Julie Strawson - in search of seamless brand expereinces from #amc13
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Transcript of Julie Strawson - in search of seamless brand expereinces from #amc13
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Julie Strawson, Director, Market Development, Monotype. Founder, Brand Perfect @juliestrawson
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125 years of type, technology & expertise
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For customers life is like a pile of…
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Customers have moved to new channels
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Everyone has an app..
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…but 75% of magazine sites still aren’t optimised at all for the mobile web…
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…and 93% of the leading consumer magazines surveyed don’t offer readers
complete cross platform digital experiences…
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The new brand platforms
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Seamless brand building #1
Unite your marketing, design & development teams, internally and externally, share and test ideas from
concept to completion.
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Seamless brand building #2
Be where your customers are – find this out first and design your brand taking all touch points into
consideration not only print.
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Seamless brand building #3
Imagine contextually appropriate experiences that are unified, whole, continuous, unbroken, flowing,
from platform to platform for the customer.
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Seamless brand building #4
Are you reading me?
Ensure the most fundamental ingredients such as text actually perform for your customer.
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Seamless brand building #5
TEST, TEST, TEST
Build a realistic development budget and time into your plan to ensure what you build works for your
customer.
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It’s time for us to evolve
‘by 2017 the CMO will spend more time than the CIO on technology’
Gartner
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The role of Brand Perfect
Current situation
Agencies Developers
Brands Reduce time to market and cost of
digital brand experiences
Developers
Brands
Agencies
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Join us at brandperfect.org
Banner ads vs brands: A Brand Perfect Panel, 6pm 16th July, venturethree, London Upcoming research & event themes: July – October, Smart Screens Everywhere November – March 2014, Brands at Play Save the date: 21st November, London conference. Hear what the Brand Perfect Community have to say
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