Join to Business
-
Upload
bartlomiej-cesarz -
Category
Documents
-
view
213 -
download
0
description
Transcript of Join to Business
University of Zagreb
Faculty of Economics and Business
Managerial informatics
2014/2015
Bartłomiej Cesarz
0067535622
jointobusiness.com
E-business
Zagreb 2015
2
1. INTRODUCTION
1.1. Essay Scope and Purpose The main purpose of this essay is to create and present a useful e-business model. The e-
business model is regarded facilitate creates start-ups by create a place on the Internet when
people can find essential business associates to start or develop their start-ups.
The scope of this essay is to describe main parts of the e-business model.
1.2. Data Sources and Collection Methods To create this e-business model I am going to use data and information from the Internet.
1.3. Essay Content and Structure This essay is divided into a few parts. In the beginning of the essay there are general
information as strategic background and description of the e-business model regarding
innovations, revenues, clients, partners and competitors. Further parts contain technical
chapters as web hosting, content management system, mobile technologies as wells as
marketing plan. In the end there are SWOT analysis and cost analysis as well as description of
web prototype.
1.4. E-business Model – Short Description jointobusiness.com is a unique webpage –the virtual place will allow meet inventors of ideas
or start-ups with their potential associates – people who will join to create or develop business
projects. Both start-up founders and potential associates have to register and create their
profiles on the website. Start-up founders using jointobusiness.com have opportunities gain
people with knowledge and skills who will help to improve start-ups.
2. STRATEGIC BACKGROUND
2.1. Mission Mission of jointobusiness.com is divided into two parts:
helps founders of start-ups find crucial associates for their business,
allows professionals find the business which they can create or develop with founders.
2.2. Vision Vision of jointobusiness.com is become a popular place of opportunity of growing small
businesses by connection suitable people.
3
2.3. Project Goals My main project goals are:
connect more than 10000 professionals with founders during three years of activity,
attract more than 1000 founders during the first year of activity,
attract more than 2000 professionals during the first year of activity,
attract more than 5000 visitors on the website each month,
gain profitability of the website during the first six months.
3. Business Model
3.1. E-business Model – Detailed Description Nowadays start-ups are more and more popular. However some of start-ups founders do not
have all essential skills or knowledge to establish a company. For this reason they need
business associates who would join to build start-ups together.
Jointobusiness.com is oriented on small entrepreneurs. For my webpage both start-ups
founders and professionals are the same important.
There are two kind of people who stand on different sites, but they want to do business
together.
How will it work?
The website will be divided on different sections regarding types of businesses. In these
sections start-ups founders will add announcements. The announcements will include briefly
description of start-ups, detailed description of professionals and range of their future
responsibilities and vision of cooperation. Before added an announcement start-up’s founder
has to create account and login on the website. Start-ups founder will receive information if
someone is interested in join to their business. They will able to also look through profiles of
professionals and invite them to join business.
Professionals who are interested in to join a business can create an account on the website and
add descriptions of skills, knowledge, experience as well as information about which kind of
start-ups they would like to join. These descriptions can look through start-ups founders and
they can choose suitable person to cooperation. The second way for professionals is to find
start-up on the website and ask a founder about joining to the business.
4
3.2. E-business Model Values Jointobusiness.com will have influence on establishing more number of start-ups as well as on
better development established start-ups. Start-up founders have opportunities gain
knowledge and experience of professionals what allow businesses to push strongly forward.
3.3. Project Organization Both parties can actively look for the second party to cooperation as well as they can create an
account and wait when someone ask them to cooperation.
The main issue is attract on the website people who are interested in this kind form of
cooperation and gaining business associates.
4. INNOVATIONS
4.1. Innovation List mobile application for smartphones,
intelligent system of recommendation,
on live notifications about new start-ups on the website,
start-up rankings,
system of sending SMS if someone invites you to cooperation.
4.2. Project Innovations – Detailed Description 4.2.1. Innovation 1 mobile application for smartphones
System to associate professionals with start-ups founders. Similar like Tinder. It will
be used only basic information and photos of professionals and start-ups founders. If
both of them are initially interested in cooperation the system will show their full
profiles and encourage to contact.
Motivational Quotes for every day.
Possibility of conversation by sending messages or conversation like on Skype.
Information if someone send inquiries to us.
Show the most interesting proposition of cooperation for professionals every day.
4.2.2. Innovation 2 intelligent system of recommendation
This intelligent system will take into account descriptions of profiles and it will recommend
suitable profiles start-ups founders of professionals.
