Jody DeVere CEO – AskPatty.com, Inc. ROW – Return-On-Women.
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Transcript of Jody DeVere CEO – AskPatty.com, Inc. ROW – Return-On-Women.
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Jody DeVereCEO – AskPatty.com, Inc.
ROW – Return-On-Women
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What Do Women Want?
“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is
"What does a woman want?“ Sigmund Freud
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Fast Facts on Women
WOMEN ACCOUNT FOR:
85% of ALL purchasing decisions.
Over 50% of the work force
25% in Dealerships
60% of all tires
73% of all service appointments
Women account for 85% of all consumer purchases including everything from autos
to health care and purchase 60% of passenger tires
American women spend about $5 trillion annually... Over half the U.S. GDP
Women represent the majority of the online market
Nearly 50% of women say they want more green choices
Quite simply, women as half of all workers changes everything
Today, four-in-five families with children still at home are not the traditional male breadwinner, female homemaker rolesWomen process information and make
purchasing decisions differently than men
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Communication Matters With Women
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Things You'll Never Hear Most Men Say
1. I'm addicted to Pinterest.
2. I feel ridiculously bloated!
3. Why does that scale hate me?
4. Maybe you just need a good cry?
5. Let's have a spa day!
6. I got that outfit on the best sale of the year.
7. Who colors their hair that color?
8. I have nothing to wear.
9. Chocolate makes me feel happy and complete.
10. Let's watch a chick flick.
From Huffington Post Masculinity Blog by Lisa Katz on 3/2/2015
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Websites and the Mobile Woman
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Social Media, Blogs and Women
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Dealership Advertising and Women
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The Dealership Experience
What are you saying to Women?
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Reviews, Reputation and WOM
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Listen
ReviewsSocial MediaPhoneSales, Service & F&IComplaintsYour CommunityBlogHer.comWomen's Magazines
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Know Her Lifestyle
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ROW – Return-On-Women
“In a male dominated industry I can’t express enough the importance of the Ask Patty Certified Female Friendly Program. Our entire sales and service staff thoroughly enjoyed the training. Since joining the Ask Patty Program our used car sales have increased 28 percent and new cars have increased 9 percent. Our overall market share has increased significantly. From the marketing, training, support, and social marketing, this company is top notch!”
Julie KimesGeneral Sales ManagerO’Daniel Automart /Mazdawww.odanielmazda.com
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Learn More on How to ROW
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Thank You - - Questions?
Contact Jody DeVere eMail: [email protected]
PH: 888-737-8599 x 6
www.askpatty.com/GetCertified