Amy Ochs - Mastery Journal Timeline
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Mastery Journal timeline CREATIVE WRITING
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Transcript of Amy Ochs - Mastery Journal Timeline
Mastery Journal timeline
CREATIVE WRITING
“Corporate storytelling is about winning…
Acceptance of a new product, service or ideaHigher revenues and shareholder returnsClear understanding of your value proposition
…and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably.”
(What is Corporate Storytelling, n.d.)
dianhasan.wordpress.com
Mastery: Personal Development & Leadership
Mastery: Personal Development & Leadership
GOAL
Use mastery concepts to demonstrate personal development and leadership skills
STRATEGIES
Share key learnings and special topics with colleagues each week Create and update Mastery Journal artifacts
o Blogo Timelineo Turning Point videoo Weekly Inspiration posts
Review guidance on APA styleo Purdue OWLo Citation Machine
Complete tutorialso iMovie: http://www.lynda.com/iMovie-training-tutorials/229-0.htmlo Tumblr: “Up and Running with Tumblr with Justin Seeleyo Diigo: http//vimeo.com/12687333o SWOT Analysis
dianhasan.wordpress.com
groovedigitalmarketing.com
The Art of Visual Storytelling
The Art of Visual Storytelling
groovedigitalmarketing.com
GOAL
Use images and traditional storytelling techniques to design new visual narratives for application in the workplace
STRATEGIES
Share key learnings and special topics with colleagues each week
Update Mastery Journal artifactso Timelineo Weekly Inspiration posts
Self study topicso Create concept for year-end Board of Directors videoo Read “10 Rules for Visual Storytelling”
http://mindymcadams.com/tojou/2011/10-rules-for-visual-storytelling/
o Read “21 Awesome Storytelling Techniques” http://www.amandalewan.com/blog/digital-storytelling/25-21-awesome-storytelling-techniques
Complete Lynda.com tutorials: o Storytelling in a visual professiono Visual storytelling in PR: Videos, infographics, images, and moreo Presentation styles and storytelling
Script Analysis and Criticism
GOAL
Use the elements that create powerful narratives and integrate in various multimedia formats for application in work place
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timelineo Weekly Inspiration posts
Self study topicso Create Vision, Values & Covenants vignetteso Watch “Script Analysis & Criticism” video
https://www.youtube.com/playlist?list=PLB_8tV0SYIZnuI-3cZbneMK9ah-OdeWLe
Complete Lynda.com tutorials:o Video Script Writing
www.powtoon.com
Character Creation and Development
www.scholastic.com
Character Creation and Development
www.scholastic.com
GOAL
Create character dossiers, dialogue, and short scenes that demonstrate three-dimensional, well- rooted characters
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timeline Updateo Weekly Inspiration Posts
Self study topicso Read “Character Creation & Development Theory
(Or, How To Make Characters 101!)” http://www.springhole.net/writing/character-creation-and-development-theory.htm
o Read “What a 'character” (Renzi, 2010) Complete Lynda.com tutorials:o Character Creation & Developmento Developing the character o Screenwriting Fundamentals - Your character's desireso Plot and character development
Episodic and Serial Writing
www.wsj.com
GOAL
Use the elements of structure, character, and formatting, breaking episode storylines, planning multi-episode plot and character arcs
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timelineo Weekly Inspiration posts
Self study topicso Read “How To Write Episodic/Serialized Fiction”
http://blog.karenwoodward.org/2013/04/how-to-write-episodic-serialized-fiction.html
o Read “How to keep a series interesting” (Perry, 2011)o Read “Lessons Learned: Developing a Serio-Episodic Story”
http://www.geniusonhold.com/2015/07/03/lessons-learned-developing-a-serio-episodic-story/
Complete tutorials:o The Specialized World of TV Writing
https://www.youtube.com/watch?v=6oQoKRvk0tg&list=PLB_8tV0SYIZnGOgHE3KCAMGj1THqj-Uhv
Film Screenwriting
aub.ac.uk
Film Screenwriting
aub.ac.uk
GOAL
Write a script; use film structure, plot points and sequences
STRATEGIES
Share key learnings and special topics with colleagues each week
Update Mastery Journal artifactso Timelineo Weekly Inspiration Posts
Self study topicso Read “Three approaches to screenwriting” (Leddy, 2005)o Read “21 questions to keep your screenplay on track”
(Landau, 2011) Complete Lynda.com tutorials:
o Think like a screenwriter
Writing for Games
www.technologytell.com
GOAL
Understand the use of storytelling in how games are created for a variety of video games, gaming genres, and gaming platforms
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timelineo Weekly Inspiration Posts