5
4.2.3. Innovation 3 on live notifications about new start-ups on the website
If someone adds new offer of cooperation in particular sections others will receive e-mails
with information about it.
4.2.4. Innovation 4 start-up rankings
Visitors can give marks for start-ups. Using those marks there will be present ranking of the
best start-ups for each section.
4.2.5. Innovation 5 system of sending SMS if someone invite you to cooperation
If professionals receive invitation to cooperation they will receive SMS with information
about it.
5. REVENUE MODELS
5.1. Revenue Model List CPC advertising on site (pay-per-click text ads),
Small fee for adding announcements of start-ups founders,
Small fee for showing announcements on the top position in particular sector on the
website,
Small fee for SMSs,
Sponsored articles about start-ups or other businesses.
5.2. Revenue Models – Detailed Description 5.2.1. Revenue Model 1 CPC advertising on site (pay-per-click text ads)
In my opinion jointobusiness.com will be attractive website for companies which offer
products or services for small businesses, for this reason they would like to have advertising
on my website.
5.2.2. Revenue Model 2 Small fee for adding announcements of start-ups founders
Adding an announcement will cost 1 USD. It is a small fee, but if there is huge number of
adding announcements it will generate satisfy revenue.
5.2.3. Revenue Model 3 Small fee for showing announcements on the top position in
particular sector on the website
Adding an announcement on top positions in particular sector on the website will cost 1 USD.
6
5.2.4. Revenue Model 4 Small fee for SMSs
There will be possibility receive SMS if someone got invitation to cooperation. Cost for this
SMS 0,5 USD.
5.2.5. Revenue Model 5 Sponsored articles about start-ups or other businesses.
I can publish sponsored articles from start-ups and other businesses about their products and
services. Prices depend from an article and a company.
6. CLIENTS
6.1. Main Clients Start-ups founders
professionals
6.2. Main Clients – Detailed Description 6.2.1. Client 1 Start-ups founders
People who are looking for professionals for their businesses.
6.2.2. Client 2 professionals
People who want to join to a businesses for example: employees who want to change work for
companies and start to create the business with associates; freelancers; graduates.
6.3. Markets and Website Language The website will use Polish. Main market will be Poland.
6.4. Client Registration Registration is required for start-ups founders as well as professionals.
6.5. Registered Client Benefits OR Direct and Indirect Benefits of Free
Content
To look through content of jointobusiness.com required is free registration on the website.
The registration include surname, address e-mail, mobile phone number.
7. PARTNERS
7.1. Main Suppliers and Associates e-commerce specialist
7
marketing specialist
PHP Developer
HTML Developer
Android Developer
o Lenovo
o Microsoft
o Onet
o Interia
o Profit Journal
7.2. Supplier Description 7.2.1. Supplier 1: Lenovo
Hardware for the company will be bought from Lenovo.
7.2.2. Supplier 2:
Software as an operational system and an office software will be bought from Microsoft.
7.2.3. Supplier 3:
I will put my ads on portal Onet.
7.2.4. Supplier 4:
I will put my ads on portal Interia.
7.2.5. Supplier 5:
I will put my ads in magazine Profit Journal.
7.3. Associate Description 7.3.1. Associate 1: e-commerce specialist
E-commerce specialist is needed to attracts start-ups founders and professionals on the
website.
7.3.2. Associate 2: marketing manager
Marketing specialist is needed to attracts start-ups founders and professionals on the website.
Together with e-commerce specialist he will create department of marketing.
7.3.3. Associate 3: PHP Developer
PHP programmer will be responsible for maintenance and development of the website.
7.3.4. Associate 4: HTML Developer
HTML programmer will be responsible for maintenance and development of the website.
7.3.5. Associate 5: Android Developer
8
Android Developer will be responsible for maintenance and deployment of my mobile app in
Android system.
8. COMPETITION
8.1. Main Competitors There are not exist direct competitors at the moment on the Internet. There are some forums
or website which allow publish this kind of announcements.
8.1.1. Competitor 1 http://www.biznesforum.pl
Forum with several sections regarding doing business.
8.1.2. Competitor 2 http://www.gumtree.pl/fp-szukam-wspolnika/c932
Website with free and local announcements.
8.1.3. Competitor 3 http://www.biznesoferty.pl/ogloszenia/szukam_wspolnika,1.html
Website with different types announcements regarding business.
