Julie Gurner Keynote

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Accomplish What Matters: 8 TIPs Backed by Neuroscience Dr. Julie Gurner @drgurner

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).

Transcript of Julie Gurner Keynote

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Accomplish What Matters: 8 TIPs Backed by Neuroscience

Dr. Julie Gurner @drgurner

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Now I don’t Mean to brag But…

I recently accomplished something HUGE

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How to Accomplish The things That matter

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“the 10,000 Hour rule is a definite key in success”

-Malcolm Gladwell, Outliers: The Story of Success

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Unfortunately…

science Thinks the “10,000 Hour Rule” May Be

An (Unproductive) myth

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“It’s clear from this data that deliberate practice doesn’t account for all, nearly all, or even most of the variance in performance in chess and music.”

-Intelligence, Volume 45, July–August 2014, Pages 34–45 “Deliberate practice: Is that all it takes to become an expert?” David Z. Hambricka, http://www.sciencedirect.com/science/article/pii/S0160289613000421 - cr0005

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Tip #1: Your willpower is a limited resource. Allocate Accordingly.

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When you rely on self-control, you usE

mental energy and depleTE Your resources.

Eventually that

self-control is “fatigued”

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Which is why… Forcing yourself to work

longer doesn’t work.

It’s a formula for burnout.

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Tip #2: eat your way to productivity.

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?

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“The brain works best with about 25 grams of glucose in the bloodstream – about the amount found in a banana.”

- Leigh Gibson, Research Scientist UCLA

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Tip #3: stop multitasking.

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“It takes time (an average of 15 minutes) to re-orient to a primary task after a distraction such as an email. Efficiency can drop by as much as 40%.”

- Harvard Business Review, December 21, 2010 “You Can't Multitask, So Stop Trying” Paul Atchley, http://blogs.hbr.org/2010/12/you-cant-multi-task-so-stop-tr/

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The most productive people work in 90 minute cycles with 15 minute breaks .

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Tip #4: Mind your associations.

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biological associations Cause anxiety / Fear responses when we watch a Horror Movie. work Associations Are just as powerful.

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Tip #5: Ditch the dream board.

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Positive Expectation – Drives effort. Positive Fantasies – sap motivation.

- Journal of Personality and Social Psychology, Vol 83(5), Nov 2002, 1198-1212.e

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“I don't like to talk about my dreams. I like to make them happen. I prefer to talk about them when they're done.”

- Diane Von Furstenberg

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Tip #6: Work with your body & Brain.

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working with your rhythm:

•  You’ll Get more done, •  Enjoy greater motivation, •  and do it All faster.

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Tip #7: Get off the internet.

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“for every 10 minutes people “fool around” online, they spend: •  2.9 minutes less on all other types of leisure •  2.7 fewer minutes working (or a more dramatic 3.75 minutes for

people in their 30s) •  1.2 fewer minutes on personal care - including sleep •  1 less minute traveling •  42 fewer seconds on household activities •  36 fewer seconds on educational activities”

- Washington post, October 22, 2013 “Here’s how the Internet hurts your sleep schedule, productivity and personal life” Scott Wallsten, Senior researcher at the Tech Policy Institute,

http://www.washingtonpost.com/blogs/the-switch/wp/2013/10/22/heres-how-much-the-internet-hurts-your-sleep-schedule-productivity-and-personal-life/

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Tip #8: Take a vacation.

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"Idleness is not just a vacation, an indulgence or a vice; it is indispensable to the brain… it is, paradoxically, necessary to getting any work done."

- Tim Kreider, New York Times

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The biggest predictor of success?

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Grit.

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"the gritty individual approaches achievement as a marathon; his or her advantage is stamina.” - Angela Duckworth, Ph.D. University of Pennsylvania

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Slides & PDF Available @ drgurner.com/ASE14

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Keep in touch.

DrGurner.com

@DrGurner

Dr. Julie Gurner

Slides & PDF Available @ http://www.drgurner.com/ASE14