important to bestow honours

and chant accolades about this man. No

language or visual can ever recreate him

on his work. Nari Gandhi like his house

was all encompassing, not only an archi-

tect but a complete person.” Sadly many

of his works have been demolished

and have been disappeared from the

grounds but in 2009, on his 16th death

anniversary, a book was released at the

Sir J J School of Architectures as a tribute.

This book was authored by Prof. H Masud

Taj, an architect –poet-calligrapher; this

book featured elaborate monograph on

Nari with 87 photographs by well-known

photographers. It also constituted essays

on Nari’s life and poems of Prof. Masud

on different works of Nari. This book is

published in 25 plates in its original cal-

ligraphy.

ProjectsResidence for Asha Parekh at Juhu, Mumbai

Farm house for S H Daya at Alibag

Residence for S H Daya at Versova, Mumbai

Residence for S H Daya at Madh island, Mumbai

Residence for Rustom Mehta at Korlai, Alibag

Residence for Shreya and Kishor Dalal at Awas, Alibag

Mausoleum at Kolgaon near Ahmednagar

Gateway to mosque at Kolgaon

Tejani house at Lonavala

Patel residence at Surat

Jain house at Lonavala



One of the articles published in the

year of his death refers Nari as the ‘How-

ard Roark’ of Indian Architecture. His sis-

ter, K.S Adrianwala says, “Nari was a quite

person. I remember that disastrous day.

At around 6 Am, he offered prayers at the

fire temple and met me before making

his move towards the site. As fate would

have never taken its steps aback, Nari’s

car met with an accident, he suffered

internal injuries and passed away. Ah! But

God always take away the best, our fam-

ily and his well wishers pray that his soul

RIP in Lord’s divine company.”



Conversation

Design Matrix converse with B.L.

Bengani, Chairman & Managing

Director, Uniply and his son Varun,

Deputy Head – Decorative Design, to un-

derstand the current scenario prevailing in

the Plywood industry and the journey of

Uniply so far. It was a power boosting con-

versation for us.

DM: We would like to know the success

story of Uniply?

BB: Uniply is synonymous of trust. In the

span of 18 years, this dynamic company

has created a benchmark on quality ply-

wood and panel products for its consum-

ers. As the name itself clearly says “U” N “I”,

this company believes in quality for “U”

and reliability from “I”.

I started up with trading of plywood

and allied products, importing them from

overseas. It was then I realized that we can

manufacture the product right here, in

India. The motive was to have a swadeshi

product to boost the Indian economy viz a

viz Uniply’s profi t chart.

I would rather say, hard work is no lon-

ger an option but is a necessity. The aim

of having our own manufacturing unit

seemed very challenging at that time.

Eventually in the year 2000, we brought

innovative technology and high-tech

machines, such as High Speed Rotary Peel-

ing Machine and Automatic Thermoset-

ting Hot press. These machines were intro-

duced for the fi rst time in Indian Veneer

and Plywood Industry to Nelveli Village,

Kanchipuram Dist., Tamilnadu.

Success in not a destination, it is a

journey. So we at Uniply are continuously

creating our own standards and achieving

them.

DM: The strength of Uniply:

BB: One of my biggest achievements was

that from an importer of plywood, I turned

into an exporter. This one achievement

brought accolades from the Indian gov-

ernment and our esteemed consumers.

Our dedication for quality was so evi-

dent that we started getting bulk orders

not just for basic plywood, but also for high

end luxurious products like Marine and

WBP plywood, especially from Europe and

UK. The other reason behind our growth

could be that we knew that quality is not

an act, it is a habit. We kept on investing

huge amounts in premium machineries,

in fact a few were introduced fi rst time in

India- Whether it was the automatic load-

ing and unloading system in Hot Press, or

mechanized chemical treatment of ply-

wood and boards or innovating the ter-

mite proof plywood.

DM: Can you brief us on the current mar-

ket scenario of the plywood industry?

BB: Since July 2012, the plywood indus-

try had been under severe stress where

small or medium size industries have suf-

When God leads you to an edge of a cliff, trust him fully. Only two things can happen. Either he will catch you or you will learn to fly. Uniply learnt to fly.There were multiple obstacles in the journey but the team learnt to convert the obstacles to stepping stones and there was no looking back.

Metaphor oftrustworthiness


07_Conversation.indd 4807_Conversation.indd 48 27-06-2014 15:51:2527-06-2014 15:51:25


fered heavily. High cost of production,

low volumes, expensive brand promo-

tions, tight monetary situation and high

fi nance cost and maintenance of quality

have been the key issues. We have been

lucky enough that we could survive in the

crisis. Despite unfavorable government

regulations, stringent market conditions

and severe global impacts, our consumers

have been our support system through-

out. I remember one complication that

struck the markets was when we started

our manufacturing facility. We knew that

– “Uniply Industries Limited is not going

to sell what any normal plywood factory

produces, but it will produce as per the

specifi c needs of the consumer ”. While

we were investing in high tech machines

and did not learn to compromise , there

were retailers and market players who

started importing material from countries

like China, Vietnam, Malaysia and Myan-

mar. Although the qualities of products

imported , were not up to standard, the

price advantage lured the customers as

they had little or no knowledge about the

products and its quality.

The import of such sub standard

material drastically aff ected the sentiment

of the market and resulted in to the over-

all poor demand from the interior decora-

tion industries, housing and infra-structure

projects.

DM: What are the diff erent product

ranges, Uniply is into?

BB: Uniply has a wide range of innova-

tive products. We feel proud to be the

fi rst company in India to off er a 10

feet product for our esteemed cus-

tomers. Let me introduce to you , a

few product lines for your readers.

The pride of our collection is

Elementz range of decorative veneers

that off ers many creative possibilities

through unique textures and hues.

These veneers are of over 0.5 mm

in thickness and are overlaid on

BWP grade marine plywood. This product

ensures it is a must see product for archi-

tects, interior designers, craftsmen and

consumers.

We were the fi rst in India to intro-

duce termite proof plywood Uniply Plat-

inum Anti Termite Solution Z Plus, which

comes with a Life time Guarantee( not

warranty). This is an innovative product,

which delivers the highest quality that will

add value to every project. In simple words,

I can say a life time insurance of

the entire furniture from

termite at a very low

premium.

Uniply Gold

Club Marine Ply-

wood was cre-

ated with an aim

of capturing the

hearts and minds

of our proud cus-

tomers.This prod-




uct was also certifi ed by B M Trada, UK for

conformation to EN 13986: 2004.

For those who look for the highest

quality block boards, we created Uniboard

Gold Club where the chemically treated

core veneers are subject to vacuum pres-

sure to impregnate the barcore (battons)

with preservatives in, to make it a perfect

product.

Controlling the spread of fi re in build-

ings can be diffi cult and keeping this in

mind, Uniply Fire Retardant was created. This

product is subjected to impregnation of fi re

retardant solution into every veneer through

vacuum pressure treatment, making it easy

to control/reduce the spread of fi re.

We are into the manufacturing of high

quality solid fl ush doors which are custom

made. It’s a ready to use product, which

you can just fi x it and admire for years. Both

side commercial and one or both side dec-

orative surface can be crafted, as per the

choice of our customers.

We also manufacture Laminated

Veneer Lumber (LVL) which is a friendly

engineered alternate to solid wood. This

product has reliable and consistent prop-

erties which are better than solid wood /

lumber.

From Elementz Decorative

Veneers to the Ecomate – is an

Ecofriendly range. We strive to

keep delivering the high qual-

ity standard products always

keeping the peace of our cus-

tomers in mind.

DM: Why Uniply?

BB: “U” N “I” mean simply want

the best “PLY”. The answer is

very simple. UNIPLY because-

Unsurpassed N Intelligent

Products Lasts Years together.

Uniply is committed

to achievement and main-

tenance of excellence by

adhering to strict standards

of quality at all levels. We, as

always, strive to understand

the needs of the market and

deliver products that go a step

beyond expectations. Uniply’s products

are “for all reasons and seasons”.

DM: We would like to know about your

presence in the key global markets?

BB: Uniply’s range of products have bro-

ken Indian boundaries and reached high-

end stores in countries like UK, Greece,

New Zealand, Singapore, Hong Kong,

Australia, Islands of West Indies and France.

That’s not all. We are marching towards

other countries steadily.

DM: Can you name a few projects, where

Uniply was used widely?

BB: I always knew that a customer always

want a quality product and value for

money. So we identifi ed and responded

to market trends. I believe that has been

the key to development of our relationship

with our esteemed customers throughout

the globe. We continue to develop part-

nerships with leading Architects, Interior

Designers, Architectural Engineers, Con-

sultants, Construction Companies & Build-

ers in India and abroad.

DM: Your target audience?

BB: Honestly, we have not targeted any

audiences as such. Anybody who needs

plywood irrespective of the quantity ,if he

wants the best quality , is my target audi-

ence.

I have strong faith in the quality of my

product that it will eff ortlessly attract archi-

tects, interior designers, builders, crafts-

men and business associates. It is a perfect

combination of trouble free plywood and

a real value for money to the consumers.

DM: The role of Uniply to sustain the

environment…

BB: We at Uniply are aware of our social

and ethical responsibilities. Whatever has

been important for the social environ-

ment has been taken care of with absolute

cautiousness. Our company is following

all environmental standards

and guidelines for plywood

industries given by Tamil Nadu

Pollution Control Board. We

are operating and maintaining

air pollution control measures

continuously and effi ciently to

satisfy ambient air quality and

emission standards prescribed

by the Board.

We have provided Sewage

Treatment Plant and Effl uent

Treatment Plant and operate the

same to prevent water pollution.

The Company got its prod-

ucts certifi ed with FSC (Forest

Stewardship Council). Uniply is

also a member of Indian Green

Building Council (IGBC).

We are proud to say that

Uniply secured ISO 14001 Certi-

fi cations from CVI Certifi cation

Success in not a destination, it is a journey.

So we at Uniply are continuously creating our own

standards and achieving them.

Some of the Projects where Uniply is usedIT Software:Accenture, Cognizant Technology Solutions, HCL Technologies

Apparel:Raymond’s, Shoppers Stop, Pantaloon India

Hotels: The Park Hotel, The Leela Palace, Royal Bangalore Park Hotel, Hyatt, Asia’s largest ITC – Grand Chola

Finance:State Bank of India, Citi Bank, Indian Overseas Bank

Others:Ford India Jaya TV, GAIL

Though the list is huge, however; I feel proud to share with you that Uniply products have been used almost entirely in the new residence of Shri. Mukesh Ambani




Body under IAF and SNAS accreditation

schemes, suitable for green building proj-

ects. The company is registered its mem-

bership in CAPEXIL, IPIRTI, FIPPI & SIPMA.

DM: Your message to young entrepre-

neurs…

BB: I would say – “work so hard that one

day your signature should be recognized

as an autograph.” Set your goals, strategize,

embrace the diffi culties and then march

ahead. Groom your entrepreneurial vision

because that will lead enterprises to con-

quer the downturn, face challenges and

turn the crisis into a promising opportu-

nity. A journey of thousand miles begins

with a single step. There will be success,

there will be failure, and the amalgamation

of both experiences will make you a strong

and brilliant entrepreneur ready to inno-

vate. Never give up. Remember dreams

don’t come true, unless you harvest the

seed of success.

Indeed a pleasure conversing with you

Benganiji, Varun we would like to know

your experiences here, as a young entre-

preneur. Excerpts...

DM: What inspired you to join Uniply?

VB: As a teenager, I have seen my father

very closely working for other compa-

nies. I monitored his hard work when he

founded Uniply Industries Limited. The

brick by brick growth of the company was

admitted and accepted by one and all in

the plywood industry. During the process

of building up of a strong brand – Uniply,

I have seen the challenges he has faced. It

was then I decided to stand by his shoul-

der and share his burden of tours and trav-

els, production and marketing, technology

and quality with innovative ideas.

By the time I completed my gradu-

ation, I fi lled up the vacuum in order to

develop new products range and expan-

sion. The inspiration for taking up the qual-

ity, services, and range of products of Uni-

ply was the ultimate result of my joining the

company. I took the plunge in this industry

and started strategizing the marketing and

manufacturing aspects of this brand.

DM: What are the key business mantras

you have learned after joining Uniply?

VB: Everyday has been a learning experi-

ence for me. In these couple of years, I have

learnt that if I add value to the market, the

market values me.

Working with sincerity and perfection

was the key mantras that I learnt after join-

ing Uniply. Without perfection in work, it is

not possible to deliver goods and services.

In order to serve the present extremely

competitive market, the principles of dedi-

cation and perfection were the only man-

tras which contributed the company to

conquer new heights.

DM: What is your prime interest is it in

marketing/ administration or in manage-

ment?

VB: My area of interest is marketing. This

has helped me to maintain a cordial

relationship and know more

about the taste and preference

of our channel partners. I fi nd

Decorative Business very

interesting at the same

time challenging too. I feel

there is plenty of scope to

contribute and improve in

this segment. Starting from

hand-picking of veneers person-

ally to manufacturing the same with

uniqueness and elegance in its design,

colour and pattern; today, we provide

our customers with the best in class

quality of veneers. Whether it is the

exquisite range of species or exclu-

sive techniques of manufacturing these

veneers, I am personally involved at every

stage of the production.

