Mastery Journey Timeline

Jose R. DeJesus

Full Sail University February 28, 2016

Mastery Introduction End Goal

• This Mastery journey will reflect a detailed knowledge of classes I will be taking during this upcoming year. The purpose and goal of this presentation is to establish and understand all requirements of study and networks that need to be complete and establish in order to be a successful master in Business Entertainment. This mastery will give my current film company more validity to people and the community of entertainment business.

Mastery Courses

Mastery: Personal Development and Leadership

• Establish personal development• Project leadership qualities• Develop new company goals

("nco rank", 2016)

• Reference Greene “Mastery Book”• Research characteristics of

leadership in entertainment business.• Use my company as validation of

studies

Goals Strategies

Executive Leadership

("officers rank", 2016)

• Exemplify executive decision making• Identify successful industries• characteristics of an executive

• Incorporate knowledge from class in current company• Try to cross exam successful

companies with my company• Execute and analyze characteristics of

executive• http://www.lynda.com/Business-Skills-

tutorials/Establishing-leadership-presence/184804/368351-4.html

Goals Strategies

Project and Team Management

("Project Team", 2016)

• Principals of project management• Team management• Motivation and resiliency

• Incorporate and establish principles• Create teams and evaluate• Establish guidelines and ethics to team

members• http://www.lynda.com/Business-Skills-

tutorials/Managing-Project-Teams/139981-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aproject+and+team+managment%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

Business Storytelling & Brand Development

• Develop brand strategies• Story telling principals• Develop a personal brand

• Identify and incorporate strategies in my company

• Identify a subject and establish a story board to achieve good product in company

• Reinforce company brand and statement• http://www.lynda.com/Enterprise-Marketing-

tutorials/Branding-Fundamentals/171053-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3abusiness+story+telling+and+brand+development%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

("Story telling", 2016).

Entertainment Business Finance

• Financial projections• Start up funds• Operational expenses

• Analyze future projects and costs• Loan companies, investors• Categorize expenses and

company end goals• http://www.lynda.com/Business-

Skills-tutorials/Business-case/369190/419374-4.html

Goals Strategies

("Entertainment Business", 2016)

Negotiation and Deal-Making

• Negotiation and deal making• Self-awareness• Role playing scenarios

• Analyze and revisit deals made, establish new deals

• Compare company current statues and incorporate effective strategies to gain success

• Utilize group sessions to identify sustain & improvements to company interest

• http://www.lynda.com/Business-Skills-tutorials/Negotiation-Fundamentals/101504-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3anegotiation%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

("Negotiating and deal making", 2016)

Product and Artist Management

• Management issues• Management skills• Artist management

• Identify and create solutions to artist• Acquire new management skills in

lessons learned• Develop successful alternatives to

manage artist• http://www.lynda.com/Music-

Business-tutorials/Artist-manager-relationship-Respect-decision-making-process/450273/478773-4.html

Goals Strategies

("Product management", 2016)

Advanced Entertainment Law

• Entertainment law• Contracts and property

protection• Digital industry impact

• Research the basic of entertainment law• Use ASCAP & other copyright website and

organizations• Establish difference of digital stores and

applications sales• http://www.lynda.com/Audio-Music-Live-

Performance-tutorials/Music-Law-Recording-Management-Rights-Performance-Contracts/176622-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aadvance+entertainment+law+%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

("Law", 2016)

Entertainment Media Publishing and Distribution

• Media publishing & distribution• Piracy and social media• Monetize products

• Utilize iTunes and other distribution companies

• Websites that distribute your music or film illegal

• Use google to gain view and make money• http://www.lynda.com/Educational-

Technology-tutorials/Blended-Learning-Fundamentals/424004-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aentertaainment+media+publishing+and+distribution%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

("Media publishing", 2016)

