Job Responsibility

Proposal forGlobal Education Consultancy Services (GECS)

May 09, 2015

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Disclaimer

This document is being submitted for the purposes of describing Francorp Advisors Private Limited‘s (Francorp) qualifications. In order to describe its capabilities, Francorp has disclosed certain proprietary and other sensitive information. In consideration of receiving the disclosures, we request the company to treat this document as confidential material. The information in this document and any oral presentations made by Francorp contains trade secrets and confidential and proprietary information of Francorp, the disclosure of which would provide substantial benefit to competitors. As a result, this proposal document should not be disclosed, used or duplicated–in whole or in part–for any purpose other than the company valuating Francorp for the purpose of awarding a contractor assignment.

If an engagement is awarded to Francorp, the right of the company to duplicate, use or disclose the information in this document will be to the extent authorized in the resulting formal agreement between Francorp and the Company. If an engagement is not awarded to Francorp, this document and any duplicate copy there of should be returned to Francorp, or destroyed.

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Contents

Contents of the Proposal Document

Snapshot of GECS

Project Approach & Methodology

About Francorp: The Franchising Leader

Project Management & Financials

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Snapshot of GECS

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About GECS

GECS is a professional Overseas Education Consultancy firm based in Bangalore, with several years of experience in placing the right student in the right universities. GECS specialise in providing admissions in:

GECS Study Abroad Team helps students to make the right overseas education decisions. Their expertise in the field of overseas education has made them a time-tested resource in helping students to gain admission for suitable courses in recognised universities across the Globe.

GECS proposes to expand its network through franchising PAN India. Francorp would develop model for GECS and would provide services towards planning and execution of the same.

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Project Approach & Methodology

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Scope of Work

Francorp (the consulting arm of Franchise India) would create a business model for establishing GECS centres. Once the model is established, Francorp would create a strategy for expansion through Franchising.

Phas

e 1:

Mod

el D

evel

opm

ent

Build a strategy and business model to establish GECS centres

The business model to include the marketing strategy, operational strategy and the financial model for GECS centres Ph

ase

2: F

ranc

hisi

ng M

odel

D

evel

opm

ent

Create a Franchise program for expansion of GECS centres through franchising

Develop strategy, business plan and roll-out plan for franchising

The detailed approach and methodology for project is presented in the following slides.

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STEP IV

Our approach is based on our expertise in executing similar assignments. Francorp proposes to undertake the

assignment as per the following steps:

Inception Meeting

Business Case Development

Concept Development

Project Initialization

Business Model formulation

STEP I

STEP II

STEP III

Phase 1: Model Development - Our Approach

PR

OJE

CT E

XEC

UTIO

NP

RO

JEC

T

INC

EP

TIO

N

Execution & Optimization

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Project Initialization - Inception Meeting

Francorp would carry out meeting with the key personnel of the GECS in order to validate their objectives and

understand their expectations. The meeting would assist in setting up a common platform for the proposed

assignment for both the teams i.e. GECS and Francorp. The meeting (s) would aim to achieve the following:

Discussion

Garner details of the proposed format. Evaluate the current situationGarner details of the proposed format. Evaluate the current situation

Obtain information on the envisaged investment details for the franchiseeObtain information on the envisaged investment details for the franchisee

Obtain information on the expected growth viz. current capabilities of the management/ product portfolio etc.

Obtain information on the expected growth viz. current capabilities of the management/ product portfolio etc.

Understand the specific goals and objectives for the proposed project Understand the specific goals and objectives for the proposed project

Set a common platform of understanding and expectations for the proposed exercise

Set a common platform of understanding and expectations for the proposed exercise

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Phase 1: Model Development - Approach & Methodology

Phase 1

Business Case

Development

Concept Developmen

t

Business Model

formulation

Phase 2 Phase 3

Feasibility Study

Market Opportunity Assessment

Building a Business Case

Operational Strategy

Formulation

Marketing Strategy

Formulation

Financial Planning

Project Validation

Team/ Resource mapping

Francorp proposes the following phases for model development. The detailed approach & methodology is in the

following slides.