Satisfaction of our channel partners

with the product line that I off er, satisfi es

me personally and enhances my interest

in this segment further day by day.

DM: Being a budding youngster, what

is your vision to create a great impact on

Plywood industry with Uniply...

VB: As far as my experience has been, the

recent years were not favorable enough

for this industry where construction,




housing and infrastructure projects were

lacking behind due to the economic slow-

down. After the formation of the new Gov-

ernment, there is a ray of hope for a rapid

improvement in the sector.

We can visualize that Uniply will also

get benefi t when construction, housing

and infrastructure development takes

place. We will closely monitor the massive

and rapid growth in the plywood industry,

when hundreds of new cities would come

up in the country. Further, easing the curb

on circulation of money by the Reserve

Bank of India, ease of rate of interest and

more industrialization as proposed by the

Government are the key factors which will

contribute to the growth of Uniply in com-

ing years, where quality product will stand

out in the crowd.

DM: Can you brief us on the state of art

manufacturing unit of Uniply...

VB: Our ultra modern unit is located at

Uthiramerur, Kancheepuram District, Tamil

Nadu. We have the-most sophisticated 5

peeling units along with 5 dryers and 3 hot

presses. We were the fi rst manufacturer

to operate a fully automatic hot press in

India. We also have a mechanized treat-

ment plant, which was invented by our

company itself. This treatment plant was

so successful that now being followed by

various companies in India.

Apart from the plywood manufac-

turing, we have highly sophisticated

machines for Decorative Veneers with

heavy-duty double cut technology guil-

lotine jointer. This eliminates the gaps and

scars between the veneer strips. We also

have edge glue splicing machine which

merges the fi bers between the veneers

to ensure that the veneer is manufactured

free from defect and very high in quality.

We were the fi rst company in India to use

such high tech machines for the manufac-

ture of veneers.

We, in Uniply have always believed in

automation to ensure that we achieve high

productivity without compromising on

quality, which needs to adhere strict quality

norms in our plant.

DM: What are your future endeavours?

VB: Personally I feel we still have a huge

scope in the decorative business – both

natural and engineered. With my interest

in marketing particularly in Decorative, I am

looking forward to the ways to penetrate

the unrepresented areas. We are sure you

will soon see a few more veneer studios

across various parts of India to help us not

only to penetrate new markets but also

improve our market share.

DM: Where do you see Uniply in next ten

years?

VB: We at Uniply have been working very

hard to keep our position as one of the top

fi ve plywood manufacturing Company

in India. Down the line ten years, with the

guidance of our Chairman and with the

help of our team of dedicated profession-

als and channel partners, we are sure not

only that we would be the market leaders

in South India, but would also maintain our

strong position PAN India. My motto lies in

making Uniply a company that contributes

to the interiors of all the houses in India.

www.uniply.in

Let us know more about Mr. B.L Bengani’s elder son Rahul. Does he aspire to join Uniply? Yes, most likely he would be glad to join this company in few years and would be keen to look into its overseas operations. Design Matrix is delighted to inform our readers that he is the creator of the house mark and fl agship brand Uniply. During his schooling days, he showed interest in fi nancial discipline and planning and was involved in commissioning Uniply’s manufacturing facilities. He went to Singapore for higher education and joined Swiss Bank UBS AG after graduation.

BL Bengani with sons Varun (Younger) & Rahul (Elder)



Studio Avni explores a wide spectrum of design innovations

through research and tactile manipulation of organic shapes

and geometric patterns.

BOLD AND

VIVID

Productdesign

Design is about communicating an

idea or an emotion, design gives

an opportunity to narrate stories,

make sculptural design objects with soul

that gives you a glimpse of another culture.

Design impacts all aspects of our lives;

Good design can positively infl uence us

to the extent of moulding our behavioural

patterns. Hence, design has to be honest,

collaborative, sustainable, playful and

highly functional and this ideology has

been the design mantra for Ar. Avni Sejpal

and her creativity. Studio Avni specializes

in producing striking textile, metal and

Perspex artworks for public spaces,

corporate environments, exhibitions and

private homes.

Hailing from a textile based family;

Avni had an early exposure to design, tex-

tiles, arts and crafts and this led her to trav-

el to international design events. Speaking Avni Sejpal



about her venture, Ar Avni says, “I guess it

gave me a better understanding of colours

and textures. Eventually, I was drawn

towards architecture – mother of all design

streams and fi nally Masters in Design, Lon-

don, where I fell in love with design all over

again.” Recently she showcased Fin Cloud

Series at Salone Satellite 2014, Milan. This

series is a sculptural take on Biomorphism.

The concept forayed around replicat-

ing and arraying fi n modules around the

central spine of the structure to create

an organic bilateral composition as bilat-

eral is the most recognized balanced form

found in nature. The ethereal light sculp-

tures generated are reminiscent of scaly

marine creatures such as sea anemone

and jellyfi shes displaying forms that have a

physical and mathematical basis with bio-

luminescence characteristics. The evolved

light structures are biological analogues of



these creatures, mimicking their bilateral geometries, not only by refl ection but also by

rotation of repeated elements. Elaborating the design methodologies involved behind

this range, Ar. Avni adds, “Using traditional handicraft techniques with references to strong

geometrical construction principles, the entire collection is produced

by hand, borrowing from the legacy of rich Indian handi-

crafts. I was experimenting with diff erent materials

and was curious with the idea of role reversal of

materials and altering paradoxes. The current

collection for me is a perfect blend of parametric

designing and Indian handicrafts.” This series is

available in brass, copper, bronze, German silver

and PVC. Avni calls Salone Satellite as a holy grail

of design! She states that it was a very insightful

experience for her in terms of learning, interacting

with fellow designers from diff erent backgrounds.

Avni works in an intuitive way with a variety of mate-

rials and techniques. She is also curious with the idea of

role reversal of materials wherein soft fabrics are so designed

to have a structure and form and strong and hard materials

such as metal, glass and wood are designed to have a fl uid,

ephemeral quality. The vibrant colours, patterns and struc-

tural integrity are a constant feature in all the works shaped by

this dynamic designer. Speaking about her achievements, Avni

adds, “I recently bagged – A Design Award 2013 - Bronze for the

Faceted Tactile Light Collection.The lights were also voted one of

the best products from London Design Festival 2013 in partnership

with CultureLabel.com – Faceted Tactile Light Collection Design25

Winner- LDF 2013.”

With an aim to touch the sky, Avni believes in incorporating everyday

sensory stimulating experiences and keep her curiosity alive, she feels

,design does not receive the same patronage or government funding as

much as Art. She says, “I would love to further the idea of design museums

and galleries in a country especially like ours that’s so rich in arts and crafts.

There is a need for basic awareness of good and sustainable design to every-

body and not just design enthusiast and students in a more palatable manner

and can be imbibed in our daily normal lives.

www.studioavni.com



The undergraduate batch of MITID Interior and furniture Design put up their Pre-graduation presentation, which displayed their capabilities as budding professionals.

DesignPedagogy

CREATIVESPELL

M IT ID has a very important

step in their course structure

called as “Pre Graduation

Presentation”. The entry of a design learner

as a designer happens in profession

through Graduation project, a project

sponsored by industry. But before going

for such a project he / she have to display

academic work done over the years to

design community at MITID.

The Pre- Graduation presentation hap-

pens at the end of the last semester. This

is a pre-condition for a student to proceed

for Graduation project. In the Pre- Gradu-

ation presentation, all work done by the

student starting from the Foundation Year

is reviewed. The idea here is to bring in an

overview of an individual student’s growth

across all the years of the student’s study at

the Institute. This format is more like cele-

bration of one’s own work. It is arranged as

a self-exhibition where members of MITID

community, parents and industry experts

are called in to see your work.

A learner typically takes a retrospect

of his design learning journey in the insti-

tute looking back at own work critically.

He/She also displays their overall devel-

opment and capabilities as a professional

and formally collects feedback from visi-

tors. Archita Agarwal, Ishan Upadhyay Ritu

Dadhania and Shripal Shah were the four

design learners who displayed their work.

The students speakArchita Agarwal, a budding talent of MIT

ID says “Time flew away...never realized

that four long years of being in MIT just

came to an end. MIT had been a great

journey...a place where we not just learnt

but it was a complete new and different

experience. I pursued interior, space and

equipment design here...the discipline

itself taught me a lot of thing. The time

when I joined MIT, all I knew was Interior

designing and never knew it could be so

vast and there could be so many sides

to it. Under the guidance of the faculty

here and the properly designed course

curriculum where each and every aspect

from knowing the material knowledge to

sustainable design, each and every topic

is covered.”

In four years she has worked on diff er-

ent hypothetical and live projects includ-

ing domestic, multi-functional, hospitality

and commercial spaces. Not just spaces,

but also worked on furniture for diff er-

ent requirement and also producing pro-

totypes and scale-down models of the

designed furniture pieces. “When the fur-

niture is made in the workshop and we

make it, the real essence of designing it

Ritu Dadhania Archita Agarwal Ishan Upadhyay Shripal Shah



comes out and the technical understand-

ing gets better”, adds Archita.

She feels that working on furniture

with sustainable materials, corrugated

sheet and bamboo was the best part

during my entire duration. People need

to start using GREEN material for a bet-

ter future and thus sustainable design is

something which she would like to focus

on.

Speaking to us about her dreams, she

says, “Now since the time in MIT comes to

an end, I would like to own a space and

furniture design studio from the place

where I belong to, Kanpur.

I would like to help in the develop-

ment of my city; and provide services to

the people of my city after a work expe-

rience of an year in a reputed fi rm which

gives me exposure to the industry.”

Shripal Shah another budding talent

from this institute was always fascinated

by the idea that spaces would communi-

cate amongst its volume on a spectrum

not known to man. She says, “Walls would

hiss to the ceilings, and one would almost

hear a chair silently whispering to the

chandelier. Of course, a lot of this would

simulate the idea of a very creepy movie

plot. However, as a designer, I believe

that it is my responsibility to dissolve

the boundaries between the space and

the elements that interact with it. Over

these four years of college, I studied the

principles of Space and Furniture Design

to understand how furniture acts like a

catalyst in defi ning spaces. I started with

exploring the relationships between form

and space and further went on exploring

the various parameters that defi ne these

relationships, such as the material treat-

ment, proportions, and form language.”

Furniture design is a constantly

evolving discipline, and one needs to go

acknowledge the importance balancing

the equilibrium between form and func-

tion with the ever changing needs of fur-

niture in our lives. ISED exposed her to a

vast range of principles of furniture design

where she studied how furniture design

grew historically and how the needs of

modularity are shaping the trends of new

furniture.

Spaces on the other hand, are less

objectively evolving. They grow dynami-

cally in proportions, materials and sizes,

but by the virtue of functions, spaces are

well defi ned responding to basic human

instincts. It is the designer’s greatest chal-

lenge to add an emotionally organic value

to these spaces that make them more

than just an arrangement of furniture and

functions. As a space designer, she aims to

keep exploring materials and their stimu-

lation of experience in spaces.

Ritu Dhadhania believes the likes and

dislikes change as you go through the

learning experience of Interior and furni-

ture design. She exclaims, “So did mine.

After realizing the holistic approach, I got

more interested in furniture design. The

weaving patterns I tried out on few of my

furniture’s developed my interest in craft

+ furniture. I come from Gujarat, a state

rich in its crafts. So I would like to pursue

my explorations with furniture and blend-

ing crafts in to it. I foresee myself as an

entrepreneur working closely with crafts-

man, empowering them in their skills with

my creative inputs.”

“The key word interior and furniture

design studies at MITID has taught me is

‘space experience’. My entire approach

towards my academic projects has been

more contemporary and more technol-

ogy oriented. I developed a thinking that

space and furniture work as a product, giv-

ing the user a holistic experience. I work

with digital technology to develop forms

to suite required experience. I would like

to take my interest further in ‘experiential

design’ through space installations. I see

the products, furniture; material fi nishes,

working with technical enhancements

as space installations , mentions Ishan

Upadyay.

Indeed, it was a mind blowing world

of creativity for these young stars, under

the guidance of their mentors, the design

makers.

www.mitid.edu.in



designLuxury

Fact FileProject Name: The House of Yellow Shadows

Client: Jyoti and Sunil Sharma

Design Team: Studio An-V-Thot Architects Pvt. Ltd.

Completion Date: March 2014

Built-up Area: 3200 sq ft.

HOUSE OFYELLOWSHADOWS

10_Luxury Design.indd 6010_Luxury Design.indd 60 26-06-2014 21:07:4726-06-2014 21:07:47


Studio An-V-Thot Architects Pvt. Ltd., New Delhi, headed by Ar. Ankita Sweety and Ar. Pratyoosh Chandan, portrays a fashionable contemporary outlook in an abode, located at the City of Weaver. The house has a character of traditional feel in a contemporary outfi t.

Photo courtesy: Saptorshi Majumdar

A rchitects Ankita and Pratyoosh,

firmly believes in the uttermost

importance of any space within

and beyond, rather than its built frame.