Self study topicso Create STEM story for game to support “Dream Big” IMAXo Read “Story is where the action is” (Heaven, 2014)o Read “Playing the hero” (Dubbelman, 2011)
Complete tutorials:o Avadon: A Case Study In Storytelling
https://www.youtube.com/watch?v=uKjJD1JPAPE&list=PL7vwuwdSeipeug25WzGaNYWuParBAepkH
o Storytelling in Video Games https://www.youtube.com/watch?v=BHb5eJlzdC4
www.gc-solutions.net
Storytelling and Storyboarding for Animation
GOAL
Create a script for an animation short using visual storytelling, narrative structures, character creation and development, scriptwriting, and storyboarding
STRATEGIES
Share key learnings and special topics with colleagues each week
Update Mastery Journal artifactso Timelineo Weekly Inspiration posts
Self study topicso Read “The Art of Storyboarding in video Activated
Communication” (Davis, 2004)o Read “Storyboarding: Comics, Graphic Novels, and
Engaging Learners” (Abram, 2008) Complete Lynda.com tutorials:
o Storytelling at worko Storytelling and storyboarding
Advanced Script Editing
www.bang2write.com
Advanced Script Editing
www.bang2write.com
GOAL
Edit and revise different elements of the theses script using four different stages of editing: big picture, character, scene, and line-by-line
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timelineo Inspiration posts
Self study topicso Read “Fresh Ears, Fresh Eyes: Final Editing Through
Reading Aloud” (Gerwing-Moore, 2012)o Read “Neurotic Editing” (Ricks, 2012)
Complete following tutorials:o Introduction and Script Formatting - The Art of Filmmaking
and Editing https://www.youtube.com/watch?v=DYkvP6wEvjw
Creative Writing Portfolio I
www.dtelepathy.com
GOAL
Begin development of a professional,viable script including visual storytelling, narrative structures, character creation,and storyboarding
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timelineo Weekly Inspiration posts
Self study topicso Read “Scriptwriting Like the Pros” (Schleger, 1990)o Read “How to WRITE a SCRIPT: The Inside Story”
(Greenberg, 2006) Complete Lynda.com tutorials:
o From notecards to final draft – the writing process
Creative Writing Portfolio II
matthewtaylor.com
Creative Writing Portfolio II
matthewtaylor.com
GOAL
Reevaluate the writing elements, authenticity, compelling qualities, and feasibility of the concept script; implement project plans and begin the writing process.
STRATEGIES
Share key learnings and special topics with colleagues each week Update Mastery Journal artifacts
o Timelineo Weekly Inspiration Posts
Self study topicso Read “The Habits of Highly Productive Writers” (Toor, 2014)o Read “Writing, Rewriting, and Working Through” (Bernstein,
2008) Complete following tutorials:
o How To Tell A Story: Quick-Learn Storytelling Techniques! https://www.youtube.com/watch?v=mOA8mUflH-Q
The Business of Creative Writing
www.xvon.com
The Business of Creative Writing
www.xvon.com
GOAL
Learn about the business of creative writing, marketing, publishing, and legal basics, current issues, topics, and trends, literary agents and unions, new technologies, and new opportunities.
STRATEGIES
Share key learnings and special topics with colleagues each week
Update Mastery Journal artifactso Timelineo Weekly Inspiration Posts
Self study topicso Read “The art of pitching a script” (Writing, 2000)o Read “3 views on getting your script to film” (Leddy, 2006)
Complete following tutorials:o The Art and Business of Writing
https://www.youtube.com/watch?v=FIaHkfj710Y
Industry LeadersINTERNAL COMMUNICATIONS
•Steve Crescenzo Owner, Crescenzo
Communications http://crescenzocomm.com/ (312) 286-6696
•Luke Dodd Digital content manager, Melcrum
Internal Communications http://lukedoddcomms.tumblr.com/
•Mark Ragan CEO, Ragan Communications [email protected] (773) 456-1376
EMPLOYEE ENGAGEMENT
•Rodney Jordan Director of Employee Communications,
Bill and Melinda Gates Foundation http://www.rodneyjordancomms.com/
•Diana Oreck Vice President, The Ritz-Carlton
Learning Center http://ritzcarltonleadershipcenter.com/ [email protected]
•Tim Wright Performance Consultant and Employee
Engagement expert http://wrightresults.com/
Industry Associations International Association of Business Communicators
o Award Programs• Gold Quill• Silver Quill
Conference Board Council on Corporate Communicationso Host meeting/set agenda - Houston office
Corporate Executive Boardo Communications Leadership Boardo Use resources for Knowledge Management network
Innovative Companies and HeroesInnovative Companies and Heroes
Mark Schwahn “One Tree Hill”
Winnie Holzman“My So-Called Life”
Full Sail Community
To provide an arena for Women at Full Sail to address and discuss issues that affect them in a safe environment. Students will have the opportunity to network with women from other degree programs with the hopes of creating a support system. Students will be equipped to be successful women in the industry.