Objectives Definition

Target Market Definition

Business Model Creation

Phase 4

Optimize

Roll out

Execution & Optimization

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Phase 1: Model Development - Business Case Development

Stage Intent Coverage

Objectives Definition

The objectives behind the business idea need to be defined

• Defining the idea• Short-term Objectives• Long-term Objectives

Feasibility Study

Feasibility of the business idea v/s the objectives is done

• Brain storming sessions with the client team• Market Analysis, Market Survey• Barriers to entry, regulations, etc.• SWOT Analysis


Assessment of the Market Potential of the business idea

• Market size estimation• Need & Demand Analysis• Current Market Offerings• Industry growth rates (current) & 5-year estimates• Market segmentation• Market dynamics and trends• Growth projection & Drivers of growth • Competition Mapping• Market Share of Leading players

Building a Business Case

Defining a crisp business case

• Brief of the Business proposition (addressable need)

• Product / Service Portfolio• Geographies / Locations• Customer Profile• USP & Benefits

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Our Methodology: Advisory

Market data and the information from major intermediaries related in the this entire segment

Secondary research on information available in public domain

Other desk studies

Information / data from databases already subscribed by Franchise India

MARKET OPPORTUNITY ASSSESSMENT

Information through sample study/ market research/ and real time basis focus group programs

Francorp would study the respective market/ category to understand the industry dynamics and the feasibility of the proposed assignment. The analysis

would be based on:


Market Overview Competitors Analysis

Market size and growth rate Market segmentation Market dynamics and trends Key growth drivers for the sector Structure across value chain Average revenues expected Profile & revenue structure Location and Target market preference of such formats Value added segments/ revenue optimizers

Franchise offerings of the competition Identify the support structure (if any) Comment on the business practices (franchise marketing budget

payments, insurances, vendor arrangement, application of COCO, FOFO, COFO, FOCO models, Minimum guarantee, manpower requirements and franchise retention policies etc)

Location and Target market preference of the competition Unique Selling Proposition Identify the benefits/incentives offered to potential investors (if any) Average franchise fees, set up cost etc.

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Francorp would define the potential target market as per the concept of proposed project. Accordingly, a detailed assessment

would be done for the project.

Target Market

Assessment of critical factors size, HR, student, facility, OPEX optimization

Locking period, royalty, franchisee fees, type of business model, Ins. policies

Average ticket prices per category

Average per sq ft / Efficiency per sq ft

Format revenue and cost optimization and break even analysis

Analysis of Factors affecting demand and supply dynamics

SWOT analysis of the company’s offering vs. the Competition offerings

Support structure (both monetary and non monetary) to be offered to the franchisee

Franchise profile (type of investors to partner with) Roll out parameters and five year roll out

Location selection criteriaFranchisor and franchisee obligations

rule sheet

Critical Recommendation on the business format

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Phase 1: Model Development - Concept Development


Target Market Definition

Identify and define the target segment for the service portfolio

• Identification of customer segments• Target Geographies / Locations

Operational Strategy Formulation

Creating the plan for setting up and running the operations

• Defining the positioning strategy• Strategy for establishing centres• Human Resource Requirement

Marketing Strategy Formulation

Creating the marketing and promotional plan

• Identification of Key marketing avenues• Marketing Partnerships & Alliances• Promotional Strategy• Go-to-market Plan

Financial Planning

Detailed financial planning to execute the concept

• Project size• Identification of the cost elements (cost breakup)• Estimation of the project cost & capital

requirements• Funding pattern & Proposed Capital Structure• Break-even analysis• Detailed project cost - Capital cost, Operating

cost, etc• Sales projections• Revenue Estimates• Pro-forma statement • Asset requirement• Projecting the Balance sheet/ P & L/Cash flow

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Based on demand – supply analysis, Francorp along with the group would create the detailed financials for both the franchisor and the franchisee. This would indicate both the parties 5 year financial plans.