Their endeavour lies in designing and

developing an environment for stories

to take birth and remain, where true

feelings are captured and felt with a

sense of belonging, only to resonate

through time. “We intend to breathe,

is what our motto is”, says, Ar. Ankita,

describing her philosophy towards

designing.

Brainy designLocated in the heart of Panipat, Haryana;

The House of Yellow Shadows is a dou-

ble storey residence with four bedrooms.

The first quarter of the ground floor has

a guest room, drawing room and a pow-

der. The central half caters to the lobby

and dining, adjacent to the kitchen. The

house hosts a semi open kitchen where

storages have been made using com-

mercial boards finished with German

based high gloss PU pigment paint of

light beige shade. The backsplash of

maroon lacquered glass adds reflectiv-

ity and glamour to the whole area. The

ceiling with an embossed floral pattern

turns to become the railing of the first

floor lobby. The lobby overlooks the

raised drawing room, where the division



is created through a full height jali on both sides, at

the foot of two planter beds hosting palm. This jali is

made of wooden battens placed at equal distances in

a wooden frame.

Wooden laminate flooring has been used in the

drawing room. The shades of brown and white used

in the fabrics and furnishings, creates a classy touch

with in this space. To moderate the contemporary

and bring “Desi” feel, the designers choose in custom

made furniture in the lobby, which has an old school

character to it with maroon in fabric. The vibrancy is

created with custom made dining table. It adds to the

character and acts as a bridge between lobby and

the internal staircase. Explaining further, Ar. Pratyoosh

says, “The brief required us to provide a separate stair-

case connecting to the terrace straight from the front

lawn, which in case of an event can take guests to the

open rooftop. To add life to the connection between

floors, a small courtyard with a library has been placed

through the creation of extended landing, where one

is greeted with ever-changing play of sunlight and

shadows. This was achieved through the insertion of

vertical wooden louvers at equal intervals forming the

outer skin of the stair façade.”

The walls throughout the house have been finished with a com-

bination of wallpapers, textured paint as well as wooden panelling.

The flooring has a mix of Indian white marble and wooden laminate

flooring. A lot of custom made lights using laser cut mdf board fin-

ished with high gloss paint and backed by translucent acrylic sheet

have been used in the drawing room, lobby as well as bedroom,

considering the fact that the house is facing to the West and is adja-

cent to built structures on both sides.

A double height wall finished with yellow textured paint acts as

a backdrop to the internal staircase, which is made using MS struc-

tural work and framework. The steps are clad with solid wood and

finished using PU polish and the railing shows a play of running MS

tubular sections. The exposed MS here is finished in off-white high

gloss paint. Understanding the dire need for natural light, this cor-

ner has a skylight at the double height with horizontal MS bands

supporting the glass on top. The orientation of the cut-out is such

that the play of sunlight and shadows reaches 25 feet down on to

the ground floor and accentuates the Yellow. A custom made wall

mounted artifact finished in high gloss blue colour negates the

monotony. Evenings can also be cherished with moonlight charm-

ing the whole area.



Peeping into special spaces The Puja room sits in a corner aloof from high circulation areas. The

rear portion has two private rooms overlooking the landscaped

backyard. The first floor has the daughter’s room with an extended

study cum library, a pantry, a store room and a family lounge

overlooking lobby at the ground floor.

The master bedroom has a separate seating space to sit and

chit-chat. The furniture, bed, cupboards and seating have been

kept minimalistic in its form as well as in choosing colours for finish.

More of white have been used for the finishes on the furniture with

white leather upholstered bed back.

The parent’s bedroom has a lot of storages as desired by the

client, including an additional store room attached to it. It also has a

study and tall book shelf. The bed back is panelled with cushioned

leather of dark brown shade, which turns on to ceiling creating an

illusion of inverted bed. The maroon, brown and off-white shades

have been repeated here as well

The House of Yellow Shades for Studio An-V-Thot Architects

was a great endeavour to convert a thought into reality and their

effort has consistently led them for pursuit of excellence. The yellow

house is a great design !

About the firm“An-V-Thot” is a hybrid of two words, (anvit) Sanskrit

and thought) English. “Anvit” means followed by, so it

is actually a studio followed by a thought, and as the

name suggests both Ankita and Pratyoosh are always

eager to and strive to defi ne their deeds in a thought

evolving and settling manner.

This studio was incepted in 2009, since then the

studio has taken up and completed several architec-

tural and interior projects of varied nature, scale and

sizes. Ar. Pratyoosh pursued Architectural Technology

and Construction Management from Rai University and

further pursued his architectural critique, from Univer-

sity of Brighton, UK. Thereafter, he co-created Studio

An-V-Thot Architects with Ankita to provide design

solutions. Ankita graduated with a distinction in her

Architectural Degree from NIT, Patna and during the

course, also won numerous National and State level

design contests of repute. She is also a visiting faculty

at an Architecture College in Gurgaon. Apart from that

she confi dently holds the post of country’s editing

member for World Architecture Community.

[email protected]



promoDesign

Going BeyondMind’s Eye

Keeping up with a world that is edgy, SDA Designs believes in portraying grandness in a modern language.Their works refl ect the present age and time, merging harmoniously with the purpose and the requirements, responding with care to surroundings.

Photo courtesy: Neale CastelinoSufyan Duberia

11_Design Promo.indd 6411_Design Promo.indd 64 26-06-2014 21:20:4926-06-2014 21:20:49


Sufyan Duberia formed SDA Designs

in 1994. He believes in spending

time with his projects and giving

personal attention towards each client

and guiding them to the best of his

knowledge. Backed by a dedicated and

hardworking staff , his team spirit lies in

quality of work that is exclusive and one

of its kinds. Design Matrix goes over with

a fi ne-tooth comb to a Bridal Room and

Grand Residency Hotel, designed by this

expert designer. We are fl abbergasted

with the designer touch revolving round

these two spaces.

Bridal Rooms by tradition have a lot of

symbolism and legacy attached to them.

In the process of discarding much of the

existing, Duberia got this unique oppor-

tunity to make something never done

before in this context. Yet, he did not lose

sight of the purpose at hand, and while

designing, he made certain to maintain

a language that speaks of grandness and

intimacy alike. His client Faizal Saya was

opposed to the traditional ideas of a four

posted bed, huge chandeliers and other

design sensibilities that are associated

with the purpose of such a room. Baffl ed

by the client showing him examples of

things, he did not want. Duberia inquired



about what the client liked, and the answer

– “What I want doesn’t exist yet!”

White is the colour often associated

with innocence, perfection, honesty, the

beginning and exactitude. Understanding

the signifi cance of this colour, he chose

white in the main motif, allowing the light

to play further, with dark walnut veneer to

balance things visually and add contrast.

The bed itself is a king-sized bed that for-

wards the idea of fl ow by merging into the

side tables and walls. The fl ooring is done

in Italian marble, adding to the richness.

The fl owing lines on the walls are an aes-

thetic choice that brings a sensual touch

to the room, softness to the atmosphere,

which can allow intimacy as opposed to

straight lines. From within these fl ows

concealed lights bring illumination that is

ethereal, never too strong from one direc-

tion and evenly spread. While discarding

traditional imagery in most of the room,

Duberia in a smart move decided to make

the fabrics akin to wedding attire, using

heavy fabrics with crystals on the blanket

and pillows, and using patterned fabric

on the sofa cushions. Another important

part of the room was the walk in wardrobe,

which is a straight passage lined on both

sides with wardrobes done in veneer, with

a small accent of carving present. The use

of mirrors on both sides makes the passage

feel wider, and is quite handy when the

bride gets ready. The marble fl ooring used

blends well with the scheme of things,

contrasting the dark of the wardrobe and

contributing to the illumination. The fi nal

outcome was a well-groomed design, suc-

cessfully meeting the client’s expectation.

Designers are often put to the task

of catering to clients that challenge their

limits and knowledge, in a non-tangible

way. Duberia had a similar task when he

was fi rst approached by Afzal Patel, owner

of the Grand Residency Hotel at Bandra,

Mumbai. This client was clear about the

quality he expected and his requirements.

After a rigorous interview, he appointed

Duberia to design the interiors of the ser-

vice apartments of his hotel.

The project consisted of designing

four types of room – Deluxe Room (Area:

320 sq.ft. 30 sq. Mtrs), Studio Apartment

(Area: 400 sq.ft. 37.16 sq. Mtrs); One Bed-

room Apartment (Area: 545 sq.ft. 50.60 sq.

Mtrs) and Two Bedroom Apartment (Area:

865 sq.ft. 80.60 sq. Mtrs); summing up to a

total of 35 rooms. Knowing that the client

wanted the best out of him, Duberia spent

time researching and studying varying

hotels across a few countries in company

of the client, arriving on what is now a well

appreciated design. With a clear approach

that service apartments were expected

to be occupied for longer durations of

time as opposed to regular hotel rooms;

led him towards making of every type of

room a space that is not only up to date

by all standards, but is also a place that the

guests can make their own. From a client

point of view, he aspired a design that is

modern, durable and easy to maintain.



Every room has been designed with

the idea of long term occupancy in

mind, accounting for all amenities like

a fully functional kitchen, well defined

living room spaces and complete bed-

rooms.

A conscious decision has gone in

defining the finishes, where the flooring

in the living room spaces is done in Ital-

ian marble, giving a more polished feel,

while the bedrooms are done in wood-

en flooring that is soft and cosy. The fur-

niture is done in wood and veneer. The

use of these finishes is done to allow for

a look that is never quite out of fashion,

and built to last.

The project was executed first in

2008; later the client expressed his

desire to update the rooms, and con-

tacted Duberia again in 2013. The refur-

bishing completed in 2014, the versatil-

ity of the original design shines through

as the major work was more of a refresh

rather than a complete makeover. The

original furniture remains untouched

except for polishing. The fabrics and

soft furnishings are coloured in soft and

warm shades to complement each oth-

er, allowing for each room to be familiar

yet have its own identity.

In terms of utility, the one bedroom

apartments have an optional access to

adjoining studio apartments allowing

for quick conversion of the one bed-

room to a two bedroom apartment, at

the convenience of the hotel and the

requirement of the guests.

The elements of all the apartments

when viewed in an ensemble make for

a space that is not like a hotel, but more

like a home.

About SDA DesignsSDA Designs have undertaken several

projects till date, and counting, hav-

ing handled architectural and interior

projects Pan India, U.A.E and K.S.A. The

projects have been varied in nature and

scale, in the form of individual homes,

industrial complexes, offices, hospitality

services, etc. Elaborating on SDA’s strat-

egy towards work, Duberia exclaims,

“Today we reside in a globally accessible

world, we aim to design in a way that

occupants get the benefits of all ameni-

ties, keeping in mind the quality of work

while not breaking away from the sur-

roundings, fitting in seamlessly.”

Duberia comes from a background

of design and planning. He is by quali-

fication Civil Engineer, though his pas-

sion for design and detail was spawned

under the guidance of his father, the Late

Qasim Duberia (Chartered Architect).

Qasim Duberia’s work stretched across

the whole of Gulf Countries in a career

spanning more than two decades, shap-

ing the his son’s understanding of space

and giving vast exposure to modern

luxury and design elements.

www.sdadesigns.co.in



Arty-Techture

M A J E S T I CS I M P L Y



Does opulence and art go hand in hand? Of course - bigger the canvas, better the expression can be. Too much of a good thing is not necessarily a good thing - for it tends to tilt the scale either on hyperbole or makes an overstatement.

Words: Hitesh Mistry Photo courtesy: Hemant Patil



S o how do you go on and design

a home having a carpet area of

3,268 sq. ft.! Being such an exclusive

property, that too in the heart of Mumbai

is quite a statement in itself. And to make

things more interesting the owner’s brief

was very precise: “Exclusive and yet a

simple home, no need to turn this into a

showcase property.”

As the business of décor for living

quarters is anything to go by, one requires

a lot of understanding in decoding per-

sonal choices and treatment of available

space - not only in terms of maximising

utilisation but also to optimise, and pro-

vide a space for maintaining family life

without any hindrance or feeling of living

in a display window all the time.

Let’s dive in and capture the nitty-

gritty of the project and its creator.

Canna Patel is the chairperson of ‘HCP

Interior Architecture Pvt. Ltd.’ (HCPIA),

Ahmedabad, widely regarded as a repu-

table and professionally managed fi rm,

with 26 years of professional experience

under her belt.

She is renowned for her signature style

of designed interiors that complement

and seamlessly blend with the architec-

tural forms and spaces. Focus on detailing

and integration of art in her interiors and

architecture are trademarks of her work.

Early exposure to India’s rich heritage

and cultural diversity, combined with

Indian upbringing has moulded her cre-

ativity; and an eye for contrast pegged by

further education in US and travel through

Europe, China, Australia and SE Asia has

created a very sensuous amalgamation.

Her work exposure showcases a fi ne sen-

sitivity to Indian climate, its cultural values

and aspirations of masses.



Principal Designer:Ar. Canna Patel

Associate Architect:Mili Amin

Associate Manager:Avdhesh Vishwakarma

Art & Accessories consultant:Mili Amin

Art & Accessories consultant:Sonal Patel

Interior Designer: Upasana Vora

Lineworks Consultancy:Dr. Mukesh Patel

In recognition of her passion and tal-

ents, she has been bestowed with several

awards and been invited by the ‘German

Institut für Auslandsbesziehungen’ to

exhibit their work in Berlin as well as Milan,

along with select meridian of Indian archi-

tects and designers.

