JP Luchetti, Mubaloo - How data defines mobile strategy

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Copyright Mubaloo Ltd 2015 Hello We are Mubaloo We are the UK’s leading mobile consultancy & app development company

Transcript of JP Luchetti, Mubaloo - How data defines mobile strategy

  1. 1. Copyright Mubaloo Ltd 2015 Hello We are Mubaloo We are the UKs leading mobile consultancy & app development company
  2. 2. Copyright Mubaloo Ltd 2014 Mubaloo Mubaloo is the UKs leading Mobile Consultancy and App Development Company Founded in 2009, profitable from year 1, stable growth 57 people, 100% in-house capabilities 100% custom built apps, IP and source code owned by clients Platform agnostic - iOS, Android, Windows, BB and HTML wrapped capabilities Full HTML responsive website capabilities through sister company, TRW digital Location technology through miBeacons, a division of Mubaloo End to end capabilities including mobile strategy, consultancy, UX, design and development Multi-award winning, enterprise developer of the year 2012/2013 (Appsters) 200+ bespoke applications delivered Improve Transform Disrupt The Innovation Iceberg
  3. 3. Copyright Mubaloo Ltd 2014 Improve Transform Disrupt Define SupportBuild Traditional linear Non linear strategy Ideate Prioritise Review Impleme nt Focus on process rather than an end-point Focus on process rather than an end-poi nt
  4. 4. Copyright Mubaloo Ltd 2015 There is no success without adoption
  5. 5. Copyright Mubaloo Ltd 2015 Making life easier for the user
  6. 6. Copyright Mubaloo Ltd 2015 Making life easier for the user
  7. 7. Copyright Mubaloo Ltd 2015 Build to CHANGE Treat your live App as a prototype
  8. 8. Copyright Mubaloo Ltd 2015 Its about listening and reacting
  9. 9. Copyright Mubaloo Ltd 2015 Its about listening and reacting Analytics Prototyping User testing APIs Security
  10. 10. Copyright Mubaloo Ltd 2015 Top 10 in the app store for first 7 months 10% of all trades last Christmas
  11. 11. Copyright Mubaloo Ltd 2015 Thank you www.mubaloo.com JP Luchetti Consultancy Director 01287 384648 Darren Ball Mobile Strategy Analyst 01287 384648