Financial Projections & model

Break-even analysis & Proposed capital

structure

Operational cost

Set up cost with industry benchmarks

Type of business model

Area of the format

Capital budget and additional capex in projection period

(5 year)

Financial modeling

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Phase 1: Model Development - Business Model Formulation


Project Validation

The validation of the project based on financial performance

• Financial Analysis based on • Profit margins• Payback• ROI/ROE• IRR & NPV Analysis• Sensitivity analysis• Ratio analysis

Team / Resource Planning

Creating the team structure required for execution

• Human Resource Plan• Reporting / Organizational Structure• Roles & Responsibilities of Key Personnel

Business Model Creation

A compilation of all the elements to create a final plan for execution

• Executive Summary• Business Concept• Operational Plan• Marketing & Promotional Plan• Human Resource Plan• Financials• Project Management• Execution Plan

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Phase 1: Model Development - Optimize


Roll outRoll-out plan and strategy • Roll out plan

• Execution Support

Optimize

Optimize the business model got better service delivery and higher profitability

• Optimize the business model• Optimizing the project cost• Optimizing the operating expenses

After the business model is ready, we will move to creating the Franchising program for Expansion

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Franchise Development Program(FDP)

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We would follow a phased approach in order to best meet your requirements

Business Advisory

Phase - 3Expansion strategy

We propose the following phases for this engagement…

Market Study &opportunityAssessment

Phase - 0Diagnosis

0 Scientific approach to business modeling

Phase – 1Conceptualization

1

Franchisibility Assessment

Phase – 2Franchising

2Roll-out planFor Franchiseeexpansion

3FranchiseeAcquisition& Audits

Phase – 4Franchisee acquisition

4

Franchise Development & Rollout: Phased Approach

We have presented our detailed approach including work steps for Phase -0, Phase-1, Phase-2, Phase-3, Phase-4 in the following slides.

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Phase – 3Expansion Strategy

Phase - 0Diagnosis



Phase – 4Franchise Acquisition



1Franchisibility Assessment

2Roll-out planFor Franchisee

3FranchiseeAcquisition & Audits

4

What we do

Market Assessment from Franchising perspective

Our Research

• Industry assessment • Analysis of Customer buyer behavior • Competition activity• Understanding on industry and business• Identify need-gap in business• Consumer buy pattern to build 7Ps in business• Best business practice to benchmark our

proposition

Deliverables:

Gap Analysis Report

Internal Capacity Assessment

Re-align short term & long term goals

Training of Management

Performance measurement tools for franchisees

Phase 0: Diagnosis

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Product

• Overseas Education Consultancy

Place

• Ideal Location criteria

• Metros• Tier 1, 2

and 3

Promotion

• Brand Positioning

• Destination & Preferred products & service

Pricing

• Basis the competition & Target customer group

• Competitive pricing strategy

People

• Ideal Partner Profile

• HR structure at Franchisee

• HR structure at GECS

Processes

• Control mechanism

• Reporting structures

• Royalty other fee collection

• Training processes

Physical Evidence

• Size of the centres

• Profile of the centres

Deliverables: Franchise Expansion Model

Business model with financial benchmark performance indicatorsFranchisee feasibility assessment

Identification of ideal franchisee partner and roll out plan

First Strategy Report

Phase 1: Conceptualization






4


Phase - 0Diagnosis




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What We Do: Deliverables:

Franchise Business Plan

Franchise Recruitment Documentation

Franchise Marketing Collaterals

Franchise Legal Documentation

Franchise Operations Manual

Final Submission for Consulting Program

Training Program

• Franchise Business Plan• Franchise Financial Plan• Franchise EOI Form• Franchise Non-Disclosure Document• Initial & Detail Application Form• Site & Franchise Evaluation Form• Franchise Acquisition Marketing Strategy• Franchise Marketing Creative• Franchise Kit (Offer Document)• Franchise Flyer, E-Mailer & Advertisement• Franchise Sales Training• Franchisor Management Training

Phase 2: Franchising






4


Phase - 0Diagnosis




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Marketing for future leads

Franchisee evaluation process & due diligence of leads

Site Evaluation of selected Leads Team Meetings & LOI done

Legal Agreements Establishment & Implementation of new franchisee with best practice

