JPS: Driving Growth Through Total Tobacco · Investor Day_4_JPS_Feb 2013_Slides Author: Imperial...
17
JPS: Driving Growth Through Total Tobacco Titus Wouda Kuipers Regional Director Western Europe
Transcript of JPS: Driving Growth Through Total Tobacco · Investor Day_4_JPS_Feb 2013_Slides Author: Imperial...
JPS: Driving Growth Through Total Tobacco
Titus Wouda Kuipers Regional Director Western Europe
2
VIDEO
3 3
Our Unique Model
Experiences Footprint
Portfolio Focus
4 4
A Unique Value Brand Asset
This space appears blank because we have removed the images that appear
in the presentation.
5
The Total Tobacco Brand
21.6
24.1 24.8
6 6
Portfolio
Creating Value
Footprint Experiences Footprint
7 7
Expanding Consumer Choice Unique Style
Range Equity Innovation Quality
This space appears blank because we have removed the images that appear in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
8 8
First Expanded Additive Free MYO
This space appears blank because we have removed the images that appear
in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
9 9
First Expanded Additive Free MYO
Range Equity Innovation Quality
This space appears blank because we have removed the images that appear in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
10 10
Footprint
Creating Value
Portfolio Portfolio Experiences
11 11
A Proposition with Significant Potential
+29% YoY
+23% YoY*
9.9% MS
9.6% MS 9.5% MS
9.3% MS
8.5% MS
Source: Imperial estimates. 12 months to January 2013 . *UK volume growth year to January 2013
12 12
Creating Value
Portfolio Footprint Portfolio Footprint Experiences
13 13
More Consumers and Occasions in FCT
3.8
4.3
5.2
14 14
Translating the Consumer Voice
“I wouldn’t be able to say why but the JPS one seems more natural”
“This (JPS) tobacco is different. The tobacco I bought before gets stuck and you only get half a cig and don't go to the end!!!”
“I love the zip system of the JPS bag. It really preserves the moisture”
“When I take the tobacco from my JPS tin it feels different…”
15 15
VIDEO
16 16
The Total Tobacco Brand
This space appears blank because we have removed the images that appear
in the presentation.
This is because we currently do not feature tobacco product brand
imagery on our website.
Imperial Tobacco Investor Day February 2013