Digital Marketing

• Promote entertainment• Case analysis• Professional online presence

• Utilize social media for promotion• Incorporate case scenarios to

current company• Having created and online

presence, ensure it validity and success• http://www.lynda.com/Analytics-

tutorials/Components-digital-marketing/188429/367615-4.html

Goals Strategies

("Digital marketing", 2016)

Final Project: Business Plan

• Technical knowledge• Apply skills learned• Develop formal business plan

• Secure and incorporate knowledge to business plan

• Identify accurate skills and build business plan• Use current company as plan• http://www.lynda.com/Squarespace-

tutorials/Squarespace-7-Intermediate-Techniques/383033-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3abuisness+plan%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

("Business plan", 2016)

Business Plan Development

• Complete written business plan• Present plan to faculty and peers• Execute plan in current company

• Research all plans and confirm validation• Ensure plan is free of errors• Confirm success and change of company• http://www.lynda.com/Business-Skills-

tutorials/Creating-Business-Plan/373107-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3abusiness+plan+development%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Goals Strategies

Six Industry Leaders

• Michael Bay William Morris EndeavorOne William Morris PlaceBeverly Hills, CA, 90212phone: 310-859-4000 | 310-859-4131fax: 310-859-4462 | 310-859-4262http://www.wma.com• George Lucas LucasFilm, Ltd. 5858 Lucas Valley Road San Rafael, CA 94946 Phone: 415-662-1800

• Tyler Perry4066-, 4110 Paces Ferry Rd NW,Atlanta, GA 30327(407) 728-3640

• Shawn Cory Carter (Jay Z)

Worldwide Plaza 825 8th Avenue,

New York, NY 10019

212-333-8000

• Emilio Estefan

Estefan Enterprises, INC.

420 Jefferson Ave.

Miami Beach F, 33139

(305) 695-7000

• Thomas Daniel "Tommy" Mottola

550 Madison Ave, New York, NY, 10022.

212-833-8000. Fax: 212-833-5828

Six Industry Leaders

Film Industry Music Industry

("Bay Michael", 2016) ("Jay Z", 2016)

("Perry, Tyler", 2016)

("Estevez Emilio", 2016) ("Lucas, George", 2016)

("Mottola, Tommy", 2016)

Industry clubs and organizations

Industry clubs and organizations

• Motion Picture Editors Guild• American Federation of

Television & Radio Artists (AFTRA)• American Society of Composers,

Authors & Radio Artists

• International Student Society• Breachers National Tactical

Officers Association• Independent Film & Television

Alliance

Innovative companies

Innovative companies

• 20th Century Fox

• Marvel Animation

• Sony Pictures Entertainment

• Amblin Entertainment

Film logo

("Amblin", 2016)

("Fox", 2016)

("Marvel", 2016).

("Sony Pictures", 2016)

Full Sail University Clubs & Organizations

Full Sail University

• Veterans Student Union • Entertainment Networking Society

Clubs Organizations

Characteristics of a Mentor

• Authoritative• Communication• Creative• Decisiveness• Open Mined

• Problem solving• Visionary• Technologically savvy• Innovative• Tactful

Characteristics

“All our knowledge begins with the senses, proceeds then to understanding, and ends with reason. There is nothing higher

than reason.”-Immanuel Kant-

Characteristics of a Mentor• “Mentors do not give you a shortcut, but they streamline the

process”. (Greene 101)• “Although one mentor at a time is best, it is not always possible to

find the perfect one”. (Greene 105)• “The mentor you choose should be strategically aliened with this”.

(Greene 115)

Greene, Robert. Mastery. Penguin Books,11/2012.vitalBookfile.