We define a detailed roll-out plan for next 5-yrs which covers

• This will be basis Strategic, Financial, Operational & marketing sense of the business

• Ideal city profile• Site selection criterion • Number of cities to Enter

• Number of centres per city Parameters for selection of site which could be basis

• Conversion franchisee • Last mile customer servicing centres • Target customer group approach • Competition presence

Phase 3: Expansion Strategy






4


Phase - 0Diagnosis




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•Basis the set

performance

parameters;

Categorize

Franchisees as A,

B, C as A-Top

performing, B-

Average & C-Poor

•Improve Category

B->A then follow

step 2

•Improving

Category C->

then follow step

2

Performance Measurement

Lead Acquisition to continue

Franchisee evaluation process Consultancy

Marketing Activity for GECS

Phase 4: Franchisee Acquisition






4


Phase - 0Diagnosis




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Our 360° Support System

Once we agree on a strategy i.e. Business model & Financial structure, we have independent teams with domain expertise to work on documentation

• Business Plan

Strategy Consulting

• Financial plan

Financial Planning

• Marketing Plan

• Marketing collaterals

Marketing

• Operation manual

Operations

• Legal agreements

Legal

Strategy

Finan

cial

Operation

Legal

Marketing

Francorp

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Other critical attributes that will be recommended includes:Critical parameters Detailed aspects which seek concern How Francorp can assist GECS?

1. Standardization of business model Business model to be followed Develop the complete business

model

2. Franchisee Profile & behavioral aspect

Lead generation process The same is covered in the Marketing action plan, recruitment documentations and manuals

Sales funnel Franchise due diligence Franchisee Efforts & Behavior towards the company

3. Defined process & procedures

Type of person given the franchisee

Shall be recommend both at the strategy level as well as operations guidelines stage

Selection & recrutiment criteria Site selection support Franchise Evaluation process Committee structure Operational guidelines for Franchisee franchise development team Reporting structure

4. Payment of product dues/ Royalties

Timely invoice raising Detail guidelines & compliance format in the Operations Guidelines Timely payment of the monthly royalties

5. Local marketing

Local marketing Outward marketing is Franchisor

responsibility; In centres marketing is Franchisee's. Exact terms & conditions shall be identified and recommended

Brand marketing on a regional/ city level Marketing Collaterals Design support Marketing action plan Planning

Marketing action plan Execution

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Other critical attributes that will be recommended includes (cont’d):Critical parameters Detailed aspects which seek concern How Francorp can assist GECS?

6. Supply chain

Product & Service identification Standards & team structure required along with

KRAs shall be defined by Francorp: However need to implemented by the client only

SKU number and mix at the franchisee centres Product supply chain management Cost price & Sales price

7. Training of franchisee

Pre opening support & training

Standard operating procedures for franchisee management as well as franchise training manuals shall be created by Francorp

Launch planning Media interaction Press releases Technical training Business management training Training to the franchise manpower Man hour training at the company owned centres Availability of the designated resource not available Refresher training

8. Branding

Architecture & design support

Best practices shall be recommended Signage display Branding Staff uniforms & badges

9. CRM CRM practices Sections on CRM best practices shall be included in the Operations guidelines only Roles & Responsibilities needs to be critically defined

10. Audit process & Guidelines

Franchise audit

All Audit samples/ guidelines shall be designed by Francorp. Later in the implementation stage, Francorp would oversea the implementation process if agreed upon

Branding audit Marketing audit Operations audit Reporting audit Post Audit Feedback Timelines to be defined for Implementation

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Project Management & Financials

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Project Monitoring Tools for Client

Project Timeline and Project Mapping

Meeting and Telephonic discussions with Project lead

Deliverable(s) at the end of each Phase

To Monitor the Progress of the Project

To ensure that the project delivery is as per the client’s expectations at each stage

