JODY TURNER · Project influences include Nike footwear design, Livestrong Benefit Bracelet, and...
7
Brand Architecture & Insight, Consumer Strategy, Design Direction Jody Turner has a strong base in brand innovation, strategic consumer insight, and design direction – within marketing, advertising, experiential design, retail point of purchase. - Deep strategic insight, synthesis and application within CPG, retail, experiential branding.- - Strong knowledge of future-leaning technologies and lifestyle scenario building. - Works internally and externally with companies, agencies, nonprofit foundations and design labs – U.S. and internationally - Strategies utilized by Nike, Apple, Microsoft, Google, Adidas, Starbucks… - Educated in communication, design curation and social psychology. - Adjunct professor, PNCA Collaborative Design Master’s program, teaching strategic research methodologies. - Work featured in Communication Arts, Print and Page (Berlin). - Received Global Branding Award, Mumbai. - Author Fast Company, Stanford Social Innovation Review. Two insight books coming out Fall 2017 and Fall 2018. JODY TURNER +1.310.584.1021, Residing in Portland, Oregon [email protected]
Transcript of JODY TURNER · Project influences include Nike footwear design, Livestrong Benefit Bracelet, and...
Brand Architecture & Insight, Consumer Strategy, Design DirectionJody Turner has a strong base in brand innovation, strategic consumer insight, and design direction –within marketing, advertising, experiential design, retail point of purchase.
- Deep strategic insight, synthesis and application within CPG, retail, experiential branding.-- Strong knowledge of future-leaning technologies and lifestyle scenario building.- Works internally and externally with companies, agencies, nonprofit foundations and design labs – U.S. and internationally - Strategies utilized by Nike, Apple, Microsoft, Google, Adidas, Starbucks… - Educated in communication, design curation and social psychology.- Adjunct professor, PNCA Collaborative Design Master’s program, teaching strategic research methodologies.- Work featured in Communication Arts, Print and Page (Berlin).- Received Global Branding Award, Mumbai.- Author Fast Company, Stanford Social Innovation Review. Two insight books coming out Fall 2017 and Fall 2018.
JODY TURNER+1.310.584.1021, Residing in Portland, [email protected]
CLIENT NIKE DESIGN RESOURCES & BRANDING – 4 years in brand communication INSIGHT design and marketing for footwear, retail, and apparel. Project influences include Nike footwear design, Livestrong Benefit Bracelet, and entry into women’s sport, dance, yoga.
CLIENTADIDAS MARKETING, TECH/TREND GROUP – Deeper 2017 project for Adidas Germany includes Gen Z behavior and visual cue study in the build of a digital branding ecosystem. Research keynote at premier of the innovative Adidas Working Group cross discipline global insight team, NYC 2014.
Jody Turner – Strategic Brand Insight
CLIENTOLD NAVY INSIGHT DIRECTOR – 2 years developing trend resource library including delivering monthly presentations, internal blog content, global trend resource management in branding, design and retail innovations. Full time Old Navy and then consultant for Gap.
CLIENTIDEO San Francisco – 2 year consumer researcher on large CPG and brand marketing projects with design thinking teams.
Jody Turner – Strategic Brand Insight
CLIENTDELL Global – multi-year global tech and color research covering the latest in future VR/IoT/Ai, design, experiential, CPG, retail.
Jody Turner – Strategic Brand Insight
CLIENTAPPLE Cupertino – Consultant in global design and marketing, online inspiration content researcher/writer for Apple Pro, researcher for Apple Marketing teams in the development of strategic branding library content, in-store presenter on design.
CLIENTGOOGLE Consumer Insight Consultant – Generation Z (teen) research on lifestyle connections to wearable technology.
CLIENTSTARBUCKS RETAIL DESIGN AND MARKETING PROGRAM – 1 year global retail art director and project manager,branded art program. Produced over 100+ story-driven branded murals and art pieces for international Starbucks retail with design team.2017 Starbucks project includes Tazo Tea retail differentiation research and ideations.
Jody Turner – Strategic Brand Insight
Design Director/manager: Jody TurnerArtist: Fumi Watanabe
CLIENTPNCA, Adjunct Design Professor Pacific Northwest College of Art, Masters Program in Collaborative Design.
CLIENTTrendWatching London – 8 year global research and speaking partner, 50+ cross-industry presentations for Asia, US and Europe.TW is a global content platform serving over 1200 clients in over 180 countries.
Jody Turner – Strategic Brand Insight
