FRIENDS CO. PRESENTS

SAHARA- The helping hand

GETTING FACTS RIGHT!

According to the 2011 census there are in total 61,05,422 disabled people in India

From the total amount around 12-15% people are movement disabled

The government is trying to cover all the disabled people under one common law

Many NGO’s and Banks are taking initiatives to provide the movement disabled with alternatives.

SWOT ANALYSIS- A CLEAR PICTURE

STRENGTHS WEAKNESSES A group of ignited

young entrepreneurs for a similar cause.

High expertise in management skills and creativity

Getting Capital for the operations.

Less of corporate exposure

Less manufacturing expertise

SWOT ANALYSIS – A CLEAR PICTURE

OPPORTUNITIES THREATS Less Number of new

entrants in the industry for tricycles for the disabled.

THE GIVE INDIA PLATFORM in search for local manufacturers for handicapped tricycles with innovations to give as donations

Lack of organizational structure

Present local manufacturers

International Manufacturers exporting tricycles to India for cheap

TARGET MARKET

Total disabled population in India is 21,906,769 i.e. 2.1% of India’s overall population

Movement disabled population is 6,105,477 i.e. 0.6% of the overall population.

FINANCIAL ASPECTS

Seed Capital of Rs. 5,00,000 to be self-provided by the partners.

Initial funding by a series of funding rounds to be required at Rs. 20,00,000.

Marketing costs to be approximate Rs.10,00,000

Distribution Channel to be via government agencies and other logistics suppliers..

COST OF SAHARA- AN HELPING AID

1 basic Versions to be produced at the beginning.

version to have a basic model for leg based disabled people.

The cost ranges between Rs.6500-Rs.8000

EMI options to be given with a guarantor

ESTIMATES OF BUSINESS

To cover around 2 lakh disabled customers in the first year.

To cover a wholesome of 8 lakh customers for the Sahara product.

Average sales to rise by a 25% every year.

To introduce a group of products for the blind using the traditional Braille technique.

ESTIMATES OF BUSINESS

To introduce a set of transport mediums for the deaf using micro-chip technology helping them to act as natural ears.

To introduce vibrating bands for the deaf and dumb in order to facilitate a normal tenure of life.

To collaborate with major NGO’s to provide support for the maximum disabled crowd

MARKETING STRATEGIES

Be a part of the Give India Platform To collaborate with NGO’s nationwide for

using the products as donation tools by potential donors.

Held up events and donation drives all over the nation to facilitating in covering the maximum disabled population

Awareness drives to educate the masses about the disabled people

THANK YOU

BY FRIENDS CO.LTD-KRISHANG MAKHIJAYOHAAN BILLIMORIA

APOORVA SINGHADITYA PATIL

&PRATIK VARADE