EntranceThe fascination begins right with the lift

door, such an unusual handle beckons.

One tends to open the door with intrigue

and spellbound fascination. The door is

made of nice typical teakwood but the

unusual handle in such a huge size adds

drama. The lift lobby is exclusive to each

fl oor and has been designed as an all

inclusive apartment space.

The foyer incorporates an inconspicu-

ous hideaway for footwear. The fl ooring

patterns and emphatic door handle arouse

a curiosity of what is beyond. The fl ooring,

furniture, materials and light provide a pre-

lude to the aesthetic play of underlying

patterns and rules in the design. Though

the handle is similar in design but diff er-

ence in scale creates an air of expectancy.

The foyer walls are adorned with a very

interesting marble pattern, one which is

rarely seen, setting the stage for anticipat-

ing an intricate display of workmanship.

Living RoomAs one enters the living room area; they are

bound to be rendered speechless by sheer

size, scale, and the audacity in combining

an assortment of various shapes, colours,

textures and materials. Yet nothing seems

out of proportion and in sync with each

other. Interplay between red, green, beige

and white has rarely been so majestic and

yet so subtle. The shades are extremely

Ar. Canna Patel



unusual. Procuring materials in such shades

must have been quite an exercise.

This room is fl anked on the right by the

terrace and extends right into a Home The-

atre space, separated by fl imsiest of cur-

tains when required, otherwise forms an

extended living room area. Though there is

a provision for isolating the sound by stur-

dier sliding doors. The door handle pattern

makes an appearance in the living room yet

again, but in a diff erent scale and on to a

least expected surface - fl ooring and parti-

tion. The round chairs complete the artistic

ambience. Indeed, a spell casting space.

Bed RoomsThere are three bedrooms, viz: master bed,

kids - daughter aged eleven and son aged

six, and for senior-most lady of the house.

All of them are designed keeping their

individual taste in mind but with a central

theme. Isn’t it brillant?

Mother’s bedroom is done in combina-

tion of white and a soothing mauve. Here

the pattern appears stencilled in the rug and

it manages to look ravishing. The dressing

table comes alive with an oval mirror and

the wardrobe also acts as a partition, giving

an additional privacy barrier and within an

easy reach, keeping her age in perspective.

The master bedroom and its attached

bathroom are designed to give it a bunga-

low feel owing to a new spatial layout. Both

its openings are treated in context with

its outer surroundings. One has a rich and

unobtrusive roman blind to disconnect

when necessary. The other window with

the view of a mango tree is enhanced by

tucking the sliding shutter behind a panel,

very smartly and unobtrusively.

The cylindrical lights placed at strate-

gic corners fi ll the room with soft luxuri-

ous ambience and casts a spell of elegant

warmth and comfort. The rug placement

is unique, it reminds of piano keys but in

ethereal shades lending it a colourful look.

Children’s bedroom has a shot of

orange fl uorescence emitting energy and

playfulness, besides the minimum regular

furniture. The children of the house will

certainly love to be at their special private

space, be it their study time or just play.

Terrace - Bar AreaThe real star of the show is the terrace. A 12

ft. wide gallery is enclosed with foliage of

a beautiful mango tree. It’s all custom-built

by HCPIA, starting with recycled timber

planks fl ooring, a comprehensive wet bar

with all the paraphernalia to unique bar-

stools - all spells class, careful planning and

workmanship, be it the effi cient bar table

or ergonomically, functionally sound fur-

niture - it shows and refl ects HCPIA’s belief

in ergonomic and functional furniture. It all

becomes a conversation starter over a large

drink. Let the spirits fl ow!

Ar. Canna and her effi cient team, believes

in using simple rules in diff erent contexts

to produce variety. The bar area, balcony

of this house is nothing but an oppurtunis-

tic design. All the projects handled by this

cretaive fi rm is simply diverse in nature.

www.hcpia.co.in



Productfeature

DECORREDEFINING

Twinkle Khanna



“The fundamental gray differentiates the masters, expresses them and is the soul of all colours.” — Odilon Redon.

A home would naturally refl ect the culture of the people dwelling

in the space. The fabulous designer crafted products, available at

‘The White Window’ will make one a proud home owner.

The White Window is a space décor retail store located in Mumbai,

dedicated to off er distinctive items crafted with good design, imbue quali-

ty to inspire the senses and elevate living and work environments. Founded

in March 2002 by interior designer Twinkle Khanna, this store gives expres-

sion to innovation and exploration with its vibrant product lines. The store

specialises in home accents, home wares, lighting, vintage pieces and gifts

as well as bespoke pieces.

With more than 14 years of experience in the industry having worked

on residential, hospitality, commercial and retail projects, Twinkle actu-

alised her vision of off ering refi ned and aff ordable luxury to her clientele

with this store. The merchandise available here is designed, manufactured

and sourced with function and visuals in mind. It also houses a specialized

range of candles, The Faraway Tree off ering the best of sculpted, scented

and gilded candles. The non toxic ranges of candles specialise in aroma

therapy and are available in unique designs and textures.

The White Window’s recently launched ranges – The Distressed Fur-

niture is the perfect example of elegance. The rustic vintage look of this

range will certainly add an antique and stylish appearance to any decor.

Its intentional wear and tear is the fi nished look and is suited to contem-

porary sensibilities. The range experiments with varying shades of gray,

brown and gold. It has an elegant timeless collection comprising of

distressed wood dining table made from reclaimed teak, leather sofas with

jute union jack storage box and a cabinet reproduced in a distressed paint

finish. Elaborating further on the collection, designer Twinkle, says, “Design

is an ongoing cycle. For Distressed furniture there is no specifi c reason why

it’s fashionable besides the most important reason being that change is

always fashionable after the hedonistic phase.”

www.thewhitewindow.co



Leisuredesign

LuxuryVERSATILE



A first of its kind standalone banquet, it is built in a most concise manner to make optimal use of space and reap the maximum, while maintaining the richness of look and feel.

Words: Charishma Thankappan

Ar. Ketan Sheth



Resplendent opulence oozes out of the

Interlink Banquet, a project undertaken

and completed by Goldmine Project

Consultant Pvt. Ltd. Located at the second fl oor

of Neelkanth Business Park, Vidyavihar, Mumbai;

The Banquet Hall is built over a total area of

42,000 sq ft, which includes a terrace and open

to sky area of 27,000 sq ft; and the enclosed area

and kitchen on 15,000 sq ft.

Symbolic of the latest modern trends and

design fi nesse of a ‘Standalone Banquet Hall’,

the Interlink Banquet Hall luxuriates with a

5-Star atmosphere. Crafted to host commercial

occasions such as birthday parties, conferences,

corporate product previews, get-togethers,

seminars, and other parties; it is a one of a kind

venture. Designed and executed within 135

days, the project has been an achievement

under Ar. Ketan Sheth, Director and Principal

Designer, Goldmine Project Consultant Pvt. Ltd.

With the theme of Art Décor, the entire

premises refl ects only the best in class and qual-

ity when it comes to the materials and furnish-

ings used to build the banquet hall. The recep-

tion area is equipped with Cappuccino Italino

Marble; while the lobby has French Brown, Bila-

sik Beige with Steel Patti. There is another smaller

banquet called the Ruby Banquet, where the

fl ooring carpet in the central area is made of

Bilasik Beige and Brecia Onacita. The main ban-

quet is further divided into three parts – Crys-

tal 1, 2 and 3. Bilasik Beige, Brecia Onacita and



French Brown are used for fl ooring in these zones. The

small lobby in this area is composed of Bilasik Beige, Brecia

Onacita and Steel Patti.

The rooms meant for brides and grooms have Cap-

puccino Italino Marble fl ooring, with Venice Beige and

Armani Brown used for the fl ooring of the washrooms.

The false ceilings and certain other areas bear gold leaf-

ing work, while certain walls are decorated with wallpa-

per. The sanitary ware and the glass used is of renowned

brands .The columns have been covered with mirror pan-

elling to conceal the civil structure, and leather panelling

is used for acoustics.

The terrace is composed of tiles, veneer, leather pan-

els, CDMT lights, LED lights (both waterproof as well as

non-waterproof). It also has facility for Digital Glass Unit

(DGU). ACP panelling with Laser Cut, Jaipur Stone-work,

Landscaping, retractable awnings from Kings Canope,

and Waterfall mural work are the other marvellous fea-

tures that the terrace area boasts of, along with custom-

ised curtains and loose furniture.

A customised crystal chandelier augments the luxuri-

ous feel that the entire place is aglow with. The overall

ambiance of the setting is one of understated indulgence.

Naturalistic motifs with geometrical patterns, angular and

stream-lined motifs like zigzags and chevrons are utilised

as part of the main design theme. Incorporating natu-

ral elements of birds, fl owers, fl owing water, trees, etc.;

curves, rounded edges and scrolls lend an organic, nat-

ural and soothing sensation. The overall ambiance thus

evokes warmth and vitality.

The advantage of such a unique arrangement is that

three diff erent events can be carried out at the same time

from the main hall. With the help of sliding folding parti-

tions, each ballroom can be divided into three parts to

facilitate smaller congregations. There are exclusive music

systems for each of the sections, and there is also the facil-

ity to connect them to either of the ballrooms through

amplifi ers or mixture, via a small music junction room. The

acoustics sliding folding partition doors and the carpets

used absorb sounds and echoes, thereby enabling a com-

prehensive musical experience.

About Ar. Ketan ShethWith professional qualifi cations from J.J. School of Arts,

Mumbai, in Interior Design and Decoration; and Inchbald

School of Design, London; Ar. Ketan Sheth is a committee

member of Institute of Indian Interior Designers; Associ-

ate Member of Hotel & Restaurant Association (Western

India); and a visiting faculty member of Rachana Sansad

School of Interior Designing, Mumbai. Founded in 1989,

Goldmine Project Consultant Pvt. Ltd. has garnered repu-

tation over the years for their top-notch quality in interior

design and architectural projects.

Ar. Sheth has won accolades from across his clientele

and has earned many a milestone over his long and suc-

cessful career, the latest being the illustrious ‘Regional

Commendation Award for Institutional Category- Excel-

lence in Interior Design’, in the western region (Mumbai &

Thane) at the IIID (Institute of Indian Interior Designers) &

Anchor Panasonic Awards 2012.

[email protected]



designResidential

Achieving serenity with dynamics was the challenge confronted by young Interior Designer

Priydarshan Indorckar of PI Designs, Pune, while he planned a spacious 3 BHK located in one of the elite areas in his city. The designer with his magic

touch created a loveable and cuddly home.

DynamismSerene



After our day to day hustle and

bustle, we all rush towards a

special space called Home. Home

is where we spent our cosy time with our

loved ones. We all aspire to design this

space in the best possible way isn’t it?

Designer Priydarshan was approached

by a couple parenting two children, to

design a home fi lled with tranquillity. The

neat clean lines of design applied by this

young designer transformed a newly pur-

chased 1800 sq ft apartment into a blissful

abode.

We delve in to this home and fi nd out

why this home is a unique place to live in?

Lobby A narrow lobby over powered by colour

white creates a welcoming ambience

in overall space. One will be bewitched

by the golden mirror cladding over the

wall, backing a neat shoe show. Being a

designer with an eye for details and being

a lover of art, Priydarshan and his team

widely embellished traditional art works

in this space. To invoke health, wealth and

happiness, an auspicious elephant troop,

symbolising walking inside the home is

placed in this area. The diagonal planked

laminated veneer studded in the main

entrance adds movement or dynamism to

the softly lit area.



The LivingThe Italian marble floor of the lobby

spills into the living area, creating a conti-

nuity of Interior spaces. A striking veneer

cladding wall spanning on the ceiling

form an unusual feature in this sober liv-

ing space and forms a neat back drop

for the entertainment unit. This area is

faced with an L-shaped specially crafted

cosy sofa seating for six persons with a

perpendicularly placed two side couch

seating along a customized bay window

seating, overlooking a well landscaped

garden. A back wall is abstractly pan-

elled with cut tinted mirrors, in order to

add a spacious dimension to the living

area making it elude into a grand space

combined with direct light in white and

asset light in yellow contributing to the

ambience.

Dining & KitchenA compact dinning for 4 persons is crafted

with a cantilevered overhung white self lit

solid surface structure, studded with white

and transparent acrylic chairs. Sitting here

one gets the view point for the ‘L-shaped’

modular kitchen, having a solid surface top

in white, splash back in ceramic white and

store fascias in poly acrylic; well spaced

between white and blue, adding to the

cool eff ect to an otherwise steaming up

kitchen. A neatly attached dry area and well

designed store area squeeze in between

them. A compact wash-hand basin is craft-

ed in solid surface and Italian Marble.

Privacy ZonesMaster bedroom is the heart of a resi-

dential space. To create an awe experi-

ence designer Priydarshan used laminated

veneer emphasized by white solid surface

for a wall to wall wardrobe. A King sized

bed speaks out authority and power to

be possessed by the family head. Use of

earthly tones for the soft furnishings i.e.

bed linen, warms up the room with love.