8.1.4. Competitor 4 http://www.bizvendo.pl/ogloszenia/zainwestuj-w-start-up
Website with announcements regarding investments or buying/selling businesses.
8.1.5. Competitor 5 http://mambiznes.pl/forum/index.php?showforum=22
Portal focusing on business topics.
8.2. Similarities and Differences with Existing Projects in the Market Existing Projects in the market do not specialize in this kind of service.
8.3. Project Competitive Advantage The first professional website to connect start-ups founders with professionals.
9. WEB HOSTING AND DOMAIN
9.1. Project Web Hosting For this project I need efficient hosting with access to database, because I will create plenty of
profiles on the website. I decided to choose Just Host (http://www.justhost.com/), Shared Web
Hosting, Plus option (detailed description: https://my.justhost.com/hosting/help/141). They
offer unlimited data transfer, unlimited hosting space as well as a tool for database (MySQL)
for reasonable price. Moreover they offer other useful solutions as: 24/7 technical support,
simple site builder, site statistics.
9
9.2. Project Web Domain 9.2.2. Commercial Domains
I would like to have domain “jointobusiness.com”, because this name suggests potential
visitors topics on the website and commercial domains it will useful for future development
this project on other markets.
This domain jointobusiness.com is available.
Picture 1 Who.is
10. CONTENT MANAGEMENT SYSTEM
10.1. Possible CMS for Project Joomla - the most popular CMS. It’s user-friendly and does not require fee for using.
Timalweb CMS – user friendly, but it’s not a free CMS.
GlobalAdmin – easy to use. There are free materials for the application usage and
support by experts. This CMS is not for free.
Drupal – a fee CMS. The system has high functionality, but it’s more advanced in use
for beginners.
10.2. Best CMS for Project - Description For my project I need user friendly and reliable CMS which additionally offers support and
materials. In my opinion the best CMS for my website is Joomla, because it meets these
expectations. Furthermore Joomla has also developed forum as well as documentation. What
10
is more using Joomla I will not have to pay for CMS and I will be able to manage the content
on the website.
11. MARKETING PLAN
11.1. Project Marketing Plan My main marketing activities will provide on the Internet, however I also want to reach the
environment of young start-ups by participation in their meetings. Moreover, I would like to
use traditional leaflets to encourage employees in corporations to create profiles on my
website. Nowadays important role regarding advertisement take place social media as
Facebook, for this reason I would like to use it to share information about jointobusiness.com
especially among young people. What is more, I would like to add my ad on websites often
visited by potential customers for example forums for freelancers, websites for start-ups,
websites for business and so on.
My advertising budget is 5000 PLN. My advertising period is especially three first months for
start jointobusiness.com.
Slogans: find your associates with us; together we can more.
11.2. Project Key words Business, start-up, associate, changing jobs, professionals, cooperation, partner, freelancer,
development, enjoy, founder, together, success, start-up ranking, graduate, sponsoring,
sponsor, join, jump, find, challenge, fun, freedom, adventure, company, new life, hard work,
creating, opportunities, suitable people.
11.3. Google AdWords ad Client language is Polish, because targeted market is Poland.
Title: Develop business together
Find your associates with us.
Change your job on real business.
www.jointobusiness.com
Business, start-up, associate, changing jobs, professionals, cooperation, partner, freelancer,
development, enjoy, founder, together, success, start-up ranking, graduate, sponsoring,
sponsor, join, jump, find.
Max daily budget: 19,44 PLN (3500PLN/180days)
The highest price per click: 0,55 PLN
11
Promotion Budget (Google AdWords): 3500 PLN
11.4. Social Networks Advertising I will create accounts on Facebook and Twitter to promote my project. Via Facebook I would
like to reach especially young people who have already finished study. On Twitter I would
like to post about success stories my clients, motivation to do business, development of my
website, and so on.
11.5. Marketing Plan Table
No. Promotion
Type Promotion Web Adress
Promotion
Period Costs
Promotion
Descripion
1 Social media
promotion
Facebook 1.05-
31.05.2015
200 PLN Promotion my
facebook profile
as well as
promotion my
website.
2 Social media
promotion
Twitter 1.05.2015-
…
100 PLN Promotion my
facebook profile
as well as
promotion my
website.
3 Advertising
CPC
http://www.freelancer.org.
pl/
05.-08.2015 200 PLN My advertising
will be
encourage to
visit my
website.