Mastery Timeline

Singer/ Songwriter/CEO Fabula Films

Masters Business Entertainment

(Complete 2017)

Full Sail Graduate Course 1

Film Production Master of Fine Arts (complete

2018)

Full Sai Graduate Course 2

Jose R. DeJesus Production company

11 Row Productions Filmmaker & Production company

Jose R. DeJesus Production company

Mastery Timeline

ReferencesAmblin. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://amblinpartners.com/wp-content/themes/amblin-partners/images/

amblin_entertainment.svg&imgrefurl=http://www.amblinpartners.com/amblin-entertainment/&h=389&w=1718&tbnid=UwliIFyyZycLvM:&docid=yeeeAEtWJPg5SM&ei=Ak_TVuLtL4LCmwHQxr-4DQ&tbm=isch&ved=0ahUKEwji9vCCnZvLAhUC4SYKHVDjD9cQMwgyKAIwAg

Bay Michael. (2016). Retrieved February 28, 2016, from http://michaelbay.com/contact/

Business plan. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=https://www.score.org/sites/default/files/pictures/Writing-a-Winning-Business-Plan.png&imgrefurl=https://www.score.org/workshops/writing-winning-business-plan&h=246&w=400&tbnid=6lvRpzv70mXTYM:&docid=FG9XjDFTSVA64M&ei=djfTVv-UDMzYeKvUs6AP&tbm=isch&ved=0ahUKEwj_p53IhpvLAhVMLB4KHSvqDPQQMwg8KAkwCQ

Digital marketing. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://www.newmediadigital.com/digital/wp-content/uploads/2016/01/DigitalMarketing.jpg&imgrefurl=http://www.newmediadigital.com/the-top-digital-marketing-trends-to-expect-in-2016/&h=1360&w=2721&tbnid=fjeB3DZGt6h_BM:&docid=-G6rsDWflovxyM&ei=8zbTVs7cDILZe-f8g_gJ&tbm=isch&ved=0ahUKEwiOouKJhpvLAhWC7B4KHWf-AJ8QMwgwKAAwAA

Entertainment Business. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=https://s-media-cache-ak0.pinimg.com/236x/a4/93/27/a49327dbd6e437971ecdc619f37ca11c.jpg&imgrefurl=https://www.pinterest.com/falyatwinza/business-design-techno-entertainment/&h=158&w=236&tbnid=Wy9AwxZVaJxkJM:&docid=MV3Ropl4LqRWIM&ei=FTTTVoTfDMi1efumoiA&tbm=isch&ved=0ahUKEwjEveKrg5vLAhXIWh4KHXuTCAQQMwgiKAQwBA Estevez Emilio. (2016). Retrieved February 28, 2016, from http://www.emilioestefanjr.com/contact.html

Fox. (2016). Retrieved February 28, 2016, from http://www.foxmovies.com/.

Greene, Robert. Mastery. Penguin Books, 11/2012.vitalBookfile.

Jay Z. (2016). Retrieved February 28, 2016, from lifeandtimes.com

Law. (2016). Retrieved February 28, 2016, from https://www.bing.com/images/search?q=Entertainment+media+distribution.&view=detailv2&&id=CBA4F57D212CF46973138FB4B3D87E80344E3931&selectedIndex=3&ccid=KGGDpQBj&simid=608047566199784587&thid=OIP.M286183a50063761ca9b1b18ca3ef725eo0&ajaxhist=0

Lucas, George. (2016). Retrieved February 28, 2016, from http://www.imdb.com/name/nm0000184/.

Lynda. (2016). Retrieved February 28, 2016, from http://www.lynda.com/Business-Skills-tutorials/Establishing-leadership-presence/184804/368351-4.html

Marvel. (2016). Retrieved February 28, 2016, from http://marvel.com/movies.

