JOKER & WITCH
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Transcript of JOKER & WITCH
“FIND YOUR FABULOUS”
JOKER AND WITCH is a Fashion accessory brand for women of today & tomorrow who are smart, conscious & versatile. Our strong focus is on fashion accessories as we believe that they have the power to transform both anybody’s outfit and outlook.
We offer Fashion & Lifestyle products such as Handbags, Jewelry, Watches, Shoes, Sunglasses & other accessories which are inspired by international brands, celebrity looks and high street styles.
Our objective is to revolutionize fashion e-commerce in such a way that Fashion & Lifestyle Accessories become contagious necessities rather than just being impulsive wants. We desire to achieve this dream by creating designs, styles & products which are either trend-setting or 'never seen before‘ at pocket friendly prices.
Our team of designers, curators & buyers bring out the best collections every month which is tuned to Indian season & International trends.
JOKER & WITCH PRODUCT RANGE
• Women’s Handbags
• Women’s Watches
• Women’s Jewelry & Body
• Women’s Shoes *
• Women’s Sunglasses *
• Upcoming categories: Travel
bags & Accessories, Hoverboards
etc.* Shoes & Sunglasses will be
launched by mid-May 2016
WATCHES - Snapshot
• Fastest moving category, sold 8000+ watches in 2 months on Fashionara (FY 2015)
• SKU width: 80-100 styles.
• SKU depth: Average 100-200 Units per Style
• Price Range: Rs 699 - Rs1499
BEST SELLING WATCH STYLES
JEWELLERY - Snapshot
• SKU width: 120-150 SKUs
• SKU depth: Average 40-50 Units per Style
• Comprising of Necklaces, Earrings & Earcuffs, Bracelets & Cuffs, Hair Accessories, Body Chains, Rings and Anklets
• Price Range: Rs 249- Rs 999
BEST SELLING JEWELLERY STYLESNECKLACES
BRACELETS & RINGS
BODY JEWELLERY & ANKLETS
HANDBAGS - Snapshot
• SKU width: 80- 120 styles
• SKU depth: 50-100 Units per Style
• Comprising of Totes, Shoulder bags, Sling Bags, Backpacks, bucket bags and clutches
• Price Range: Rs 999- Rs 2499
BEST SELLING HANDBAG STYLES
THE ENTIRE RANGE OF ACCESSORIES CAN BE VIEWED ON https://jokerandwitch.com
BRAND PRESENCE & CHANNELS
Marketplaces - LIVE
Marketplaces – In progress, LIVE by May end to mid-June
PR & MEDIA
Business Standard12th January, 2015
The New Indian Express
Financial Chronicle23rd February,2015
Fashion Sponsor – Indo French Chamber of Commerce & Industry, 2015
Joker & Witch is a brainchild of Satish Singh & Maya Varma, who collectively bring more than 14 years of cross-functional experience in Retail, Design,
Ecommerce & IT.
Prior to Joker & Witch, Satish spearheaded Sales & Marketing for www.Styletag.com, and led key functions such as Marketing & Product in www.tradus.in and www.fashionandyou.com. Before his Retail & E-commerce
stint, he served IT MNCs such as HCL Technologies & Cap Gemini in leadership roles spanning across Sales, Marketing & Project Management. Satish is a marketing major from MICA (Mudra Institute of Communications
Ahmedabad) and an electrical engineer.
Before co-founding Joker & Witch, Maya led merchandising for Handbags & Footwear categories in www.Styletag.com and prior to that she worked for luxury leather brand Hidesign & Holii in Retail Ops & Design. A Fashion &
Lifestyle accessory graduate from NIFT Delhi, she started her career with one of India's leading designer Rajesh Pratap Singh wherein she was responsible
for handling the entire accessory design for the brand.
BEHIND THE BRAND