The son’s bedroom is cleverly

planned with a wall to wall wardrobe in

white duco paint highlighted with laminat-

ed veneer, cornering a comfy study area

within. The room again has a King sized

bed in white and upholstered in Torques

blue. The perpendicular wall covered with

laminated veneer and mirror facing a large



opening covered with sliding toughened

glass door panels; lead us to a well cul-

tured terrace space.

A longitudinal terrace stretching

across the son’s and master bedroom fi n-

ished with Italian marble walls, stoneware

vitrifi ed fl oors, recessed along the periph-

eral walls with artifi cial grass and pebbles

and glass railings serves as a parapet. The

narrow wall is dynamically designed with

back lit wall panels studded with selective

artifacts and this space is cleverly pocket

lit to create a relaxing mood in yellow.

In the daughter’s bedroom again

one will witness a solid surface –white

fl aunts as a vibrant palette, wall paper

in warm hues on the bed back and tap-

estry coordinating with the wall paper,

adds radiance and style to the room.

Full height frosted glass and profi le shut-

tered wardrobe boast of her collection of

designer wear outfi ts, with a full wall mir-

ror cladding sliding panels housing loads

of accessories and cosmetics possessed

by her.

Powder roomsThe powder rooms are well equipped and

fi nished in designer stone ware tiles and

Italian marble, designed with appropriate

locations of activities to work effi ciently.

With this inviting home, designer

Priydarshan and his team have proved

that their design philosophy is being

simple and creating a custom project for

each client.

Mission of PI DesignsFounded by designer Priydarshan Indorckar,

PI Designs have successfully designed vari-

ous projects including bungalows, fl ats and

commercial projects like offi ce, hotels and

factories in Pune, Mumbai and other Indian

cities. His fi rm believes in designing interiors

to enhance and portray the best image of

the occupant. He is an associate member of

Indian Institute of Interior Designers, Pune.

The fi rm boasts of off ering integrated

state of art service and enhances quality

of life by creating best in facilities embed-

ded with ambience of space and quality by

implementing knowledge and experience

for benefi t of the client.

[email protected]



Add a colourful touch to your home with Portico New York, a name synonymous with home fashion. The company’s strength hinges on a 3-pillar foundation: consumer insight, innovation and quality.

Creativeideas

Portico New York’s products are extremely design-

centric, created out of the highest quality materials

and exude luxury and glamour. Arun Bhawsingka,

CEO, Portico New York; discusses with Marilyn M, the mission

and vision of Portico New York.

MM: You were with Raymond Apparel and Bombay

Dyeing before joining Creative Portico Pvt. Ltd. We would

like to know your journey till now?

AB: Well, the journey was marvellous and of great excite-

ment. I got a lot of exposure when I joined Raymond in

1998. You will be surprised to know that I am a C.A and

not a person coming from a home textile background. I

worked in the retail segment at Raymond and it has larg-

FRESH &APPEALING

Arun Bhawsingka



est chain of stores, so I learnt the retail and garment function-

ing there. For better prospects all aspiring people aim to climb

the success ladder. With this dream, I joined Bombay Dyeing in

2005. It was during this time span when the transition of a com-

modity to fashion had started. The consumers today are more

conscious as far as the home décor is concerned. They are now

choosy to even select their bed sheets, and they keep pace with

the new trends. I joined Portico New York in 2012 with a mission

to make all Indian homes fashionable. Isn’t it interesting to be

surrounded by colour? Every day, for me, is a new day, a new

learning. It is an exciting industry, it demands a lot from you;

time and effort both, but at the end of the day, you feel satisfied

for creating the best.

MM: How big is this industry?

AB: Home textile is a vast market, estimated at around 2 billion dol-

lar and 90 % of it is dominated by unorganized sector. Our potential

lies in replacing the unorganized. Due to exposure to global trends,

people are conscious and often choose bath linen, bed linen, cur-

tains that are vibrant and blend with the mood.

We have an exclusive range of bed covers and no branded

company is focussing this way. Our range consists of mid price, mid

premium and premium. Every year we launch 6-8 collection, this

year we launched, the tree of life, international embroidery range

apart from bed covers. Readymade curtains are another segment,

we are entering into now, and you see a lot of potential in that

segment.



MM: What is your success mantra?

AB: Be very passionate of what you do, fol-

low stringently, get into details and never

miss important data. Being a C A, I am privi-

leged that I have a clearer understanding of

the data.

MM: Tell us about the strength of Portico

New York?

AB: Portico New York’s strength is a leading

fashion brand in the country. We have cre-

ated designs that are trend leaders, based

on international trends and colours as per

the taste of Indian consumers. We are proud

to say that we have products for every tar-

get group be it for kids, youth or for health

conscious people .Our wedding and luxury

collection will certainly mesmerize your

senses. To add on, I would say, all our prod-

uct ranges are aesthetically created as per

the needs of our esteemed consumers, and

our strength lies in the best quality, we off er.

MM: Are Portico New York products

costlier than the other products

available in the market?

AB: Every product has a price of its own.

Portico New York product lines are quality

products and are value for money product.

MM: Elaborate prevailing colour trends

in this industry and how Portico New

York is keeping pace with the same.

AB: We always follow the prevalent trends

in India and outside. All our product lines

have marked its presence in the consum-

ers’ mindsets. The colours that are recently

prevalent are Purple, Indigo and vogue

shades. No two collections of ours are of

same colours.

MM: What are your expansion plans? Do

you have any plans to spread your wings

to foreign lands? If yes, then where?

AB: We have very aggressive expansion



plans; currently we have 20 stores and aspire to

unveil 150 stores in next three to fi ve years. We

are no1. Brand and in every large format stores,

we are there by default. Of course, we are looking

at spreading wings to foreign lands, right from

Middle East to South – East Asia.

MM: Your vision

AB: Our vision is to be best and biggest in the

country. Every brand has their niche segmenta-

tion. All have their own strength and space. The

market is big, nobody should be bothered of any

competition and our motto lies in off ering good

products to the consumers.

New Launch

Luxury that sets trends: Enchant Collection

Portico New York’s latest collection Enchant

- luxury bed, pillows and cushion covers, are

crafted and designed using the most exquisite

quality of fabrics from Europe. Showcasing some

of the latest trends in European home fashion,

the Enchant Collection is a one-of-a-kind range,

available in a variety of colors and designs that

are trending in homes across the globe.

The Collection comes in a wide assort-

ment of solid yet subtle colours of bed covers

with vibrant contrasting pillow cases that add

a modern edge to your home décor. The fabric,

especially imported from Europe is a result of

pioneering innovations and in-depth analysis

of trends across the world. It is developed from

superior quality yarn and the luxurious collection

is made with handpicked elements of the fi nest

kind. With Enchant, perfect home décor is just a

cover away. The opulent bed covers are specially

crafted so it can lend a designer feel to your bed-

room. The sets include 1 bed cover, 2 pillow cov-

ers and 2 cushion covers. Available at Rs. 14,999/-

onwards, the Enchant collection is one of the

most advanced pieces of Home Fashion you can

currently own.

www.porticoindia.com



designCorporate

Span Group being a realty fi rm, the brief was to have an impactful presence felt without compromising on the privacy and the security of the organization. Form Space N Design Architects; strived to attain this goal and moulded a perfect work environment.

Photo courtesy: Ravi Kanade

AWORKAHOLICSPACE

Fact File:Project Name:Offi ce for Span Group

Total Area:3500sq.ft

Location:Chakala, Andheri East, Mumbai

Design Team:Ar. Rajesh Kathe, Ar. Sohil Valia & Divya Rupreja – Associate Interior Designer

Electrical ConsultantRiddhi Consulting Engineers

AC ConsultantRashi Aircons

Main ContractorWood Tek Interior

Electrical ConsultantRiddhi Consulting Engineers

Painting ContractorDivine Decor

Graphic DesignerRavi Kanade & Avyaya Communi-cations Pvt Ltd

Ar. Sohil ValiaAr. Rajesh Kathe



I ncepted in 2003, Form Space N Design

Architects’ mission remained to derive

and develop new concepts for every site

it designs, whether it’s small or a large. The

fi rm is spearheaded by two partners Ar.

Sohil Valia and Ar. Rajesh Kathe. Span Group

believed in their potential to create a distinct

offi ce space and handed over this task to

these brainy designers. A 3500 sq ft offi ce

was designed with: a reception and waiting

area with a meeting room connected to the

waiting area. A 5’ wide corridor connecting

the conference room, 3 director cabins,

2 junior director cabins, sales cabin; a VIP

lounge, staff area, pantry, technical staff area

with compactor space for storage and toilets.

Let’s walk through this peaceful work zone

to know more :

Entrance & ReceptionThe entrance to the reception is fl anked by a

6’ wide & a 17’ long corridor adjourned with

a square grid of mirrors with the fi rm’s name

etched on the same for branding purpose

and the other wall of the corridor depicting

the values and principles of this organization.

The 400 sq ft reception and the waiting

area has a high lighter wall made in squares

of mdf in diff erent sizes and levels fi nished in

white P.U. fi nish creating a back drop of the

reception table. The reception table is fi n-

ished in a mixture of materials like, Veneer,

Corian and stainless steel with a front illumi-

nated vinyl used as a graphical illustration

depicting the vision of a realty organization.

Conference roomThe 250 sq ft conference room in the cen-

tre of this offi ce houses a 10 seater confer-

ence table fi nished in Corian in 2 colours,

equipped with drawers and electrical

socket provisions for comfortable working.

In order to blend in a contrasting feel, the

dark wooden fl ooring is used along with the

bright orange fabric panelling on one wall,

while the opposite side provides a view of

the skyline of the city, infusing quality light

into the conference room.

The beauty of this space lies in the cen-

tral ceiling created in a form of suspended

rafters in uneven widths with an interesting

pattern with lights infusing from them, illu-

minating the table below. Work is devotion,

to blend in divinity, a mandir was created in

a 4’ wide niche next to the conference room

with a back lit cut design in mdf fi nished in

white glossy P.U. fi nish.

Directors CabinThe 3 director’s cabin each around 170 sq

ft has been designed with personifi ed ele-

gance with a huge 7’ long working table in

combination veneer with melamine matt

fi nish and Corian table top with an engrav-

ing design in a diff erent coloured Corian.

The etching jaali design has been

repeated as an element in diff erent formats

like a cut fi lm on the table apron or a cut

veneer installation with a backdrop of a mir-

ror or a veneer or cut design in MDF with

back lighting. A suspended led fl at panel illu-

minates the table.

The Meeting RoomA 90 sq ft 4 person meeting room acces-

sible from the waiting area as well from the

main offi ce houses a vibrant bright orange

colour table with a decorative lamp fl ank-

ing the ceiling and a vinyl write up depicting

the terms affi liated with construction and

designing fl anking the corner.

17_Corporate Design.indd 8917_Corporate Design.indd 89 6/26/2014 9:28:55 PM6/26/2014 9:28:55 PM


Staff AreaThe staff area designed for 10 people accom-

modates a 4’ x 2’ work station for each of

them with adequate storage fi nished in lami-

nate fi nish and a yellow Ochre soft board,

adds a pinch of colour splash to the working

environment.

PantryThe 120 sq ft pantry is completely equipped

with all the necessary appliances and a small

lunch table accommodating 4 persons with

a splash of orange and yellow in the graph-

ic vinyl adds a refreshing element to the

breakout area.



CorridorThe 5’ wide corridor fl ooring is in 4’ x 2’ matt

tiles leading to the rest of the offi ce space;

the façade of the walk way is designed

with a combination of white back-painted

glass in the centre and veneer on top and

bottom and rafters arranged in a barcode

format overlapping the entire elevation.

The opposite partition facing the reception

is designed with veneer panels and clear

glass with a designer fi lm keeping in mind

the privacy of the cabins.

Indeed with aesthetics, Form Space N

Design Architects were successful in creat-

ing a plush, eye- catching and a functional

offi ce space.

Know usForm Space N Design Architects special-

izes in designing of sample fl ats for eminent

builders, high end residences, corporate

offi ces, call centre; restaurants and high end

bungalows as far as interiors industry is con-

cerned. The fi rm is also completely involved

in Architecture of I.T. parks, commercial

buildings, residential buildings, sports club

and large bungalows to its credit. With a

design team of 15 people including archi-

tects, interior designers, 3D visualizers and

site supervisors, the fi rm believes in effi cient

designing. The fi rm has bagged many acco-

lades including III KAFF,IIID MK Awards, IAD

Awards to name a few.

www.fsndarchitects.com



designCorporate

A land surveyor and a consultant wanted a 900 sqft offi ce with maximum space utilization without compromising on the overall appearance. B- Square Architects, headed by budding designers, Ar. Smeet Bramhecha and Mayank Badrakiya successfully designs this space.

The existing plan revolves around a linear rectangle block with

windows only on one of its shorter side. The design approach

was an open plan with a circulation path along the length

of the space. Reception, waiting area, discussion table and the work

place are placed along this path. A continuous fl ow of spaces helped

in maximum daylight penetration while providing spatial interest

that fostered communication. The circulation path ends in the

director’s cabin. All the utility and services like the rest room, toilet,

pantry and the printing room are placed along the peripheral walls

so as maximize space utilization. Checkered tile pattern and glass

partitions are used to defi ne these spaces.