Media publishing. (2016). Retrieved February 28, 2016, from

https://www.bing.com/images/search?q=Entertainment+media+distribution.&view=detailv2&&id=CBA4F57D212CF46973138FB4B3D87E80344E3931&selectedIndex=3&ccid=KGGDpQBj&simid=608047566199784587&thid=OIP.M286183a50063761ca9b1b18ca3ef725eo0&ajaxhist=0

References

Mottola, Tommy. (2016). Retrieved February 28, 2016, from http://www.biography.com/people/tommy-mottola-20702737.

nco rank. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://www.tioh.hqda.pentagon.mil/Handlers/ImageHandler.ashx%253Fid%253D11215%2526size%253Doriginal&imgrefurl=http://www.tioh.hqda.pentagon.mil/Catalog/HeraldryMulti.aspx?CategoryId%3D9168&h=156&w=833&tbnid=c5hErh_cAhgr8M:&docid=LhlzoaZCR3C9iM&ei=dhfTVvqkB8mrepeHgOgM&tbm=isch&ved=0ahUKEwj6t_iF6JrLAhXJlR4KHZcDAM0QMwgvKAYwBges

Product management. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://static1.squarespace.com/static/5474cc0de4b00076e575ef8b/t/558e3842e4b0d05dbdce0dd8/1435383874517/business-law-2.jpg&imgrefurl=http://www.teilfirms.com/&h=305&w=459&tbnid=CMdKlAHbem845M:&docid=lFF1d9mo5xHenM&ei=JDbTVubvE8XLeLSJgPAE&tbm=isch&ved=0ahUKEwjmkY-nhZvLAhXFJR4KHbQEAE4QMwhkKCswKw

Perry, Tyler. (2016). Retrieved February 28, 2016, from http://www.tylerperry.com/studio/

Project Team. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://www.mymanagementguide.com/wp-content/uploads/2010/06/project-team-management-planning-activities.png&imgrefurl=http://www.mymanagementguide.com/guidelines/project-management/hr-management/&h=311&w=491&tbnid=bOvNCOCTgr_CzM:&docid=1u_xCMRfbEOO-M&ei=QjPTVt3eJ4ere_uQlvAF&tbm=isch&ved=0ahUKEwjdh6_HgpvLAhWH1R4KHXuIBV4QMwgsKBEwEQ

References

References

Negotiating and deal making. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://cache1.asset-cache.net/xc/491789060.jpg%253Fv%253D2%2526c%253DIWSAsset%2526k%253D2%2526d%253DQcHok0IF8dZvoGDyChmoqturahpxt2YsD3iVWzmBVwVqCtE-I9PjSBxoSQV__NSV0&imgrefurl=http://www.thinkstockphotos.com.au/image/stock-illustration-deal-handshake-business-concept/491789060&h=359&w=479&tbnid=qrIdf52ekSm6eM:&docid=nLrjyzkcfBI7fM&ei=FTTTVoTfDMi1efumoiA&tbm=isch&ved=0ahUKEwjEveKrg5vLAhXIWh4KHXuTCAQQMwgqKAwwDA

officers rank. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=http://chainofcommand.weebly.com/uploads/1/2/2/4/12240927/1349682899.jpg&imgrefurl=http://chainofcommand.weebly.com/&h=325&w=862&tbnid=ztjcVVNGlwbXzM:&docid=2EkJpUvXncUG_M&ei=cTHTVrW5L5Dleuy1rrAH&tbm=isch&ved=0ahUKEwj1tdnpgJvLAhWQsh4KHeyaC3YQMwgvKAUwBQ

Sony Pictures. (2016). Retrieved February 28, 2016, from http://www.sonypictures.com/.

Story telling. (2016). Retrieved February 28, 2016, from https://www.google.com.pr/imgres?imgurl=https://media.licdn.com/mpr/mpr/p/7/005/093/081/26bbd8f.jpg&imgrefurl=https://www.linkedin.com/pulse/20141021092948-21283851-storytelling-as-a-tool-to-making-an-effective-communicator&h=236&w=393&tbnid=TW7uTOC-g2nB9M:&docid=8nMZjsY6gQ-tyM&ei=mDPTVqPyI8XterKhtqAK&tbm=isch&ved=0ahUKEwijnqzwgpvLAhXFth4KHbKQDaQQMwglKAowCg