Monitoring Tools Purpose

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Strategic Planning

Client Nominee + Gaurav Marya

Project Head

Financial Consulta

nt

Steering Group Expert Input Challenges & Support Direction Challenges and

endorsement of challenges

Shape project approach

Technical & Project Input

Marketing plan Promotional & Branding

Inputs

Complete business concept development & Strategy

Input, challenges and validation of recommendations

Legal

Marketing

Agreements

Strategy Consulta

nt

Project Team Structure

Operations

Marketing survey / Customer feedback

Project Costing Financial

Planning Financial

Validation of project

We have independent teams with domain expertise to work on core aspects of execution

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Proposed Timelines

The proposed consulting project would be completed within a period of three (3) months from the day of

commencement. Francorp would mobilize its engagement team to commence the assignment from the date of

signing of the engagement letter. Throughout the course of the engagement, Francorp shall be in close discussions

with the client and keep them informed of the progress of the assignment work.Week Nos. 0 1 2 - 3 4-5 6 -7 8-9 10 -11 12

Stage I: Strategy Phase I

Initial Download

Feasibility Analysis Site visit

Strategy Formulation Meeting

Stage II: Production Phase II

Franchise Business Documentation

Franchise Marketing Documentation

Franchise Recruitment Documentation

Franchise Legal Agreement Meeting

Franchise Operation Manual

Final Submission for Consulting Program Review set Final

set

Implementation On going exercise

Audit On going exercise

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Proposed Fee Structure

Based on the scope of work, the consequent time that different team members would spend on the study and the

seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship

with you, we propose the following fee structure.

Project Deliverable Payment Linked

Consulting artifact*

Fee for Consulting including Model Development INR 4,20,000 + taxes

*Note: All out of pocket expenses for the consultant team working on the project shall be borne by the client.

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Next Steps

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Next Steps

1. Submission of the Proposal

4. Both teams to decide modalities for launching the proposed project

3. Francorp will submit the legal agreement, invoice and firm timelines

2. Both teams to finalize the project timelines and commercials

5. Inception meeting with the Strategy team

The following would be the next steps for the proposed assignment between GECS and Francorp

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About Francorp: The Franchising Leader

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Franchise India Group

Franchise India is Asia’s largest integrated franchise solution company since 1999, and an absolute authority on franchising, licensing, retailing, real estate.

We have helped thousands of investors in selecting the right business opportunity and, in turn, assisted numerous organizations in international and domestic franchise expansion across all industries and categories: Food & Beverages, Automotive, Footwear, Education, Retail, Health, Beauty & Wellness, Financial Services & Specialty Retail.

Franchise India holds 90% of market share in Franchising in India which means 90% of franchising in India happens through our mediums / platforms with no competition in the Indian Market.

•Business Transactions division of Franchise India

•SME & Growth Consulting division of Franchise India

•Marketing & Media division of Franchise India.

•Franchising Consulting division of Franchise India

Francorp India Franchise

India Holdings Ltd.

Franchise India Brand

Ltd.

Entrepreneur India

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Franchise India Group (cont’d)

The first company to introduce & develop franchising market in IndiaThe first company to introduce & develop franchising market in India

Completely focussed on Franchise Ecosystem for last 16 yearsCompletely focussed on Franchise Ecosystem for last 16 years

Serviced 1100+ brands across sectors covering 5 Continents Serviced 1100+ brands across sectors covering 5 Continents

A strong team of 700+ professionals with expertise in areas of Franchising A strong team of 700+ professionals with expertise in areas of Franchising

80,000 sq.ft of state-of-art office space across India80,000 sq.ft of state-of-art office space across India

Direct presence in 16 major cities of IndiaDirect presence in 16 major cities of India

The largest SME Media company in IndiaThe largest SME Media company in India

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Francorp – a Global Franchise consulting group

Francorp & Franchise India create a unique blend of strategic advisory with strong execution capability

Headquartered in India with 13 zonal offices

16+ years of experience in Business expansion solutions

Francorp

Established in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally

Provided end-to-end franchise solutions to

over 2,000 enterprises worldwide

16 offices outside the U.S

Based out of Chicago & services more than 45 countries globally

38+ years of knowledge & best practices…tested!

