Jo Caudron session
11
The Future is NOT about Mobile! March 28, 2011 Mobile in Business [email protected] 1 dinsdag 29 maart 2011
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Transcript of Jo Caudron session
The Future is NOT about Mobile!March 28, 2011
Mobile in Business
1dinsdag 29 maart 2011
About us...• Founding Partner of Dear Media
• Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)
• Not a Digital NativeNot a Digital Immigrant, but a Digital Architect
• http://jocaudron.me (for the personal stuff)
• http://www.linkedin.com/in/jocaudron (for the boring stuff)
• www.twitter.com/jcaudron (to get in my stream)
• http://www.facebook.com/jocaudron (we might even become friends ;-)
• Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your Facebook stream
picture: (c) Pieter Baert
2dinsdag 29 maart 2011
Yes, we are living in a mobile world
3dinsdag 29 maart 2011
It’s not about Mobile, it’s about Relevance.
4dinsdag 29 maart 2011
Location Based Services(relevant now and here)
CRM(relevant for who I am)
Peer-Pressure and Peer-Guidance
(because I trust my social network more than I trust
brands)
Brands as Friends(because you tell me stories and provide me with real
value)
any kind of (creative) format
Your device knows where you are Your device knows what you are doing
It connects to your friends or people with similar interests
Imagine the customer is no longer your enemy
Who cares about cookies, OBA, browser “do not track” features? The future of advertising and business is about relevance, trust, respect, connectivity utility, instant gratification, conversion, ...
5dinsdag 29 maart 2011
Mobile is just a tool, a logical step in our (digital) evolution
6dinsdag 29 maart 2011
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
7dinsdag 29 maart 2011
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
8dinsdag 29 maart 2011
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Browse
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+Ask
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Evolution of Navigation
9dinsdag 29 maart 2011
In Q4 2010 7,3% of all PC’s sold globally, where iPads ...(source: IDC)
Tablets are not just “mobile” (like big phones)Tablets are not just PC’s without a keyboardTablets are a new species in the digital evolution• Flat Computing• Media consumption
10dinsdag 29 maart 2011
The Future is NOT about Mobile!March 28, 2011
Mobile in Business
11dinsdag 29 maart 2011
