Jose Aviles 239-560-4186 [email protected]@gmail.com Every property holds a...

Jose Aviles • 239-560-4186

[email protected] • www.movemyflorida.com

Every property holds a bit of inherent luxury, no matter the price or value. There’s tough talk these days about the market and who’s defining value… agents, banks, appraisers? The true “market” never changes. It is simply defined by how a buyer perceives your property, and what that buyer is willing to pay for it. As a highly-skilled, internationally-trained Keller Williams agent, I understand the importance of discovering and demonstrating the luxuries your home offers that set it apart from the competition, and will create value in the eyes of those truly qualified to buy it.Each regional area is different, and each time you buy or sell property is unique. The challenges of today’s selling climate require creativity, cutting edge technology, talent and dedicated hard work… every day. This isn’t a time for traditional agents who continue to use the same techniques in the same way. This is a time for forward thinking – the kind that will put your property ahead of others and your goals at the forefront of our partnership.

Times have changed. Information technology rules the real estate business - it’s more demanding and fast-paced than ever. Understanding and manipulating this technology is a must, and creating urgency in the buyer is key. This isn’t a time for part-time agents. This is a day for full-time, professional, educated sales people who are passionate about committing the resources to move your property.International connections for Southwest Florida agents are essential. More than 80% of our buyers live outside the state or the country. With a global target market, it’s important to not only advertise abroad to established connections, but to work a wide variety of properties in Collier and Lee Counties. Gone are the days of specialization. If an agent claims they specialize in a particular community or market, it’s guaranteed they are missing opportunities to connect buyers with their sellers. In order to get the best price for your property, the widest net must be cast for qualified buyers globally.

Experience is required. It’s understood you are interviewing candidates for an important job – managing what may very well be one of your largest financial holdings. Solid integrity, clear communication and absolute truth drive my work ethic… results define it. I’m proud to have sold more real estate than 96% of the local agents in the last year and to have referrals, references and past clients make up more than 70% of my business – a proven track record. I’m eager to successfully partner with you, add your name to that list and watch you move on with your life plans now.

mailto:[email protected]

Our Service Guarantee

CommunicationYour needs always come first. I provide the service we agree to, in the ways that work for you. Whether once a week, once a day, by phone, email or text message. That’s how we’ll do it.

You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. Our Service guarantee “We will call you every week and update you on the status of the market, your competition, showings, web inquires on your property and what ever else is relevant to the sale of your home”.

Experience and ExpertiseThe complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. MarketingYour home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.

PricingYour home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold.

SatisfactionI’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you’re disappointed.

Jose Aviles • 239-560 - 4186



Why Keller Williams Realty

TechnologyLeading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. TeamworkKeller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

KnowledgeKeller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

ReliabilityFounded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track RecordI’m proud to work for the fastest -growing real estate company in North America and the largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

Jose Aviles • 239- 560- 4186



My 31 Step Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of time, I will implement my proven 31 Step Marketing Plan.

My Team and I will:

1. Price your home strategically so you’re competitive with the current market and current price trends.2. Work with you to stage your home to cast a positive light on the features most important to buyers: like uncluttered rooms and closets, fresh paint, and terrific curb appeal.3. Place “for sale” signage, complete with property fliers easily accessible to drive-by prospects.4. Distribute “just listed” notices to your neighborhood, encouraging them to tell family and friends about your home.5. Optimize your home's internet presence by posting information in the Keller Williams Listing System (KWLS), for exposure to 80,000 agents in the Nation and 11 foreign countries. 6.Electronically submit the listing to the two Local realtor boards Sunshine MLS and Rapatonni Service covering the entire SW Florida region and the state of Florida. 7. Create comment cards and fliers to place inside your property.8. Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.9. Include your home in our company and MLS tours, allowing other agents to see your home for themselves.10. Advertise your home in direct mail campaigns, email campaigns and social media.11. Create an open house schedule to promote your property to prospective buyers and market those open houses.12. Target active buyers and investors in my database who are looking for homes in your price range and area.13.Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.14.Submit your listing to 350+ websites thru our in house listing service (NAR states that 94% of home searches start online) 15.Co-op with other agents active in the region to promote your listing to their buyers16.Provide professional quality photography of the interior and exterior features of the property

Jose Aviles • 239-560-4186



My 31 Step Marketing Plan

17. Schedule broker tour if available and appropriate18. Place electronic key box on the property19. Contact buyer leads, center of influence, and past clients for potential buyer interest20. Screen prospective buyers to determine motivation, ability to purchase and probability

of closing on the sale. 21. Suggest or advise changes to make the seller’s property more saleable and attractive

to buyers.22. Work closely with vendors to ensure a smooth transaction from contract to closing23. Research the property’s land use, deed restrictions, and easements for marketing and

advertising24. Constantly monitor market conditions and activity that can affect the pricing or sale of

the property25. Make available to co-brokers all required records, property documents, and sale

documents26. Follow up with all buyer leads within 30 minutes 27. Cooperate with all Brokers in the metro area28. Reach out to our associate vendors to see if they have a buyer for the property29. Make phone calls and prospect for buyers and sellers 15 hours a week 30. Attend local and regional training to learn and implement new strategies into marketing

program.31. Always treat all negotiations with the an open mind “seek to understand and plan to

resolve”

We are always looking continue to improve ways to best market our services and your home to potential buyers and sellers.