4 Google
AdWords
Google.com 05.-10.2015 3500
PLN
Description in
11.3
5 Advertising
CPC
http://inkubatory.pl/ 05.-12.2015 1000
PLN
My advertising
will be
encourage to
visit my
website.
12
12. MOBILE TECHNOLOGIES
12.1. Mobile e-business My mobile application will be work as a supplement of the website. Using this application
clients will have possibility of better and faster contact with others. This mobile application
should also support my business to increase income by encourage clients to use pay options
on the website.
12.2. Mobile Application for Smartphone Description I will create my mobile application using one of a free website to creating mobile
applications. I want to create this application for the most popular system – Android. This app
will be free of charge for users, however there will be some advertising which will increase
income on my website. The most advantages of this application will be system which will be
associate professionals with start-up founders similar like in Tinder. It will be very easy to
use. There will be only photos and basic information about a person or a start-up.
12.3. Mobile Application Functionality Description System to associate professionals with start-ups founders. It will be used only basic
information and photos of professionals and start-ups founders. If both of them are
initially interested in cooperation the system will show their full profiles and
encourage to contact.
Motivational Quotes for every day.
Possibility of conversation by sending messages or conversation like on Skype.
Information if someone send inquiries to us.
Show the most interesting proposition of cooperation for professionals every day.
12.4. Graphic of Mobile Application Functionality
Picture 2 The homepage of the mobile app
Each users of the mobile app will see in the
beginning a homepage (Picture 1). In the
bottom part there are a few buttons.
Picture 3 Basic information about Join to Business
in the mobile app
Using the first button visitors can see short
discription about Join to Business as well
as move to our facebook fanpage.
14
Picture 4 Information about address of the company
Using the third button visitors can see
localisation of our office on the google
maps.
Picture 5 Possible ways of contact with Join to
Business
Using the second button from right visitors
see number photo and address email to our
company as well as they can send a
message using the form.
15
Picture 6 Functionality of the mobile app
Using the second button from left visitors
see menu with functionality of the app.
Picture 7 Matching with associates. The first option
in my app.
Using the first functionality (Matching
with associate) start-up founders receive
suggested professionals to cooperation
with a photo and short destription. If they
are interested in, they click a button with a
hand with thumb up and then they are
move to a full profile. If they click a button
with hand with thumb down they got next
suggested professional.
16
Picture 8 Motivational Quotes. The second option
in my app
The second functionality of the app is
Motivational Quotas for every day.
12.5. Mobile Advertising Advertising on the mobile app will be regarding encouraging of users to buy premium profile
on the website.
17
Picture 9 An example of advertisement on my app which encourage to buy premium profile.
13. WEB 2.0 TECHNOLOGIES
13.1. Project Facebook Profile Picture 10 Facebook profile
18
13.2. Project Author LinkedIn Profile Picture 11 Linkedin Profile
13.3. Project Tweeter Profile Picture 12 Twitter Profile
19
14. PROJECT SWOT ANALYSIS
Picture 13 SWOT Analysis
15. PROJECT STARTING COSTS
Name Cost
1 Hosting 10,99 EUR per month 25
2 Domain 10,99 USD 41
3 Advertising 2000 PLN
4 CMS 0
5 Hardware 10000 PLN
6 Software 5000 PLN
7 Mobile application 10000 PLN
8 Company maintanance 307,5 PLN per month
Total: 29432 PLN
20
16. WEBSITE PROTOTYPE
16.1. Project Website Structure Picture 14 Main web page
Picture 15 Sitemap of the website
16.2. Project Website Structure Description At the beginning there is Home page where visitors can see some basic information about the
website. In About visitors find information about mission and vision my company. In Contact
visitors find information regarding email, number phone and address of the company. There is
also Forum for everyone. On the website visitors can find Newsletter, they can fill Newsletter
Application Form if they want to receive the Newsletter on their mail. Pages: For businesses,
Profiles of professionals, Create your profile, Presentation are dedicated for businesses
21
owners who look for associates. Web pages: Join to business, Profiles of businesses, Create
your profile, Presentation are dedicated for people who want to join to some business.
17. CONCLUSION
To sum up the website jointobusiness.com has potential to become a market leader in the field
of connecting people with businesses. Jointobusiness.com will be the first website in Poland
dedicated for businesses which look for associates as well as people who want to join to some
business.
Another advantage of my project is free mobile application which allow on smart matching
businesses with associates. What is more the app will cause faster and easier contact between
users.
In my opinion jointobusiness.com by friendly interface and very low charge for adding
announcements will attract many visitors.