500+ clients consulted in India – from micro-entrepreneurs to large corporations

Franchise India

90% market share in India

Direct Interface with 300,000+ investors

Serviced 1500+ brands till date

Presence in 231 cities with reach – from Jammu to KochiExpertise in delivering solutions in emerging

markets like Philippines to developed markets like US !

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Market opportunity

assessment

Review and

recommendations

Advisory

Franchisee Auditing

Conceptualizing &

Building up the

franchise idea

Feasibility Analysis

Business Plan

Preparation

Financial Modeling and Financial

Analysis

Franchisee search

(marketing &

recruitment)

India entry strategy

Francorp’s Franchise focused services

Range of Services

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Our thought leadership initiatives in Franchising practice in India

First of its kinds; Discovery days organized in India

In all major metro’s and tier I cities

Approx 200 Discovery days until now and still growing strong!

It’s the first book written by a Indian author on the nascent field of franchising

The book is in its 5th edition of printing

Launch of industry & research papers on issues faced by franchisors

Knowledge seminars & conferences; a only franchisor meet in India.

30 knowledge seminars already organised

Initiated as the exclusive convene for the leaders

Annual meet for the franchisors looking to expand in Indian markets

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Served

We have served leading corporations in their strategy development and execution

Leading Corporations Served

In India, over 500 companies consult us for their growth & expansion strategies

Häfele is a renowned distributor of furniture fittings, hardware and

architectural ironmongery.

Francorp conducted 360° analysis and training along with Business motivation

zonal workshop for its Franchise partners. Also

reviewed the financials as part of the FDP program.

Reliance Footprint has a countrywide network of exclusive Footprint showrooms in India.

Francorp as the strategic alliance

partner of Reliance Footprint organised the Franchise meeting for getting the franchisees

on board.

Francorp worked with Warner Bros. Indian

Licence representative for “Tom & Jerry” brand.

Francorp conceptualised the licence business plan

for Tom & Jerry brand and also found out

licencee for upcoming Tom & Jerry Ice Cream

Parlour / Café.

Essar began as a construction company in 1969 and diversified

into manufacturing, services and retail.

Franchise India worked with Essar towards

establishing dealership network in Indian

Market for its retail operations.

Francorp assisted Wills Lifestyle (ITC’s Apparel Retail arm) in charting

out the franchise business model as well

as standardize the existing business

model (Multi model approach) through a

Full Franchise Development Program.

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Served

We have served leading corporations in their strategy development and execution

Leading Corporations Served

In India, over 500 companies consult us for their growth & expansion strategies

Mom & Me stores from Mahindra Retail have been

built around the unique needs of mothers to be, young mothers, infants

and children up to the age of nine.

Francorp provided the consulting services

towards Strategy and model development to

Mom & Me.

Reliance Digital is an one stop shop with

wide product portfolio of around 150

international and national brands.

Francorp conceptualised the franchising strategy

and provided services towards acquiring pilot

franchisee.

Francorp analysed the Business model & roll

out plan for franchising format and acquired two pilot franchisee as part

of testing the viability of the model. Also

conducted Franchise Sales Training for the key

management for the implementation of the

franchise program.

Francorp prepared a Gap Analysis Report

based on Internal Capacity Assessment, conducted Training of

Management on Benchmark practices

and delivered a Performance

Measurement Tool for franchisee network.

Mother Dairy engaged Francorp for their Fruits & vegetable retailing business

referred as “Safal” to conduct audit for all

the existing stores and create a turnaround

strategy to improve the performance as well as sustainability of their

stores.

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Select Clients in India

Retail

Education

Food & Beverage

Fashion & Jewellery

Health & Beauty

120+ clients in

Retail

70+ clients in Health & beauty

35+ clients in Fashion & Jewellery

100+ clients in Food & Beverage

140+ clients in Education

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and many more…

Our Experience with Brands in Education & Training

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Case Studies 1,2&3

Council of Education and Development Programmes (CEDP)

CEDP came into being with a sole objective of imparting the best training and education to the youth present in metros and mini metros. Formed in 2010, CEDP is striving to improve the employability of the young generation by reaching out to individuals in remote places. They also focus on training the workforce of organizations. Enhancing their skills and suggesting methods by which they can improve their productivity. Francorp provided the consulting services towards Strategy and model development to CEDP.