LESS IS MORE

Ar. Mayank Badrakiya and Smeet Bramhecha



One main challenge that the

designers faced was to use the regularly

placed large beams effi ciently, where the

head room was just 8ft so to make the

space feel more voluminous. The irregular

shaped ceiling design above the work

area not only helped them in reducing the

overall impact of the large beams but also

creating a striking design feature, which

is further enhanced by the use of cove

lighting. Thus, the veneer fi nished ceiling

which comes down to form the reception



table becomes the main attraction of the

offi ce. Direct (Functional) and indirect

(artistic) lighting helps in further enhancing

to the overall ambience of the space.

Elaborating on the design Ar. Smeet

Bramhecha adds, “We intended to redefi ne

the work place with a complete new

approach. The work tables were placed

alternately along the central cord to give a

cluster-free and modern feel to the overall

space. The central cord fi nished in the same

color as the fl oor tile, forms the principal

storage space for the work tables. The

cord was intentional designed low height

so as to utilize maximum daylight and

encourage communication in-between

the employees. All the furniture was

standardized in the proportion of A0 size

paper which they use regularly.

The director’s cabin design has been

kept minimal with travertine marble

fi nished work table and a discussion area.

Window sizes were increased to allow

maximize day light penetration. Wave

pattern mdf sheets were deliberately used

on the ceiling and the walls; to contrast

with the very rigid planning work that the

land surveyor usually does.

A window frame is placed in between

the director’s cabin and the work place

to breaks the overall monotony of the

partition walls. Roller blinds fi xed in the

wooden frame helps in maintaining the

privacy of the director and also visual

connectivity in between the respected

places as whenever required.

About usB-SQUARE ARCHITECTS was founded by

Smeet Bramhecha and Mayank Badrakiya

in Nashik, India in 2010. With in a short

time frame, the fi rm has worked on

a diverse range of projects including

individual houses, offi ces, hospitality

and recreational spaces across various

locations.

We intend to look beyond the

ordinary to produce architecture and

interiors that not only meet our client’s

needs and brief but also exceeds their

expectations. Our strength lies in

translating ideas into reality with the help

of innovative thinking supported by skills

and technical expertise.

[email protected]



Designaspect

Fact FileProject:Residence of Ritesh Mundra, Director Choice Holidays Ltd., Raipur

Total Area:3500 sq.ft.

Location: Lakhenagar, Raipur

Design Team:Designer Pooja, Paridhi & Poorva.

19_Design Aspect.indd 9619_Design Aspect.indd 96 26-06-2014 21:26:1126-06-2014 21:26:11

Designer Nitin Thakur’s latest residential design exemplifi es a modernity with beauty and utility. As a designer, he believes that there is no meaning in life without challenge and loves to take it and overcome the same.

Photo courtsey: Adesh Desai

ELEGANT LOOK



D esigner, Nitin’s founded Imagine

Interiors in 2005 and his forte

lies in maximizing utility and

economic returns for all the clients by

possessing and providing specialized skills

and completing the project within the set

time frame.

Entering the residence of Ritesh Mun-

dra, one will see the mind-blowing inte-

riors designed using the basic items like

Smoke Veneers, Corian, Italian Marble,

Mother of pearl; Metallic Tiles. Decorative

Lights were extensively used to bring in

life to the space. The Buddha Mural with

Rudraksh work and eye soothing light

eff ects placed in the living room adds to

a life in the place. Elaborating on the fur-

niture design, he says, “Seeing the trend,

we have adopted modern design and

have used LED lighting to create diff erent

moods within the spaces, beautifying the

same and maximising the utility of the

space. The colours scheme used is Walnut.

The planThe house is designed into a G+1 fl oor.

The living room is designed in an exotic



manner and connects with the dining

area. The wooden door and the Buddha

mural will lure you and is the central piece

of attraction. From here once will see an

open kitchen, specially designed as per

the client’s need. The house has four bed-

rooms, with a modern look and king sized

beds. Speaking about the bedrooms, the

designer shaped the kids bedroom with

love and understanding the child psychol-

ogy. The client has two kids, one son and a

daughter, so the kids’ room is designed in

blue. Blue lights, furniture and bed in blue

colour completely blend in and create a

cuddly kids zone.

Indeed a modern design completed in

the span of just 9 months.

[email protected]



UNBOUND CREATIVITY

Dimensions

HOSTS 2014, one of India’s largest and unique hospitality exhibitions was a hat trick chance for Ar.Samir Dharurkar and team to express their design expertise.The creative mock-up of a studio hotel room, sets a perfect example for space utilization.

Photo courtesy: Prashant Bhatt

A studio room is the perfect urban sanctuary for those

seeking intimate accommodation with luxurious

amenities. In these comfortable accommodations, rich

heritage and sophisticated style coalesce with a combination of

modern amenities to simple fi nishes. The studio rooms needs to

be cozy and comfortable, perfectly adhering to the needs of an

individual, couple or those travelling on business.

The creative mock-up by We Architects refl ected a studio

hotel room with kitchenette, encompassing a perfect space for

bed, wardrobe, sofa, study, coff ee table, wash area and a defi ned

space for all accessories such as mini bar, crockery unit, hospital-

ity tray, wash room linen, luggage rack etc. without compromis-

ing on any single functional space required by a typical studio

room. The realm of natural materials comprising the wall paper,

veneer, roller blinds made out of natural cane, adds a mesmer-

izing eff ect into over all space.

The repetitive use of decorative wooden panels in piece-

meal, synchronized with each other enhance the richness of



this space. Use of subtle colours along with

few highlighters in deep orange colour

such as vase, paintings, pillows etc. cre-

ates a welcoming ambiance. Decorative

wooden panels near wash area and coff ee

table, add warmth and luxurious feel to the

space, creating a wow factor.

The specifi c use of lighting – hanging

light over coff ee table, LED strip light at

television unit panelling, wall bracket lights

over side table, fl oor lamp near sofa aims

at uniform brightness on all surfaces and

provides visual comfort and charm to the

overall space. Elaborating further, Ar. Samir

adds, “Our design refl ects fusion of natural

elements in modern look. We created this

space considering international market

and foreign brands. In addition of kitch-

enette, we aimed at justifying the effi cient

space utilization. Looking into growth of

hospitality sector, studio apartment is a

must in future India.”

About Ar. Samir R. DharurkarAn endeavour to provide integrated qual-

ity service to the industry in terms of time

and workmanship, Ar. Samir, established an

independent fi rm ‘We Architects’ in 2010.

This fi rm’s profi ciency lies in good mix of

projects all over India, ranging from hotels,

malls, residential projects, townships from

designing – execution, completion, civil

and interiors. This designer acquired the

B.Arch degree from well known Sir J. J.

College of Architecture, Mumbai. Building

on a wide experience in handling diverse

projects with Sanjay Puri Architects for 8

years, he worked with leading developers

and corporate throughout the country.

To compete with the world on an even

keel, We Architects believes in the need to

diversify their work in diff erent ways and

hence to create a diff erent platform.

www.wearchitects.co.in

Location Bombay Exhibition Center, Mumbai

Year Jan 2014.

Client HOSTS 2014

Area 270 sqft

Size 12’0” x 24’0”.

Budget 8 lacs (Inclusive of all)

Project Studio Hotel room

Contractor Prem Yadav, Saket Interiors Pvt.Ltd; Mumbai

Design team

Samir R. Dharurkar, Mansi Dharurkar, Manoj Sharma, Neitraa Satghare

Fact fi le



International

Fact File: Client: Yayla Yatırım Gıda İnş. San. İç ve Dış Ticaret Ltd. Şti.Location: Istanbul, BagcilarProject Date: 2012Construction Date: 2015Land Size: 16,900 sqmBuilding Size: 92,602 sqmBuilding Type: Reinforced Concrete Architectural Design: AVCI ArchitectsProject Management: IMS Engineering & ConsultancyInterior: Serbetci Architecture & InteriorsLandscape Design: DS ArchitectureLighting Consultant: NA Architectural Lighting DesignModel: Kucuk AtelierImages: Santral Architect & DesignDesign Team: Selçuk AVCI (Founder, AVCI Architects), Burak Ünder, Deniz Nar, Hande A Yarımbıyık, Tuba Şehitoğlu, Ceren Beyazıtoğlu, Selin Gürel, Eftychia Papathanasiou, Sinan Günay, Onur Tanık, Özge Öztürk, Tuğba Öztürk, Tolgahan Akbulut, Deniz Orçun, Tamer Aksu (short term), Barlas Ertürk (short term), Hürsel Sarıdağ (short term)



Breaking the monotony of typical tower design rising from a podium, the goal of AVCI Architects is to create a project developing a neighbourhood feeling and a new business centre along with other developments close by.

A

GREENGLOBE



W hat is being Green? Green

architecture is a sustainable

method of green building

design: it is design and construction with

the environment in mind. Green architects

generally work with the key concepts of

creating energy effi cient, environmentally

friendly spaces. AVCI creates a building

design that is sustainable and live. Let’s

explore Balance Gunseli and Design Matrix

gives you a chance to decide and derive at

your conclusions.

The future main pedestrian street

along the site is inviting and forms an

enclosed urban square for the project.

After entering through the square, pedes-

trians are fi nally getting connected to the

landscape of Ayamama River through the

permeable structure along street. The

same permeability continues through

the neighbouring sites and creates very

inviting public areas. Lower buildings are

located around that streets. Considering



the social sustainability of the neighborhood, the

lower buildings consists of offi ces and home offi c-

es while generating streets in between. This way

the neighborhood stays safe by its activity a nd

liveliness throughout the day. Taking into account

sustainability and effi cient energy consumption,

the diff erent façade formations and material used

on the diff erent orientations of the buildings sup-

port the elegant impression of the mass.

Elaborating more on the design parameters

of this building Ar. Selçuk, adds “The aim is to max-

imize the use of solar energy by making northern

facades more opaque with stone coverings, and

layering the southern facades by placing wooden

brise-soleil in front of glass. The gardens on the

upper fl oors of the southern facades provide

both natural heating, ventilation and the continu-

ity of the green, giving motion and variety to the

façade at the same time.”

About AVCI ArchitectsSelcuk AVCI and Sanja Jurca AVCI established AVCI

Architects in London in 1989. In its fi rst year, the

practice won the top prize in the European Union

biannual Energy Effi cient Buildings Competition,

a culmination of years of experience in sustain-

ability, which set the tone for the direction of

the practice. Although the practice specializes in

many sectors in terms of programme, sustainabil-

ity has become an underlying driving ethos, from

the scale of regional masterplanning down to the

design of a single product.

AVCI Architects has designed projects in the

UK as well as Italy, Hungary, Saudi Arabia, Ghana,

Serbia, Czech Republic, Slovenia and more recent-

ly in Turkey. Currently active projects include com-

mercial and institutional offi ces, retail centers, pri-

vate residential developments, and educational

and cultural buildings including exhibitions and

museums. More recently since the expansion of

its operation in Istanbul, the practice has been

joined by Burak Under as partner who acts as the

operational director of the practice in Istanbul.

AVCI Architects has studios in London, Istan-

bul and Ljubljana.

www.avciarchitects.com



Designcorner

On a holiday to the magnificent resort of The Serai at Chikmagalur, Architect Apurva Bose Dutta discovers how an invigorating design ends up making one respect the beauty of mother nature.

Words and Pictures: Ar Apurva Bose Dutta

N A T U R E - A N D -

D E S I G N

An interior shot of the villa



A surprise holiday in the breathtak-

ing Serai Resort at Chikmagalur -

250 kms from Bengaluru, for me

turned into an additional appreciation of

how well the mere profession of design

manages to touch us so eloquently and

magically.

Designed by the award-winning Ben-

galuru-based Gayathri and Namith Archi-

tects (GNA) on a site area of 70 acres with

76,000sqft built up area, the architects

sought out to ‘design a resort amidst a

coff ee plantation that would give a fl avour

of the coff ee estate to its visitors, simulta-

neously maintaining utmost privacy and

exclusivity to them’. While Chikmagalur

has been invariably known as the constit-

uency from where former Prime Minister

Indira Gandhi was elected to the Lok Sab-

ha, it also happens to be the region where

coff ee was fi rst cultivated in India.

Meandering through the driveway

nestled between the lush plantations, one

reaches the elongated reception-cum-

lounge that throws open exhilarating views

of the grand 3300sqft infi nity pool, leading

down to a walkway accessing the 30 villa

cottages. The views of the serene blue pool

in the foreground, and the greenery inter-

spersed with the villa roofs in shingles and

the hilly background on the horizon casts a

delightful spell, while inviting one too walk

along and discover the villas partly camou-

fl aged in the undulating plantations. The

reception-lounge area in granite fl ooring

is dotted with lovely paper light pendants.

This block is adjoined on both the sides by

two-tier rectangular structures.

While the ground fl oors divide them-

selves between the restaurant, spa and

conferencing facilities with a common

outdoor seating, the fi rst fl oor houses the

reception-cum-lounge, a library, recre-

ational facilities and a bar with a terrace.

Two fl ights of staircase on either side of

the reception-lounge area keep the cir-

culation open and free. All the structures

here are typical column/ beam structures

designed with steep sloped concrete roofs

to withstand the heavy rainfall, typical of

Chikmagalur during the monsoons.