The Creative Writing Club serves you in a number of ways. Meetings will be held to facilitate creative writing workshops, and the group as a whole will pursue education in areas of creative writing that are not specifically covered in Full Sail degree programs. Potential topics for discussion include poetry, nonfiction, literary translation, and other general writing concepts. The group will also facilitate presentations by faculty and students pertaining to these topics, which will help prepare you to enter your industry no matter what field you are aspiring to enter.
Entertainment Networking Society provides Full Sail students with the skills to cultivate personal and business relation ships in an effort to enhance their careers. Members conduct and participate in fun and high-impact workshops on a monthly basis to build their networking skills
Mentors…
And, mentors have…
Mastery Journey Timeline
Mastery: Personal Development & Leadership
Mastery Journal blog Mastery Journal timeline Turning Point iMovie Bechtel Globe newsletter
August 2015
September2015
October2015
November2015
December2015
January2016
The Art of Visual Storytelling
PR News: PR Platinum Award luncheon
IABC Silver Quill Awards dinner
Concept for Board of Directors video
Bechtel customer e-newsletter
Script Analysis & Criticism
Draft Vision, Values & Covenants vignettes
Character Creation & Development
Conference Board Council meeting
Episodic & Serial Writing
Develop VV&C webisode series
BoD – Holiday year end video
Film Screenwriting Develop concept
for Bechtel anniversary documentary
2015 Goals kick-off campaign
Writing for Games
Create STEM story for game to support Dream Big IMAX video
Host Conference Council Board meeting
February2016
March2016
April2016
May2016
June2016
July2016
Storytelling & Storyboarding for Animation
Advanced Script Editing
Bechtel Globe newsletter
Creative Writing Portfolio I
Bechtel customer e-newsletter
Creative Writing Portfolio II
Conference Board Council Meeting
IABC Gold Quill Awards
The Business of Creative Writing
Bechtel Globe newsletter
ReferencesFull Sail Catalog (2015). Volume XXVI, Edition 2, 05.2015.Greene, Robert. (2012). Mastery. Penguin Books. VitalBook file. International Association of Business Communicators. (n.d.). Retrieved on August 19, 2015 from
http://jobs.iabc.com/home/index.cfm?site_id=65LinkedIn. (n.d.). Retrieved on August 18, 2015 from https://www.linkedin.com/home?trk=nav_responsive_tab_home“What is Corporate Storytelling” (n.d.) Retrieved from http://www.thecorporatestoryteller.com/storytelling.html
IMAGES“Storytelling” (n.d.). Retrieved from www.business2community.com“Quotes + Thoughts” (n.d.). Retrieved from www.dianhasan.wordpress.com“Storytelling: One Frame at a Time” (n.d.). Retrieved from www.groovedigitalmarketing.com“Script” (n.d.). Retrieved from www.powtoon.com“Character Profile” (n.d.). Retrieved from www.scholastic.com“Serial” (n.d.). Retrieved from www.wsj.com“Director’s Script” (n.d.). Retrieved from www.aub.ac.ul“Typewriter: Scene” (n.d.). Retrieved from www.technologytell.com“Animation Film” (n.d.). Retrieved from www.gc-solutions.net“Script Editing” (n.d.). Retrieved from www.bang2write.com“What’s Your Story?” (n.d.). Retrieved from www.dtelepathy.com“Take 2” (n.d.). Retrieved from www.matthewtaylor.com“Sold” (n.d.). Retrieved from www.xyon.com