Networkers Home

Networkers Home is one of the largest privately held training institutes in India. It started operations in early 2007 to provide world class training facilities to the students from all over the world. Today they have turned into one of the biggest Cisco Training Company in India. Francorp assisted the company in creating business model through a end-to-end Franchise Development Program.

IIAS

IIAS is leading hotel management institute based out of Kolkata with 20+ yrs in the business. They have 5 centers Kolkata (1), Siliguri (1), Goa (2), Dehradun (1). Now wish to expand in North, East & west part of the country via franchising route. They are eyeing nearly 50 centers in next 5 yrs. Target cities will be T2 cities with burgeoning hospitality industry. Francorp provided the consulting services towards Strategy and model development to IIAS.

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Case Studies 4

INSCOL Academy

INSCOL Academy, an ISO 9001:2000 certified organization, was established in 2004 with the objective of providing healthcare related study programs to students from North India. The post registration nursing programs were started in 2004 in collaboration with Universities in UK. Since then, more than a thousand students have enrolled into these programs and many out of these have taken up leading assignments in healthcare facilities across the globe. The Academy is a subsidiary of INSCOL Healthcare Limited. INSCOL is also a leading provider of healthcare services in Chandigarh.

Francorp helped in the preparation of Franchise Business Model and in the process of Franchise Roll-out. Francorp also compiled the Franchise Acquisition strategy, Operation Manual Guidelines, Legal Agreement documentation, Franchise Disclosure Document, Franchise Acquisition Marketing Strategy and Franchise communications. They were also helped to build up a Franchise sales pitch, Competitive Analysis & Business Plan, a road for Franchise Expansion and related training and operating Manual – Guidelines. Further, Francorp helped in identification of remuneration and cost structures, marketing the franchise opportunity, lead management, Identification & recruitment of the Franchisee.

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Case Studies 5&6

Jamboree India

Founded in 1993, Jamboree attempted to fill the information gap in India in the "Education Overseas“ segment. Back then, the only information available on overseas education was through friends and family living or studying abroad. Thus, only a small percentage of the interested students had access to this information. Now when 'Team Jamboree' reflects on the past few years it sees thousands of its students on the threshold of careers that would not have been possible without the right guidance. Francorp helped in devising a Competitive Analysis & Business Plan and also constructed a Business Model which worked as a Road Map for Jamboree's Franchise Expansion network. They also provided Training guidelines, Operating Manual with a detailed guideline on Marketing communication. Francorp also assisted in the Legal & Discloser Documentation and in their Site selection process.

Indo European Education Overseas Pvt. Ltd.

The mission statement of Indo-European is to provide the most transparent, honest and efficient services network for prospective students and each faculty member strives towards that goal. At Indo-European there is a tireless effort to help achieve a youth's educational aspirations. Francorp assisted in the creation of the marketing communication, Franchise Legal Agreement documentation, the Disclosure documentation.

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Our Experience with Brands in Education & Training (cont’d)

Brand Serviced Benefits

Beauty Training Institute: Acquisition of Franchisee network (5 units)

Brain Development Training: Acquisition of Franchisee network (7 units)

Education: Acquisition of Franchisee network (8 units)

Air Hostess Training: Acquisition of Franchisee network (4 units)

Kingfisher Academy: Acquisition of Franchisee network (2 units)

Vocal Training: Acquisition of Master Franchise (30 centres)

Handwriting Gurukul: Acquisition of Franchisee network (3 units)…and many others!

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5D Linguistic Arena: Acquisition of Franchisee network (1 unit)

Institute of Shipping: Acquisition of Franchisee network (2 units)

Amrapaali Kala Peeth: Acquisition of Franchisee network (1 unit)

Tansen Sangeet: Acquisition of Franchisee network (1 unit)

Brainstars: Acquisition of Franchisee network (4 units)

EduCADD: Acquisition of Franchisee network (1 unit)

Focus Softnet: Acquisition of Franchisee network (1 unit)…and many others!