The resort aligns itself along a cen-

tral spine (that threads the entire resort

together) commencing from the infi n-

ity pool towards the cottages and end-

ing at the presidential villa. It consists of a

water-way inlaid walkway that branches

The infinity pool with the staggering villa roofs in the

background makes for a beautiful visual imagery



off to the individual approaches to each

villa unit. For the architects amassing the

beautiful views of the hills and beyond

was important and unfortunately this lin-

ear plot posed a constraint, thus a cautious

intervention was made of creating artifi cial

contours fl anking the central water spine,

with the villas regulating these premedi-

tated contours. This spine (a combination

of hard landscape and water features as

reliefs) while establishing the direction

of the resort manages to let the stagger-

ing roofl ines of the villas attain the prime

importance; such is its subtle yet powerful

eff ect. The entire texture, colour of design

while being refreshing manages to soothe

the eyes especially during Chikmagalur’s

bright summers.

Local materials blend in the context -

the mint-slate cladding on the walls com-

pliments the landscape. The designer vil-

las /cottages (707sqft each) in themselves

off er absolute tranquillity - single units with

gates while taking care of utmost privacy,

they are minimalist, contemporary in style

and designed completely for comfort. The

immense use of rosewood (that was pro-

cessed from the site plantation from dead

or fallen trees) in the living-cum-bedroom

off ers the necessary warmth and contrast

to the washroom in neutral colours. There

is though a slight hesitation in acceptance

of the placement of the LCD Screen with

reference to the bed, which on ponder-

ing also reveals how the designers maybe

wanted their visitors to give the least

importance to this ‘per functionary activ-

ity’. A private pool/Jacuzzi with a gazebo

with a daybed features with each villa

and the entire set up designed within the

greenery ensures ample relaxation, whilst

taking care of security concerns.

The central spine branches off to individual approaches to the villas



Of note is how the various types of

plants have been painstakingly employed

to give rise to framed views - especially

through the villa window of the master

bedroom. An intelligent air-conditioning

system helps in conserving energy which

operates in sync with the sensor doors

that are connected to it. The bathroom

conceptualised as a natural extension

of the bedroom, is huge and gratifying

and the diligent placement of the bath-

tub besides a glass wall and the open-air

shower makes you rejuvenate yourself

right within the confi nes of nature.

The duplex cottages with elevated

vistas of the coff ee plantations and the

surrounding landscape are two-tiered

villas with a living, dining and a kitch-

enette, in addition. The expansive presi-

dential villa (2312sqft) at the other end of

the central axis has an additional second

bedroom, a living, dining, a kitchenette

and a large 575sqft pool.

The restaurant and spa have been

designed with equal ease and the organ-

ic paper-shaded lamps in the restaurant

ceiling stand out. Lounging at the bar ter-

race or at the restaurant outdoor seating,

especially during the dusk and observing

the silence and the panoramic views of

the resort within the verdant landscap-

ing is purely cathartic. The harnessing of

natural light through the large openings

into the cottages (through the elegant

hand-woven blinds) as well as the addi-

tional areas is adequate to retain the

ambience. The resort lights up subtly in

the night, augmenting the romantic and

lyrical ambience.

Serai is located within the milieu

of a coff ee plantation (it is almost like a

‘secluded hideaway nestled in the heart

of nature’), where an interesting guid-

The villa windows offer stunning views of the landscaping

The drive through the lush plantation leads to the reception-lounge area.



ed tour to the coff ee estate is feasible with

knowledge on arabica, robusta seeds of cof-

fee and plants like cardamom, pepper etc. A

walk across the site through its thick foliage

also reveals independent structures that have

been designed to be used as a gymnasium

and other recreational activities. GNA’s design

at best exploits these beautiful views of the

plantations through the many manoeuvring

paths, play of levels, unhindered and pictorial

views while reverberating in the comfortable

luxury and in spaces that allow you to be at

peace with yourself through the many tex-

tures they radiate. The resort comes across as

an exquisite and a contemporary experiment

in amalgamating luxury and relaxation. Many-

a-times built places wither with time. Surpris-

ingly, having been constructed in 2008, Serai

almost looks like a newly built resort, so stimu-

lating is its design as well is its maintenance.

GNA over its 21 years of establishment

has been applauded for its path-breaking

approach to design, their innovative solu-

tions and their love for embracing nature in

their designs and validating that ‘ nature does

provide better aesthetics than humans’. Their

functioning as one big family without any

emphasis on hierarchical set-ups, and enjoy-

ing architecture with regular brain storming

sessions in their ingeniously-designed offi ce

forms the core of the many avant-garde

designs they are credited with.

In times of technologies, when 3d and

photoshopped views manage to send out

deceptive views to potential tourists, I have to

admit that there wasn’t even an iota of diff er-

ence in the pictures of the resort on the web-

site and the design, ambience and warmth

that I felt in the resort myself... Sometimes the

best gifts for an architectural writer like me

can be a liberating design itself, that can help

to reconnect with oneself and achieve inner

harmony- I have to admit the visit to Serai

Chikmagalur was one of those extraordinary

trips for me!

Bengaluru based architect Apurva Bose Dut-

ta works as an architectural journalist and can

be contacted on [email protected] or

reached at www.apurvabose.com.

A view of the recreational block from the infinity pool

The private gazebo and pool with the villas.


22_Design Corner.indd 11122_Design Corner.indd 111 6/26/2014 9:35:58 PM6/26/2014 9:35:58 PM


Zoomin



Ar. Sunil M Deshpande revamps an old three-story house within a varied, tightly scaled streetscape of congested area of Aurangabad.

T wo brothers wanted a house with separate kitchens and handed over

a G+2 house for revamping to Ar. Sunil Deshpande, Principal, Sunil M

Deshpande and associates.

The block for the house was long and thin –a ‘shot-gun’ corridor with

many connected houses within denser old city area. The elder brother did

not wanted to vacate the premises and it was a real challenge for Sunil to

prove his skills. He planned this home with optimum space utilization and

lightened the premises with minimum use of artifi cial light and supported

the natural light in to the premises of a home.

Elaborating further, he says, “Our concept was to use the elements of the

interior to shift and break down the typical linear corridor space, using the

interior semi-transparent walls to break the existing “shot-gun” corridor and

allow for day light right up to central area. After giving many thoughts on

planning and material selection we focused on – minimum masonry walls,

full heighted main door, bright and seamless fl ooring, semi-gloss walls, plain

ceilings etc.” The client supported this designer to make the choice of the

materials. They used seamless fl ooring, light and dark wood, the laminate

and Corian masking for furniture; the combination of glass and cupboards to

DESIGNDISTINCTIVE



replace the wall adds an elegant touch. “The

materials used were aff ordable and created a

maintenance free house–concrete capping

block to create a textured base for the house.

Within the simple block-like building form,

the windows were used to animate the exte-

rior. On the lower level the window openings

are varied and opportunistic – fi nding points

of sky or natural light to suit the specifi c uses

they contain,” says Ar. Sunil.

About Ar. Sunil Ar. Sunil Deshpande founded Sunil M

Deshpande and Associates in Aurangabad,

in 1996, as a provocative response to both

a failing economy and what he viewed as

the stagnant design culture in the semi

metropolitan area. He served as President

of Giants Group of Chikalthana and Chair-

man of The Indian Institute of Architect

Aurangabad Centre for year 2006-2008.

“Everyone should live a regular life,”

Sunil implores. He also says, “You can’t put

time on design—you can only focus on

ensuring good design, and it has to feel

good. My philosophy is simple: if it feels

like work, don’t show up that day. This is

an approach insists that his team adopts

while forever stretching the limits of prac-

tical design. Ar. Sunil believes in simple

design, but it’s intrinsically sophisticated,

At fi rst glance, you’ll likely notice clean

lines, but if you step a little closer, you’ll see

more. “We are not desk architects, we are

designers; I get very emotional about each

project.” he says.

[email protected]



AHEC teams up with Carl Turner and Adam Kershaw to design a hub for the Ace Hotel’s ‘Lovage’ Juice Bar.

Photo courtesy: Giovanni Nardi

REFRESHINGSENSES

Insights



F or this year’s Salone del Mobile in

Milan, the international and infl u-

ential style magazine Wallpaper re-

turned to Leclettico Gallery with the fi fth

edition of their ‘Handmade’ exhibition,

showcasing specially commissioned works

and one-off collaborations between the

world’s best designers and craftsmen. As a

long-term supporter of Wallpaper’s exhibi-

tion with a growing archive of Handmade

projects with Sou Fujimoto, aberrant archi-

tects and Adam Khan, the American Hard-

wood Export Council (AHEC) teamed with

award winning British architect, Carl Turn-

er, and sculptor and maker, Adam Kershaw

to design a hub for Ace Hotel’s ‘Lovage’

Juice Bar to serve a range of fruity cocktails

at the Milan exhibition.

The starting point for the project

was the decision to recycle material from

AHEC’s collaboration for Wallpaper’s

Workspace exhibition in 2013. ‘Octopus’,

designed by Adam Khan and built by

Adam Kershaw, was a series of striking tim-

ber walls made of contrasting dark heat-

treated with raw light-colored tulipwood.

The installation was immensely successful

and was subsequently re-used for nine

other exhibitions and events including

Wallpaper’s Handmade exhibition, Inter-

zum Cologne, BULO’s showroom, Woo-

dEXPO in Belgium, 100% Design, Timber

Expo, the Wood Awards Ceremony, 1205’s

show for London Fashion Week and Eco-

build. This year’s Handmade exhibition

ran at the Leclettico, Via San Gregorio 39,

Milan.

The tulipwood was re-purposed

to build the Tulip Bar for the Salone del

Mobile. To minimize waste, Carl Turner

divided each board into equal timber

slats, presenting them in diff erent guises

- patterned transparent edges and solid

surfaces - thereby creating a lightweight

set of hollow units or ‘bridges’ that were

arranged to form a continuous structure

that weaves into the exhibition space.

Benches and a high table at either end of

the bar provided a social hub and support-

ed the bar unit, which bridges between

the two benches seeming to defy gravity.

Further, the multi-purpose surface broke

the traditional barrier between the per-

son behind the bar and the customer, and

the two benches stretched out towards

the rest of the exhibition like open arms

welcoming the guests in.

At Leclettico, the Tulip Bar was

brought to life with the bar equipment,

brightly colored food, juices and the

crowds of people eagerly awaiting their

drink. In the true essence of Handmade,

Carl Turner worked closely with fabricator

Adam Kershaw to fi nalize the design.

Adam’s role as the fabricator was to fi nd

a simple structural solution to working

with only one timber dimension.

“Tulipwood is very strong for its relatively

light weight and thus was the perfect

material for this project. The Tulip Bar

combines the natural and heat-treated

American tulipwood; the random mix of

the two colors of tulipwood tricks the eye

and emphasizes the transparency and

lightness of the structure in a sculptural

way. The slats of dark thermally modifi ed

tulipwood become a solid surface for the

counter top and the space below is used

for storage. The dark thermally modifi ed

tulipwood is the perfect material for the

bar top; the thermal modifi cation process

permanently alters the wood’s chemical

and physical properties and limits the

wood’s ability to absorb moisture, so

products are more dimensionally stable

and less prone to cup, warp and twist with

changes in humidity. For a bar area that is

prone to spillages, the timber is perfectly

stable, and being a darker color, it will not

stain,” concluded Roderick Wiles, AHEC

Director for Africa, Middle East, South Asia

and Oceania.

About AHECThe American Hardwood Export Council

(AHEC) is the leading international trade

association for the U.S. hardwood industry,

representing the committed exporters

among U.S. hardwood companies and

all the major U.S. hardwood production

trade associations. AHEC runs a

worldwide programme to promote

American hardwoods in over 50 export

markets, concentrating on providing

architects, specifi ers, designers and end-

users with technical information on the

range of species, products and sources of

supply. In addition, AHEC also produces a

full range of technical publications.

www.americanhardwood.org

Roderick Wiles



Happenings

The showroom consists of a range

of aluminum system windows and

door along with aluminium solid

sheets and was inaugurated by fi ve of the

fabricators who have been loyal customers

of Geeta ever since 1964. The opening

also saw renowned architects and interior

designers like Zahir Cassum from Talati

& Panthaky Associated Pvt. Ltd., Nimish

Shah from Sanjay Puri Architects Pvt. Ltd.,

Rohit Mankar from Parallax Design Studio,

Prashant Mewada from Oberoi Realty

Limited and many others.

Targeted at building professionals,

interior designers, architects, fabricators

and home owners, the company’s new

windows are precision-engineered to

counter wind loads up to 2 kPa, a com-

mon problem faced in high-rise buildings

during extreme weather conditions. They

can also withstand the brunt of heavy

monsoon showers and provides complete

sealing to ensure a noise & dust free home.

Priced in the range of Rs 350 to Rs 1500 a

sq ft, Geeta Aluminum provides solutions

at competitive prices for the fenestration

industry and provides customers the best

in-class Indian designs which are at par

with international standards. The facility

is expected to prove particularly popu-

lar with, enabling architects and interior

designers to judge the quality of materials,

design and manufacture at fi rst hand.

