Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron

Digital Transformation Online, social and mobile are changing Healthcare.

!

November, 2013

[email protected] @jcaudron

00 32 475 43 80 98

mailto:[email protected]

Jo Caudron °1968

Founder & CEO

Digital Consulting Firm

Co-Founder

Social Media Campaigning Platform

President

@jcaudron@jcaudron

To get this started...

• Who is using?

- Twitter

- Facebook

- Google+, ...

- LinkedIn, Plaxo

- Pinterest

- Email

- LBS

- Augmented Reality

!

• Who is using?

- a smartphone

- a tablet

- a media-center (connected to your TV?)

Do YOU have a real Social Media Strategy?

Are you ready for Mobile?

Do you have a future 2020 vision on how digital is transforming the/your world?

Insights: Understanding the Power of Digital Transformation

@jcaudron@jcaudron

A short history of everything (in digital)

Analogue Digital

Connected (internet) Social

Everything is getting mobile

And the mobile eco-system will go to the living room very soon ...

Connected (internet)

Social

Digital

Analogue

Mobile

The Speed of Change…

@jcaudron@jcaudron 7.000.000.000


2.000.000.000


2.000.000.000

1.600.000.000


2.000.000.000

1.600.000.000

7.000.000.000

Digital Transformation is really happening

@jcaudron@jcaudronDigital Transformation Modeling

From ... ... to

The Business

Digital (at the sideline)

Digital in the core


From ... ... to

The BusinessDigital (at

the sideline)

From ...

The Business



From ... ... to

The BusinessDigital (at

the sideline)

Digital in the core

From ...

The Business


Digital in the core

Digital in the core

Digital in the core


TV

Rad

io

Prin

t

Billb

oard

s

DM

Dig

ital M

edia

From ... ... to

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& S

uppo

rt

HR IT

PR &

Ext

erna

l Com

mun

.

R&

D &

Ent

erpr

ise

2.0

Digital Transformation

@jcaudron@jcaudron

How big should CHANGE be?

In order to change the world?

@jcaudron

7 metaphors to understand

the impact of change

The Glass House

The Package

The Frog

The GatekeeperThe Traveller

The Participant

The Cyborg

THE WHEEL OF CHANGE

Imagine a world with increased transparency and higher accountability, with a new form of proximity

and the need for responsiveness…

… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new

rules…

… a world in which traditional partners

becomes competitors and where everyone is trying

to by-pass someone else…

… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but

also driven by technology…

… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,

every time they want it…

… a world in which people want to participate and co-create

the future…

… a world in which technology becomes part of everything we

do, where every object (including ourselves) is

connected to the internet.

That is the world we live in today.

The Glass House

The Package

The Frog


The Participant

The Cyborg

CHANGING HEALTHCARE

Transparency Closeness

Responsiveness Speed / Agility Authenticity

Accountability Bi-directional Humanization

The Glass House




The Glass House

148K




The Glass House

Showing the human face of people behind the mask…




The Glass House

Show what you’re doing (if possible) and who you are




The Glass House

Ouch!

Ouch!

Oops!




The Glass House




The Glass House

From monolithic to atomic

Small & Simple APPification

Long Tail Personalized Real-Time

Utility / Usability Value for Money Agile/Cloud/SaaS

The Package





The Package

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle





The Package

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

Angry BirdsTwitter,

Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties portals

Yelo App Boxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

RSS





The Package Any good idea might become a reality. As a bootstrapped atomic service. With its own business logic.





The Package

By-passing Virtualization

(services, products, support,

distribution, ...) Distortion of the

value chain

The Frog




value chain

The Frog

Brands by-passing the media to directly connect with the audience




value chain

The Frog

If you can sell expensive cars online, you can sell anything online.




value chain

The Frog

Over the top sales of (OTC) drugs and products




value chain

The Frog Who needs a doctor when you have the Internet?




value chain

The Frog Yes, this too…




value chain

The Frog

Gatekeeper meets the Second

Gatekeeper (the power of social

media) Fragmentation of (communication)

touchpoints Recommendations Ambassadorship

The Gatekeeper





The Gatekeeper The internet is my gatekeeper. But who judges what is right and what is wrong?





The Gatekeeper Hospitals providing public information to guide patients





The GatekeeperPeople connecting to each other, learning from each other, informing each other…





The Gatekeeper“Patient Empowerment” through technology. Flipping the funnel.





The Gatekeeper

Can traditional companies find new models where they stay the first gatekeeper while facilitating the second gatekeeper?

The Gatekeeper

The Network is the Second Gatekeeper





The Gatekeeper

Mobile technology Location / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough” Small Data

The Traveller

The Traveller






The Traveller






All the knowledge in the world, anytime, anyplace, in your pocket

The Traveller






An app to remind you which medicine you need to take when and when do you an appointment with your doctor.






The Traveller

The Participant

Community Gamification Co-creation / Collaboration

The power of the crowd

Empowered Self (Self-)service

The Participant




Communities, gamification, … for behavioral change

The Participant




Online communities for patients and caregivers

The Participant




Caring Bridges: make it easy to stay connected during any type of health event. Family and friends can visit the personal site to stay informed and leave supportive messages.

The Participant




Check online where flu is trending or use a Facebook app to see who may infected you

The Participant




The Cyborg

Quantified Self Wearable Computing

Internet of Things Big Data

Open Data Monitoring

Even Smaller

The Cyborg




Even Smaller

Track your health (number of steps, calories, etc) with an elegant device

The Cyborg




Even Smaller

The Cyborg




Even Smaller

Smart pills send information to a mobile app so you can follow your treatment

The Cyborg




Even Smaller

Check your baby’s moves whenever you want with a smartphone enabled ultrasound machine

The Cyborg




Even Smaller

Or if your don’t want to wear a device, there are now even temporary tattoos that can help you track your health status

The Cyborg




Even Smaller

The future?

The Cyborg




Even Smaller

The Glass House

The Package

The Frog


The Participant

The Cyborg

Are YOU Ready for this?


Responsiveness Speed / Agility

Authenticity Accountability Bi-directional Humanization

From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS

By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain

Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship


Always on / Instant gratification Decreased mobility (for society)

De-centralized / NWOW “Good is good enough”

Small Data

Community Gamification

Co-creation / Collaboration The power of the crowd





Even Smaller

@jcaudron@jcaudron

Are you next?

Because the world is changing!

Music - Newspapers - TV - Retail - Automotive - Education - Government - Health?

Offline Online

Be ready for Mobile

Strategy Implemen-tation

Integration

Be ready for Social

StrategyConcepts & Channels

Policy, Teams &

OwnershipRoll-out

Be ready for The Future (Digital Transformation Modeling)

What do I do for a living?

@jcaudron

DearMedia, Consultants for the Digital Age

!Digital Transformation Modeling:

Digital impact on traditional communication, media, business, ...

Online Social Mobile Media

@jcaudron

@jcaudron

Our Services Our Domains

Consulting

Trendwatching

Presentations

Trainings

Online

Mobile

Social

Digital Transformation

Contact me.

@jcaudron [email protected] 00 32 475 43 80 98

Digital Transformation Online, social and mobile are changing healthcare.

!

November, 2013

[email protected] @jcaudron

00 32 475 43 80 98

mailto:[email protected]

Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron

Technology

Transcript of Healthcare Conference 2013 : Digital transformation Healthcare - Jo Caudron