18. BIBLIOGRAPHY
Jaković B., EBusinessIntroductionBJ2015,
https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:
4.04.2015].
Jaković B., BusinessModel,
https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:
4.04.2015].
Jaković B., HostingDomainCMS,
https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:
4.04.2015].
Jaković B., MarketingPlanCostsWeb20,
https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:
4.04.2015].
Jaković B., MobileTechnologiesWebsiteCreation,
https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:
4.04.2015].
Jaković B., HowToPublish,
https://groups.yahoo.com/neo/groups/ebusinessmmi/files/Presentations%202015./, [access:
4.04.2015].
19. LIST OF WEB LINKS
https://sites.google.com/site/jointobusiness/
22
www.who.is
https://www.linkedin.com/profile/view?id=359919806&trk=nav_responsive_tab_profile_pic
https://twitter.com/jointobusiness
https://www.facebook.com/profile.php?id=100001483347039
https://my.justhost.com/hosting/help/141
20. LIST OF FIGURES
Picture 1 Who.is ......................................................................................................................... 9
Picture 2 The homepage of the mobile app .............................................................................. 13
Picture 3 Basic information about Join to Business in the mobile app .................................... 13
Picture 4 Information about address of the company ............................................................... 14
Picture 5 Possible ways of contact with Join to Business ........................................................ 14
Picture 6 Functionality of the mobile app ................................................................................ 15
Picture 7 Matching with associates. The first option in my app. ............................................. 15
Picture 8 Motivational Quotes. The second option in my app ................................................. 16
Picture 9 An example of advertisement on my app which encourage to buy premium profile.
.................................................................................................................................................. 17
Picture 10 Facebook profile ..................................................................................................... 17
Picture 11 Linkedin Profile ...................................................................................................... 18
Picture 12 Twitter Profile ......................................................................................................... 18
Picture 13 SWOT Analysis ...................................................................................................... 19
Picture 14 Main web page ........................................................................................................ 20
Picture 15 Sitemap of the website ............................................................................................ 20
Picture 16 Registration Form ................................................................................................... 24
Picture 17 Newsletter ............................................................................................................... 25
Picture 18 Website screenshot .................................................................................................. 26
Picture 19 Website screenshot .................................................................................................. 26
Picture 20 Website screenshot .................................................................................................. 27
Picture 21 Website screenshot .................................................................................................. 27
Picture 22 Website screenshot .................................................................................................. 28
Picture 23 Website screenshot .................................................................................................. 28
Picture 24 Sitemap ................................................................................................................... 29
21. AUTHOR CURRICULUM VITAE
PERSONAL INFORMATION Bartłomiej Cesarz
23
3 Maja 610, 39-100 Ropczyce (Poland)
(+48) 791941810
WORK EXPERIENCE
EDUCATION AND TRAINING
PERSONAL SKILLS
22. ABSTRACT
In essay the e-business model of website Join to Business is presented. Join to Business is a
virtual place dedicated on the one hand for people who want to find associates for their
business. On the other hand it is also place for people who want to join to some business. In
the description of the e-business model are included: strategic background, description of
business mode, innovations, revenue models, clients, partners, competition, web hosting and
domain, content management system, marketing plan, SWOT analysis, project starting cost
analysis. Moreover I created prototypes of a website and a mobile application for this project.
In my opinion my e-business model has potential to attract many visitors and become a
market leader in the area of connecting associates in Poland.
01/07/2014–03/10/2014 Internship
AON Hewitt, Kraków (Poland)
01/09/2014–Present Managerial Informatics
University of Zagreb, Zagreb (Croatia)
01/09/2010–Present Economic Analytics
Cracow University of Economics, Kraków (Poland)
Mother tongue(s) Polish
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English B2 B2 B2 B2 B2
LCCI 3 (B2)
Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user Common European Framework of Reference for Languages
Computer skills - good command of MS Excel, MS Word, MS Access, MS PowerPoint
-good command of Statistica, Gretl, R
24
ATTACHMENTS
1. Registration Form for Website Visitors Picture 16 Registration Form
25
2. Newsletter Picture 17 Newsletter
26
3. Project Website Screenshots Picture 18 Website screenshot
Picture 19 Website screenshot
27
Picture 20 Website screenshot
Picture 21 Website screenshot
28
Picture 22 Website screenshot
Picture 23 Website screenshot
29
4. Sitemap Picture 24 Sitemap
5. Presentation Handouts
30
31
32
33
34
35
36
37