On this occasion, Kushal Bajaj- Execu-

tive Director, Geeta Group, said, “We’ve

got a new showroom that shows off our

latest products and it’s already been put to

good use with a number of new business

enquiries. The opening of this new show-

room will serve as a one point contact for

our fabricators, vendors to book and place

orders. Such a showroom opening will

enable people to come and understand

the benefi ts using a good aluminium

system window specially having them

installed before the monsoons kick in.”

He further added, “Considering the

total market for aluminum doors and win-

dows stands at 12,000 cr, system windows

and doors stand at 6000 cr. Owing to the

exponential growth in the aluminum seg-

ment, we have decided to expand our

retail presence with the launch of this new

showroom at Charni Road and further

plan to capture the Indian market with the

launch of atleast 20 showrooms across 8

-10 states in the next three years.

www.geetaaluminium.com

Geeta Aluminium, a fl agship company of Geeta Group of companies primarily engaged in the domains of marketing, distribution and fabrication of aluminium windows and doors has opened its fi fth showroom at Charni Road, Mumbai .

GEETA ALUMINIUM inaugurates new SHOWROOM

Kushal Bajaj



Design Matrix team were honoured

to be present on this event recently

held at Sahara Star, Mumbai.

Renowned architectural fi rms from

Mumbai were present on this occasion, to

get a clear understanding on Hi – Macs, a

solution manufactured by LG Hauys and

disturbed by Decorex Solutions.

Good design needs a material that

can cope with everything andLG Hausys

Design Centre, believe that this product is

versatile just because of their research and

analysis. They are proud to say that they

work with leading designers Alexandro

Mendini, Karim Rashid, Anya Larkin and

Vera Wang.

On this occasion the Hi – Macs team

explored the 2014 trends, Lets know the

same:

InfuseInfuse inspiration means a space that is

complete by human presence. The colour

scheme here revolves around unpro-

cessed wood, white and Emerald. Under

Infuse the materials like Rubber sheet, latex

skin clear skin and satin fi nished glass fall

in to create an aesthetic appeal to create

ultimate cozy space.

The Modernistic collection is the new

product range under infuse. One can make

use of this range for kitchen counter part,

Bathroom Interior, Restaurant table and

partition purpose.

Dimple Dimple stands for re – inventing notion of

masculinity. Deep colurs like dark khaki, gray,

beige and brown fall under Dimple. Luxuri-

ous black metal and gold are the materials

under this category. The monochrome pat-

tern creates an ultramodern space.

The concrete collection is the new

launch in this category. This can be used

widely for kitchen top and island table,

bathroom, information desk and bar table.

Zest Filled with delicious inspiration, Lemonade,

ash rose, illusion blue, sun orange, ivy and

poppy red are the colours under Zest. With

this colurs one can ever recollect the cap-

tured moments, colored routine and add

in unexpected harmony. The Combina-

tion of colors and motifs, piques curiosity

and expectations with the desired environ.

It chases away the blues with an injection

of positive and healthy energy. The Sparkle

collection by designer Karim Rashid adds a

glamorous and abundant look with it micro

chips and glittering pigments. Under this

one will be lured by sparkle lounge chair

Sparkle Krib, 2014 Milan Fair.

The event was a great exposure to the

design community, present on this event.

It was a wonderful experience.

[email protected]/ [email protected]

Design Matrix was invited by Hi – Macs and the Decorex team to look at recent trends prevalent in the interior industry and understand more on how a natural acrylic stones can be used in different applications.

PACING WITH

TREND



Eventreport

Gauri Khan, wife of Bollywood superstar Shahrukh Khan and mother to his three children, aims to unleash her untapped creative personality by launching her own signature line of designs under The First Ferry.

Gauri Khan announced her future

vision of her alliance with The First

Ferry a Dubai-based design house

with a presence in London, Singapore and

New York known for their cutting-edge

style and classy designs at The Oberoi,

Dubai. With her own inimitable taste in

both fashion and interiors, the association

between Gauri Khan and The First Ferry

is a perfect blend in synergy of mutually

creative pursuits.

Gauri Khan’s designs will be for high-

end luxury clients who are connoisseurs

of the fi ner things in life. She prefers not

to limit her creativity to only designing

homes but also cafes, restaurants, offi ces,

retail, spas and all other kinds of spaces.

With this venture, she will be involved in

architecture, landscape design, yacht inte-

riors. The Gauri Khan signature line will

comprise furniture, lights and chandelier

collection by Gauri Khan.

With a long-term vision for her brand,

she says, “I could possibly design jewellery,

bags and shoes under my signature line a

year from now. I have a dream for this sig-

nature line and design is my passion. There

will be no limit to the possibilities of the

extension of my brand with The First Ferry

because the future plans are all drawn out

with a clear vision”.

On this occasion the founder of The

First Ferry, Prateek Chaudhry added, “Gauri

has a personal style, which she has devel-

oped over the years – a style that is as

real as her and very innate to her being.

This sophistication is further seen in her

designs irrespective of the medium she

chooses to express it in. Gauri Khan for The

First Ferry brand has been conceived to

cater to the global audience. We are relent-

less in our pursuit of making Gauri Khan for

The First Ferry an international signature

line which will signify the richness, the

elegance and sophistication that both the

brands embody”.

Heinz Klier, the new Group CEO of The

First Ferry who is also the former Manag-

ing Director of Swarovski Middle East said,

“I feel that the future of Gauri Khan’s signa-

ture line will sparkle under the patronage

of The First Ferry.”

www.thefi rstferry.com

Gauri KhanSignature line by

Prateek Chaudhry, Gauri Khan & Heinz Klier



C lassic Marble Company (CMC) the

leader in the Indian market for allied

products in the category of stone

manufacturing & distribution – has several

reasons to celebrate! The company has

completed two decades of successful and

phenomenal achievements and the list of its

achievements is huge. Going down memory

lane and reaching one milestone after

another together, the Directors, Stakeholders

and all 1000 employees of the company

have traversed several journeys with ups

and downs and reached its 20th year with a

range of feathers to its cap.

The salient features of the pioneer

brands’ achievements are to be the fi rst

company to be taking the initiative to

expose India to a wide range of imported

natural marble, all under one roof. And then

introduce to the Indian markets the concept

of engineered stone – marble and quartz

from the Italian markets. Being a country

with immense loyalty to natural stones,

the company took to numerous marketing

campaigns to highlight the benefi ts of engi-

neered stone. And this wave of engineered

stone usage was taken to a complete new

level with the company’s launch of India’s

fi rst conceptualised engineered stone –

Kalingastone – Italian Design in 2009.

On this occasion, Amit Shah – Direc-

tor, Classic Marble Company expressed his

delight by saying that, “Our objective and

aim at CMC has been to make it an omni-

present brand in India and internationally.

And with the various milestones that the

team has achieved over 20 years, it makes

us all feel very proud of ourselves and all

our products that we have under the brand

CMC. At the same time, we can assure that

this endeavour will continue .”

www.classicmarble.com

Classic Marble completes 20 successful years. The pioneer in Indian marble space, the company commemorates presence in over 40 countries and 5 continents.

CelebrateReason to



LAUNCHPRODUCT

Fall in love with Durian music seriesUltra comfy sound sofa series is what you would want to possess at any given time. The ultra-plush sofas by Durian have broad designer

handles that makes the piece stand class apart. The full wooden panel legs give it an extra edge. The sound sofas have inbuilt speaker,

a USB port, SD card, ipod / iphone dock and Bluetooth connectivity and many other facilities. This series of music sofas is an ultimate

entertainment sofa which is a combination of great design, comfort, utility and entertainment. One can dock and charge iPhone, and

one can use memory card or connect via Bluetooth to fi ll your room with music, M.S. Chrome plated legs.

www.durian.in



Pergo launches 2014

collectionPergo launches Vinyl Planks and Tiles and is moving

ahead to get fl oored in wet areas as well. It is coming up

with fourteen diff erent designs in two quality levels i.e.

Optimum & Premium. The products in Optimum range

belong to Class-33 with Glue down laying system, which

is preferred for commercial areas and Class-32 Premium

range products have PerfectFold TM 3.0 installation

system, made for residential use. It is easy to install and

durable, PUR (Polyurethane) coating over the top surface

makes Pergo Vinyl fl ooring so tough that it can withstand

years of use and still look beautiful.

www.pergo.com

Soft Furnishings from Siddharth By MKCSiddharth by MKC, the designer label of Interior designer, Monika Kamal has launched a range of luxury soft furnishings for the discerning elite. This collection in particular has been launched considering the latest trend in

home furnishings as well as the comfort of the users. The collection is inspired by lace and lazer cut leathers which is hardly seen anywhere and is the latest amongst the upcoming designs. Select fabrics of velvets, chenille’s, textured

or a patterned fabric in bright hues of black, golden, beige, off white, grey have been used in designing this beautiful collection. Fabrics of home accessories are skin friendly with a soft feel & comfortable to use.www.monicakamalcollection.com



Cabinets and Wardrobes byGreat Eastern Homes The Great Eastern Home presents its exclusive range of Cabinets and Wardrobes. This range consists of Classical European Hunting Cabinet, Classical Italian Cabinet, Burmese Colonial, Classical Chinese. These Stylish Wardrobes and Cabinets have been crafted to perfection and are available at The Great Eastern Home. These Wardrobes and Cabinets designed by The Great

Eastern Home are made with the highest quality Burma teak wood. This range is an amalgamation of inspirational ideas, innovative design and expert execution.www.thegreateasternhome.com

Virage bath collection by

BrizoThe Virage collection includes a full suite of fi xtures that provide

luxury and customization for the homeowner. The range

comprises wide spread lavatory, two handle wall mount lavatory,

four hole roman tub fi llers, wall and ceiling mount rain shower

heads and TempAssure®Thermostatic shower trims. The Virage

bath collection is available in Brilliance® Polished Nickel, with a

complete line of accessories – including lighting and a mirror - to

carry the distinctive design throughout the entire bath.

[email protected]

29_Product Launch.indd 12729_Product Launch.indd 127 26-06-2014 20:41:4226-06-2014 20:41:42


IFC: FINfloor Laminated flooring MRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel: (022) 26187132 / 26131442 Email: fl [email protected]

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072Tel: (022) 67837777 Email: [email protected]

Pg. 2: LG Hi-MacsNew Patel Sawmill Group204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069Tel: (022) 26833377/0952Email: [email protected]

Pg. 3: Belvnus DecoBelvnus Art Deco Doors LLPSiddhivinayk Bldg., Harridans Nagar,Borivali West, Mum – 400 092.Mob: 9920743797Email: [email protected]

Pg. 4 & 5: Uniply ATS PlywoodUniply Industries Ltd.#52, Harleys Road, Kilpauk,Chennai – 600 010.Tel: (044) 2660 5995Email: [email protected]

Pg. 6: Jalaram Corporate Ad935, Bhagwandas Wadi,Behind Kismat Talkies, off V.S. Marg,Prabhadevi, Mumbai 400 025Tel: (022) 24318222Email: [email protected]

Pg. 7: Geeta GalleryGeeta Aluminium Company Pvt. Ltd.D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka,Andheri (East), Mumbai – 400072.Mob : 09930806685www.geetaaluminium.com

Pg. 8 & 9: Durian ChairsDurian Industries Ltd.401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057Tel: (022) 26269000Email: [email protected]

Pg. 11: Uniply Elementz Decorative VeneersUniply Industries Ltd.#52, Harleys Road, Kilpauk, Chennai – 600 010.Tel: (044) 26605995Email: [email protected]

Pg. 13: Uniply Engineered VeneersUniply Industries Ltd.#52, Harleys Road, Kilpauk, Chennai – 600 010.Tel: (044) 26605995Email: [email protected]

Pg. 14 & 15: Le CdeorMRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel : (022) 26187132 / 26131442 Email: [email protected]

Pg. 16: Concept DekorSurface Dekor (India) Pvt. Ltd.Abdul Satar Lakdawala Comp.,Jogeshwari-Vikhroli Link Road,Jogeshwari-East, Mumbai – 400 060Tel: (022) 28242424/28362424Email: [email protected]

Pg. 46: FO AID [email protected]

Pg. 47: Travette Engineered Hardwood FlooringMRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel : (022) 26187132 / 26131442 Email: fl [email protected]

Pg. 111: Infinite Mega Show 2014Pinnacle PromotionsTel : (0422) 2456996

Pg. 118: India Furniture Expo 2014Introduction Trade Shows Pvt. Ltd.Email: [email protected]

Pg. 123: UBM-INDEX Trade [email protected]

IBC: Jalaram Veneer• 935, Bhagwandas Wadi,

Behind Kismat Talkies, off V.S. Marg,Prabhadevi, Mumbai 400 025Tel: (022) 24318222Email: [email protected]

• 9/B & 9/K, Laxmi Ind. Estate,New Link Road, Versova,Andheri (W), Mumbai – 400 053Tel: (022) 26327733 / 34Email: [email protected]

BC: Durian Office Durian Industries Ltd.401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057Tel: (022) 26269000Email: [email protected]

GLOSSARY


July-August 2014 Issue of Design Matrix

Documents

Transcript of July-August 2014 Issue of Design Matrix