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IIHT: Acquisition of Franchisee network (1 unit)

Bansal Tutorials: Acquisition of Franchisee network (2 units)

Gupta Tutorials: Acquisition of Franchisee network (3 units)

Focus IIT-JEE Academy: Acquisition of Franchisee network (1 unit)

Academy of Robotics: Acquisition of Franchisee network (3 units)

Akankksha Edutorial: Acquisition of Franchisee network (1 unit)

Vidyalankar: Acquisition of Franchisee network (2 units)…and many others!

51 CONFIDENTIAL

Abc Montessori City Look Future Group KFC Morellato – Italy Re Feel Cartridge Tech Kidz

Adidas Clara International Khadims Motilal OswalRealtech Developers

The Apollo Clinic

Air Hostess Academy Coffee Day Express Gitanjali Lifestyle Kidzee Mr. Orange Rebi The Corner Book StoreAnsal Api Coffee Republic GKB Opticals Killer Music World Reisswolf The Home StoreApollo Health And Lifestyle

Cookie ManGloria Jeans Coffee

Koutons Mustang Jeans Reliance The Loot

Arch Crestcom Gold Souk Kshitij My Dollar Store Reynolds The Medicine ShoppeArchies CTC Gordan max Kwality Walls (HLL) Nerolac Paints Rosebys The Mobile StoreAsmi Cup & Cino Greggio Argento Kwik Kopy Nescafe Safe Express The Taco MarkerAt Home Cygnus Jewellery Habibs Lacoste New Zealand Natural Sangini Tikka Express

Ayush Therapy Center D’damas Hakoba Lifestyle Voltz Distribution Next Santa Barbara Polo Timex

Bang And Olufsen Debonairs Pizza HCL Lee Cooper NIIT SAP TitanBarista Diamond Hut HDFC Bank Levis Nilgiris Satya Paul Travel PortBarnie’s Coffee DLF Health & Glow Live-in Nilkamal Enterprise SBI Bank TVSBaskin Robins Dominos Pizza HP LJ Hooker Nina Ricci Watches Seashell Unitech

Bath Concepts Dosa Plaza HSBC LKP Shares Nirmal Lifestyle Shadi PointUnited Colors Of Benetton

Bausch And Lomb Dulce Café Hughes Escorts Lotus Herbals NIS Sparta Shanghai Post US Dollar StoreBeningans Education One Hushes Net Lovable Numero Uno Shoe Tree VadilalBharat Students Educomp ICICI Bank M2K Odyseey Sia Art Jewellery VapianoBikanervala Emaar MGF IIFT Ma Foi Omaxe Sify i way VetaBody Spa International Era Impuls Madura Garments Oracle SONY Via

BPTPEssar Telecom Retail

IMS learningIndiaCan

Magppie Osim International Spa Zieta Videocon

Candico ETP Inorbit Mall Manipal U Pantaloons Spykar Jeans VLCC

Cartridge Café Eureka Forbes ITZ Cashcard Maples Papa Johns PizzaStained Glass Overlay

Welhome

Castrol Euro Kids J K Industries Mariella BuraniParasvanath Developers

Sign*A*Rama Westwood

Catridge World Excalibur J K Tyres Mary Brown Pinnacle Kids Subway WoodlandCeat Feather Lite JetKing Masala country Pizza Corner SuncityChabra 555 Ferns N Petals Juice Zone Max Pizza Hut TallyChange Fitness One Just Cavalli Mic & Mac Protocol TancleanChocolate Graphics Food Factory Just Cuts Microsoft Provogue TaraashCholayil Sanjeevanam Forever 18 Kent RO Systems Mobicare Quantum TATA Steel

Clientele List

52 CONFIDENTIAL

THANK YOU

Francorp Advisors India Ltd.Phoenix Crescent, Second Floor,#10, Rest House Road (Behind Brigade Road),Bangalore-560 001http://www.francorp.i n

http://www.franchiseindia.com/

Job Responsibility

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