ClassicMeets

Innovation

OWNER’S GUIDE

2015 JF4 Turbo Charged Edition

Product SpecificationsThe 2015 twin turbo powered

JF4 Series represents a new kind of hybrid...

Classic Styling+

Breadth of optionsper highest standards

All Wheel Drive (AWD)

Alt Fuel Source

Independent Suspension

Powered by passion for creativity

With over 9 years of formal training, equipped to navigate and acceleratein complex, ambiguous challenges

Varying modes of operation provide better ride quality, handling and delivery of tangible results that

add value

MS, UPENN, Integrated Product DesignMS, UPENN, Org Dynamics / Wharton Mgt

BS, RIT, Engineering

Precise EngineeringCalculated development of end-product

PROFESSIONAL EVOLUTION + GROWTH

1995 2000 2005 2010 2015

Grad1 Grad2

UGrad

Education vs Practical Experience

Eng

Mgt Con Prod Dev Prod Strategy, Reseach, Dev

Education

Work

Led product launch that yielded 15.2% sales increase in category vs prior threshold of -1.02%

Proven & Sustained Peformance in the

field

Sweet SoundsLike music to ears, foundation for holistic thinking based on solid

achievements & experiences

Professional Recognition2014 Red Dot Design Award2014 iF Design Award2014 Philips Innovation Nominee

Professional CompassGlobal experiences provide invaluable

insight for clear direction and achievement of success

Proficient in supplier development relations + have led myriad of product trials and launches

with overseas suppliers, including industrial and logistical planning oversight

Confidence, Reliability

&Attention to needs

All Terrain Capability Horsepower On DemandDrivability in all conditionsachieved via diverse skill

sets & capabilities

Twin turbo engine efficently engineered to deliver power

as needed

Biggest accomplishment to date:Development & launch of Black Diamondclean 20w ahead schedule

Successful management of programinvolving $5M CAPEX investment

to support 3M unit + MFG operation

Commitment to ExcellenceB r a n d V a lu e ,

B u s in e s s P e r fo r m a n c e ,

M a r k e t S h a r e (n )n= 0

∞= ∑ b r a n d p e r c e p tio n + c o n s u m e r a p p e a l + u s e r e x p e r ie n c e + s ta k e h o ld e r v a lu e

Meet the SubjectBorn and raised in the great empire state, JC Fernandez is the true definition of when “hope meets opportunity.” After several initial years of work in the engineering and high tech sectors, it was a chance encounter with a prominent high tech and consumer products organization where his zest and self realization for “all things product” ever became so clear.

More than a decade later, he is now leveraging his formal training coupled with practical experiences in Product Strategy, Design and Development as an invaluable tool to solve real-life challenges and problems, with design-thinking as the core lens and catalyst for improvement.

The following deliverable represents a brief glimpse into his mindset and pattern of thought as it relates to an analysis of self - in particular, the initial goal and intent was to self reflect and candidly answer the following questions:

“Is it possible to de-construct and productize an individual?”“If so, what would I be and why?”“Lastly, what brand messaging, key attributes and medium would be vital to truly appeal to end consumers?”

The subsequent fictitious guide is a final interpretation of these very thoughts and notions that make up his professional DNA, personality and overall passion for the field in which he simply adores.

Please enjoy.

JC Warren Fernandez