Joomla SEO Bootcamp
description
Transcript of Joomla SEO Bootcamp
Joomla! SEO Bootcamp
Presented by:
Steve Gorneys-go Consulting
s-go.net
Joomla! SEO Bootcamp
Just Discovered Joomla! SEO Inside Secret
Joomla! SEO Bootcamp by Steve Gorney • s-go.net
Joomla! SEO Bootcamp
Just Discovered Joomla! SEO Inside Secret
Joomla! SEO Bootcamp by Steve Gorney • s-go.net
EMPTY
Joomla! SEO Bootcamp
Just Discovered Joomla! SEO Inside Secret
Joomla! SEO Bootcamp by Steve Gorney • s-go.net
• There is None!• Good SEO is Good SEO with Any Site• Good Old Fashioned Hard Work• Planning & Execution
Joomla! SEO Bootcamp
What is SEO?
SEO is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results on specific keywords or key phrases.
Joomla! SEO Bootcamp by Steve Gorney • s-go.net
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Think SEO First – Then Develop
• If New Site – Plan Overall SEO Strategy• If Developing for Client
– Talk SEO first, design & function second
• Do Keyword Research• Plan Text, Image and Config Strategy• Plan Backlink Strategy• Analytics & Sitemap XML
Joomla! SEO Bootcamp
Why Google?
Joomla! SEO Bootcamp by Steve Gorney • s-go.net
Source : hitwise.com
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Where Does My Joomla Site Rank?
• For Existing Sites• Google PageRank • n/a to 10
– Authority – Affects SERPs– Understanding the Algorithm
• Alexa, Compete & Quantcast– Traffic Ranking
• Global & USA Over Time
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Where Does My Joomla Site Rank?
HowPageRankWorksSimplified!
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Where Does My Joomla Site Rank?
• Analytics– Google & Sitemeter (Insert sitecode or plugin)– Woopra – Real Time
• Tools– Firefox & Chrome Browser Plugins
• SEO Quake – Search Status – Others
– Websitegrader.com • dnfame.com – seomoz.org/rank-tracker
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Where Does My Joomla Site Rank?
• Joomla.org – PR 9 – Alexa 255• Washingtonpost.com – PR8 – Alexa 335• Drupal.org – PR9 – Alexa 466• Picnet.net – PR6 – Alexa 740,967• 4Webinc.com – PR6 – Alexa 1,654,260• s-go.net – PR5 – Alexa 533,502
– Was <200,000 10/09
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
The Importance of Keywords
• It Is What People Search For• Short Tail & Long Tail
– Search “youth association website”– http://www.s-go.net/index.php/s-go-blog/213-y
outh-association-sveya-a-joomla-website
• Research Terms to Rank For– https://adwords.google.com/select/
KeywordToolExternal
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
The Importance of Keywords
• Affects Google SERPs (Result Pages)• Affects Local & Global Traffic• Understand Competition
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
The Importance of Backlinks
• Anchor Text Backlinks & Google Algorithm– #1 Most Important Factor – SEO Moz
• Anchor Text in Title & First Sentence• From Trusted, Relevant & High PR Sites
– Joomla.org, Blog Comments
• Social Media Promotion
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Content is King – What Google Likes
• Can Not Have Enough “New” Content• News Articles & Blogs • Several Per Week• Use Keyword Research & Embed
– Article Titles & Title Tags– First Sentence of Article
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• On Page Titles & URL Strings• Title Tags - Browser Titles• Headline (H) Tags• Image Tags• Meta Descriptions• Meta Tags - Nope
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• On Page/Article Titles– Highly Important to Google - – Affected by Joomla Setup
• Whether Menu is Category Blog or Article
Page/Article Title
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• Search Engine Friendly URLs– Select Yes in Global Configuration
• URL String• Set in Menu Alias – Use Keywords
URL String
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• Title Tags - Browser Titles– Very, Very Important (4th SEOMOZ)– Should Contain Keywords
• Uses Page Title Parameter or Category by Default
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• Headline (H1) Tags– Article Headline/Title on Page– Moderately Important to Google– Keyword as First Words– Not Inserted in Joomla by Default
• Headline (H2-H6) Tags– Not Very Important to Google
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• Image Alt Tags– Lightly Important to Google– Keywords in Alt Tag
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• Meta Descriptions– Lightly Important to Google– Keywords in Meta Description on Article Page– Might Show Up on Google SERPs Page
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Joomla! Core SEO Specifics
• Meta Tags – Nope– Not Used by Search Engines– Might Be Used in Blogs & Navigation
• Tags Module, or in Visable Meta
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
What Joomla! Plug-ins?
• Sitemap – Xmap– Creates Sitemap XML– Submit to Google Sitemap XML
• sh404SEF– SEF Strings & H1 Tags– Title/Browser Tags– Google Analytics Insertion & Reporting– Better Component URL Control– One SEF URL for Duplicate Joomla URLs
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
What Joomla! Plug-ins?
• Social Media Buttons - Promotion– Many available – look for programmability– Testing TBFSocial– http://extensions.joomla.org/extensions/social-
web/republish/12654
• Article H1 Plugin– http://extensions.joomla.org/extensions/site-
management/seo-a-metadata/7490Title/Browser Tags
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
What Joomla! Plug-ins?
• SEO Canonicalisation Plugin– Easy re-direct for www & non www– http://extensions.joomla.org/extensions/site-
management/seo-a-metadata/5355?qh=YToxOntpOjA7czozOiJzZW8iO30%3DArticle H1 Plugin
• JoomSEO, Smart SEO, iJoomla SEO
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
Summary
• Keyword Research• Continuously Add Keyword Rich Content• Good Page & Article Titles• Build Quality Backlinks• Use Joomla SEO Plugins (When needed)• Use Analytics & Sitemap XML• Promote Using Social Media• Read, Read & Read
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
SEO Resources
– http://www.seomoz.org– http://www.mattcutts.com/blog/– http://www.searchengineguide.com– http://searchengineland.com– http://seo.alltop.com– http://www.searchenginejournal.com– http://outspokenmedia.com/blog
Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010
Joomla! SEO Bootcamp
About s-go Consulting
• s-go Consulting – s-go.net – Mambo/Joomla Since 2003– Joomla Web Design • Joomla Template from PSD – Website Development – Blog Development – SEO Strategy • Social Media Strategy– Video • Hosting • Domains
• This presentation– http://www.s-go.net/index.php/s-go-blog/288-joomla-
seo-bootcamp-presentation