My Pledge to every seller that list with me: “I will use my skills, training and contacts to get your property sold in the least amount of time with the most amount of return possible for you.

Jose A Aviles

Jose Aviles • 239-560-4186



Extended Marketing Reach

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

Jose Aviles • 239-560-4186



Price Right—Attract Buyers

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Jose Aviles • 239-560-4186



It is very important to price your property at competitive market value when we finalize the listing agreement.

Pricing Misconceptions

Jose Aviles • 239-560-4186


WHAT YOU PAID

WHAT YOU NEED

WHAT YOU

WANT

WHAT YOUR

NEIGHBOR SAYS

WHAT ANOTHER AGENT

SAYS

COST TO REBUILD TODAY

Buyers and Sellers Determine Value

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.


Price Ahead of the Market – Buyer’s Market

Jose Aviles • 239-560-4186


If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.


Price Right—Time on Market Works Against You

If you want to compete, be competitive.

• The buying market has a short attention span.• Pricing your home right the first time is key.• Proper pricing attracts buyers.• An overpriced house will not sell.• We want to generate offers before the market moves on to newer listings.

Jose Aviles • 239-560-4186



What Sells—Right Price, Great Condition

To get your home sold for the most money in the least amount of time, we have to price it “in the market.”

Price Competitively—The First 30 Days are Critical

The right price is important.

• A property generates the most interest when it first hits the market.

• The number of showings is greatest during this time if it is priced at a realistic

market value.

• Starting too high and dropping the price later misses the excitement and fails

to generate strong activity.

• Many homes that start high end up selling below market value.

Jose Aviles • 239-560-4186



Pricing Your Property

This is about strategy.

I have based your recommended price on:

• A detailed, custom market analysis• The unique characteristics of your home and its setting• My expertise in the real estate market

My primary goal is to net you the most money possible.

I believe this pricing plan, matched with my 31-step marketing plan, will draw agents and buyers to your home and position it as a highly appealing, highly competitive property.

Jose Aviles • 239-560-4186


Plan A

Plan B

Plan C

List Price

Closing Cost

Seller Net

Preparing Your Home for Sale

Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Here are some inexpensive ways to maximize your home's appeal:

Exterior• Keep the grass freshly cut.• Remove all yard clutter.• Apply fresh paint to wooden fences.• Paint the front door.• Weed and apply fresh mulch to garden beds.• Clean windows inside and out.• Wash or paint home’s exterior.• Tighten and clean all door handles.• Ensure gutters and downspouts are firmly attached.

Interior• Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit).• Clean or paint walls and ceilings.• Shampoo carpets.• Clean and organize cabinets and closets.• Repair all plumbing leaks, including faucets and drain traps.• Clean all light fixtures.

For Showings• Turn on all the lights.• Open drapes in the daytime.• Keep pets secured outdoors.• Play quiet background music.• Light the fireplace (if seasonally appropriate).• Infuse home with a comforting scent like apple spice or vanilla.• Vacate the property while it is being shown.

Jose Aviles • 239-560-4186


Closing 101

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

Here are a few things to bring to the closing:

• House keys• Garage door opener(s)• A picture ID

What can you expect?

The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you.

What are your costs?

Sellers commonly pay the following at closing:

• Mortgage balance and prepayment penalties, if applicable• Other claims against your property, such as unpaid property taxes• Unpaid special assessments on your property• Document stamps (or taxes) on the deed• Real estate commission• Legal fee or title insurance premium

After the closing, make sure you keep the following for tax purposes:

• Copies of all closing documents• All home improvement receipts on the home you sold

Jose Aviles • 239-560-4186


Moving Checklist

New Telephone Number: ____________________________________________

New Address: _____________________________________________________

Before you move, you should contact the following companies and service providers:

Insurance Companies:______Accidental______Auto______Health______Home______Life______Renters

Business Accounts:______Banks______Cellular Phones______Department Stores______Finance Companies/Credit Cards

Subscriptions:______Magazines______Newspapers

Miscellaneous:______Business Associates______House of Worship______Drugstore______Dry Cleaner______Hairstylist

Utilities:______Electric______Telephone______Water______Cable______Gas

Professional Services:______Broker______Accountant______Doctor______Dentist______Lawyer

Government:______Internal Revenue Service______Post Office______Schools______State Licensing______Library______Veterans Administration

Clubs:______Health and Fitness______Country Club

Jose Aviles • 239-560-4186


What My Clients Say…

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Jose Aviles • 239-560-4186


Jose Aviles 239-560-4186 [email protected]@gmail.com Every property holds a...

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