Jericho final 2012 berkeley

JerichoWe provide a mobile glucose management service for

diabetics

a.k.a. Diabeats

Nathan Collingridge: Rohan Nagesh:

Kevin Yien:

[email protected]@[email protected]

Interviews: 97 Survey: 51

Team Members

Nathan Collingridge

M. Eng in EECSHP, Firmware Engineer

Rohan Nagesh

M. Eng in EECSGoogle, Associate Technology Manager

Kevin Yien

M. Eng in IEOR

PowerLEAP, Product Manager

life in the lean launchpad

Storylinewe know

something

we knownothing

we learnedsomething

listen, don’t lead

great, now what?

(focus)

get out!

attack frustrations

they want tohelp you

oh youwant that?

we cando that

learnwith us

Week 1

http://bit.ly/GTcCmr

Happiness > Material Incentives

http://bit.ly/v2nwb8

So you want to make hardware?

Too bad…

unless you have 6 months and $1M

Week 2

No hardware?

What do customers want in an app?

Go to the source!

UCSFDiabetes Center

Get in the building

…and then get escorted out

“I’m looking for help”

“This kind of stuff exists?”

“I don’t want to change”

Customer Feedback

VALIDATION!

sort of

Week 3

facebook+

SurveyMonkey

Current Solution for Customers

Yikes!

Pricking -------> Non-

invasive partner

Low result/time ratio -------> Game-mechanics

Limited diet -------> Recommendation

engine

Biggest Frustrations

Week 4

Do you want this?

How does it look?

Customer Discovery

What do you want?

What would that look like?

Kind of like this?

vs.

Focus Group

Customer Discovery

Week 5

Customer Feedback“I wish I would remember to do that”

“Tell me how to attack the Indian bar.

“Oh, like a Yelp for diabetics”

Customer Feedback

…for diabetics

http://nyti.ms/AoS5D2http://bit.ly/H5jKLW

Revenue Streams

http://bit.ly/zxA7Kn

• Freemium

• Subscriptio

n- tough sell

• Trial

Period

Week 6

Type 1 and Type 2 are completely different animals

Teach me how to make smarter choices (or cheat smartly)

Give me relatable reviews/advice

focus pivot

Week 7

Mockup Demo

Feedback“That’s exactly what I asked for.”

“This sounds like a difficult task.”

“If a person is motivated, your tool will be useful.”

“I really like it, and look forward to using it.”

“I would actually look forward to the chance of putting in my two cents.”

Key Partner AnalysisPotential Partners

Restaurants

http://bit.ly/FQhw2N http://bit.ly/FSd4y5 http://bit.ly/FSBXWS

Dieticians & Endos

http://bit.ly/FPYh41 http://bit.ly/GzoneU

How to eat out, is one of our most common questions

Social + Food

http://bit.ly/FWKBCG http://bit.ly/FQ8Nvy

Customer Feedback

• Filter by diet• whole foods, ultra-low carb, paleo-diet,

etc.

• Segmentation by Education

Level

• In-App Education• Partner: dieticians/endos/veteran

diabetics

Week 8

Thank You!

[email protected]

Diabeats.co

Jericho final 2012 berkeley

Education

Transcript of Jericho final 2012 berkeley